Riffs Yoga Studios
Riffs Yoga Studios (DBA: Riffs Yoga & Wellness) operates a single outdoor yoga and integrated wellness studio in Bird Rock, La Jolla, offering yoga classes with live music, sauna, cold plunge, red light therapy, massage, and 200-hour teacher training to individual wellness seekers on tiered memberships managed through MindBody Online.
- Company typePrivate
- Founded2010
- HeadquartersLa Jolla, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Riffs Yoga Studios does
Riffs Yoga Studios (DBA: Riffs Yoga & Wellness) operates a single outdoor yoga and integrated wellness facility at 5510 La Jolla Blvd in the Bird Rock neighborhood of La Jolla, California. The studio, founded in 2010 by Stephen Hart's father Larry Hart as a guitar store called Riffs Acoustic Music, was rebranded to a yoga studio in 2014 after Stephen deepened his yoga practice. It offers outdoor yoga classes (Vinyasa, Hatha, Yin, Restorative, Slow Flow, Sound Healing, and Live Music) on a weather-adapted redwood deck, alongside a post-2024 wellness garden containing a 20-person traditional Finnish sauna (175-190°F), three cold plunge pools (40-55°F), a medical-grade Mito Pro red light therapy panel, and massage therapy services. A 200-hour Yoga Teacher Training program runs annually. The studio also offers private on-site and off-site sessions for groups, events, and corporate clients.
The business runs on a tiered membership model through MindBody Online as its POS and booking platform: Unlimited Everything ($299/month), Bloom 16 ($229), Rise 8 ($129, with a 50%-off first-month acquisition promo), Root 4 ($69), plus focus-specific unlimited tiers for yoga-only ($159) or wellness-only ($199) subscribers. Visits are shareable across friends/family and roll over one month, encouraging community-driven acquisition. Supplementary revenue comes from never-expiring shareable class packs ($129 for 5, $425 for 20), drop-in classes ($40), short-term visitor passes (1 week/$85, 1 month/$325), massage memberships, and YTT tuition ($2,699-$2,899). Marketing is community-led and product-led: Instagram, email newsletter, owner blog, and word-of-mouth in a market where Bird Rock/La Jolla's coastal micro-climate is the geographic anchor.
The company is privately held, founder-owned by Stephen Hart, with no disclosed external investors or parent company. It previously operated a second location in Ocean Beach (acquired 2019 from Happy-U Namaste) but divested it in 2024 to consolidate on the Bird Rock site and capitalize on the higher-end wellness positioning.
Riffs Yoga Studios firmographics
Firmographics- Name
- Riffs Yoga Studios
- Legal name
- Riffs Yoga Studios
- Website
- https://riffsyogastudios.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Riffs Yoga Studios (DBA: Riffs Yoga & Wellness) operates a single outdoor yoga and integrated wellness studio in Bird Rock, La Jolla, offering yoga classes with live music, sauna, cold plunge, red light therapy, massage, and 200-hour teacher training to individual wellness seekers on tiered memberships managed through MindBody Online.
- Ownership category
- akta.pro rank
Riffs Yoga Studios industry classification
Industry- Product category
- Yoga & Wellness Studio
- NAICS
- Fitness and Recreational Sports Centers (713940), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)
Keywords
Where Riffs Yoga Studios is headquartered
LocationHeadquarters
- HQ city
- La Jolla
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Riffs Yoga Studios business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Membership Subscriptions: Monthly and annual recurring memberships offering unlimited or visit-based access to yoga classes and wellness sessions. Includes perks like buddy passes, retail discounts, and mat rentals. Auto-renewing subscriptions provide predictable recurring revenue.
- Class Packs: One-time purchases of class visit bundles (5-pack, 20-pack) that never expire and can be shared with friends and family. Pay-per-visit single class option also available.
- Massage Services: Single appointment massage sessions (60 or 90 minutes) and monthly massage memberships. Add-ons included free with membership.
- Yoga Teacher Training: 200-hour Hatha/Vinyasa Yoga Teacher Training program offered annually with early bird and regular pricing tiers. Payment plans available.
