Refilliate / SubHub Apps Inc.
- Company typePrivate
- Founded2022
- HeadquartersWoodland Hills, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Refilliate / SubHub Apps Inc. firmographics
Firmographics- Name
- Refilliate / SubHub Apps Inc.
- Legal name
- SubHub Apps Inc.
- Website
- https://refilliate.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Refilliate / SubHub Apps Inc. is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Refilliate / SubHub Apps Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Monthly subscription-based pricing with three tiers (Starter at $119/month, Pro at $349/month, Enterprise at $749/month). Revenue is recurring and scales with customer tier, with additional per-referral credits available for purchase beyond included amounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: Customer Referrals for Small Businesses at $119/month |
| Subscription | Monthly | Pro: Customer & Ambassador Referrals for Growing Businesses at $349/month |
| Subscription | Monthly | Enterprise: Loyalty & Referrals for Large Brands at $749/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Refilliate / SubHub Apps Inc. product offering
Product offeringCore offering
Refilliate provides a unified loyalty, referral, and brand ambassador SaaS platform for e-commerce merchants. The platform combines customer referral programs, points-based loyalty rewards, and ambassador/micro-influencer management into a single solution. It integrates natively with Shopify, Recharge, Klaviyo, Attentive, Sendlane, and Gorgias, and is sold on tiered monthly subscriptions ranging from $119 to $749.
Product overview
Refilliate is a unified loyalty and rewards platform offered by SubHub Apps Inc. that consists of three core integrated modules: Loyalty (for retention and reward programs), Referrals (for word-of-mouth and customer referral marketing), and Ambassadors (for brand ambassador and influencer management). The platform is available across three pricing tiers (Starter at $119/month, Pro at $349/month, and Enterprise at $749/month) that build upon each other, with higher tiers unlocking API access, unlimited referral credits, and dedicated support. The system integrates with major ecommerce platforms including Shopify, Recharge, Klaviyo, Attentive, Sendlane, and Gorgias.
Differentiator
Problem solved
Functional benefit
Products and services
- Loyalty A loyalty and rewards program module that enables e-commerce merchants to create reward experiences, incentivize engagement, and boost customer retention through points, cash, free products, and personalized rewards.
- Referrals A word-of-mouth customer referral system with QR codes, Apple and Google Wallet passes, flexible reward options (discount codes, store credits, gifts), and integrated analytics dashboards, designed for e-commerce merchants seeking to lower acquisition costs.
- Ambassadors A brand ambassador management platform that lets merchants recruit micro-influencers, affiliates, and brand advocates with customizable commission tiers, flexible payouts via PayPal, Venmo, bank transfer, and gift cards, and a white-labeled ambassador portal.
Companies that use Refilliate / SubHub Apps Inc.
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Refilliate / SubHub Apps Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Refilliate / SubHub Apps Inc. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ShopifycoreDeep integration with Shopify allowing merchants to easily install and manage Refilliate's loyalty and referral programs within their Shopify stores. This is a primary integration channel for customer acquisition.
- KlaviyocoreIntegration enables sharing referral data across email marketing campaigns, allowing merchants to incorporate referral performance into their email marketing workflows and automation.
- AttentivecoreSMS marketing integration allowing merchants to leverage referral program data within their text message marketing strategies.
- SendlanecoreEmail marketing automation integration enabling merchants to share referral data and coordinate marketing efforts across platforms.
- RechargecoreIntegration with Recharge subscription billing platform allows merchants to reward subscribers specifically, enabling loyalty programs that work alongside subscription management.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Refilliate / SubHub Apps Inc. competitors and assessment
Company assessmentDirect peers
- Zinrelo: Zinrelo is a loyalty rewards platform designed for online retailers and SaaS businesses. It competes with Refilliate in the same Shopify and e-commerce retention category with tier-based rewards programs.
- Friendbuy: Friendbuy is a referral and affiliate marketing platform purpose-built for DTC and e-commerce brands. It directly competes with Refilliate's Referrals and Ambassadors modules among similar Shopify-based merchants.
- Antavo: Antavo is an enterprise-grade loyalty cloud platform used by retail and fashion brands globally. It competes with Refilliate at the larger-brand end of the market with a more configurable, API-first loyalty engine.
- LoyaltyLion: LoyaltyLion provides a data-driven loyalty and rewards platform for Shopify and BigCommerce merchants, with points, tiers, and referral features. It competes head-to-head with Refilliate in mid-market e-commerce retention tooling.
- Rise.ai: Rise.ai is a gift card, store credit, and loyalty platform for Shopify merchants. It overlaps with Refilliate's Loyalty module and serves the same Shopify-native merchant persona.
- Stamped.io: Stamped.io offers loyalty, referrals, reviews, and VIP programs natively on Shopify. It targets the same SMB-to-mid-market merchant segment as Refilliate with overlapping referral and rewards feature sets.
- ReferralCandy: ReferralCandy delivers referral programs for e-commerce stores with simple post-purchase share flows. It is a comparable SMB-friendly referral SaaS that overlaps directly with Refilliate's Referrals product.
- Smile.io: Smile.io is one of the most widely used loyalty and rewards platforms for Shopify merchants, offering points, referral, and VIP programs. It is the closest direct competitor to Refilliate, serving the same Shopify-anchored e-commerce customer base with overlapping referral and loyalty functionality.
- Yotpo: Yotpo is a broader e-commerce marketing platform spanning reviews, SMS, loyalty, and visual UGC. Its Loyalty & Referrals product directly competes with Refilliate, while its scale and adjacent modules make it a more diversified incumbent.
Broad incumbents
- Klaviyo: Klaviyo is a leading email and SMS marketing automation platform for e-commerce that Refilliate integrates with. It is not a direct loyalty competitor but represents a broader incumbent whose marketing stack could be extended into retention, posing an indirect platform risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Refilliate / SubHub Apps Inc. social profiles
Digital presenceRefilliate / SubHub Apps Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Refilliate / SubHub Apps Inc. leadership team
Management profileNumber of profiles
Refilliate / SubHub Apps Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Refilliate / SubHub Apps Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Refilliate / SubHub Apps Inc.
What does Refilliate / SubHub Apps Inc. do?
Refilliate provides a unified loyalty, referral, and brand ambassador SaaS platform for e-commerce merchants. The platform combines customer referral programs, points-based loyalty rewards, and ambassador/micro-influencer management into a single solution. It integrates natively with Shopify, Recharge, Klaviyo, Attentive, Sendlane, and Gorgias, and is sold on tiered monthly subscriptions ranging from $119 to $749.
Is Refilliate / SubHub Apps Inc. a public or private company?
Refilliate / SubHub Apps Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Refilliate / SubHub Apps Inc. founded?
Refilliate / SubHub Apps Inc. was founded in 2022. It employs 1 to 10 people.
Where is Refilliate / SubHub Apps Inc. based?
Refilliate / SubHub Apps Inc. is headquartered in Woodland Hills, United States, in the North America region.
How does Refilliate / SubHub Apps Inc. make money?
One revenue line is on record: subscription SaaS.
Who are Refilliate / SubHub Apps Inc.'s main competitors?
Direct peers on record are Zinrelo, Friendbuy, Antavo, LoyaltyLion, Rise.ai, Stamped.io, ReferralCandy, Smile.io and Yotpo. Klaviyo is listed as a broad incumbent.
Does Refilliate / SubHub Apps Inc. have an API?
Yes. API Access is included with the Customer & Ambassador Referrals (Pro) plan at $349/month. The terms of service mention that SubHub may collect and analyze anonymized, de-identified information relating to customer accounts and provides tools to export information to third-party services.