RefReps, LLC

What RefReps, LLC does

RefReps, LLC operates a digital officiating education platform built around the RefReps Officiating Education System (OES), delivering standardized sports officiating curriculum to schools, organizations, and individual learners across the United States. The platform is constructed as a web-based learning management system with instructor and learner portals, interactive POV (Point of View) training videos that simulate officiating scenarios from the official's perspective, configurable quizzes and assessments with progress tracking, and course completion certificates aligned with NFHS standards. Curriculum coverage spans 16 sports including football, basketball, baseball, softball, soccer, wrestling, volleyball, lacrosse, ice hockey, cross country, track and field, swimming, diving, field hockey, flag football, and water polo. The company also markets physical Interactive Kiosks at $5,500 per unit for tournaments, recruiting fairs, and coaches meetings.

The business generates revenue through three primary streams: (1) seat license subscriptions sold to schools and organizations in minimum blocks of 10 seats, with three tiers (Legacy multi-year, Basic 1-year annual, Premium non-expiring with expanded content); (2) an instructor-only portal subscription priced at $500 per sport per year; and (3) one-time hardware sales of interactive kiosks. The go-to-market combines sales-assisted direct sales for schools, a self-serve e-commerce marketplace at learn.refreps.com for individual learners, and channel distribution through state high school associations facilitated by the company's official exclusive partnership with the National Federation of State High School Associations (NFHS).

The customer base spans high schools, middle schools, and educational organizations across 47 U.S. states, with 50,000+ cumulative learners and 1,350+ schools and organizations using the curriculum. Strategic partnerships include NFHS, NASO (National Association of Sports Officials), NWCA (National Wrestling Coaches Association), and professional sports franchises (Houston Rockets, San Antonio Spurs, Atlanta Hawks, Las Vegas Raiders, Indianapolis Colts). The company is privately held as an Indiana LLC, headquartered in Zionsville, Indiana, with no disclosed funding rounds, revenue figures, or management team in available sources. A pricing restructuring is scheduled for June 19, 2026, with discontinuation of the Legacy tier after September 30, 2026.

Name

RefReps, LLC

Legal name

Ref Reps, LLC

Website

https://refreps.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

RefReps, LLC operates a digital officiating education platform delivering standardized sports officiating curriculum across 16 sports to schools, organizations, and individual learners, serving as the official exclusive education partner of the NFHS with 1,350+ schools and 50,000+ learners across 47 U.S. states.

Ownership category

akta.pro rank

Product category

Sports Officiating Education Software

NAICS

Sports and Recreation Instruction (611620), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Remote & Live Online Proctoring Platforms (EDAFADAB)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Virtual Awards Ceremonies & Competitions (Judging, Voting) (MPAGAOAN)

Keywords

• Sports officiating education
• Referee training platform
• Interactive video learning
• POV training videos
• Online curriculum delivery

Headquarters

HQ city

Old Zionsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Seat License Subscriptions: RefReps generates revenue primarily through seat license subscriptions. Organizations purchase seat licenses at minimum 10 seats, with each learner consuming one seat license when completing the first module of any sport course. Three tiers are offered: Legacy (traditional, available through September 2026), Basic (1-year term, streamlined core materials), and Premium (non-expiring, includes expanded instructional materials, additional video content, and built-in practice exam).
2. Interactive Kiosks Hardware Sales: Sale of physical interactive kiosk units for tournaments, recruiting fairs, and coaches meetings. Each kiosk includes stand, screen, hardware, and custom banner. Price point of $5,500 per unit.
3. Instructor-Only Portal Subscription: Organizations can subscribe to instructor-only access for $500 per sport, as an alternative to purchasing seat licenses for portal reactivation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

RefReps operates a digital education platform that delivers standardized sports officiating curriculum to schools, organizations, and individual learners across 16 sports. The platform combines interactive Point-of-View (POV) training videos, instructor/student portals, automated assessments, and course completion certificates, and is the official and exclusive officiating education technology and curriculum partner of the National Federation of State High School Associations (NFHS). Revenue is generated primarily through seat license subscriptions (Legacy, Basic, and Premium tiers), an instructor-only portal subscription, and one-time sales of interactive kiosk hardware units for live events.

Product overview

RefReps, LLC operates a digital officiating education platform centered on the RefReps Officiating Education System (OES). The core offering consists of structured Sports Officiating Education Courses covering 16 sports (baseball, softball, soccer, lacrosse, football, basketball, wrestling, volleyball, ice hockey, cross country, track & field, diving, swimming, field hockey, flag football, water polo), supplemented by POV Video Packs for point-of-view training footage. The platform provides instructor and learner portals with online classroom management tools, course outlines, interactive assessments, and progress tracking. Seat Licenses govern access, with three tiers (Legacy, Basic, Premium). RefReps also offers Interactive Kiosks as a physical product for live event engagement, and operates a Marketplace for purchasing courses and video content. The company is the official officiating education technology partner of the NFHS.

