Salveo Direct Care
Salveo Direct Care is a physician-owned Direct Primary Care practice in San Antonio, TX, serving individuals, families, employers, and executives through membership-based primary care, lifestyle medicine, and premium health assessments.
- Company typePrivate
- Founded2018
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Salveo Direct Care does
Salveo Direct Care is a physician-owned Direct Primary Care (DPC) practice based in San Antonio, Texas, founded by Drs. Prisiliano Salas Jr. and Monica Salas. The practice operates on a membership-based model in which individuals and families pay monthly fees ($100-$200 per adult, $50 per child, plus a one-time $100 family registration) for unlimited office visits, same/next-day appointments, telehealth, secure messaging, and direct physician access, without insurance billing. Patients receive negotiated wholesale pricing on ancillary services such as labs ($30-50 for basic bloodwork), MRI (under $600), and sleep apnea testing ($250-550), which the practice describes as 50-80% below typical insurance pricing.
The clinical offering is organized around six service lines: Salveo Health (core primary care), Salveo Blü (lifestyle medicine, bio-identical hormone therapy, anti-aging, weight management), Salveo Business (B2B employer group memberships), Salveo Elite (premium annual executive health assessment with advanced diagnostics including VO2 max, CT coronary angiography, and genetic analysis via OpenDNA and Cleerly), Salveo Advisory (medical care coordination and second-opinion services), and Osteopathic Manipulation Therapy. The practice employs four board-certified physicians plus support staff and intentionally operates with smaller patient panels (few hundred total) compared to the 2,500-3,500 typical for a primary care physician. Membership management runs on Hint Health's DPC platform, and the practice distributes educational content under an affiliation with the American College of Lifestyle Medicine.
Commercial reach is concentrated in San Antonio and broader Texas via telemedicine, with employer group contracts and executive health services sold through dedicated business development. The practice opened a second location in Stone Oak in October 2025 alongside the addition of Dr. Sabina Lalani and the launch of OMT services. Salveo is privately held with no disclosed external funding or parent company.
Salveo Direct Care firmographics
Firmographics- Name
- Salveo Direct Care
- Legal name
- Salveo Direct Care
- Website
- https://salveodirectcare.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salveo Direct Care is a physician-owned Direct Primary Care practice in San Antonio, TX, serving individuals, families, employers, and executives through membership-based primary care, lifestyle medicine, and premium health assessments.
- Ownership category
- akta.pro rank
Salveo Direct Care industry classification
Industry- Product category
- Direct Primary Care
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Independent Primary Care Practices (HLAFAGAA)
Keywords
Where Salveo Direct Care is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salveo Direct Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Membership Fees: Monthly subscription fees for Direct Primary Care membership covering unlimited office visits, telehealth, secure messaging with physicians, and comprehensive annual wellness exams. Revenue is recurring and predictable based on membership count.
- Enhancement of Life Services (Salveo Blü): Premium health optimization services including bio-identical hormone therapy, anti-aging treatments, natural supplements, weight loss therapy, and personalized lifestyle coaching. Additional fees beyond base membership.
- Employer Group Partnerships: B2B contracts offering company employees or groups Direct Primary Care memberships as employee benefits. Revenue per employee enrolled with potential for volume-based pricing.
- Executive Health Experience (Salveo Elite): Premium annual comprehensive health assessment program with advanced diagnostics including VO2 max testing, CT imaging, genetic analysis, and full-day or half-day executive wellness evaluations. One-time or annual fee per participant.
- Medical Care Coordination (Salveo Advisory): Personalized healthcare coordination and logistics services for navigating specialist visits, hospitalizations, and international medical services. Add-on membership or fee-for-service model.
- Osteopathic Manipulation Therapy: Hands-on manipulative treatment services provided by Dr. Sabina Lalani for musculoskeletal conditions, pain management, and enhanced mobility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Salveo Health - Primary Care Core Plus: $200/person/month |
| Subscription | Annual | Salveo Health - Primary Care Core: $100/person/month (New Patients) |
| Subscription | Multi-year contract | Salveo Blü - Enhancement of Life: Quote-based pricing |
| Subscription | Monthly | Children Membership: $50/month |
| Other | Pay-as-you-go | One-time Registration: $100 per family |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Salveo Direct Care product offering
Product offeringCore offering
Salveo Direct Care is a Direct Primary Care and Lifestyle Medicine practice that delivers membership-based personalized primary medical care to individuals and families in the San Antonio, Texas area. Patients pay monthly membership fees for unlimited office visits, telehealth, secure messaging with physicians, comprehensive annual wellness exams, chronic disease management, and acute care, with no insurance billing involved. The practice also offers lifestyle medicine and bio-identical hormone therapy (Salveo Blü), employer group memberships (Salveo Business), premium executive health assessments (Salveo Elite), medical care coordination (Salveo Advisory), and Osteopathic Manipulation Therapy as standalone or add-on services.
