RSLWA

What RSLWA does

RSL Western Australia (RSLWA) is a not-for-profit charitable veterans' support organisation incorporated under the WA Associations Incorporation Act 2015 and operating as a Branch of the Returned & Services League of Australia Limited (RSLA). Founded in 1916–1917 in response to post-WWI veteran mistreatment, RSLWA has evolved through several name iterations (RSSILA, RSSAILA, Returned Services League, Returned & Services League) and today anchors a network of 113 Sub-Branches throughout Western Australia with 4,965 Service and Affiliate members as of 2025. Its central facility, ANZAC House at 28 St Georges Terrace Perth, operates as a one-stop veteran central providing free advocacy (756 DVA claims lodged in 2025), welfare support (350 cases), employment assistance (165 veterans supported via Job Ready/Working Spirit and Workforce Connect), chaplaincy, financial counselling, accommodation referrals, health services, a psychiatric assistance dog pilot, and the RSL Active wellbeing program (1,871 participants in 2025).

The organisation generates revenue through a diversified non-profit mix: tax-deductible individual and corporate donations (DGR-endorsed, ABN 59 263 172 184), government grants (including Lotterywest), a Partners Program with corporate supporters (Defence West, Hancock Prospecting, Defence Health, Luerssen Australia, AMDA Foundation and others), annual membership capitation fees from Sub-Branches, and the ANZAC Club restaurant and function venue. Commemoration is a core deliverable — ANZAC Day Kings Park Dawn Service drew 28,000+ attendees in 2026 and the Better Together Ball 2026 with Legacy WA raised over $248,000. RSLWA is currently expanding capacity through the Goldsworthy Veterans and Families Centre under construction in Perth and the Workforce Connect program (formally launched 1 July 2026), which positions the organisation as a workforce intermediary for Western Australia's defence industry build-up, including AUKUS and HMAS Stirling nuclear submarine fleet employment pathways.

Name

RSLWA

Legal name

The Returned & Services League of Australia WA Branch Incorporated

Website

https://rslwa.org.au

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

RSL Western Australia is a not-for-profit veterans' support organisation delivering free advocacy, welfare, employment, and commemorative services to ex-ADF members and families across Western Australia via 113 Sub-Branches and ANZAC House.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: RSL WA receives donations from individuals and corporations, including a formal Partners Program for corporate sponsors. Donations of $2 or more are tax deductible as RSL WA is endorsed as a Deductible Gift Recipient by the ATO (ABN 59 263 172 184).
2. Government Grants: Funding from government bodies including Lotterywest grants for commemorative events and ANZAC Day activities. Defence industry partnerships contribute to veteran support programs.
3. ANZAC Club Hospitality Revenue: The ANZAC Club restaurant and bar at ANZAC House generates revenue through food, beverage, and function bookings. Events like the Better Together Ball, gin dinners, and German Day celebrations raise funds while engaging stakeholders.
4. Membership Fees: Sub-Branches collect capitation fees from Service and Affiliate members. Annual membership renewal forms are processed through RSL WA.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

RSL WA provides free welfare, advocacy, employment, health, accommodation, and commemorative services to current and former Australian Defence Force members and their families across Western Australia. Service delivery is centered on ANZAC House Veteran Central in Perth and a network of 113 Sub-Branches statewide, with the Goldsworthy Centre under development. Additional offerings include the ANZAC Club hospitality venue and Workforce Connect, an employment program linking veterans with defence industry employers.

Product overview

RSL WA operates as a veteran support organization offering a comprehensive portfolio of services organized around its central ANZAC House facility. The core service offering includes advocacy for DVA claims, welfare support, employment services (Job Ready and Workforce Connect), RSL Active wellbeing programs, chaplaincy, psychiatric assistance dogs, financial counselling, accommodation, and health services. The organization is developing the Goldsworthy Centre as a dedicated Veterans and Families Hub in Rockingham. Additional services include commemorative events (ANZAC Day, Remembrance Day), Sub-Branch membership network, ANZAC Club restaurant/venue, and various publications including The Listening Post and Sub-Branch Signal. Resource tools include the Sub-Branch Toolbox and All-Veterans Wellness Toolbox developed with The Resilience Shield.

