ROCK THE OCEAN FOUNDATION
Rock The Ocean Foundation is a 501(c)(3) nonprofit that drives ocean conservation funding and awareness through the Tortuga Music Festival, a Rock The Ocean Collection apparel line, Conservation Village education programming, and community events, serving individual donors, corporate sponsors, and 100+ conservation partner organizations.
- Company typePrivate
- Founded2013
- HeadquartersFort Lauderdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ROCK THE OCEAN FOUNDATION does
Rock The Ocean Foundation is a 501(c)(3) nonprofit organization founded in 2012/2013 by music industry veteran Chris Stacey and headquartered in Nashville, Tennessee, with operational roots in Fort Lauderdale, Florida. The organization promotes ocean conservation through a portfolio of music-and-event-driven programs: the flagship Tortuga Music Festival, a 3-day oceanfront country and lifestyle festival on Fort Lauderdale Beach produced in partnership with Live Nation; the Rock The Ocean Collection, a Shopify-based apparel line with 100% of proceeds pledged to ocean conservation; Conservation Village, an on-site interactive education experience featuring 20-30 nonprofit partners and hands-on marine biology exhibits; Rock The Reef, a coral outplanting expedition program run with the University of Miami Rosenstiel School; and a Community Events Program spanning beach cleanups, reef cleanups, turtle walks, and galas.
The foundation operates with a small core staff of approximately 8 people and a volunteer-driven board, funded through a mix of festival revenue, apparel sales, individual donations, and corporate partnerships with brands such as Sunbelt Rentals, Pirani, Stream2Sea, and REVERB, plus membership in 1% For the Planet. Its customer base consists of individual festival attendees and conservation-minded consumers on the demand side, conservation nonprofits and universities as programmatic partners, and corporate sponsors as funding partners.
Cumulatively, Rock The Ocean has raised over $6 million for ocean conservation since 2013, supported 100+ nonprofit and university conservation programs, reached 100,000+ festival attendees annually, and planted 32,500+ sea oats to restore Fort Lauderdale Beach habitat. It has been recognized as the largest music event in the world dedicated to ocean conservation, a three-time Academy of Country Music Festival of the Year winner, and the 2023 Bronze Stevie Award recipient for Sustainability Leadership.
ROCK THE OCEAN FOUNDATION firmographics
Firmographics- Name
- ROCK THE OCEAN FOUNDATION
- Legal name
- Rock The Ocean Foundation
- Website
- https://rocktheocean.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rock The Ocean Foundation is a 501(c)(3) nonprofit that drives ocean conservation funding and awareness through the Tortuga Music Festival, a Rock The Ocean Collection apparel line, Conservation Village education programming, and community events, serving individual donors, corporate sponsors, and 100+ conservation partner organizations.
- Ownership category
- akta.pro rank
ROCK THE OCEAN FOUNDATION industry classification
Industry- Product category
- Ocean Conservation Nonprofit Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190)
- akta.pro primary industry
- Marine & Freshwater Conservation (BPAGAGAE)
- akta.pro secondary industries
- Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH), Oceans, Coastal & Marine Resource Management (BPADALAI)
Keywords
Where ROCK THE OCEAN FOUNDATION is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROCK THE OCEAN FOUNDATION business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Rock The Ocean Collection Apparel Sales: 100% of proceeds from Rock The Ocean Collection lifestyle apparel sales go directly to ocean conservation. This is the organization's primary retail revenue stream.
- Tortuga Music Festival Revenue: Revenue generated from the annual Tortuga Music Festival, held in partnership with Live Nation. Proceeds support ocean conservation initiatives.
- Donations: Individual donations from supporters seeking to fund ocean conservation projects and initiatives.
- Brand Partnerships and Sponsorships: Corporate partnerships and sponsorships with like-minded brands supporting ocean conservation efforts.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
ROCK THE OCEAN FOUNDATION product offering
Product offeringCore offering
Rock The Ocean Foundation is a 501(c)(3) nonprofit organization that raises awareness and funds for ocean conservation through its flagship Tortuga Music Festival on Fort Lauderdale Beach, the Rock The Ocean Collection lifestyle apparel brand (with 100% of proceeds funding conservation), the Conservation Village education experience, and a portfolio of community events including beach cleanups, reef cleanups, and the Rock The Reef coral restoration program in partnership with the University of Miami.
Product overview
Rock The Ocean Foundation is a 501(c)(3) nonprofit organization operating a portfolio of interconnected conservation programs. The core offerings include the Rock The Ocean Collection (lifestyle apparel merchandise), the Tortuga Music Festival (flagship 3-day music festival), Conservation Village (on-site festival education center), Rock The Reef (coral restoration expeditions), and a Community Events Program (beach cleanups and conservation events). All proceeds from merchandise sales and the festival directly fund ocean conservation initiatives, with 100% of apparel proceeds going to saving oceans and marine life.
