Shiplink Ab
Shiplink is a Swedish B2B digital freight aggregator that lets businesses book, compare, and manage shipments with 10+ carriers (DHL, UPS, FedEx, DSV, etc.) through a single portal with 50+ e-commerce and ERP integrations, serving 10,000+ SMB customers across Europe, North America, and Asia.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Shiplink Ab does
Shiplink Aktiebolag is a privately held Swedish freight technology company headquartered in Skärholmen, Stockholm, founded in 2013 (per company history source) with firmographic data listing 2014. It operates a B2B digital freight aggregation platform that aggregates more than ten major carriers (including DHL, Bring, DSV, UPS, TNT, FedEx, Ntex, and Jetpak) and offers access to 134+ freight services under 38+ pre-negotiated freight agreements. The platform handles the end-to-end shipping workflow — price calculation, booking, pickup arrangement, tracking, and documentation — through a single portal, alongside 50+ ready-made integrations with e-commerce platforms (Shopify, WooCommerce, Wix, Squarespace, PrestaShop, Abicart), ERP systems (Fortnox, Sharespine, Thea, Spiris), and WMS providers. Supported shipping categories include parcel, pallet, delivery point, home delivery, ADR-regulated dangerous goods, express freight, air freight, courier freight, and road freight, with all shipments covered by a 100% climate compensation commitment.
The company runs a two-tier monetization model: a free Start plan offering pay-per-shipment access to 8+ carriers with up to 21% freight cost savings for businesses shipping up to 25 shipments per month, and a paid Fraktavdelning plan at 69 SEK/week with no binding period that unlocks up to 38% shipping discounts, 12+ carrier integrations, 30-day payment terms, personal customer service, and system integrations. Go-to-market combines a self-serve product-led onboarding (free sign-up, instant price calculator, same-day integrations) with a consultative sales motion of personalized demos and a savings calculator funnel for higher-volume shippers. Target customers include growing e-commerce SMBs, international wholesalers, distributors, logistics companies seeking white-label freight access, manufacturing businesses, and startups.
Shiplink reports serving 10,000+ business customers, a team of 18 employees with 110+ years of combined logistics experience, and operations spanning Sweden, Denmark, Norway, Finland, Germany, the UK, Poland, Italy, Spain, the USA, Canada, China, Japan, and Thailand. No external funding rounds, acquisitions, parent companies, public listings, or revenue figures were disclosed in the source materials, and ownership commentary indicates the company is independently held and bootstrapped.
Shiplink Ab firmographics
Firmographics- Name
- Shiplink Ab
- Legal name
- Shiplink Aktiebolag
- Website
- https://shiplink.se
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shiplink is a Swedish B2B digital freight aggregator that lets businesses book, compare, and manage shipments with 10+ carriers (DHL, UPS, FedEx, DSV, etc.) through a single portal with 50+ e-commerce and ERP integrations, serving 10,000+ SMB customers across Europe, North America, and Asia.
- Ownership category
- akta.pro rank
Shiplink Ab industry classification
Industry- Product category
- Logistics Services
- NAICS
- Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)
Keywords
Where Shiplink Ab is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Shiplink Ab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Freight Transaction Fees (Pay-per-shipment): Customers pay per shipment based on negotiated carrier rates accessed through Shiplink's platform. The Start plan is free to use with regular carrier rates. The Fraktavdelning (Freight Department) plan at 69 SEK/week provides discounted rates with savings of up to 38% on shipping costs.
- Subscription Revenue (Fraktavdelning Plan): The Standard plan (Fraktavdelning) charges 69 SEK per week for professional freight management, providing access to 15+ negotiated freight agreements, discounted pricing, personal customer service, premium features, and advisory services. No binding period — cancel anytime. Payment is only required when shipments are made.