Product overview
Salveo Direct Care operates as a Direct Primary Care (DPC) medical practice offering a portfolio of healthcare services centered on its core Salveo Health membership. The practice's main offering is a membership-based primary care model (Salveo Health) that covers routine and acute care without insurance billing. Additional value-added services include Salveo Blü for lifestyle medicine and hormone optimization, Salveo Business for employer group plans, Salveo Elite for comprehensive executive health assessments, and Salveo Advisory for medical care coordination. Osteopathic Manipulation Therapy (OMT) is offered as a specialized treatment service. The practice serves individuals, families, and employers in the San Antonio, TX area.
Differentiator
Problem solved
Functional benefit
Brands
- Salveo Health: Primary care services providing personalized, systems-based approach to address underlying causes of disease through a blend of modern science and traditional wisdom
- Salveo Blü
- Salveo Business
- Salveo Elite
- Salveo Advisory
Products and services
- Salveo Health Membership-based Direct Primary Care service providing personalized, systems-based primary medical care for adults and children. Includes annual wellness exams, sick visits, chronic illness management, lab testing, osteopathic manipulation therapy, telehealth, and direct physician access via phone/text with no insurance billing.
- Salveo Blü - Enhancement of Life 12-month health optimization program combining lifestyle medicine, bio-identical hormone replacement therapy, anti-aging treatments, natural health supplements, weight loss therapy, and personalized lifestyle coaching for adults seeking wellness optimization beyond traditional primary care.
- Salveo Business B2B group Direct Primary Care membership program for employers, offering company employees private physician access as a benefit. Designed to help businesses retain talent, reduce absenteeism, and lower healthcare costs through comprehensive employee wellness programs and seamless billing.
- Salveo Elite - Executive Health Experience Annual comprehensive wellness evaluation (full-day or half-day) using advanced laboratory testing, imaging (CT calcium score, echocardiogram, ultrasound), VO2 max fitness assessment, nutritional evaluation, and detailed personalized health and longevity blueprint. Includes optional add-ons such as CT/MRI scans, colonoscopy, OpenDNA analysis, Cleerly CT angiography, and DEXA bone densitometry.
- Salveo Advisory Personalized healthcare coordination and logistics service providing expedited access to specialists, hospitalization support, second opinion consultations, and access to a network of specialists nationally and internationally. Available as an add-on to medical membership or standalone, with hospital advocacy, medical records management, travel health coordination, and translation services.
- Osteopathic Manipulation Therapy (OMT) Hands-on therapeutic treatment approach provided by Dr. Sabina Lalani, DO, supporting the body's natural ability to heal, improving mobility, and relieving pain. Used for low back pain, neck pain, headaches, joint stiffness, sports injuries, and post-surgical recovery symptoms.
Quantifiable outcome
- Basic annual bloodwork costs $30-50 (vs. $100+ typically)
- +6 more outcomes
Companies that use Salveo Direct Care
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Salveo Direct Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Salveo Direct Care partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Sedera HealthcoreRecommended health-share plan partner that acts as an alternative to traditional health insurance. Members pay lower monthly premiums and share healthcare costs. Provides cash rates negotiated with specialists and hospitals. DPC patients receive discounts on health-share premiums.
- National Network of SpecialistscoreAccess to vast network of specialists, clinics, and hospitals nationally and internationally for medical care coordination services. Enables second opinion consultations and facilitated specialist referrals.
- American College of Lifestyle Medicine (ACLM)corePartner organization providing educational materials, handouts, and research support for lifestyle medicine services. Practice distributes ACLM patient education resources including nutrition guides, lifestyle medicine fact sheets, and chronic disease prevention materials.
- Nolan Practice ManagementminorPractice management consulting firm led by Lindsey Herman Nolan providing oversight of operations, business management, and productivity consulting.
- Altiqe ConsultingminorHealth benefits consulting firm led by Allison DePaoli helping employers control health insurance costs. Alignment with DPC model for cost reduction.
- Vidamor MedicalminorInternational medical coordination and medical tourism company founded by Dr. Andres Ibarra. Previously operated before joining Salveo Direct Care.