Differentiator
Problem solved
Functional benefit
Brands
- Rock The Ocean Collection: A lifestyle apparel brand where 100% of proceeds from purchases go to ocean conservation efforts.
- Conservation Village
- Tortuga Music Festival
Products and services
- Rock The Ocean Collection A lifestyle apparel merchandise brand sold through a dedicated Shopify storefront, where 100% of proceeds from every purchase are donated directly to ocean conservation and marine life protection efforts. Targeted at individual ocean conservation supporters.
- Tortuga Music Festival A 3-day oceanfront music festival held annually on Fort Lauderdale Beach, Florida, dedicated to creating awareness and raising funds for ocean conservation. Operated in partnership with Live Nation and recognized as the largest music event in the world dedicated to ocean conservation. Targeted at concert attendees and ocean conservation supporters.
- Conservation Village Rock The Ocean's signature on-site experience at Tortuga Music Festival featuring 20-30 conservation organization booths, interactive displays, touch tanks, shark tagging simulations, and sea turtle rescue simulations. Free for attendees and partner nonprofits, blending entertainment with marine conservation education.
- Rock The Reef An annual coral outplanting expedition program conducted in partnership with the University of Miami Rosenstiel School of Marine, Atmospheric and Earth Science's Rescue a Reef Program, allowing citizen scientists to participate in coral restoration efforts to help restore Florida's coral reefs.
- Community Events Program A calendar of community conservation events including beach cleanups, reef cleanups, turtle walks, film festivals, galas, and other conservation-focused activities organized or sponsored by Rock The Ocean across various locations, with particular concentration in Florida.
Quantifiable outcome
- Over $6 million raised for ocean conservation since 2013
- +3 more outcomes
Companies that use ROCK THE OCEAN FOUNDATION
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
ROCK THE OCEAN FOUNDATION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ROCK THE OCEAN FOUNDATION partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Live NationcoreRock The Ocean's Tortuga Music Festival is presented in partnership with Live Nation. Live Nation handles festival production and promotion while Rock The Ocean maintains creative and conservation oversight. This is the organization's flagship partnership for the annual event.
- Sunbelt RentalscoreSunbelt Rentals provides equipment solutions for Tortuga Music Festival with focus on sustainable event planning. In 2025, Sunbelt Rentals was the proud sponsor of Conservation Village, providing battery power solutions and equipment to protect grounds and wildlife. Partnership emphasizes environmental sustainability.
- Conservation Village Partner OrganizationscoreEach year 20-30 nonprofit organizations, NGOs, and universities with marine biology programs are selected from approximately 300 applicants to participate in Conservation Village at Tortuga Music Festival. Partners attend at no cost and receive production needs and marketing support. These groups are the recipients of funds raised by Rock The Ocean.
- 1% For the PlanetminorRock The Ocean is a member of 1% For the Planet, an organization of businesses committed to donating 1% of sales to environmental causes.
- University of Miami Rosenstiel SchoolcoreRock The Ocean has partnered with University of Miami's Rosenstiel School of Marine, Atmospheric and Earth Science for over 10 years through the Rescue a Reef Program, hosting annual Rock The Reef coral outplanting expeditions.
- REEF ( Reef Environmental Education Foundation)minorREEF participates in Conservation Village at Tortuga Music Festival to educate fans about marine conservation.
- Ric O' Barry's Dolphin ProjectminorDolphin Project participates in Conservation Village and has praised Rock The Ocean's event as rising to a level of non-profit engagement unmatched by other large-scale events.
- Guy Harvey FoundationminorGuy Harvey Foundation is a Conservation Village Partner that hosts the annual Love the Blue Gala and conducts marine research.
- PiraniminorPirani is a brand partner that provides ocean-themed merchandise. Pirani has praised Rock The Ocean as a leader in sustainability and education at live events.
- Stream2SeaminorStream2Sea provides reef-friendly mineral sunscreen for Tortuga Music Festival to promote protecting Florida's Coral Reef.
- REVERBcoreREVERB supports Tortuga Music Festival's environmental initiatives, including the ESS Battery System program that powers the entire festival site with battery power.
- Jack Johnson All At OnceminorRock The Ocean partnered with Jack Johnson as an All At Once Village Green Non-Profit Partner on his 2026 Summer Tour to connect with fans about sustainable and equitable food systems, plastic-free initiatives, and healthy watersheds.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ROCK THE OCEAN FOUNDATION competitors and assessment
Company assessmentBroad incumbents
- World Wildlife Fund: Global conservation organization operating across marine and terrestrial ecosystems. Comparable as a fundraising-and-grantmaking ocean conservation nonprofit, though at vastly greater scale and with diversified non-marine programs.