- Private Sessions: Private yoga and sound healing sessions offered at individual and group rates. Single sessions and multi-pack options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited Everything - $299/month (or $224/month annually) |
| Subscription | Monthly | Bloom 16 - $229/month |
| Subscription | Monthly | Rise 8 - $129/month (promo: $64.49 first month for San Diego residents) |
| Subscription | Monthly | Root 4 - $69/month |
| Subscription | Monthly | Yoga Focus Unlimited - $159/month (or $149/month annually) |
| Subscription | Monthly | Wellness Focus Unlimited - $199/month (or $119/month annually) |
| Unit Pricing | Pay-as-you-go | 20 Visit Pack - $425 |
| Unit Pricing | Pay-as-you-go | 5 Visit Pack - $129 |
| Unit Pricing | Pay-as-you-go | Single Yoga Class - $40 |
| Unit Pricing | Pay-as-you-go | 1 Month Unlimited - $325 |
| Unit Pricing | Pay-as-you-go | 1 Week Unlimited - $85 |
| Subscription | Monthly | 90-Minute Massage - $149 (one-time) or $134/month membership |
| Subscription | Monthly | 60-Minute Massage - $119 (one-time) or $109/month membership |
| Unit Pricing | Pay-as-you-go | 200-Hour Yoga Teacher Training - $2,699 early bird / $2,899 regular |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Riffs Yoga Studios product offering
Product offeringCore offering
Riffs Yoga Studios operates a single-location outdoor yoga and holistic wellness studio in Bird Rock, La Jolla, California. The studio sells outdoor yoga classes (Vinyasa, Hatha, Yin, Restorative, Slow Flow, with live music and sound healing), a wellness open hour bundling access to a traditional Finnish sauna, cold plunge pools, and FDA Class II red light therapy, massage therapy sessions, and a 200-hour Hatha/Vinyasa yoga teacher training program. Revenue is driven by tiered memberships, class packs, massage appointments, private sessions, and teacher training tuition, all bookable through the MindBody platform.
Product overview
Riffs Yoga Studios offers an integrated wellness experience combining outdoor yoga classes, wellness therapies, massage services, and yoga teacher training. The core offering consists of outdoor yoga instruction (Vinyasa, Hatha, Restorative, Yin, Slow Flow) enhanced with live music and sound healing. The wellness component includes access to a traditional Finnish sauna, cold plunge pools, and red light therapy. Massage therapy provides additional healing services. The studio operates on a membership-based model with tiered visit packages, and also offers a 200-hour Yoga Teacher Training program. All services are bookable through MindBody Online.
Differentiator
Problem solved
Functional benefit
Products and services
- Outdoor Yoga Classes Outdoor yoga instruction on a redwood deck for all levels, covering Vinyasa, Hatha, Restorative, Yin, Slow Flow, Sound Healing, and Live Music styles, with many classes accompanied by local musicians.
- Wellness Open Hour 60-minute access to the wellness facilities, including three cold plunges (two at 40-45°F, one at 50-55°F), a 16-20 person traditional Finnish sauna at 175-190°F, and medical-grade Mito Pro red light panel therapy.
- Massage Therapy Custom massage sessions in 60-minute and 90-minute formats, with optional modalities including cupping, hot stones, CBD oil/balm, and aromatherapy. Available as one-time appointments or monthly memberships.
- Yoga Teacher Training (200-Hour) 200-hour Hatha/Vinyasa Yoga Teacher Training program covering yoga history, philosophy, anatomy, alignment, meditation, pranayama, ayurveda, sound healing, and intelligent sequencing, with early-bird and regular pricing tiers and payment plans.
- Private Yoga and Sound Healing Sessions Private yoga instruction and sound healing available as single sessions ($99) or multi-session packs (5 or 10 sessions), for individuals or groups, on-site at the studio or off-site at client locations (with additional charge).
Companies that use Riffs Yoga Studios
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Riffs Yoga Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Riffs Yoga Studios partnerships and signals
Strategic signalScale indicators1 record
Recent moves11 records
Expansion highlights5 records
Riffs Yoga Studios competitors and assessment
Company assessmentDirect peers
- Y7 Studio: National boutique yoga chain known for combining heated yoga with curated hip-hop music and themed classes. Most directly comparable to Riffs on the music + yoga integration and the mood-driven, community-led positioning.
