What Resolve Medical does

Resolve Medical is a privately-held virtual functional and holistic medicine clinic founded in 2018 by Dr. Scott Noorda, DO, operating as a direct-to-consumer telehealth practice from St. George, Utah, with services delivered worldwide via phone and video conferencing. The clinic is structured as Scott Noorda, DO, PLLC dba Resolve Medical and serves individual patients seeking root-cause resolution of chronic disease, with a particular specialization in cognitive health, brain fog, Alzheimer's prevention, metabolic and cardiovascular optimization, and longevity medicine. Its core technology is a telehealth virtual clinic platform that enables remote consultations, lab orders, and program delivery, supplemented by the Xperiencify course platform for the Brainlift Program's on-demand educational content.

The company's product architecture centers on the Brainlift Program, a proprietary 6-month cognitive health protocol available in two tiers — Basic at $4,997 and Elite at $9,997 — combining personalized lab testing, cognitive assessments every 6 weeks, physician and health coach support, lifestyle and nutrition protocols, and a money-back guarantee. Complementary offerings include functional medicine consultations (60-minute deep dive initial visits), the Thrive365 Longevity Community subscription, Platelet-Rich Plasma (PRP) therapy for in-person regenerative treatments, and physician-recommended supplement protocols distributed via Fullscript as an affiliate channel.

Resolve Medical's business model is built on direct-pay cash collections with no insurance billing for clinical services, supported by Quest Diagnostics cash pricing that is 80-90% cheaper than insurance rates for lab work, with HSA/FSA acceptance. The go-to-market motion relies on free 15-minute discovery calls, a free BioScore Longevity Quiz, content marketing through Dr. Noorda's blog, YouTube channel, Instagram, and Facebook presence, and his co-authored book 'Power Couple Habits.' The team is intentionally small (1-10 employees) led by Dr. Noorda and Brandon Lewis (FNP-C, IFMCP), with health coaches and care staff supporting patients, and there is no evidence of external venture or private equity investment.

Name

Resolve Medical

Legal name

Scott Noorda, DO, PLLC dba Resolve Medical

Website

https://resolvemedical.us

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Resolve Medical is a privately-held virtual functional medicine clinic serving individual patients worldwide via telehealth, specializing in root-cause chronic disease care, cognitive health, and longevity medicine through its flagship Brainlift Program and physician-led coaching model.

Ownership category

akta.pro rank

Product category

Functional Medicine Telehealth Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

akta.pro secondary industry

Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK)

Keywords

• Functional medicine telehealth
• Longevity medicine clinic
• Brain health programs
• Virtual holistic healthcare
• Advanced lab testing

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Functional Medicine Consultations: Individual medical consultations including initial deep dive consultations and follow-up visits. All visits conducted via phone or video. Billing is direct-pay; clinic does not bill insurance.
2. Brainlift Program Subscriptions: 6-month structured programs with ongoing support including physician consultations, health coaching, cognitive testing, and lifestyle protocols. Basic Program priced at $4,997; Elite Program with added therapies at $9,997. Programs include money-back guarantee.
3. Lab Testing Services: Functional lab panels and specialty testing billed separately. Quest Labs cash pricing negotiated at 80-90% cheaper than insurance rates. Some labs may be covered by insurance. HSA/FSA funds accepted.
4. PRP Therapy: Platelet-Rich Plasma treatments for joint pain, injury recovery, hair restoration, and skin rejuvenation. In-person treatment requiring office visit.
5. Thrive365 Longevity Community: Year-round membership providing ongoing support, community connection, weekly group calls, meal planning, stress management, and lifestyle resources.
6. Supplement Sales: Dr. Noorda's recommended supplement protocols sold through Fullscript. Commission-based affiliate revenue from supplement recommendations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Resolve Medical provides virtual functional and holistic medicine services via telehealth, including advanced lab testing and personalized longevity and brain health care. The flagship offering is the Brainlift Program, a structured 6-month cognitive health program for brain fog, memory loss, and Alzheimer's prevention, available in Basic ($4,997) and Elite ($9,997) tiers. Complementary services include individual functional medicine consultations, Thrive365 Longevity Community membership, and in-person PRP Therapy.

Product overview

Resolve Medical is a virtual functional medicine clinic offering personalized, precision medicine healthcare focused on longevity and preventing chronic disease. The company operates a platform-plus-programs architecture centered on telehealth consultations with Dr. Scott Noorda (DO) and Brandon Lewis (FNP-C), supported by comprehensive functional lab testing and health coaching. The flagship product is the Brainlift Program—a tiered cognitive health and brain longevity system available in Basic ($4,997) and Elite ($9,997) versions, designed to reverse brain fog, memory loss, and prevent Alzheimer's through personalized protocols, 6-week cognitive testing, and physician support. Complementary offerings include the Thrive365 Longevity Community for ongoing support, PRP Therapy for regenerative medicine, and curated supplement protocols via Fullscript. All services are delivered via telehealth and accessible worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Brainlift: A comprehensive cognitive health program developed by Dr. Scott Noorda to reverse brain fog, mental fatigue, and prevent cognitive decline including Alzheimer's disease.
• Thrive365