- Antonian HealthminorInternational concierge medical coordination company founded by Dr. Andres Ibarra. Experience informing current Salveo Advisory services.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Salveo Direct Care competitors and assessment
Company assessmentBroad incumbents
- Oak Street Health (CVS Health): Senior-focused primary care network under CVS Health. Comparable primary care depth and chronic disease management orientation but serves Medicare-eligible populations in clinic locations rather than through private-pay DPC memberships.
- Agilon Health: Value-based primary care platform partnering with physicians to manage senior and complex patient populations. Comparable primary care focus and physician-enablement model but operates under full-risk Medicare contracts rather than DPC memberships.
- One Medical (Amazon): Tech-enabled membership primary care provider now owned by Amazon. Same membership DTC + employer distribution model but at vastly greater scale and capital intensity, with hybrid in-person and digital coverage.
Direct peers
- Parsley Health: Membership-based functional/lifestyle medicine practice combining primary care with root-cause, holistic protocols. Closest digital-era analog to Salveo Blü's lifestyle medicine and hormone therapy overlay on top of primary care.
- Everside Health: Large employer-sponsored direct primary care provider offering memberships as an employee benefit. Directly mirrors the Salveo Business B2B channel with comparable subscription economics and ROI story for HR buyers.
- Concierge Choice Physicians: Hybrid concierge primary care model that lets traditional practices add membership tiers. Closely aligned with Salveo's model of personalized physician access, smaller panels, and lifestyle/preventive emphasis within a private-pay framework.
- Crossover Health: Membership primary care and employer-sponsored onsite/near-site health centers. Strong overlap with Salveo Business B2B employer group model and lifestyle-medicine-adjacent primary care for employee populations.
- MDVIP: National network of concierge/ DPC-style primary care physicians operating on a membership model. Most directly comparable to Salveo's core Salveo Health offering in business model and patient experience, though MDVIP is national and affiliated with large hospital systems.
Emerging players
- Forward Health: Tech-forward preventive primary care membership with advanced diagnostics and longevity focus. Overlaps with Salveo Elite's executive health positioning on advanced screening and personalized health blueprints, though delivered through a tech-heavy model.
Others
- Hint Health: Operating system and billing platform purpose-built for Direct Primary Care practices (Salveo already uses it for signup and membership management). Closest ecosystem enabler and indirect competitor insofar as it powers other DPC practices that compete with Salveo for the same physician pool.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Salveo Direct Care social profiles
Digital presenceSalveo Direct Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salveo Direct Care leadership team
Management profileNumber of profiles
Profiles8 records
Salveo Direct Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salveo Direct Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salveo Direct Care
What does Salveo Direct Care do?
Salveo Direct Care is a Direct Primary Care and Lifestyle Medicine practice that delivers membership-based personalized primary medical care to individuals and families in the San Antonio, Texas area. Patients pay monthly membership fees for unlimited office visits, telehealth, secure messaging with physicians, comprehensive annual wellness exams, chronic disease management, and acute care, with no insurance billing involved. The practice also offers lifestyle medicine and bio-identical hormone therapy (Salveo Blü), employer group memberships (Salveo Business), premium executive health assessments (Salveo Elite), medical care coordination (Salveo Advisory), and Osteopathic Manipulation Therapy as standalone or add-on services.
Is Salveo Direct Care a public or private company?
Salveo Direct Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salveo Direct Care founded?
Salveo Direct Care was founded in 2018. It employs 1 to 10 people.
Where is Salveo Direct Care based?
Salveo Direct Care is headquartered in San Antonio, United States, in the North America region.
How does Salveo Direct Care make money?
Six revenue lines are on record. Individual Membership Fees are the primary driver. The others are enhancement of Life Services (Salveo Blü), employer Group Partnerships, executive Health Experience (Salveo Elite), medical Care Coordination (Salveo Advisory) and osteopathic Manipulation Therapy.
Who are Salveo Direct Care's main competitors?
Broad incumbents on record are Oak Street Health (CVS Health), Agilon Health and One Medical (Amazon). Direct peers are Parsley Health, Everside Health, Concierge Choice Physicians, Crossover Health and MDVIP. Forward Health is listed as an emerging player. Hint Health is listed as an others.
Does Salveo Direct Care have an API?
No public API is recorded for Salveo Direct Care.
What industry is Salveo Direct Care in?
Salveo Direct Care's product category is Direct Primary Care. Its primary akta.pro industry code is HLAFAGAA, Independent Primary Care Practices. Its NAICS code is 621111 and its SIC code is 8011.