- Start Plan (Freemium): Free business account for companies sending up to 25 shipments per month. Includes access to 8+ carriers, booking portal, and consolidated invoice. Revenue is generated through per-shipment transaction fees at regular (non-discounted) rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan for businesses sending up to 25 shipments/month |
| Subscription | Weekly | Professional freight management at 69 SEK/week with up to 38% savings |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Shiplink Ab product offering
Product offeringCore offering
Shiplink operates a cloud-based digital freight platform that aggregates 10+ carriers (DHL, Bring, DSV, UPS, TNT, Ntex, Jetpak, FedEx, and others) into a single portal, enabling businesses to compare carrier prices, book shipments, track deliveries, and manage shipping documentation. The platform offers 38+ pre-negotiated freight agreements covering 134+ freight services, with 50+ ready-made integrations to e-commerce, WMS, and ERP systems that automate order data flow.
Product overview
Shiplink operates as a unified freight platform for businesses, consisting of two subscription tiers (Start free plan and Fraktavdelning professional plan at 69 kr/week) and 134+ distinct freight services. The platform aggregates access to 10+ carrier partners (DHL, Bring, DSV, UPS, TNT, Ntex, Jetpak, FedEx, and others) with 38+ pre-negotiated freight agreements. Core services include parcel, pallet, delivery point, home delivery, dangerous goods (ADR), express, air, courier, and road freight. The platform's value proposition centers on its booking portal with automatic carrier selection, real-time tracking, and integration with 50+ e-commerce and ERP systems including WooCommerce, Shopify, Squarespace, Abicart, Prestashop, Wix, Fortnox, Sharespine, Thea, and Spiris. The offering is completed by a Knowledge Bank with educational content and proactive customer service support.
Differentiator
Problem solved
Functional benefit
Products and services
- Shiplink Freight Platform (Fraktplattformen) A unified cloud-based freight management platform that aggregates 10+ carriers (DHL, Bring, DSV, UPS, TNT, Ntex, Jetpak, FedEx) and 134+ freight services in a single portal. Enables businesses to calculate prices, book shipments, schedule pickups, track deliveries, and manage documentation with pre-negotiated carrier rates.
- Parcel Shipping (Skicka paket)
Quantifiable outcome
- Up to 38% lower shipping costs through pre-negotiated carrier agreements
- +6 more outcomes
Companies that use Shiplink Ab
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Shiplink Ab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Shiplink Ab partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- DHLcoreCore carrier partner providing parcel, pallet, and international shipping services. DHL is one of the 8+ carriers available on the Shiplink platform with pre-negotiated rates.
- BringcoreCarrier partner offering parcel delivery services within Scandinavia and internationally. One of the 8+ carriers on the platform.
- DSVcoreCarrier partner providing road, air, and sea freight services. Available on the platform with pre-negotiated agreements.
- UPScoreGlobal carrier partner for parcel and freight services. Available through Shiplink's platform with negotiated rates.
- TNTcoreCarrier partner for express and freight services. Available through the platform.
- NtexcoreCarrier partner available on the platform with pre-negotiated freight agreements.
- JetpakcoreExpress and courier carrier partner for same-day and time-sensitive deliveries.
- FedExcoreGlobal carrier partner for international and express freight services.
- ShopifycoreE-commerce platform integration partner. 50+ ready-made integrations available, enabling automatic order data flow from Shopify stores to Shiplink's shipping platform.
- WooCommercecoreE-commerce platform integration partner enabling automatic order synchronization with Shiplink's shipping platform.
- DB Schenker (for private shipments)minorReferral partner for private individual shipments. Shiplink serves businesses but redirects private individuals to DB Schenker's private booking service.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Shiplink Ab competitors and assessment
Company assessmentBroad incumbents
- ShipStation: ShipStation is an established (Auctane/Stamps.com-owned) multi-carrier shipping software platform widely used by SMB and mid-market e-commerce shippers. It competes with Shiplink on the same multi-carrier shipping workflow but is a much larger, more mature incumbent with a deeper feature set and broader carrier network.
- Flexport: Flexport is a large, well-funded digital freight forwarder offering ocean, air, trucking, and customs services through a software platform. It is comparable to Shiplink as a tech-enabled freight intermediary, but Flexport is a much broader incumbent targeting enterprise and mid-market shippers rather than SMB parcel/pallet customers.
Direct peers
- uShip: uShip is an online freight marketplace that connects shippers with carriers (mostly for less-than-truckload, heavy haul, and specialty freight). It is comparable to Shiplink as a digital freight marketplace but skews more toward larger freight (LTL, heavy haul) rather than SMB parcel/pallet shipping.
