Selah Counseling Center, PLLC

What Selah Counseling Center, PLLC does

Selah Counseling Center, PLLC is a faith-based outpatient mental health private practice founded in 2020 by Jasmine Vasquez, LCSW, and headquartered in Arcadia, California, with a secondary office in San Dimas. It delivers psychotherapy and counseling services to children, adolescents, adults, couples, and families across the Greater Los Angeles area, integrating evidence-based modalities (traditional psychotherapy, EMDR) with optional Christian counseling and holistic wellness framing. The service portfolio spans Individual Therapy ($150/session), Family Therapy ($175/session), Couples Counseling ($175/session), Group Therapy ($50/session), Intake Assessment ($180), Wellness/Life Coaching ($50/session), Selah Youth services for ages 5-17, and a Pet Therapy program with certified therapy animals; all services are offered in English and Spanish via in-office and telehealth channels.

The underlying technology stack is intentionally lightweight: electronic health records for clinical documentation, a secure video platform for telehealth, and a TherapyPortal client portal for scheduling and intake. There is no proprietary platform, no AI tooling, and no disclosed automation; the practice is fundamentally a labor-driven services business dependent on clinician headcount. The team consists of approximately 10 staff, including the founder/clinical director, a mix of licensed (LCSW, LMFT, LPCC) and associate-level (ASW, AMFT) clinicians supervised by the founder, and two administrative staff (Intake Coordinator and Administrative Assistant). Marketing channels are predominantly organic — a faith-based blog (Chronicles of Selah), Instagram, Facebook, and LinkedIn — supplemented by referral partnerships with local healthcare providers, churches, universities, community organizations, and Employee Assistance Programs.

The business model is fee-for-service outpatient mental health, accepting insurance (in-network) and out-of-pocket payments, with superbills provided for out-of-network PPO reimbursement. Revenue per session ranges from $50 to $180 with a sliding scale available for financial hardship cases, and a $100 late-cancellation/no-show fee. Distribution is direct-to-consumer supplemented by referral and EAP channels; there are no disclosed funding rounds, no institutional investors, and no parent company. By 2023 the practice reported having delivered over 3,000 mental health therapy sessions since founding, and its publicly stated ambition is to grow accessibility and quality mental health services within California.

Name

Selah Counseling Center, PLLC

Legal name

Selah Counseling Center, PLLC

Website

https://selahcounselingcenter.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Selah Counseling Center, PLLC is a faith-based California outpatient mental health practice delivering psychotherapy, EMDR, Christian counseling, coaching, and pet therapy to children, adolescents, adults, couples, and families via two offices and telehealth.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Outpatient psychotherapy services
• Mental health counseling
• Couples counseling services
• Family therapy practice
• Child adolescent therapy

Headquarters

HQ city

Arcadia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Outpatient Psychotherapy Services: Fee-for-service outpatient mental health services including individual therapy, family therapy, couples counseling, group therapy, intake assessments, and wellness coaching. Accepts insurance (in-network) and out-of-pocket payments. Offers superbills for out-of-network PPO reimbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Selah Counseling Center is a faith-based private psychotherapy practice delivering outpatient mental health services including individual therapy, couples counseling, family therapy, group therapy, child and adolescent therapy, and EMDR. Services are priced on a per-session basis (with 50-minute standard sessions), offered in English and Spanish, and delivered both in-office across two California locations (Arcadia and San Dimas) and via telehealth video/telephone. The practice also sells adjacent wellness, mental health, and life coaching sessions at $50 per session.

Product overview

Selah Counseling Center is a faith-based mental health practice offering outpatient psychotherapy services through a coordinated portfolio of core therapy products and coaching services. The core offerings include Individual Therapy, Family Therapy, Couples Counseling, Group Therapy, and Selah Youth (specialized services for children and adolescents ages 5-17). These are supplemented by specialized treatment modalities such as EMDR therapy for trauma processing and Christian counseling integrating biblical principles. The practice also offers adjacent services including Mental Health Coaching, Life Coaching, and Wellness Coaching, all priced at $50 per session. Additional services include Pet Therapy with certified therapy animals and comprehensive Intake Assessments for new clients. The center provides services in both English and Spanish, via in-office appointments at their Arcadia and San Dimas locations, as well as telehealth video appointments. As a holistic healing center treating the whole person—body, mind, soul, and spirit—the practice emphasizes evidence-based approaches combined with faith-centered care.