Differentiator

Problem solved

Functional benefit

Brands

• ANZAC House: Purpose-built veteran central facility at 28 St Georges Terrace Perth, providing healthcare, advocacy, wellness, and community services
• ANZAC Club
• RSL Active
• Workforce Connect
• The Listening Post
• Sub-Branch Signal

Products and services

• ANZAC House Veteran Central Purpose-built veteran central facility at Level 4, 28 St Georges Terrace Perth, providing welfare, advocacy, chaplaincy, employment, health, accommodation, and community services to veterans and their families.
• Advocacy Services Expert support guiding veterans through Department of Veterans' Affairs (DVA) claims and appeals, including collaboration with local Sub-Branches for personalised assistance.
• Welfare Support Prompt assistance through the ANZAC House Welfare team addressing urgent needs including emergency financial assistance for veterans and their families.
• Employment Services (Job Ready) Free career support delivered with Working Spirit, providing specialist coaches, career advice, military-to-civilian skills translation, CV crafting, and access to training programs for ADF veterans and family members.
• Workforce Connect Employment and transition program connecting veterans with employers, with particular focus on defence industry jobs in Western Australia.
• RSL Active Wellbeing through activity program providing purpose and connection for veterans and family members through physical activities across Western Australia.
• Chaplaincy Pastoral care services for veterans and their families.
• Psychiatric Assistance Dogs Pilot Program Pilot program providing assistance dogs to support veterans with psychiatric needs.
• Financial Counselling Financial counselling services for veterans and their families.
• Accommodation Services Accommodation support and referral services for veterans and their families.
• Health Services Health-related support services for veterans and their families.
• Goldsworthy Veterans and Families Centre Veterans and Families Hub under construction in Perth that will provide comprehensive services for veterans and families.
• Commemorative Events ANZAC Day, Remembrance Day and other commemorative events across Western Australia, including dawn services, marches, and community gatherings.
• Sub-Branch Membership Network of 113 Sub-Branches throughout Western Australia providing local veteran support, with over 4,965 Service and Affiliate members.
• ANZAC Club Restaurant, bar, and function venue within ANZAC House serving veterans, members, and the public, available for events and dining with member discounts.

