Saken Sand & Sea

What Saken Sand & Sea does

Saken Sand & Sea (legally Saken Sports Camp, Inc.) is a privately-held, founder-owned youth sports and day camp operator founded in 1994 by Rio Saken in Los Angeles, California. The company runs seasonal camp programs — summer (June 8 – August 28), winter (December 22 – January 9), and spring (March 23 – April 10) — serving children from Pre-K/DK through 8th grade at multiple LA locations including Encino, Bel Air (Mirman School), Culver City (Turning Point School), Santa Monica (Annenberg Beach House), and Playa Del Rey/Dockweiler. Its programming spans traditional day camp activities, specialty sports clinics in flag football, soccer, basketball, baseball, surf, and beach volleyball (including a Sinjin Smith Beach Volleyball partnership), and Counselor-in-Training leadership development for grades 7-12.

The core business model is direct-to-consumer, with parents registering campers via the CampBrain online portal. Revenue is generated primarily through weekly camp tuition at $575 per week for summer programs and $550 per week for winter programs, with daily rates of $115-$125 and optional add-on services such as a hot lunch program ($10-15 per lunch). Additional revenue streams include CIT program fees ($50-$200 per week depending on tier) and specialty sport clinics. Marketing relies on organic social media, Google and Yelp reviews, community engagement events, open houses, and word-of-mouth referrals rather than paid acquisition.

Operationally, Saken maintains low camper-to-coach ratios of 7:1 (and as low as 3:1 for premium programs) and deploys first-aid certified lifeguards at beach locations. The company has no proprietary technology platform, no mobile app, no AI/ML capabilities, and no external institutional capital. Its technology footprint is limited to the third-party CampBrain registration system and standard social media channels. The business is governance-stable with a hands-on founder-director model and no disclosed leadership transitions, mergers, or acquisitions in its 32-year history.

Name

Saken Sand & Sea

Legal name

Saken Sports Camp, Inc.

Website

https://sakensportscamp.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Saken Sand & Sea is a founder-owned Los Angeles youth sports and day camp operator founded in 1994, running seasonal summer, winter, and spring programs plus after-school and CIT leadership tracks for children ages 4-14 across multiple LA locations.

Ownership category

akta.pro rank

Product category

Youth Day Camps

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Youth sports camps
• Beach volleyball camps
• After-school programs
• Specialty sports clinics
• Counselor training programs

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Camp Tuition - Weekly Programs: Primary revenue stream from weekly camp fees. Summer and specialty camps charged at $575 per week for K-8th grade. Daily rates available at $125 per day. Non-refundable $25 deposit and $10 registration fee collected at enrollment.
2. Camp Tuition - Winter/Spring Camps: Seasonal camp programs at $550 per week or $115 per day during winter and spring breaks.
3. Counselor-in-Training (CIT) Program: Leadership development program for high school students (9th-11th grade) at $50/week and junior CIT program (7th-8th grade) at $200/week.
4. Hot Lunch Program: Optional hot lunch service at $10-15 per lunch, paid through registration portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Saken Sand & Sea (operating as Saken Sports Camp) provides seasonal youth day camps, beach and water-activity camps, specialty sports clinics (flag football, soccer, basketball, baseball, surf, beach volleyball), after-school programs, and Counselor-in-Training leadership programs for children ages 4-14 across multiple Los Angeles locations. Programs are offered weekly during summer, winter, and spring breaks, with year-round after-school programming and billed on a weekly or daily tuition basis.

Product overview

Saken Sports Camp is a multi-location day camp provider operating since 1994, offering seasonal camp programs (Summer, Winter, Spring) and year-round After School Programs. The company provides a core Traditional Day & Sports Camp alongside specialty sport-specific programs (Flag Football, Soccer, Basketball, Beach Volleyball, Baseball, Surf), and leadership development through CIT/Jr. CIT programs. Programs serve children from Pre-K/DK (age 4) through 12th grade, with locations in Culver City, Bel Air, Santa Monica, El Segundo, and Encino. Beach camp locations offer additional water activities including swimming, boogie boarding, and surfing under lifeguard supervision.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Day & Sports Camp The flagship day camp program offering a variety of sports, games, and activities for campers from DK/Kindergarten through 8th grade. Available at all locations during summer, spring, and winter seasons.
• Specialty Sports Camps and Clinics