- The Nature Conservancy: One of the largest environmental nonprofits globally, working on land and ocean conservation at scale. Comparable as a 501(c)(3) environmental grantmaker and operator, but with a vastly broader geographic and topical footprint than Rock The Ocean.
- Natural Resources Defense Council: Major environmental advocacy organization with significant ocean/climate programming. Comparable as a high-profile nonprofit driving ocean conservation through advocacy and partnerships, with a fundamentally different policy-driven operating model.
Direct peers
- Oceana: Largest international advocacy organization focused solely on ocean conservation. Comparable as a marine-focused nonprofit operating globally, though Oceana emphasizes policy advocacy over Rock The Ocean's event-driven model.
- Sea Shepherd Conservation Society: Marine conservation nonprofit focused on direct-action ocean defense. Comparable in mission alignment around marine species protection, though with a fundamentally different operational approach than Rock The Ocean's entertainment-fundraising model.
- Captain Planet Foundation: Environmental education nonprofit leveraging the Captain Planet IP to fund and inspire youth-led environmental projects. Comparable as an entertainment/education-tied environmental nonprofit combining storytelling with conservation impact.
- Surfrider Foundation: 501(c)(3) nonprofit dedicated to ocean and beach conservation through community activism, beach cleanups, and policy advocacy. Highly comparable to Rock The Ocean's mission and grassroots/community-driven ocean protection model.
- Coral Reef Alliance: International nonprofit dedicated exclusively to coral reef conservation — directly aligned with Rock The Ocean's Rock The Reef program and University of Miami Rosenstiel School partnership for coral outplanting.
- REVERB: Nonprofit that partners with musicians and festivals to reduce environmental impact and engage fans in climate action. Extremely comparable as it combines live music with environmental sustainability infrastructure — and is already a partner of Rock The Ocean at Tortuga.
Emerging players
- Lonely Whale Foundation: Ocean conservation nonprofit co-founded by Adrien Grenard that uses celebrity partnerships and creative campaigns to drive ocean impact. Closely comparable to Rock The Ocean's entertainment-driven conservation model, with a more digitally-native engagement approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ROCK THE OCEAN FOUNDATION social profiles
Digital presenceROCK THE OCEAN FOUNDATION financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROCK THE OCEAN FOUNDATION leadership team
Management profileNumber of profiles
Profiles8 records
ROCK THE OCEAN FOUNDATION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROCK THE OCEAN FOUNDATION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROCK THE OCEAN FOUNDATION
What does ROCK THE OCEAN FOUNDATION do?
Rock The Ocean Foundation is a 501(c)(3) nonprofit organization that raises awareness and funds for ocean conservation through its flagship Tortuga Music Festival on Fort Lauderdale Beach, the Rock The Ocean Collection lifestyle apparel brand (with 100% of proceeds funding conservation), the Conservation Village education experience, and a portfolio of community events including beach cleanups, reef cleanups, and the Rock The Reef coral restoration program in partnership with the University of Miami.
Is ROCK THE OCEAN FOUNDATION a public or private company?
ROCK THE OCEAN FOUNDATION is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ROCK THE OCEAN FOUNDATION founded?
ROCK THE OCEAN FOUNDATION was founded in 2013. It employs 1 to 10 people.
Where is ROCK THE OCEAN FOUNDATION based?
ROCK THE OCEAN FOUNDATION is headquartered in Fort Lauderdale, United States, in the North America region.
How does ROCK THE OCEAN FOUNDATION make money?
Four revenue lines are on record. Rock The Ocean Collection Apparel Sales are the primary driver. The others are tortuga Music Festival Revenue, donations and brand Partnerships and Sponsorships.
Who are ROCK THE OCEAN FOUNDATION's main competitors?
Broad incumbents on record are World Wildlife Fund, The Nature Conservancy and Natural Resources Defense Council. Direct peers are Oceana, Sea Shepherd Conservation Society, Captain Planet Foundation, Surfrider Foundation, Coral Reef Alliance and REVERB. Lonely Whale Foundation is listed as an emerging player.
Does ROCK THE OCEAN FOUNDATION have an API?
No public API is recorded for ROCK THE OCEAN FOUNDATION.
What industry is ROCK THE OCEAN FOUNDATION in?
ROCK THE OCEAN FOUNDATION's product category is Ocean Conservation Nonprofit Services. Its primary akta.pro industry code is BPAGAGAE, Marine & Freshwater Conservation, with a secondary code of THAAAIAH, Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks). Its NAICS code is 813312.