Quantifiable outcome

• 756 advocacy claims lodged and supported in 2025
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Legacy WAcoreStrategic or Co-development Partner · 1 January 2026Joint partnership delivering the Better Together Ball and other combined initiatives. Proceeds from events are distributed evenly between RSL WA and Legacy WA to support their respective veteran support programs.
• AMDA Foundation LimitedminorGTM or Marketing Partner · 1 January 2026Supported the Better Together Ball 2026 as a key partner in the fundraising event for WA veterans and families.
• The Resilience ShieldcoreStrategic or Co-development PartnerRSLWA and The Resilience Shield partnered to develop the All-Veterans Wellness Toolbox - an insightful video series presenting practical tools to help veterans build overall wellbeing. The Resilience Shield model was developed by Dr Dan Pronk, Ben Pronk DSC, and Tim Curtis, all Australian SAS veterans.
• Working SpiritcoreStrategic or Co-development PartnerPartnership providing free career support for veterans and their families with specialist coaches. RSL WA and Working Spirit jointly deliver the Job Ready employment support program helping ADF veterans translate military experience and connect with employers.
• RSL AustraliacoreStrategic or Co-development PartnerRSL WA is a Branch of RSL Australia, participating in National Board representation, policy development, and coordinated advocacy. RSL WA works with RSL Australia on national veteran policy including Defence estate matters and Royal Commission recommendations.
• LotterywestcoreGTM or Marketing PartnerMajor supporter providing funding for commemorative events including ANZAC Day activities. Lotterywest grants support Sub-Branch events and programs throughout Western Australia.
• City of PerthcoreGTM or Marketing PartnerKey civic partner supporting ANZAC Day events and commemorations within the Perth CBD. Provides venue access and logistical support for major events.
• Hancock ProspectingminorGTM or Marketing PartnerCorporate partner supporting RSL WA programs and veteran services through the Partners Program.
• Hancock Iron OreminorGTM or Marketing PartnerCorporate partner in the RSL WA Partners Program supporting veteran support initiatives.
• Programmed Facility ManagementminorGTM or Marketing PartnerCorporate partner providing support for RSL WA programs through the Partners Program.
• Defence WestcoreGTM or Marketing PartnerKey partner in the Indian Ocean Defence and Security Conference. Sponsored the Better Together Ball 2026 and supports veteran employment initiatives through defence industry connections.
• Luerssen AustraliaminorGTM or Marketing PartnerDefence industry partner supporting RSL WA through the Partners Program and engagement at industry events.
• Defence HealthminorGTM or Marketing PartnerHealth insurance provider for defence community, partnered with RSL WA to support veteran health and wellbeing programs.
• Life Ready PhysiominorStrategic or Co-development PartnerHealthcare provider contributing to the All-Veterans Wellness Toolbox with content on exercise, injury management, and chronic pain presented by Luke Gregory from their Perth CBD location.
• Mettle Global HoldingsminorGTM or Marketing PartnerPartner alongside The Resilience Shield in the veterans wellness initiative. Parent company supporting resilience program development.
• GROWminorStrategic or Co-development PartnerMental health organisation partnering with RSL WA to deliver peer support workshops for veterans, focusing on recovery options and resilience building through shared experience.
• Royal Australian War MemorialminorStrategic or Co-development PartnerNational institution whose collection includes veteran photographs and materials. 'The Homeless Soldier' poem created by Hayley Edwards is registered as a Place of Pride with the National Register of War Memorials.
• Department of Veterans' AffairscoreGTM or Marketing PartnerFederal government department responsible for veteran support policy and funding. RSL WA advocates for veterans navigating DVA claims and represents veteran interests in policy discussions.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• RSL Victoria: Victorian state branch of the RSL delivering the same welfare, advocacy, and commemoration services through Sub-Branches as RSL WA. Provides another directly comparable state-branch benchmark for service model and scale.
• RSL Queensland: Queensland state branch of the RSL, operating the same Sub-Branch welfare, advocacy, and commemoration model as RSL WA. Closely comparable in mission, structure, and revenue model, with a similar state-wide geographic footprint.
• Legacy WA: State branch of Legacy Australia focused on supporting the families of deceased and incapacitated veterans. Co-hosts the Better Together Ball with RSL WA and shares the veteran family welfare mission; the most natural local peer in Western Australia.
• Legacy Australia: National veteran family welfare organization paralleling RSL Australia's role for Legacy's state branches. Directly comparable in mission, member base, and event-driven fundraising model, including the joint Better Together Ball with RSL WA.
• RSL NSW: NSW state branch of the RSL and the largest RSL state branch by membership and assets. Operates the same veteran welfare, advocacy, commemoration, and Sub-Branch model as RSL WA, providing a relevant same-mission comparison at significantly larger scale.
• Soldier On: National veteran support NGO providing employment, mental health, and wellbeing services to ex-serving ADF personnel. Directly competes for the same transitioning-veteran donor and program funding as RSL WA's Workforce Connect and RSL Active programs.
• Mates4Mates: Veteran mental health and wellbeing organization delivering rehabilitation, mental health, and family support services. Closely comparable in mission to RSL WA's welfare and RSL Active programs and competes for the same restricted-giving pool from donors seeking mental health outcomes.
• RSL Australia: National peak body of which RSL WA is a Branch. Directly comparable organization with the same veteran welfare, advocacy, and commemoration mission operating at the national level, providing governance, policy coordination, and unified advocacy on issues like the Defence estate review.

Broad incumbents

• Open Arms - Veterans and Families Counselling: Australian Government-funded veteran and family counselling service operating nationally under the Department of Veterans' Affairs. Provides mental health, counselling, and wellbeing support to the same ADF veteran cohort RSL WA serves, representing the largest public-sector incumbent in the space.

Emerging players

• Bravery Trust: Veteran-specific financial counselling and emergency financial assistance charity. Partially overlaps with RSL WA's welfare function (emergency financial assistance) but is specialized rather than broad-based, representing a focused competitor for restricted giving in financial-hardship support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rslwahq
• LinkedInlinkedin.com/company/rslwa
• Instagraminstagram.com/rslwa

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSLWA