Real Local Partners

What Real Local Partners does

Real Local Partners (RLP) is a Canadian digital marketing services platform founded in 2019 and headquartered in Whitby, Ontario, that targets small and medium-sized businesses (SMBs) across Canada, the United States, and Latin America. The company delivers an integrated stack of subscription-based local digital marketing services — listings management, Google My Business claim and verification, reputation and review management, social media management, paid search and display advertising, and website development and hosting — bundled through a unified reporting environment (Business Center, Executive Report dashboard, SnapShot Report). Underlying technology includes a multi-channel digital marketing platform with proprietary modules such as Proximity Booster (200 local landing pages plus Google Business Profile optimization) and Reputation Management Pro / Social Marketing Pro, the latter two of which embed AI-powered "suggest reply" functionality for review and social engagement.

RLP monetizes exclusively through recurring monthly subscriptions billed in advance via credit card or ACH on month-to-month terms, supplemented by paid advertising management fees (percentage of campaign budget) and separate website development services. Distribution is channel-led: the company recruits independent, home-based "Digital Marketing Coaches" who act as commissioned sales-and-service agents serving local SMBs in their territories, and is operated regionally by three Chief Revenue Officers covering Canada, the USA, and Latin America. The core organization is extremely lean (approximately 5 employees per firmographic data), with the bulk of customer-facing capacity delivered through the independent coach network. The model is positioned as "in business for yourself, but not by yourself," with coaches receiving tools, training, one-on-one coaching, field training, and weekly conference calls. The company has no institutional funding, no disclosed M&A activity, and no patents, and relies on a co-marketing partnership with FreshBooks as a primary external GTM alliance.

Name

Real Local Partners

Legal name

Real Local Partners

Website

https://reallocalpartners.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Local Partners is a Canadian digital marketing platform that sells subscription-based local search, reputation, social, and website services to small and medium-sized businesses across Canada, the United States, and Latin America through a network of independent home-based Digital Marketing Coaches.

Ownership category

akta.pro rank

Product category

Local Digital Marketing Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Local search marketing
• Business listings management
• Online reputation management
• Social media marketing
• Small business marketing

Headquarters

HQ city

Toronto, ON

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Local Search Marketing Services Subscription: Monthly subscription services including local listings management, Google My Business claim and verification, SEO, paid search, review marketing and reputation management. Services are provided on a month-to-month basis with subscription fees billed monthly in advance via credit card or ACH.
2. Social Content Generation Services: Social content generation services including content generation, distribution, and campaign optimization. Provided as part of subscription services.
3. Paid Advertising Services: Advertising services promoting clients through search engine marketing (Google, Yahoo, Bing) and online display advertising (Google Ads Display Network, Facebook, Twitter). Includes campaign budget, management fees (percentage of campaign budget), and optional onboarding fees.
4. Website Development Services: Website development services covered by separate terms of service agreements. Offered as additional services beyond core subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Real Local Partners is a network of independent Digital Marketing Coaches who sell and service subscription-based local search marketing services to small-to-medium sized businesses. The company's core offering bundles Listings Management, Reputation Management, Social Media Marketing, and Website Services into monthly subscriptions supported by proprietary technology including a Business Center reporting dashboard, Proximity Booster local SEO tool, and AI-powered engagement features.

Product overview

Real Local Partners is a technology-driven digital marketing platform for small-to-medium sized businesses operating across Canada, the United States, and Latin America. The core offering is a unified platform comprising Listings Management (maximizing and protecting business listings across the web, including Google and Yelp), Reputation Management (review monitoring, notifications, and responses), Social Media Marketing (scheduling and cross-posting to Facebook, Twitter, Google+, and LinkedIn), and Website Services (building, refreshing, and hosting business websites). The platform also includes specialized modules: Proximity Booster (local landing pages and Google Business Profile optimization for geographic competitiveness) and the SnapShot Report (free diagnostic analysis of online presence across listings, reviews, social, website, and advertising channels). Proprietary tools include Business Center (reporting dashboard), Reputation Management Pro (with Top Keywords and sentiment analysis), and Social Marketing Pro (with AI-powered reply suggestions).