Products and services

• Brainlift Program A comprehensive cognitive health and brain longevity program designed to reverse brain fog, memory loss, and mental fatigue, and prevent Alzheimer's and cognitive decline. Includes personalized testing, 6-week cognitive assessments, physician and health coach support, nutrition and lifestyle guidance, and on-demand educational content delivered via telehealth for adult patients seeking cognitive optimization.
• Functional Medicine Consultation Telehealth-based functional medicine consultation using evidence-based, cutting-edge holistic medicine focused on finding and fixing the root cause of chronic disease. Includes a 15-minute free discovery call and a 60-minute deep dive initial consultation with comprehensive lab testing recommendations for individual patients with chronic or unresolved health issues.
• Thrive365 Longevity Community A year-round longevity community designed to support body, mind, and spirit for members seeking sustained health improvement. Includes weekly group calls for peer support, educational resources, meal planning, stress management, and ongoing community connection to help members stay motivated and inspired on their health journey.
• Platelet-Rich Plasma (PRP) Therapy Advanced regenerative medicine treatment that draws blood, concentrates platelets, and injects the plasma back into targeted areas to stimulate healing, reduce inflammation, and encourage tissue repair. Applications include joint pain relief, injury recovery, hair restoration, and skin rejuvenation for patients seeking natural regenerative treatments.
• Lab Testing Services Personalized diagnostic testing plans including micronutrients, food and chemical sensitivities, stress and reproductive hormones, mold and heavy metals, stool and gut microbiome, organic acids urine test, full thyroid panel, genetics, inflammatory markers, energy and metabolism panels, and DUTCH Test. Testing is based on individual patient needs and billed separately with options for insurance or negotiated cash pricing through Quest Labs.
• Health Coaching Personalized health coaching service matching patients with a dedicated health coach who creates customized health plans, provides accountability and support, and helps with meal planning, stress management, and lifestyle modifications.
• Supplement Protocols via Fullscript Physician-recommended supplement protocols available through Fullscript, including Brain Basics, Immune Support, Allergy Support, and CellCore Parasite Cleanse programs. Patients access supplements through the Resolve Medical Fullscript storefront as part of personalized treatment plans.
• Power Couple Habits A book co-authored by Dr. Scott Noorda and Amy Noorda outlining strategies for developing healthy habits in five key areas: nutrition, sleep, stress management, purpose, and relationships. Designed to enhance brain power, energy, and longevity for readers.

Quantifiable outcome

• 1x of patients reduce or stop medications due to significant health improvements
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing partner for secure transaction handling. Resolve Medical uses Stripe for secure payment collection through their websites and program enrollments. Stripe handles card processing while the company does not store full credit card numbers.
• ActiveCampaigncoreTechnology or IntegrationEmail service provider for newsletters, marketing communications, and automated email sequences. Handles email delivery for patient communications, program updates, and promotional content.
• FullscriptcoreChannel Partner/ Reseller/ DistributorSupplement distribution partner providing Dr. Noorda's recommended supplement protocols including Brain Basics, Immune Support, and Allergy Support. Fullscript is an online dispensary for functional medicine supplements.
• Quest Diagnostics (Quest Labs)coreTechnology or IntegrationLaboratory testing partner for functional blood panels and diagnostic tests. Resolve Medical has negotiated cash pricing 80-90% cheaper than insurance rates. Quest Labs also accepts insurance orders directly.
• CellCoreminorChannel Partner/ Reseller/ DistributorParasite cleanse product partner. Dr. Noorda recommends CellCore Para Kit (Code: 9rGYaSmv) as part of detoxification protocols.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cleveland Clinic Center for Functional Medicine: Institutional functional medicine program within a major health system, offering root-cause evaluation, specialty testing, and health coaching — adjacent incumbent validating the functional medicine category.
• Hims & Hers Health: Large-scale direct-to-consumer telehealth platform offering cash-pay wellness, hormone, and preventive services — broader incumbent with overlapping cash-pay telehealth and longevity-adjacent offerings.

Direct peers

• Parsley Health: Direct-to-consumer, cash-pay functional medicine practice offering root-cause care, advanced lab testing, and health coaching via telehealth — same business model, target customer (chronic/complex patients), and clinical philosophy as Resolve Medical.
• InsideTracker: Biomarker-based personalized health and longevity platform combining blood testing, DNA, and wearable data with actionable plans — closely comparable in the longevity/DTC functional medicine space.
• Fountain Life: Premium longevity and preventive medicine practice offering advanced diagnostics, biomarker tracking, and personalized protocols to affluent consumers — comparable premium cash-pay longevity positioning.
• Forward Health: Premium membership-based preventive and longevity-focused primary care combining diagnostics, personalized plans, and technology — directly comparable cash-pay telehealth preventive medicine model.
• Human Longevity Inc. Premium longevity-focused practice offering comprehensive genomic, imaging, and biomarker diagnostics paired with personalized health plans — comparable premium positioning in advanced longevity care.
• The UltraWellness Center (Mark Hyman): Pioneer functional medicine practice focused on root-cause care, advanced lab testing, and lifestyle protocols — comparable in clinical philosophy and patient demographic.

Emerging players

• Evernow: Telehealth clinic for women's midlife hormone and longevity care with cash-pay subscription model — comparable telehealth subscription longevity offering for a specific demographic.
• Levels Health: DTC continuous-metabolic-monitoring platform turning biomarker data into personalized health guidance — comparable longevity/DTC mechanism and consumer target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@resolvemedical
• Facebookfacebook.com/resolvemedical.us
• Instagraminstagram.com/resolvemedical
• LinkedInlinkedin.com/company/resolve-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resolve Medical