asona home health, llc

What asona home health, llc does

Asona Home Health, LLC is a privately held, family-owned non-medical in-home care provider founded in 2004 and headquartered in Mt. Pleasant, Michigan. The company delivers caregiver services across approximately eleven Central Michigan communities, including Mt. Pleasant, Midland, Clare, Alma, Big Rapids, Ithaca, Mecosta, Shepherd, Six Lakes, Weidman, and Stanwood. Its primary customer is older adults who require assistance with activities of daily living, with secondary use cases in dementia and Alzheimer's care, post-hospital recovery, and family caregiver respite. The business is organized as an independent, non-franchise local operator emphasizing close supervision, flexible scheduling, and caregiver training continuity.

The company's core offering is a six-line service catalog: Senior Home Care, Personal Care at Home, 24-Hour Home Care, Alzheimer's & Dementia Care, Companion Care, and Hospital-to-Home transition support. Care is delivered by background-checked, CPR/First Aid-certified caregivers under hourly, part-time, full-time, and around-the-clock arrangements, with no long-term contracts required. Reimbursement is sourced from private pay, long-term care insurance, VA benefits, state waiver programs, and no-fault auto insurance. The underlying technology is limited to standard digital channels — a content website, LinkedIn and Facebook pages — with no disclosed proprietary software, mobile application, or API surface.

Go-to-market is sales-led and locally driven through free in-home assessments, a 24/7 phone line, healthcare-provider referrals (particularly for hospital-to-home transitions), and membership in the Approved Senior Network. The company has earned sustained industry recognition, including Home Care Pulse Leader in Experience Awards in 2023, 2024, and 2025, plus Provider of Choice and Employer of Choice designations across multiple consecutive years and a BBB A+ accreditation. No funding events, acquisitions, or institutional ownership changes are disclosed.

Name

asona home health, llc

Legal name

Asona Home Health, LLC

Website

https://asonahomehealth.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Asona Home Health is a family-owned, non-medical in-home senior care provider founded in 2004, serving about eleven Central Michigan communities with caregiver-delivered personal care, dementia support, 24-hour, companion, and hospital-to-home services on an hourly, private-pay and insurance basis.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)

Keywords

• Home care services
• Senior care
• Personal care assistance
• Dementia care
• Companion care

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. In-Home Care Services: Hourly billing for non-medical home care services including senior home care, personal care, 24-hour care, companion care, dementia care, and hospital-to-home transition services. Services are paid through private pay, long-term care insurance, VA benefits, waiver programs, and no-fault auto insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Asona Home Health provides non-medical in-home care services to seniors and individuals needing assistance in Central Michigan. Services include personal care, 24-hour home care, Alzheimer's and dementia care, companion care, senior home care, and hospital-to-home transition support, delivered by trained, background-checked, CPR/First Aid certified caregivers. Care is customized and billed hourly, with no long-term contracts required, funded through private pay, long-term care insurance, VA benefits, waiver programs, and no-fault auto insurance.

Product overview

Asona Home Health offers a unified non-medical home care service model consisting of six core service offerings: Senior Home Care (comprehensive support combining personal assistance, household help, and companionship), Personal Care at Home (hands-on ADL assistance), 24-Hour Home Care (continuous rotating-shift coverage), Alzheimer's & Dementia Care (specialized memory care), Companion Care (social support and light assistance), and Hospital-to-Home Transition Services (post-discharge recovery support). All services are provided by trained, background-checked caregivers through a locally owned and operated agency in Central Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Home Care Comprehensive senior home care combining personal assistance, household help, and companionship for older adults who want to remain at home. Includes help with bathing, dressing, meal preparation, medication reminders, mobility assistance, transportation, and light housekeeping.
• Personal Care at Home Provides hands-on physical assistance with essential activities of daily living (ADLs) including bathing, grooming, toileting, dressing, feeding, and mobility transfers for individuals who wish to continue living independently.
• 24-Hour Home Care Provides non-medical hourly support 24 hours a day, 7 days a week through rotating caregiver shifts, offering flexible coverage including hourly, part-time, full-time, and around-the-clock care options without live-in arrangements.
• Alzheimer's & Dementia Care at Home Specialized memory care providing safety, structure, and personal connection for individuals living with Alzheimer's disease or other forms of dementia. Caregivers are trained in dementia-specific techniques for communication, behavior management, and creating daily routines that reduce confusion and agitation.
• Companion Care at Home Provides non-medical social support and light assistance to help seniors maintain independence and quality of life through meaningful conversation, social engagement, light housekeeping, meal preparation, transportation, and errand assistance.
• Hospital-to-Home Care Bridges the gap between hospital discharge and full independence for patients recovering from surgery, illness, or hospitalization. Provides personal care, mobility support, medication reminders, meal preparation, transportation, and condition monitoring to reduce hospital readmission risk.

Quantifiable outcome

• Top 10 percent of over 1600 agencies in client and caregiver satisfaction
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Approved Senior NetworkminorGTM or Marketing PartnerMembership in senior care marketing network that provides visibility and referrals among seniors and families seeking home care services. Logo displayed on website indicating partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BrightStar Care: National home care franchise offering both non-medical personal care and skilled medical home health services. Broader scope than Asona because it includes clinical/skilled services, but overlaps substantially on the non-medical personal care and dementia care lines.

Direct peers

• Right at Home: International in-home senior care franchise providing personal care, companionship, dementia care, and skilled nursing-adjacent support. Comparable non-medical core services and senior customer base.
• Senior Helpers: National franchise providing in-home senior care, including personal care, dementia/Alzheimer's care, and companion services. Comparable service lines, target population, and franchise/local-owner structure.
• Comfort Keepers: National non-medical in-home senior care franchise offering personal care, companion care, dementia care, and 24-hour services. Directly comparable service mix, target customer (seniors aging at home), and payer model, but operates through a franchise system rather than an independent local owner.
• Home Instead Senior Care: Large global franchise network providing non-medical personal care, dementia care, and companionship to seniors at home. Highly comparable service portfolio, customer profile, and hourly billing model; differs mainly in franchise scale and brand reach.
• Homewatch CareGivers: National non-medical home care franchise with services spanning companion care, personal care, dementia care, and post-hospital transition support. Highly comparable service mix to Asona, including hospital-to-home transition offerings.
• Visiting Angels: National non-medical home care franchise offering companion care, personal care, Alzheimer's/dementia care, and respite care. Closely comparable to Asona on services, customer, and flexible scheduling model, with each local office operating as a community-based agency similar in spirit to Asona.
• Always Best Care Senior Services: National franchise offering non-medical in-home care, personal care, dementia care, and assisted living placement services. Comparable in-home service lines and senior target market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MidMichiganHomeCare
• LinkedInlinkedin.com/company/asona-home-health-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asona home health, llc