Sitewalk Est.

What Sitewalk Est. does

Sitewalk Establishment is a Liechtenstein-based web development and online marketing agency founded in 1996 by Daniel Preite and operating under his sole ownership since 2016 from its Schaan headquarters. The firm builds and maintains websites and web applications on Concrete CMS — selected as the preferred platform in 2017 and used for all client projects since — and complements development with online marketing services spanning SEO, Google Ads, social media marketing, and website analytics optimization. Its client base concentrates in Liechtenstein and the greater DACH Rheintal region, serving a mix of government and quasi-public entities (Gemeinde Schaan, Liechtensteinische Landespolizei, Liechtenstein Marketing, FC Vaduz), larger Liechtenstein enterprises (Confida Holding, Bergbahnen Malbun AG), and regional SMBs across hospitality, trades, and professional services.

The commercial model combines project-based professional services (website creation, redesign, technical updates, accessibility audits and remediation, CMS training) with low-ARPU recurring subscriptions for add-on products: privacy-friendly Matomo analytics hosted on Sitewalk's own servers in Schaan since 2014, a "Webolutionär" Social Wall aggregating social content, and European-hosted infrastructure on Hetzner (migrated from AWS). Since April 2024 the firm has actively built a web accessibility service aligned with Liechtenstein's BGlG law, and in July 2025 it spun out revans.ai, a sub-brand offering AI-assisted reputation management for service businesses using European GDPR-compliant AI. Distribution is sales-led, relationship-driven, and regional — direct outreach, referrals, content marketing via a German-language blog, and participation in Liechtenstein community events such as Zukunftstag and Schnuppertag internship days.

Name

Sitewalk Est.

Legal name

Sitewalk Establishment

Website

https://sitewalk.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Sitewalk Establishment is a Liechtenstein-based web development and online marketing agency, founded 1996 and solely owned by Daniel Preite since 2016, serving government entities, enterprises, and SMBs in Liechtenstein and the DACH Rheintal region through Concrete CMS-based website projects, Matomo privacy analytics subscriptions, and the revans.ai AI reputation platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Schaan

HQ country

Liechtenstein

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Development & Programming: Design, development, and programming of modern websites and web applications. Includes new website creation, redesign/relaunch, and technical updates for existing sites. Projects are scoped and priced individually based on complexity and requirements.
2. Online Marketing Services: Consulting, strategy development, search engine optimization, Google Ads campaigns, Facebook/Instagram advertising, social media marketing, and website analytics optimization. Ongoing retainer or project-based engagements.
3. Matomo Analytics Subscription: Monthly subscription model per website for privacy-compliant web analytics including setup, regular PDF reporting via email, and onboarding. CHF 45 setup fee plus CHF 14.90/month per website.
4. Social Wall Subscription: Monthly subscription for social media content aggregation on client websites. CHF 25/month for the first source, CHF 12/month per additional source, plus CHF 180 one-time setup fee.
5. Concrete CMS Major Upgrade Services: One-time technical upgrade services for Concrete CMS 8.x to 9.4.x, including visual and functional testing, custom extension review, quality assurance, and security migration from AWS to Hetzner hosting.
6. CMS Training & Onboarding: Individualized CMS training sessions conducted online via Teams or on-site in Schaan. CHF 90 per session (reduced rate).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Sitewalk designs, develops, and programs modern websites and web applications on the Concrete CMS platform for businesses and public organizations in Liechtenstein and the surrounding Rheintal region. The agency also delivers online marketing services (SEO, Google Ads, social media), recurring add-on subscriptions for Matomo privacy-compliant analytics and Social Wall content aggregation, web accessibility audits/remediation against WCAG 2.1 Level AA, CMS training, and European-based hosting on Hetzner infrastructure.

Product overview

Sitewalk Est. is a web development and online marketing agency offering a unified portfolio built around Concrete CMS as the core platform. The offering includes website development and applications (websites, web applications), online marketing services (SEO, social media marketing, Google Ads), and complementary add-on modules including Matomo privacy-friendly analytics, Social Wall for social media content aggregation, and revans.ai for AI-powered reputation management. Additional services include web accessibility compliance, CMS training, and European-based hosting. The portfolio serves primarily businesses and public organizations in Liechtenstein and the Rhine Valley region.

Differentiator

Problem solved

Functional benefit

Brands

• revans.ai: AI-powered reputation management platform for handling online customer reviews across various platforms including Google and booking portals. Uses European AI with GDPR compliance.

Products and services

• Website Development & Programming Design, development, and programming of modern websites and web applications including new website creation, redesign/relaunch, and technical updates for existing sites, delivered as scoped projects for regional businesses and public-sector clients.
• Online Marketing Services Consulting, strategy development, search engine optimization, Google Ads campaigns, Facebook/Instagram advertising, social media marketing, and website analytics optimization delivered as ongoing retainer or project-based engagements.
• Matomo Privacy-Friendly Web Analytics Recurring subscription service for GDPR-compliant website analytics hosted on Sitewalk's own servers, including setup, code integration, monthly PDF email reports, and 30-minute online onboarding. CHF 45 setup fee plus CHF 14.90/month per website, annual billing.
• Webolutionär Social Wall Subscription tool that aggregates social media content (Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter/X, RSS feeds, SoundCloud) and displays it on client websites with automated content import, moderation, and customizable design. CHF 180 one-time setup, CHF 25/month for the first source, CHF 12/month per additional source.
• revans.ai AI-powered reputation management platform that aggregates online reviews from Google and booking portals, generates individualized response suggestions using GDPR-compliant European AI, and supports competitive perception analysis for service businesses and retailers.
• Web Accessibility Audit & Remediation Accessibility auditing and remediation service delivering WCAG 2.1 Level AA compliance against Liechtenstein's BGlG requirement (effective April 1, 2024), including initial audit, barrier remediation, second audit verification, and integration of a final accessibility declaration on the website.
• Concrete CMS Major Upgrade Service

