dreaming tree farms
Dreaming Tree Farms is a Virginia-based farm that grows greens in controlled-environment greenhouses and delivers handcrafted, multi-serving salad kits via a weekly Farm-To-Salad subscription service to consumers and offices across the Richmond, VA metro area.
- Company typePrivate
- Founded2009
- HeadquartersAylett, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What dreaming tree farms does
Dreaming Tree Farms, LLC is a privately-held, bootstrapped farm operation headquartered in Aylett, Virginia (King William County), founded in 2009 by Chris Couch, a former corporate executive and James Madison University graduate. The company specializes in controlled-environment agriculture (CEA) within environmentally controlled greenhouses, producing pesticide- and herbicide-free greens and specialty produce year-round, and operating a VA Department of Agriculture & Consumer Services certified commercial kitchen where it prepares handcrafted multi-serving salad kits and scratch-made dressings. Its flagship product is the Farm-To-Salad subscription service, in which subscribers receive weekly 15-17 oz bowls ($15/week subscription, $18 single) or kits serving two ($30/week subscription, $35 single) delivered personally to homes and offices across the Richmond, Virginia metro area on Tuesday-Wednesday routes, with add-ons including extra dressings, dressing bottles, bags of greens, and farm-fresh eggs from local partner farms.
The business model is direct-to-consumer subscription with personal delivery, supported by a weekly 'Salad of the Week' email newsletter and earned media coverage rather than paid advertising. The company operates a small team (1-10 people, with part-time drivers) and supplements its own production through a network of local partner farms (Sion House Farm, Greenswell Growers, Schuyler Greens, Lillian Lee Farm, Old Way Farm). Complementing the core subscription, the company sells gift subscriptions, a monthly membership club with volume discounts, and an event venue for weddings, celebrations, and Farm Day events. The firm holds GAP and ServSafe certifications, and in 2022 secured a Virginia State Food Safety determination that classifies it as a Food Manufacturer rather than a Restaurant, a conclusion reached after King William County spent over $50,000 in legal fees attempting to apply a meals tax to the products.
dreaming tree farms firmographics
Firmographics- Name
- dreaming tree farms
- Legal name
- Dreaming Tree Farms, LLC
- Website
- https://dreamingtreefarms.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dreaming Tree Farms is a Virginia-based farm that grows greens in controlled-environment greenhouses and delivers handcrafted, multi-serving salad kits via a weekly Farm-To-Salad subscription service to consumers and offices across the Richmond, VA metro area.
- Ownership category
- akta.pro rank
dreaming tree farms industry classification
Industry- Product category
- Farm-to-Table Salad Kits
- NAICS
- Vegetable and Melon Farming (1112)
- SIC
- Agricultural Production-Crops (100), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
- akta.pro secondary industries
- Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI), Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)
Keywords
Where dreaming tree farms is headquartered
LocationHeadquarters
- HQ city
- Aylett
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
dreaming tree farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Farm-To-Salad Subscriptions: Recurring weekly subscription orders for salad bowls and kits delivered directly to consumers. Weekly salad deliveries Tuesday-Wednesday. Single-week orders available at higher price point. Subscription model helps with crop forecasting and planning.
- Extra Items: Additional items sold with salad product purchases including extra dressing cups ($0.50), dressing bottles ($5-$8), bags of greens ($7), and farm fresh eggs ($7/dozen).