- Restore Hyper Wellness: Multi-location franchise offering cryotherapy, red light therapy, infrared sauna, and IV drip therapy in a membership-driven retail model. Closest peer to Riffs' wellness garden (cold plunge, red light, sauna) component and bundled subscription pricing.
- The NOW Massage: Boutique massage studio chain offering 60/90-minute sessions with monthly memberships and wellness add-ons (CBD, aromatherapy, hot stones). Comparable to Riffs' massage program including add-on model and membership pricing.
- Sweat Yoga: Boutique yoga studio with multiple styles (Vinyasa, Yin, Restorative) and tiered membership model. Closely comparable to Riffs on class variety, pricing tiers, and member shareability.
Broad incumbents
- CorePower Yoga: Largest US yoga studio chain with 200+ locations offering heated yoga and structured memberships. Sets the competitive baseline for premium yoga subscription pricing and scale, though it lacks Riffs' outdoor + live music + wellness bundle.
- Modo Yoga USA: International hot yoga studio chain with community-focused, sustainability-branded positioning. Comparable to Riffs on community/mission-driven brand and multi-style yoga offering.
- Hot 8 Yoga: Multi-location yoga studio chain offering heated power yoga with unlimited membership plans. Comparable on subscription pricing architecture and class-style breadth.
Regional players
- Pilgrimage of the Heart Yoga: Long-standing San Diego yoga studio offering diverse class styles (Vinyasa, Yin, restorative) and teacher training. Key local competitor in the same San Diego market with overlapping classes but less wellness amenity depth.
- Tula Yoga San Diego: San Diego-based boutique yoga studio with strong community following and teacher training program. Local market peer with similar community-led positioning and YTT offering.
Emerging players
- Ice Bath Studio / Other Cold Plunge Studios: Standalone cold plunge and contrast therapy studios gaining traction across US cities. Comparable to Riffs' cold plunge / sauna / red light stack as a standalone wellness offer without yoga.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Riffs Yoga Studios social profiles
Digital presenceRiffs Yoga Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riffs Yoga Studios leadership team
Management profileNumber of profiles
Profiles1 record
Riffs Yoga Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riffs Yoga Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riffs Yoga Studios
What does Riffs Yoga Studios do?
Riffs Yoga Studios operates a single-location outdoor yoga and holistic wellness studio in Bird Rock, La Jolla, California. The studio sells outdoor yoga classes (Vinyasa, Hatha, Yin, Restorative, Slow Flow, with live music and sound healing), a wellness open hour bundling access to a traditional Finnish sauna, cold plunge pools, and FDA Class II red light therapy, massage therapy sessions, and a 200-hour Hatha/Vinyasa yoga teacher training program. Revenue is driven by tiered memberships, class packs, massage appointments, private sessions, and teacher training tuition, all bookable through the MindBody platform.
Is Riffs Yoga Studios a public or private company?
Riffs Yoga Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Riffs Yoga Studios founded?
Riffs Yoga Studios was founded in 2010. It employs 1 to 10 people.
Where is Riffs Yoga Studios based?
Riffs Yoga Studios is headquartered in La Jolla, United States, in the North America region.
How does Riffs Yoga Studios make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are class Packs, massage Services, yoga Teacher Training and private Sessions.
Who are Riffs Yoga Studios's main competitors?
Direct peers on record are Y7 Studio, Restore Hyper Wellness, The NOW Massage and Sweat Yoga. Broad incumbents are CorePower Yoga, Modo Yoga USA and Hot 8 Yoga. Regional players are Pilgrimage of the Heart Yoga and Tula Yoga San Diego. Ice Bath Studio / Other Cold Plunge Studios is listed as an emerging player.
Does Riffs Yoga Studios have an API?
No public API is recorded for Riffs Yoga Studios.
What industry is Riffs Yoga Studios in?
Riffs Yoga Studios's product category is Yoga & Wellness Studio. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAF, Restorative Yoga, Yin Yoga & Yoga Nidra. Its NAICS code is 713940 and its SIC code is 7997.