Differentiator

Problem solved

Functional benefit

Products and services

• RefReps Officiating Education System (OES) A digital learning platform providing standardized officiating curriculum, interactive lessons, POV training videos, instructor and student portals, course outlines, pacing guides, instructor guides, course maps, automated progress and assessment reports, built-in quizzes with configurable minimum passing scores and attempt limits, and course completion certificates aligned with NFHS standards. Sold to schools, organizations, and state high school associations via seat license subscriptions.
• Sports Officiating Education Courses Structured online courses covering officiating for 16 sports including baseball, softball, soccer, lacrosse, football, basketball, wrestling, volleyball, ice hockey, cross country, track & field, diving, swimming, field hockey, flag football, and water polo. Each course provides narrated instructional presentations, interactive assessments with case plays and diagrams, and course completion certificates.
• RefReps Interactive Kiosks Self-contained interactive kiosk units that allow attendees to make real officiating calls in under 3 minutes using real game footage and receive instant feedback. Includes stand, screen, all required hardware, and a custom banner. Covers basketball, football, baseball, softball, volleyball, and soccer plays. Priced at $5,500 per unit and shipped anywhere in the U.S.
• RefReps Marketplace An online marketplace at learn.refreps.com where individual purchasers and students can browse courses, preview content, sign up, and complete self-serve purchases of officiating courses and POV video packs without sales interaction.

Quantifiable outcome

• 50,000+ new officials started with RefReps
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NFHS (National Federation of State High School Associations)coreStrategic or Co-development PartnerOfficial and exclusive officiating education technology and curriculum partner of NFHS. This flagship partnership provides RefReps with the authoritative endorsement of the national governing body for high school athletics, enabling widespread adoption across state associations and member schools.
• NASO (National Association of Sports Officials)coreStrategic or Co-development PartnerPartnership with the leading organization for sports officials in the U.S., supporting officiating education standards.
• NWCA (National Wrestling Coaches Association)coreStrategic or Co-development PartnerPartnership supporting wrestling officiating education through RefReps curriculum.
• Houston RocketsminorStrategic or Co-development PartnerNBA team partnership supporting officiating education initiatives.
• San Antonio SpursminorStrategic or Co-development PartnerNBA team partnership supporting officiating education initiatives.
• Atlanta HawksminorStrategic or Co-development PartnerNBA team partnership supporting officiating education initiatives.
• Las Vegas RaidersminorStrategic or Co-development PartnerNFL team partnership supporting officiating education initiatives.
• Indianapolis ColtsminorStrategic or Co-development PartnerNFL team partnership supporting officiating education initiatives.
• State High School Associations (47 states)coreChannel Partner/ Reseller/ Distributor47 state high school associations using RefReps curriculum including MSHSAA, MHSAA, WIAA, GHSA, OSAA, UHSAA, CHSAA, TSSAA, and others. These associations distribute the curriculum to member schools as an authorized channel.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Association of Sports Officials (NASO): Leading U.S. membership organization for sports officials that offers its own officiating education and certification programs. Comparable to RefReps as a stakeholder in the U.S. officiating training ecosystem — in fact, listed as a RefReps partner — and a potential alternative education provider.
• PlayMetrics: Youth sports club management platform with registration, payments, and communication tools. Comparable to RefReps as subscription software sold into organized youth/high school sports programs with school- and association-level buyers.
• ArbiterSports: Assigning, payment, and ratings platform for sports officials used by state associations and schools. Comparable to RefReps as a technology backbone serving the U.S. sports officiating ecosystem, with overlapping customer base in state high school associations.
• Krossover: Sports video analysis and breakdown platform sold into U.S. high schools and college programs. Overlaps with RefReps as a subscription-based sports-tech product serving high school athletic programs, though focused on film breakdown rather than officiating.
• NFHS Learning Center: The National Federation of State High School Associations' own online education platform delivering courses for coaches, officials, and students. Most directly comparable to RefReps as a high school athletics-focused learning destination in the same niche, and the entity with which RefReps shares its exclusive partnership.

Broad incumbents

• Outschool: Online learning marketplace offering live classes across subjects to learners and parents. Comparable to RefReps as a marketplace-driven EdTech business operating a self-serve storefront and selling structured courses to both institutional and individual buyers.
• SportsEngine: Sports organization management platform (owned by NBC Sports Next) serving youth and high school leagues with registration, websites, and tournament tools. Comparable to RefReps as an enterprise SaaS serving the U.S. youth/high school sports ecosystem with state-association customers.
• MaxPreps: High school sports media and data platform covering scores, rankings, and athlete profiles. Overlaps with RefReps in audience (high school athletic community) and in delivering content to the same state-association and school customers.
• Hudl: Dominant sports video and analytics platform used by high school and collegiate programs across the U.S. Comparable to RefReps as a technology layer serving high school athletics customers with subscription-based tooling, though Hudl's focus is video/analytics rather than officiating education.

Emerging players

• Varsity Tutors: Live online learning and tutoring platform serving K-12 and adult learners. Overlaps with RefReps in delivering structured, instructor-supported online learning experiences to school-affiliated audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RefReps
• YouTubeyoutube.com/@refreps
• Facebookfacebook.com/refrepsgo
• LinkedInlinkedin.com/company/refreps-llc
• Instagraminstagram.com/refrepsplay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RefReps, LLC