Quantifiable outcome

• 7:1 to 3:1 camper-to-coach ratio ensures personalized attention

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Annenberg Beach HousecoreOthersSanta Monica beach location partner providing beach volleyball and water activity facilities. Saken operates beach camps at this venue for swimming, boogie boarding, surfing, and Sinjin Smith Beach Volleyball programs. Location address: 415 Pacific Coast Hwy, Santa Monica.
• Turning Point SchoolcoreOthersCulver City school campus partner hosting traditional sports camp and specialty programs. Location address: 8780 National Blvd, Culver City 90232.
• Mirman SchoolcoreOthersBel Air private school campus partner hosting traditional sports camp and specialty programs including flag football, basketball, and volleyball. Location address: 16180 Mulholland Dr, Los Angeles 90049.
• Sinjin Smith Beach VolleyballflagshipStrategic or Co-development PartnerProfessional beach volleyball partnership offering specialty Sinjin Smith Beach Volleyball camps and clinics. Programs run June 8 - August 28 at Santa Monica and El Segundo beach locations. Targeted at grades 1-12.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skyhawks Sports Academy: National youth sports instruction provider offering multi-sport camps and clinics for children across the U.S. Most directly comparable to Saken's multi-sport traditional camp and after-school program, sharing the same target demographic (ages 4-14) and weekly-format day camp model.
• iD Tech: Premium summer camp operator for kids and teens offering week-long, specialty-focused day and overnight programs across the U.S. Comparable to Saken in weekly pricing, DTC registration, and targeting of affluent families seeking structured enrichment during school breaks.
• Athletic Revolution: Franchised youth athletic development network offering multi-sport training, camps, and clinics for kids ages 3-14. Comparable to Saken in target age group (4-14), inclusive skill-level philosophy, and week-long camp format.
• Galileo Learning: Operator of innovation-focused summer day camps (Galileo, Galileo Summer Quest) serving K-8th graders across multiple U.S. metros with weekly enrollments and themed specialty programs. Comparable to Saken's specialty camp offerings, multi-week summer format, and inclusion-based pricing.
• Kids In Sports: Youth multi-sports instruction provider with multi-sport classes, camps, and after-school programs for ages 1-12 across multiple U.S. metros. Closely comparable to Saken's after-school programs (Mon/Wed outdoor sports) and traditional camp multi-sport structure.
• Avid4 Adventure: Outdoor adventure-sports day and overnight camp operator serving elementary and middle schoolers with multi-sport curricula (kayaking, climbing, mountain biking). Directly comparable to the beach/adventure component of Saken Sand & Sea (surfing, boogie boarding, beach volleyball) in activity mix and parent demographic.
• Steve & Kate's Camp: Premium, multi-location day camp operator with weekly enrollment and an inclusive philosophy. Direct peer to Saken's Traditional Day Camp in pricing model, self-directed camper choice approach, and parent DTC registration mechanics.
• Lavner Camps: Operator of specialty summer day camps (sports, tech, media) at premium weekly pricing targeting K-12 in major U.S. metros. Comparable to Saken's specialty-camp offerings and CIT/leadership positioning, particularly in family demographic and program calendar.
• Pali Adventures: California-based specialty summer camp offering sport-specific and adventure-focused programs for school-age children. Comparable to Saken's specialty clinic and beach programming model, with similar California premium positioning and weekly enrollment.
• US Sports Camps / Nike Sports Camps: Operator of branded specialty sports camps (Nike Soccer, Tennis, Volleyball, etc.) nationwide. Comparable to Saken's sport-specific clinics (Sinjin Smith Volleyball, Flag Football, Basketball, Surf) where families enroll children for focused training in a single sport during summer weeks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sakensports
• LinkedInlinkedin.com/company/sakensportscamp
• Instagraminstagram.com/sakencamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saken Sand & Sea