Revolutions Cyclery, Suntree Location

What Revolutions Cyclery, Suntree Location does

Revolutions Cyclery is a locally owned specialty bicycle retailer operating from a single showroom at 6300 N. Wickham Rd, Suite 135 in Melbourne, Florida. Founded in 1986, the company has served the Space Coast community for over forty years, selling new and pre-owned bicycles, electric bicycles, parts, accessories, clothing, and helmets. Its product mix spans major brands including Cannondale, Specialized, KHS, Surly, and All-City, covering fitness/urban hybrids, mountain bikes, road and gravel bikes, and e-bikes at price points ranging from roughly $300 for entry-level cruisers to $2,500+ for premium carbon and electric models.

The business is not a technology company; its core platform is a traditional brick-and-mortar retail operation supplemented by professional services. Service offerings include certified technician repair and maintenance, professional bike fitting to optimize rider comfort and prevent injury, and specialized bicycle packing and shipping. Customers can finance purchases through the Synchrony Freedom To Ride program. The go-to-market motion is direct-to-consumer through the physical storefront, supported by community engagement — organized group rides, a local cycling clubs/events calendar, on-ride repair clinics, and a branded Facebook community (Patrick's Warrior Expedition).

The revenue model combines hardware sales (bicycles, accessories, parts, clothing) with professional service revenue (repair, fitting, packing/shipping). The customer base consists of individual retail consumers across fitness, commuting, recreational, and trail-riding use cases; there are no B2B or institutional accounts disclosed. Marketing is community-led — local events, word-of-mouth, in-store experience, and organic social — rather than digital-first. The company is privately held with no disclosed venture or institutional investment, no parent company, and no subsidiaries, operating exclusively within the Melbourne, Florida market.

Name

Revolutions Cyclery, Suntree Location

Legal name

Revolutions Cyclery

Website

https://revolutionscyclery.com

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Revolutions Cyclery is a locally owned specialty bicycle retailer and service shop in Melbourne, Florida, founded in 1986. It sells Cannondale, Specialized, and other bikes plus accessories, and provides certified repair, professional bike fitting, and packing services to individual retail consumers.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), E-Bike Retail (CRAMAHAE), Used & Refurbished Bike Retail (CRAMAHAK), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Specialty bicycle retail
• Bike repair services
• Bike fitting services
• Cycling accessories
• Electric bicycles

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Bicycle and Accessory Sales: The primary revenue stream is through direct retail sales of bicycles, electric bicycles, pre-owned bikes, parts, accessories, and cycling clothing. Products range from entry-level cruisers ($299) to premium road and mountain bikes ($2,500+).
2. Service and Repair: Revenue generated from bike service, repair, maintenance, and professional bike fitting services offered at the store.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Revolutions Cyclery is a locally owned specialty bicycle retailer that sells new and pre-owned bicycles from brands including Cannondale, Specialized, KHS, Surly, All-City, Manhattan, and Retrospec across fitness/hybrid, commuter, mountain, road, gravel, and electric categories, priced from approximately $299 to $2,500+. The store complements bike sales with cycling accessories (helmets, clothing, lights, locks, car racks, packs/racks/baskets, tools, parts) and offers professional services including bike service and repair, custom bike fitting, bicycle packing and shipping, and Synchrony financing.