- Gift Subscriptions: 5-week gift subscription for $80 with extra dressing cup, with ability to adjust length or create custom orders. Gift card PDF included in response along with payment instructions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Salad of the Week Bowl - $15/week subscription, $18 single week |
| Subscription | Weekly | Garden Salad Bowl - $15/week subscription, $18 single week |
| Subscription | Weekly | Salad of the Week Kit - $30/week subscription, $35 single week |
| Subscription | Weekly | Garden Salad Kit - $30/week subscription, $35 single week |
| Unit Pricing | Pay-as-you-go | Extra Dressing Cup - $0.50 |
| Unit Pricing | Pay-as-you-go | Dressing Bottle - $5 (8oz) / $8 (12oz) |
| Unit Pricing | Pay-as-you-go | Bag of Greens - $7 |
| Unit Pricing | Pay-as-you-go | Farm Fresh Eggs - $7 |
| Subscription | Pay-as-you-go | Gift Subscription - $80 for 5 weeks |
| Subscription | One time/ perpetual license | First Order Discount - 15% off |
| Subscription | Monthly | Co-worker Special - 5% off when 5+ salads delivered to same location |
| Subscription | Monthly | Monthly Membership Bonus - Free 5th salad |
| Other | Pay-as-you-go | Credit Card Processing Fee - $1 additional |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
dreaming tree farms product offering
Product offeringCore offering
Dreaming Tree Farms operates a Farm-To-Salad weekly subscription service delivering handcrafted multi-serving salad kits (Bowl and Kit formats, with rotating Salad of the Week or Garden Salad options) directly to consumer homes and offices across the Richmond, Virginia metro area. The salads are built from pesticide- and herbicide-free greenhouse-grown greens and partner-farm produce, complemented by farm-made scratch salad dressings prepared in a VA Department of Agriculture certified commercial kitchen, with add-ons such as extra dressings, bags of greens, and farm-fresh eggs.
Product overview
Dreaming Tree Farms operates a Farm-To-Salad subscription service as its primary offering, delivering handcrafted multi-serving salad kits directly to consumers in the Richmond, VA metro area. The core product portfolio includes Salad of the Week and Garden Salad options available in either Bowl format (16 oz, single-serving size) or larger Kit format (equivalent to two bowls). Add-on products include farm-made salad dressings in cup or bottle sizes, bags of locally grown greens, and farm fresh eggs sourced from partner farms. The company also offers a Gift Subscription option and a Monthly Membership program with volume discounts. All products are prepared in the farm's VA Department of Agriculture certified commercial kitchen and personally delivered to customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Farm-To-Salad Subscription Service
- Salad of the Week Bowl
- Garden Salad Bowl
- Salad of the Week Kit
- Garden Salad Kit
- Farm-Made Salad Dressings
- Bag of Local Greens
- Farm Fresh Eggs
- Farm-To-Salad Gift Subscription
- Farm-To-Salad Club Monthly Membership
Quantifiable outcome
- Salad kits weigh 15-17 oz and provide 2-3 meals per serving
- +2 more outcomes
Companies that use dreaming tree farms
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
dreaming tree farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
dreaming tree farms partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Sion House FarmcoreLocal farm collaborator listed on Dreaming Tree Farms website. Part of the network of local farmers working together to provide specialty produce.
- Greenswell GrowerscoreLocal farm collaborator. Member of the local farming network supporting Dreaming Tree Farms' Farm-To-Salad service.
- Schuyler GreenscoreLocal farm collaborator providing produce for the Farm-To-Salad program.
- Lillian Lee FarmcorePartner farm that collaborated on the 2023 Farm Day event. Active member of the local farming network.
- Real Local RVAminorLocal food advocacy organization supporting local farms in the Richmond area.
- Old Way FarmminorParticipated in 2023 Farm Day event collaboration with Dreaming Tree Farms and Lillian Lee Farm.
- Johnny SeedsminorSeed supplier for greenhouse and farm operations.
- Rimol GreenhousesminorGreenhouse structure supplier used for controlled environment agriculture.
- Advancing AlternativesminorAgricultural equipment and supplies vendor.
- Berryhill DripminorIrrigation and drip system supplies for greenhouse operations.
- Bootstrap FarmerminorFarming supplies and equipment vendor.
- Lucky RootsminorLocal farm products supplier.
- Farmers Friend LLCminorFarming tools and equipment supplier.
- Local Egg FarmminorSource of free range eggs sold as an add-on item with salad orders.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
dreaming tree farms competitors and assessment
Company assessmentDirect peers
- Farmbox Direct: Subscription produce box service delivering fresh, locally-sourced produce and specialty items directly to homes. Closely comparable farm-to-consumer subscription model for fresh produce.