Differentiator

Problem solved

Functional benefit

Products and services

• Listings Management Maximizes the number of business listings across the web, maintains accuracy, protects against hijacking, and enables easy updates to hours and holidays. Fully claims and manages Google and Yelp listings for small-to-medium sized businesses.
• Reputation Management Provides email notifications for new reviews, increases review volume, monitors and shares reviews from a single dashboard, and can respond to all customer reviews on behalf of the small business. Includes AI-powered suggest reply functionality and Top Keywords sentiment analysis.
• Social Media Marketing Improves audience engagement through a specialized app for scheduling and cross-posting content to Facebook, Twitter, Google+, and LinkedIn. Includes content writing, post scheduling, and monthly content calendars for client approval. Features AI-powered suggest reply for social engagement.
• Website Services Refreshes existing websites with updated features, builds new professional websites, enables easy small changes and updates by the business owner, and provides safe and secure website hosting for small businesses.
• Proximity Booster Local findability product that uses 200 local landing pages combined with Google Business Profile optimization to help small businesses outrank competitors in close geographic proximity. Used to drive phone calls, direction requests, and website visits in defined service areas.
• SnapShot Report Free comprehensive analysis tool delivering a report card across multiple channels including Google My Business, business listings sites, reviews, social media, website, and advertising. Includes market overview, competitive landscape, consumer insights, local SEO analysis, and marketing opportunity identification for SMB prospects.

Quantifiable outcome

• 87% of customers begin purchase journey with online search
• +5 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• FreshBooksminorGTM or Marketing PartnerPartnership with FreshBooks to offer combined digital marketing expertise and accounting software solutions for small business owners. Real Local Partners, in partnership with FreshBooks, provides solutions for small business success. The partnership appears on Snapshot Report landing pages co-branded with FreshBooks.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SOCi: SOCi is a localized marketing platform purpose-built for multi-location brands, offering listings, reputation, social, and advertising automation. Adjacent buyer profile and product stack to RLP.

Direct peers

• Thryv: Thryv is an all-in-one SMB software platform offering marketing, listings, reputation, CRM and payments to small businesses across North America. Directly comparable in target customer, bundled offering, and subscription model.
• Vendasta: Vendasta is a SaaS platform that sells white-label digital marketing and CRM tools to a partner/reseller network serving local SMBs. Highly comparable to Real Local Partners given the shared partner-led GTM and SMB local-marketing focus.
• ReachLocal: ReachLocal provides digital marketing services and a SaaS platform for local SMBs, including listings, SEO, paid search, and reputation management. Closely aligned offering and customer profile.
• Yext: Yext is a digital presence platform specializing in listings management, reputation, and pages for multi-location and local businesses. Comparable in core listings/reputation technology and SMB-to-mid-market customer base.
• Birdeye: Birdeye is a customer experience and reputation management platform for local businesses, with reviews, listings, social, and messaging. Strong functional overlap with RLP's reputation and listings modules.
• Hibu: Hibu is a US-based marketing services and technology company that delivers websites, listings, search marketing, and reputation management to local SMBs. Comparable in product mix, SMB focus, and recurring managed-service model.

Broad incumbents

• GoDaddy: GoDaddy is a broad SMB platform offering domains, hosting, website builders, and digital marketing tools. Comparable SMB customer base and overlapping website/online presence functionality.
• Web.com: Web.com is a large SMB services provider offering domains, websites, email, and digital marketing products to small businesses. Overlaps with RLP's website and local marketing offering as part of a broader SMB portfolio.
• Constant Contact: Constant Contact provides email marketing, social, and basic digital marketing tools targeted at small businesses and nonprofits. Comparable SMB audience and recurring subscription motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/real-local-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Local Partners