Devotion

Influencer / Creator Marketing Softwaredevotion.club

Devotion is a New York-based AI-powered creator marketing platform that helps large enterprise brands build and operate high-scale influencer ecosystems through automated discovery, campaign coordination, content compliance, and payment processing, sold via invitation-only enterprise contracts.

Company typePrivate
Founded2025
HeadquartersNew York, United States
Headcount1–10
GTM typeB2B
OfferingSoftware

What Devotion does

Devotion Industries, Inc. is a New York-based, privately held company that sells an AI-powered creator marketing platform to large enterprise brands seeking to operate influencer programs as continuous creator ecosystems rather than discrete campaigns. The platform deploys AI agents across the full workflow — creator discovery and matching, campaign coordination, multimodal content compliance verification, and creator payment processing — and is paired with an embedded brand-operations team that provides creative judgment and quality oversight, effectively positioning the offering as a managed-service layer wrapped around proprietary AI software.

Underlying the product is a multimodal AI stack that processes text, image, and structured data (creator profiles, campaign metrics, payment records) and is described as purpose-built for the "algorithmic world" of social-platform-driven commerce. Core proprietary modules include AI-powered creator discovery, automated campaign management with human-in-the-loop oversight, content analysis and brand-compliance verification, and automated payment processing. The company emerged from nine months of stealth in March 2026 reporting 10+ enterprise clients, seven-figure ARR, over 1 billion impressions driven for partners, 10,000+ creators activated, and an average 3x lift in partner content output.

Devotion monetizes through enterprise platform subscriptions paired with embedded operating-team services, operating on an invitation-only, direct-sales basis that requires a separate written agreement per customer. Its customer mix spans "category-creating challenger" growth-stage brands and established public-company retailers, and its go-to-market is selective and consultative rather than self-serve. The company is backed by a $4M seed round co-led by Basecase and Will Ventures, and is led by co-founders Cami Téllez (former Parade founder, now Chair and Chief Creative) and Jonathan Kroopf (former TikTok/TikTok Shop executive, CEO), with Lauren Lambert as SVP of Customer.

Devotion firmographics

Firmographics

Name: Devotion
Legal name: Devotion Industries, Inc.
Website: https://devotion.club
Company type: Private
Founded year: 2025
Operating status: Operating
Headcount range: 1–10 employees
Short description: Devotion is a New York-based AI-powered creator marketing platform that helps large enterprise brands build and operate high-scale influencer ecosystems through automated discovery, campaign coordination, content compliance, and payment processing, sold via invitation-only enterprise contracts.
Ownership category
akta.pro rank

Devotion industry classification

Industry

Product category: Influencer / Creator Marketing Software
NAICS: Software Publishers (513210), Advertising Agencies (541810), Other Services Related to Advertising (541890)
SIC: Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
akta.pro primary industry: Affiliate & Performance Creator Programs (BPAFAHAG)
akta.pro secondary industries: Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

Creator marketing software
Influencer marketing platform
AI marketing automation
Brand partnership platform
Creator economy software

Where Devotion is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Devotion business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

Platform Services / Software Subscription: AI-powered SaaS platform providing creator economy software with proprietary technology stack. The platform helps enterprises manage creator ecosystems through AI-powered tools. The company has generated seven-figure revenue from over 10 enterprise clients, indicating a subscription or service-based revenue model.
Embedded Operating Team Services: Part AI platform for scale and part operating team for taste. Deeply embedded partnerships with brands functioning like internal capabilities. This suggests professional services or managed service components alongside the platform offering.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Devotion product offering

Product offering

Core offering

Devotion sells an AI-powered creator marketing SaaS platform that helps enterprise brands discover, activate, manage, and pay large networks of creators at scale. The platform combines AI agents (for creator discovery, campaign coordination, content compliance verification, and payment processing) with embedded human operating teams that provide creative judgment and cultural alignment. It is delivered as a subscription platform plus managed services to enterprise brand clients on an invitation-only basis.

Product overview

Devotion offers a single unified AI-powered creator marketing platform that combines software automation with embedded human operations teams. The platform provides AI agents that handle the complete influencer marketing workflow—from creator recruitment and discovery to campaign coordination, content compliance verification, and payment processing. The core platform is designed for large enterprises and emerging brands seeking to scale creator programs beyond traditional campaign-based approaches toward continuous co-creation with the creator class. The company also embeds strategic operators alongside the technology to provide taste, judgment, and cultural alignment guidance.

Differentiator

Problem solved

Functional benefit

Products and services

Devotion Creator Marketing Platform

Quantifiable outcome

Over 1 billion impressions driven for brand partners
+3 more outcomes

Companies that use Devotion

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Devotion technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Devotion partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Devotion competitors and assessment

Company assessment

Direct peers

IZEA: Influencer marketing platform with creator marketplace and managed services for enterprise brands. Comparable end-to-end influencer workflow and managed services offering.
Aspire: Creator marketing platform serving brands and agencies with influencer discovery, campaign management, and content workflow tools. Comparable enterprise focus and influencer marketing workflow coverage.
CreatorIQ: Enterprise influencer marketing platform with AI-driven discovery, workflow, and analytics capabilities. Directly comparable to Devotion in targeting large enterprise brands and offering end-to-end creator program management.
Traackr: Influencer marketing platform with AI-driven discovery, performance analytics, and brand safety features. Comparable technology stack and enterprise customer base.
Mavrck: Enterprise influencer marketing platform with AI capabilities, serving large consumer brands. Comparable enterprise customer base and influencer workflow scope (now part of Later).
Grin: Creator marketing platform focused on scaling influencer programs for enterprise brands, with CRM, content, and payment workflows. Similar enterprise positioning and full-stack platform model.
Captiv8: Enterprise creator marketing platform combining self-serve technology with managed services for global brands. Notably similar hybrid SaaS + services model to Devotion.

Broad incumbents

LTK: Major creator commerce and marketing platform connecting creators with brands across shopping, content, and campaign workflows. Broader portfolio than Devotion but operates in the same creator economy category.

Emerging players

Insense: Creator marketing platform with AI-powered content creation and whitelisting workflows for brands and agencies. Comparable AI-driven approach, though smaller scale and more focused on UGC production.

Regional players

Influur: Creator marketing platform with strong presence in Latin America, offering brand-creator matchmaking and campaign management. Comparable platform model but primarily serves different geography than Devotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Devotion financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Devotion leadership team

Management profile

Number of profiles

Profiles3 records

Devotion funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Devotion M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devotion

What does Devotion do?

Is Devotion a public or private company?

Devotion is a private company. It is classified as venture growth investor backed and is currently operating.

When was Devotion founded?

Devotion was founded in 2025. It employs 1 to 10 people.

Where is Devotion based?

Devotion is headquartered in New York, United States, in the North America region.

How does Devotion make money?

Two revenue lines are on record. Platform Services / Software Subscription is the primary driver. The others are embedded Operating Team Services.

Who are Devotion's main competitors?

Direct peers on record are IZEA, Aspire, CreatorIQ, Traackr, Mavrck, Grin and Captiv8. LTK is listed as a broad incumbent. Insense is listed as an emerging player. Influur is listed as a regional player.

Does Devotion have an API?

No public API is recorded for Devotion.

What industry is Devotion in?

Devotion's product category is Influencer / Creator Marketing Software. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs, with a secondary code of MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 513210 and its SIC code is 7372.