Quantifiable outcome

• Matomo setup completed within one working session with client receiving their tracking code and initial report configuration
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• revans.ai (co-founded by Sitewalk)coreStrategic or Co-development Partner · 1 January 2025revans.ai is an AI-powered reputation management platform co-founded by Sitewalk founders. The platform aggregates online reviews from Google and booking portals, provides AI-generated response suggestions using European GDPR-compliant AI, and supports competitive perception analysis for service businesses. Currently in development with early access registration open.
• Concrete CMS (concrete5)coreTechnology or Integration · 1 January 2017Concrete CMS was selected by Sitewalk in 2017 after a comprehensive evaluation as the preferred platform for all client web projects. The platform is known for intuitive on-page editing, robust permissions management, and flexibility for custom extensions. Sitewalk has used Concrete CMS for all client websites since the evaluation.
• Datenschutzstelle Liechtenstein (Liechtenstein Data Protection Authority)coreStrategic or Co-development PartnerSitewalk works in close coordination with the Liechtenstein Data Protection Authority (Datenschutzstelle Liechtenstein) regarding privacy-compliant web analytics (Matomo) and web accessibility compliance (BGlG). The authority officially recommends alternative privacy-compliant solutions over Google Analytics and enforces web accessibility standards.
• MatomocoreTechnology or IntegrationSitewalk operates its own Matomo instance on local servers in Schaan, Liechtenstein, providing GDPR-compliant website analytics as a service to clients. Sitewalk has offered Matomo since 2014 and positions itself as a regional pioneer in privacy-friendly analytics.
• Hetzner (Hetzner Online GmbH)coreTechnology or IntegrationSitewalk migrated its hosting infrastructure from Amazon AWS to Hetzner, a European provider offering stable and transparent hosting costs, EU-based data storage under European data protection law, and sustainable energy-efficient infrastructure. Sitewalk plans to expand hosting options to include Swiss-based providers for full provider independence.
• Mathias Marxer Est.minorImplementation/ SI/ Consulting PartnerDesign partner for various client projects including Bergbahnen Malbun AG, Quaderer AG, and junges Theater Liechtenstein. Mathias Marxer Est. creates visual concepts and designs that Sitewalk then implements technically.
• Neuland visuelle GestaltungminorImplementation/ SI/ Consulting PartnerDesign agency that created visual concepts for the Schwimmbad Mühleholz project, which Sitewalk then implemented technically.
• Büro für GebrauchsgraphikminorImplementation/ SI/ Consulting PartnerDesign agency responsible for the visual concept for the Liechtenstein Marketing 300.li jubilee project. Sitewalk implemented animations and interactive behaviors.
• Studio RischminorImplementation/ SI/ Consulting PartnerDesign studio that provided concept and design for the Realstone SA / Haus Weiler project (Realstone SA / Projekt Haus Weiler).
• Leone MingminorImplementation/ SI/ Consulting PartnerDesign partner for the Oehri Eisenwaren AG project.
• Hocus & PocusminorImplementation/ SI/ Consulting PartnerDesign agency for the VACOR AG project.
• Walser Grafik Est.minorImplementation/ SI/ Consulting PartnerDesign partner for the Zeitraum AG project.
• Susanne Bühler AGminorImplementation/ SI/ Consulting PartnerDesign partner for the digital-liechtenstein.li project.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Serviceplan Group: Largest independent owner-managed agency group in Europe, headquartered in Munich. Competes for the same DACH mid-market and public-sector digital budgets Sitewalk targets, but with vastly greater scale, multi-specialist houses, and international reach.
• Jung von Matt: Major independent creative and digital agency group with offices across DACH. Overlaps with Sitewalk on digital marketing, web development, and campaign execution, but operates at significantly larger scale with broader geographic reach.
• Plan.Net Group: Digital agency network within the Serviceplan Group, headquartered in Munich. A larger, established DACH player offering overlapping digital services (web, campaigns, analytics) but as part of a much broader integrated portfolio.

Direct peers

• Trustpilot: Public reviews platform with integrated reputation management tools for businesses. Comparable to revans.ai in aggregating reviews and supporting response workflows, but at global scale with significantly more capital.
• Reputation.com: Enterprise-focused reputation management platform covering review aggregation, response, and competitive benchmarking. Closest like-for-like SaaS competitor to revans.ai at the enterprise end of the market Sitewalk serves.
• Podium: SMB-focused review and messaging platform with strong position in local-services and retail verticals. Comparable to revans.ai's target customer segment and use case (review aggregation, AI-assisted responses, multi-location businesses).
• Birdeye: US-headquartered SaaS platform for review management, listings, and customer experience — the closest direct competitor to Sitewalk's revans.ai product across the same SMB and multi-location customer base.
• Farner Consulting AG: Swiss PR, advertising, and digital agency headquartered in Zurich with strong DACH presence. Directly comparable as a marketing-services agency serving public-sector and enterprise clients across the same broader region with similar service lines (campaigns, content, digital).
• nexum AG: German digital agency specializing in marketing technology implementations, web platforms, and campaign execution. Overlaps with Sitewalk's MarTech-focused positioning, particularly around analytics and CRM, at a similar mid-market scale.

Others

• Matomo: Open-source privacy-focused web analytics platform that Sitewalk operates as a managed-service partner. Not a competitor but a strategic technology partner and ecosystem anchor for Sitewalk's analytics subscription business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sitewalk-est.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sitewalk Est.