Moonfish AI
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Moonfish AI firmographics
Firmographics- Name
- Moonfish AI
- Legal name
- Moonfish SAS
- Website
- https://moonfish.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Moonfish AI industry classification
Industry- Product category
- CRM Personalization Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Analytics, Revenue Intelligence & Forecasting (HDAEAFAI)
Keywords
Where Moonfish AI is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Moonfish AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Moonfish operates as a SaaS platform with subscription-based pricing. Customers gain access to the AI factory, Smart Tags catalog, and integration capabilities. Pricing likely varies based on data volume, number of use cases, and customer base size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial - 1 month testing period |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Moonfish AI product offering
Product offeringCore offering
Moonfish AI is a SaaS CRM personalization platform that delivers a packaged and industrialized AI factory. It enriches customer data with AI-generated indicators (Smart Tags) calculated from behavioral learning algorithms and predictive models, then exports these indicators directly into the customer's existing CRM and marketing automation tools. The platform supports approximately 20 pre-built use cases spanning customer acquisition, churn prediction, upsell/cross-sell optimization, basket optimization, content personalization, and customer lifetime value for enterprise CRM and marketing teams.
Product overview
Moonfish AI is a unified SaaS platform for CRM personalization that combines an AI factory, data science capabilities, and plug-and-play integration into existing marketing stacks. The core Moonfish platform delivers customer indicators (Smart Tags) calculated from machine learning algorithms, which are exported directly into connected marketing automation and CRM tools. The platform's three pillars are: data science (advanced AI algorithms), ease of use (interface for managing indicators), and ease of integration (plug-and-play connectors to major marketing platforms).
Differentiator
Problem solved
Functional benefit
Products and services
- Moonfish AI Platform SaaS CRM personalization platform providing an industrialized AI factory that enriches customer data with AI-generated indicators (Smart Tags) calculated from behavioral learning algorithms and predictive models. The platform covers approximately 20 pre-built use cases across acquisition, churn prediction, upsell/cross-sell, basket optimization, content personalization, replenishment, and customer lifetime value, and exports indicators directly into connected CRM and marketing automation tools. Targeted at enterprise CRM and marketing teams in retail/e-commerce and media/publishing.
Quantifiable outcome
- 40% additional revenue compared to sector average when integrating personalization into customer activation strategy (McKinsey 2022)
- +8 more outcomes
Companies that use Moonfish AI
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Moonfish AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature5 records
Moonfish AI partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- BatchflagshipMoonfish AI was acquired by Batch to build the future of Agentic CRM. The announcement on batch.com/blog states 'Moonfish AI rejoint Batch pour construire le futur du CRM Agentique'. This is a strategic acquisition combining Moonfish's AI personalization capabilities with Batch's CRM platform.
- ClaraVistaflagshipMoonfish is a SaaS solution developed by ClaraVista, a company specialized for 20 years in optimizing marketing and CRM performance through data. ClaraVista integrates marketing, Data Science, and IT expertise from inception.
- SalesforcecorePre-built connector for Salesforce CRM platform enabling data import and indicator export for customers using Salesforce as their marketing automation tool.
- KlaviyocorePre-built connector for Klaviyo email marketing platform enabling integration with Moonfish's AI-generated customer indicators.
- BrazecorePre-built connector for Braze customer engagement platform enabling integration of Moonfish Smart Tags into Braze-powered campaigns.
- Adobe CampaigncorePre-built connector for Adobe Campaign marketing automation platform enabling data exchange and campaign personalization.
- Emarsys (SAP)corePre-built connector for SAP Emarsys customer engagement platform enabling integration of AI-generated customer indicators.
- ActitocorePre-built connector for Actito marketing automation platform enabling customer data enrichment with Moonfish Smart Tags.
- SelligentcorePre-built connector for Selligent marketing automation platform enabling integration of AI personalization indicators.
- OptimizelycorePre-built connector for Optimizely digital experimentation platform enabling integration with Moonfish's customer indicators.
- ImaginocorePre-built connector for Imagino marketing platform enabling AI-powered customer personalization.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Moonfish AI competitors and assessment
Company assessmentBroad incumbents
- Braze: Braze is a large customer engagement platform that includes AI-powered personalization, predictive scoring, and orchestrated messaging across email, push, in-app, and SMS. It is both an integration partner (Moonfish exports Smart Tags into Braze) and a broader incumbent that increasingly competes at the use-case layer where Moonfish operates.