Differentiator

Problem solved

Functional benefit

Products and services

• Intake Assessment & Diagnostic Initial comprehensive evaluation for new clients to identify needs, formulate treatment goals, and develop personalized treatment plans; priced at $180 per intake assessment.
• Individual Therapy One-on-one therapy sessions providing personalized mental health support for adults addressing depression, anxiety, trauma, and life challenges; priced at $150 per 50-minute session.
• Selah Youth (Children & Adolescents Therapy) Mental health services for children and adolescents ages 5-17 addressing ADHD, anxiety, depression, trauma, behavioral problems, and developmental challenges using play therapy and family involvement.
• Family Therapy Therapy services addressing family dynamics, communication issues, behavioral problems, divorce, grief, and relational conflicts to restore family wholeness; priced at $175 per 50-minute session.
• Couples Counseling Therapy for romantic partners to strengthen relationships, address conflicts, improve communication, and navigate issues including infidelity, intimacy, and transitions; priced at $175 per 50-minute session.
• Group Therapy Support groups where individuals with similar experiences connect for healing and growth, including a Christian support group for women battling depression; priced at $50 per session.
• Pet Therapy Animal-assisted therapy program with certified therapy animals providing emotional support, stress reduction, and enhanced social connection during therapy sessions.
• Wellness Coaching Coaching service focused on holistic well-being, encompassing various aspects of life to help clients experience fulfillment, purpose, and overall wellness; priced at $50 per session.
• Life Coaching Personal transformation coaching focusing on goal setting, personal growth, accountability, decision-making, self-confidence, and work-life balance; priced at $50 per session.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy for processing traumatic memories and treating PTSD, depression, anxiety, and trauma-related conditions using bilateral stimulation.
• Christian Counseling Faith-based therapeutic approach integrating Christian principles and biblical perspective with evidence-based mental health treatment, available upon request.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered moderate and minor.

• Local Healthcare ProvidersmoderateStrategic or Co-development PartnerTrusted referral relationships with local healthcare providers for client referrals
• UniversitiesminorStrategic or Co-development PartnerRelationships with universities for training and referral purposes
• ChurchesmoderateStrategic or Co-development PartnerStrong community partnerships with churches for faith-based mental health outreach and referrals
• Employers/HR Departments (EAP)moderateChannel Partner/ Reseller/ DistributorEmployee Assistance Program partnerships providing mental health support to employees through their workplace
• Community OrganizationsminorStrategic or Co-development PartnerTrusted relationships with community organizations for outreach and referrals

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Talkspace: Public telehealth therapy and psychiatry platform serving individuals, employers, and health plans. Comparable in online therapy delivery and broad population targeting, and competes with Selah for both direct consumer clients and EAP-referred patients in California.
• BetterHelp: Largest online therapy platform in the US, connecting users to licensed therapists via video, chat, and phone on a subscription model. Comparable to Selah's telehealth arm in modality and target audience, but competes as a national digital incumbent rather than a community-rooted private practice.
• LifeStance Health: Large, publicly traded outpatient mental health platform offering psychotherapy and psychiatric services across dozens of US states. Comparable to Selah in delivering outpatient psychotherapy via licensed clinicians with insurance-based reimbursement, but operates at vastly greater scale and broader geographic footprint.
• Headspace Health: Digital mental health and wellness company combining guided meditation, coaching, and therapy services. Comparable to Selah's coaching and wellness services, and competes for the same consumer mindshare around mental wellness, though its core distribution is digital-first rather than office-based.

Others

• Alma: Membership-based platform that provides software, insurance billing, and credentialing to independent therapy practices. Comparable as an indirect peer because Alma enables competing solo and group practices across California to operate more efficiently, including for the LCSW/LMFT clinicians who might otherwise staff practices like Selah.

Emerging players

• Cerebral: Outpatient mental health subscription platform offering therapy, counseling, and medication management online. Comparable in targeting consumers for anxiety, depression, and behavioral health, but differentiated by integrated prescribing rather than faith-based, community-rooted care.
• Charlie Health: Virtual and in-person intensive outpatient program (IOP) provider focused on teens and young adults with mental health and substance use issues. Comparable in serving adolescents and families with complex mental health needs, but offers higher-acuity, program-based care rather than weekly outpatient therapy.

Direct peers

• Lyra Health: Mental health benefits provider combining in-person and virtual therapy, coaching, and EAP-style services for employers and employees. Comparable to Selah's EAP partnerships and individual/family therapy offering, but delivers at scale via enterprise contracts rather than direct-to-consumer community roots.
• Thriveworks: Multi-location outpatient therapy and counseling practice operating across the US with in-person and telehealth appointments. Closely comparable to Selah in offering individual, couples, and family therapy delivered by licensed clinicians, with comparable fee-for-service pricing and insurance acceptance.
• Two Chairs: Outpatient therapy practice operating hybrid in-person and telehealth clinics across California and other states, focused on matching clients to specialized therapists. Highly comparable to Selah's California footprint, licensed-clinician model, and emphasis on matching clients with the right therapeutic fit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/selahcounselingcenter
• LinkedInlinkedin.com/company/selah-counseling-center
• Instagraminstagram.com/selahcounselingcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selah Counseling Center, PLLC