Product overview

Revolutions Cyclery is a locally owned specialty bicycle retailer offering a diverse portfolio of bicycles and cycling accessories. The core offerings include multiple bicycle brands (Cannondale, Specialized, KHS, Surly, All-City) across categories such as fitness/urban bikes, commuter/hybrid bikes, mountain bikes, and electric bicycles. These are complemented by a comprehensive accessories lineup including helmets, lights, locks, clothing, car racks, and packs/racks/baskets. The company also provides services including professional bike service and repair, bike fitting, and bicycle packing/shipping. The product portfolio is organized as a traditional retail model where the company sells bikes and accessories from various manufacturers along with value-added service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannondale Quick 3 A lightweight hybrid fitness bicycle with a SmartForm C3 Alloy frame, Shimano Essa 8-speed drivetrain, and hydraulic disc brakes, designed for fast commuting and fitness riding. Sold to individual consumer cyclists at the Melbourne, FL storefront.
• Cannondale Quick Women's 6 Remixte A step-thru hybrid bicycle with 360-degree reflective accents, microSHIFT 7-speed drivetrain, and rim brakes, designed for city cruising and fitness. Sold to individual consumer cyclists seeking a low-step frame.
• Cannondale Treadwell 2 An around-town bicycle with a SmartForm C3 Alloy frame, Shimano Essa 8-speed drivetrain, hydraulic disc brakes, and an SPC+ compatible phone mount for connected riding. Sold to individual consumer cyclists.
• Cannondale Treadwell 2 Low StepThru A low-standover step-thru variant of the Treadwell 2 with Ride-Easy geometry, designed for easy mounting and comfortable around-town riding. Sold to individual consumer cyclists preferring accessibility.
• Specialized Roll 3.0 Low Entry A low-entry fitness bicycle with an A1 Premium Aluminum frame, MicroSHIFT 8-speed gearing, 650b tires, and hydraulic disc brakes, designed for comfortable, efficient riding. Sold to individual consumer cyclists.
• Specialized Sirrus X 5.0 A carbon-frame fitness bicycle with Rider-First Engineered geometry, Future Shock suspension, Shimano Deore 12-speed drivetrain, and Compliance Junction technology for versatile terrain handling. Sold as a premium offering to individual consumer cyclists.
• Surly Ogre A steel utility bicycle designed for loaded exploration and year-round commuting, with clearance for 29x2.5 or 27.5x2.8 tires plus fenders and multiple mount options. Sold to individual consumer cyclists seeking a versatile adventure/commuter platform.
• All-City Super Professional Flat Bar Single Speed Bike A cross-inspired bicycle with a 2-For-1 Dropout system allowing conversion between single-speed and geared configurations, built with 612 Select Chromoly Steel. Sold to individual consumer cyclists.
• Packs, Racks, and Baskets Accessories A range of bicycle storage and carrying solutions including baskets (Wald, Sunlite), racks (Axiom, Tubus, Surly, Topeak), frame bags, panniers, handlebar bags, and seat bags from multiple brands. Sold to individual consumer cyclists for commuting and touring.
• Bike Service and Repair Professional bicycle maintenance and repair services including annual tune-ups, brake adjustments, drivetrain service, and full rebuilds performed by certified technicians at the Melbourne, FL storefront. Priced on a quote basis for individual consumer cyclists.
• Bike Fitting Professional bicycle sizing and fitting service to optimize rider comfort, power transfer, and injury prevention through proper bicycle adjustment. Offered at the Melbourne, FL storefront to individual consumer cyclists.
• Bicycle Packing and Shipping Specialized bicycle packing and shipping service ensuring safe transport of bikes to customers or for servicing. Offered to individual consumer cyclists from the Melbourne, FL storefront.
• Synchrony Freedom To Ride Financing Financing program through Synchrony allowing customers to purchase bicycles and accessories with flexible payment options. Offered at the storefront to individual consumer cyclists.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Trek Bicycle: Bicycle manufacturer and operator of company-owned and franchised retail stores globally; competes indirectly by owning the retail layer for one of the largest premium brands, with eventual ability to control shelf space and pricing across dealer networks.
• REI: National outdoor co-op that sells bicycles and accessories across multiple price tiers and offers in-store repair — broader assortment than Revolutions but with overlapping cycling SKUs and service offerings.
• Performance Bicycle: Historically a national specialty bike chain, now operating a smaller footprint under new ownership with a strong e-commerce presence — competes across both price and channel with independent shops like Revolutions.

Direct peers

• Bicycle Warehouse: Multi-store Southern California specialty bike retailer carrying premium brands with full sales, service, and fitting — comparable regional chain model and category mix to Revolutions Cyclery.
• Competitive Cyclist: Premium online road, gravel, and mountain bike retailer — competes head-on with Revolutions on the higher-end Cannondale/Specialized SKUs carried in-store, especially for non-local buyers.
• Landry's Bicycles: Long-standing New England specialty bike retailer with multi-store footprint selling premium brands and operating full-service repair, fitting, and community-event programming analogous to Revolutions.
• Jenson USA: Online-direct specialty bike and components retailer carrying many of the same premium brands (Specialized, etc.) — competes for the same enthusiast customer with a fulfillment model Revolutions lacks.
• Mike's Bikes: Multi-store specialty bicycle retailer carrying Cannondale, Specialized, and other premium brands with full sales/service/fitting — same retail-plus-services model as Revolutions but at greater regional scale across California.
• Erik's Bike Shop: Regional specialty bike retailer chain offering new bikes, accessories, apparel, repair, and fitting across multiple Midwest locations — directly comparable assortment and service stack to Revolutions Cyclery.

Emerging players

• The Pro's Closet: Leading online marketplace for certified pre-owned bikes and components — directly competes with Revolutions' pre-owned bike offering and recaptures resale dollars that an independent shop might otherwise capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/947100231526186

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revolutions Cyclery, Suntree Location