- Hungry Harvest: Subscription produce delivery service focused on rescuing surplus and 'ugly' produce, with a mission-driven angle. Comparable weekly farm-to-door subscription model with local sourcing emphasis.
- Imperfect Foods: Subscription grocery delivery service for surplus and imperfect produce and pantry staples. Comparable DTC subscription model and produce-led value proposition.
- Daily Harvest: Direct-to-consumer subscription service delivering pre-portioned, health-focused frozen and fresh meals/ingredients nationwide. Closely comparable DTC subscription model, recurring weekly cadence, and health-conscious consumer target, though at much larger scale and broader menu.
- Splendid Spoon: Plant-based ready-to-eat meal subscription service delivering soups, grain bowls, and salads on a weekly cadence. Comparable DTC meal-kit subscription model targeting similar health-conscious consumers.
- Misfits Market: Online subscription grocer delivering 'imperfect' produce and sustainable pantry items directly to consumers. Comparable DTC subscription delivery model for fresh produce with a sustainability/value angle.
Broad incumbents
- Sweetgreen: National fast-casual salad chain serving grain bowls and salads with a focus on local sourcing and transparency. Comparable in core product (handcrafted salad bowls), though delivered via company-owned restaurants rather than DTC home delivery.
- Salad and Go: Drive-thru salad-focused QSR chain offering healthy bowls at value price points. Comparable salad-bowl category and health-conscious consumer overlap, with a different delivery/format model.
- Just Salad: Fast-casual salad chain offering customizable bowls and wraps with sustainability commitments. Comparable salad-bowl product category and health-conscious positioning, though served through retail locations.
Regional players
- Real Local RVA: Richmond-area local food advocacy and directory organization that lists Dreaming Tree Farms as a partner/collaborator. Comparable regional local-food focus and overlapping customer base in the same Richmond metro market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
dreaming tree farms social profiles
Digital presencedreaming tree farms compliance and trust
Trust signalCompliance2 records
dreaming tree farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
dreaming tree farms leadership team
Management profileNumber of profiles
Profiles2 records
dreaming tree farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dreaming tree farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dreaming tree farms
What does dreaming tree farms do?
Dreaming Tree Farms operates a Farm-To-Salad weekly subscription service delivering handcrafted multi-serving salad kits (Bowl and Kit formats, with rotating Salad of the Week or Garden Salad options) directly to consumer homes and offices across the Richmond, Virginia metro area. The salads are built from pesticide- and herbicide-free greenhouse-grown greens and partner-farm produce, complemented by farm-made scratch salad dressings prepared in a VA Department of Agriculture certified commercial kitchen, with add-ons such as extra dressings, bags of greens, and farm-fresh eggs.
Is dreaming tree farms a public or private company?
dreaming tree farms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dreaming tree farms founded?
dreaming tree farms was founded in 2009. It employs 1 to 10 people.
Where is dreaming tree farms based?
dreaming tree farms is headquartered in Aylett, United States, in the North America region.
How does dreaming tree farms make money?
Three revenue lines are on record. Farm-To-Salad Subscriptions are the primary driver. The others are extra Items and gift Subscriptions.
Who are dreaming tree farms's main competitors?
Direct peers on record are Farmbox Direct, Hungry Harvest, Imperfect Foods, Daily Harvest, Splendid Spoon and Misfits Market. Broad incumbents are Sweetgreen, Salad and Go and Just Salad. Real Local RVA is listed as a regional player.
Does dreaming tree farms have an API?
No public API is recorded for dreaming tree farms.
What industry is dreaming tree farms in?
dreaming tree farms's product category is Farm-to-Table Salad Kits. Its primary akta.pro industry code is THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls), with a secondary code of AFAIANAC, Farm-to-Consumer Produce Boxes / CSA Delivery. Its NAICS code is 1112 and its SIC code is 100.