- Packlink: Packlink is a European (Spain-headquartered) multi-carrier shipping marketplace that aggregates parcel and pallet carriers and offers SMBs pre-negotiated shipping rates. It targets the same customer profile as Shiplink (small businesses sending parcels/pallets) and operates a similar aggregator-and-booking-portal model across multiple European countries.
- Sendcloud: Sendcloud is a European (Netherlands-headquartered) multi-carrier shipping platform targeting SMB e-commerce shippers with carrier aggregation, shipping label automation, and integrations with major e-commerce platforms. It is the most directly comparable peer to Shiplink in terms of customer segment (SMB e-commerce), product (multi-carrier shipping portal), and business model (per-shipment plus subscription).
- Freightview: Freightview is a US-based freight comparison and booking platform for LTL and truckload shippers, offering multi-carrier rate quotes and booking in a single interface. It mirrors Shiplink's carrier-aggregation-plus-booking-portal model, though it targets North American LTL/TL shippers rather than European parcel/pallet SMBs.
- Shippo: Shippo is a US-based multi-carrier shipping API and dashboard platform for SMB e-commerce shippers, offering discounted carrier rates, label printing, tracking, and integrations with major e-commerce platforms. It mirrors Shiplink's core proposition (carrier aggregation + discounted rates + SMB-focused tooling), though it is API-first and US-focused.
- ShippyPro: ShippyPro is an Italian-headquartered European multi-carrier shipping platform serving e-commerce shippers with carrier aggregation, label printing, tracking, and marketplace integrations. It is a direct peer to Shiplink in product, customer segment, and geographic overlap (Europe + e-commerce SMBs).
- Freightos: Freightos operates a digital freight marketplace for booking ocean, air, and trucking freight, with a SaaS rate-management platform. It is comparable to Shiplink as a digital freight marketplace aggregator connecting shippers with carrier capacity, though Freightos is more ocean/international-focused while Shiplink skews domestic parcel and pallet.
- Easyship: Easyship is a global multi-carrier shipping platform for e-commerce shippers that offers discounted courier rates, label generation, customs documentation, and checkout-side delivery options. It is comparable to Shiplink because both sell SMB-friendly multi-carrier shipping with pre-negotiated rates and e-commerce platform integrations, though Easyship skews more cross-border.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shiplink Ab social profiles
Digital presenceShiplink Ab compliance and trust
Trust signalCompliance2 records
Shiplink Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shiplink Ab leadership team
Management profileNumber of profiles
Profiles5 records
Shiplink Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shiplink Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shiplink Ab
What does Shiplink Ab do?
Shiplink operates a cloud-based digital freight platform that aggregates 10+ carriers (DHL, Bring, DSV, UPS, TNT, Ntex, Jetpak, FedEx, and others) into a single portal, enabling businesses to compare carrier prices, book shipments, track deliveries, and manage shipping documentation. The platform offers 38+ pre-negotiated freight agreements covering 134+ freight services, with 50+ ready-made integrations to e-commerce, WMS, and ERP systems that automate order data flow.
Is Shiplink Ab a public or private company?
Shiplink Ab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shiplink Ab founded?
Shiplink Ab was founded in 2013. It employs 11 to 50 people.
Where is Shiplink Ab based?
Shiplink Ab is headquartered in Stockholm, Sweden, in the Europe region.
How does Shiplink Ab make money?
Three revenue lines are on record. Freight Transaction Fees (Pay-per-shipment) is the primary driver. The others are subscription Revenue (Fraktavdelning Plan) and start Plan (Freemium).
Who are Shiplink Ab's main competitors?
Broad incumbents on record are ShipStation and Flexport. Direct peers are uShip, Packlink, Sendcloud, Freightview, Shippo, ShippyPro, Freightos and Easyship.
Does Shiplink Ab have an API?
No public API is recorded for Shiplink Ab.
What industry is Shiplink Ab in?
Shiplink Ab's product category is Logistics Services. Its primary akta.pro industry code is TLADAMAO, Digital Freight Brokerage / Freight Marketplace Platforms. Its NAICS code is 4885 and its SIC code is 4731.