- SAP Emarsys: SAP Emarsys is an enterprise omnichannel customer engagement platform with AI-driven segmentation, personalization, and predictive analytics for retail and e-commerce. It is both an integration partner for Moonfish and a broader incumbent competing for the same enterprise CRM personalization budgets.
- Salesforce Marketing Cloud (Einstein): Salesforce Marketing Cloud with Einstein AI embeds personalization, predictive scoring, and journey orchestration natively inside the world's largest CRM ecosystem. It is both an integration partner for Moonfish and the most powerful broad incumbent that competes at the personalization layer for enterprise accounts.
- Adobe Experience Cloud (Sensei): Adobe Experience Cloud, powered by Adobe Sensei AI, delivers personalization, customer journey analytics, and content recommendations at enterprise scale. It competes with Moonfish's personalization use cases for enterprise marketing budgets while also serving as one of Moonfish's integration endpoints via Adobe Campaign.
Direct peers
- Iterable: Iterable is a cross-channel marketing platform that uses behavioral data and AI for personalization, segmentation, and campaign orchestration. It is a direct competitor to Moonfish's downstream use cases (email recommendations, personalized send times, churn triggers) and integrates with comparable marketing stacks used by retail and media customers.
- Optimove: Optimove is a CRM marketing platform that uses AI-driven customer modeling for churn prediction, upsell/cross-sell optimization, and personalized campaign orchestration. It overlaps directly with Moonfish's Smart Tags use cases, particularly in retention and customer lifetime value modeling, and targets similar B2C enterprise customers in retail, gaming, and financial services.
- Dynamic Yield: Dynamic Yield (now part of Mastercard) provides AI-driven personalization, product recommendations, and behavioral targeting for retail, e-commerce, and media companies. It is a direct peer to Moonfish in the CRM/marketing personalization space, offering comparable Smart Tag-style customer indicators and plug-and-play integrations with major marketing platforms.
- Blueshift: Blueshift offers an AI-powered customer engagement platform combining a customer data platform, real-time segmentation, and predictive scoring for cross-channel marketing. It is a direct peer in the AI-for-CRM space, with comparable Smart Tag-like indicators and integrations with Braze, Salesforce, and similar marketing automation tools.
- Klaviyo: Klaviyo is a B2C CRM and email/SMS marketing platform with built-in AI-driven segmentation, predictive analytics, and product recommendations for e-commerce. It is both an integration partner and a direct competitor in retail/e-commerce personalization, especially for Shopify-based merchants where Moonfish's Smart Tags also operate.
Emerging players
- Amplitude: Amplitude is a product analytics and digital optimization platform with AI-driven behavioral cohorts, predictive scoring, and personalization APIs. It overlaps with Moonfish in behavioral learning for personalization and churn prediction, particularly in digital media and SaaS-adjacent use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moonfish AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moonfish AI leadership team
Management profileNumber of profiles
Moonfish AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moonfish AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moonfish AI
What does Moonfish AI do?
Moonfish AI is a SaaS CRM personalization platform that delivers a packaged and industrialized AI factory. It enriches customer data with AI-generated indicators (Smart Tags) calculated from behavioral learning algorithms and predictive models, then exports these indicators directly into the customer's existing CRM and marketing automation tools. The platform supports approximately 20 pre-built use cases spanning customer acquisition, churn prediction, upsell/cross-sell optimization, basket optimization, content personalization, and customer lifetime value for enterprise CRM and marketing teams.
Is Moonfish AI a public or private company?
Moonfish AI is a private company. It is classified as corporate owned and is currently operating.
When was Moonfish AI founded?
Moonfish AI was founded in 2021. It employs 1 to 10 people.
Where is Moonfish AI based?
Moonfish AI is headquartered in Paris, France, in the Europe region.
How does Moonfish AI make money?
One revenue line is on record: saaS Subscription.
Who are Moonfish AI's main competitors?
Broad incumbents on record are Braze, SAP Emarsys, Salesforce Marketing Cloud (Einstein) and Adobe Experience Cloud (Sensei). Direct peers are Iterable, Optimove, Dynamic Yield, Blueshift and Klaviyo. Amplitude is listed as an emerging player.
Does Moonfish AI have an API?
Yes. Moonfish provides an exposed and fully customizable API to connect to any tool. They also have a team of Data Engineers to assist with setup. The API allows connection of custom tools and enables data input for fine-tuning algorithms and output export of prediction results.
What industry is Moonfish AI in?
Moonfish AI's product category is CRM Personalization Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541511 and its SIC code is 7372.