Refract

What Refract does

Refract is a privately held, UK-domiciled company (governed by the laws of England and Wales) building a community intelligence platform purpose-built for Discord servers. Its product ingests Discord message, member, and channel activity via Discord's official API and transforms it into three integrated modules: real-time sentiment analysis (per-message positive/neutral/negative scoring and trending), audience CRM (longitudinal living profiles of community members), and behavioral tracking (fan listening and gaming activity across regions). The platform is sold to gaming studios, music labels, and talent teams who need to understand audience reception of releases, announcements, and campaigns, with marketing positioned around 24/7 monitoring of communities that "never sleep."

The underlying technology stack is Discord-native: data ingestion runs through the official Discord API under its Terms of Service, with user onboarding via Discord and Google OAuth. The company operates a product-led growth motion complemented by enterprise sales — a self-serve demo portal (demo.refract.to) reduces evaluation friction while "Contact us" and "Request Demo" CTAs support larger deals. Revenue mechanics are subscription-based, with fees disclosed individually via a private Product Page rather than published tiers; payments are processed by third-party providers in GBP. Named enterprise customers include Warner Music Group, Sony Music, Universal Music Group, Atlantic Records, Empire Records, and Coachella. The company is GDPR-compliant under UK data protection law, employs 1–10 people, and discloses no funding history or revenue figures.

Name

Refract

Legal name

Refract

Website

https://refract.to

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Refract is a UK-based community intelligence platform for Discord that delivers real-time sentiment analysis, audience CRM, and behavioral tracking to gaming studios, music labels, and talent teams, with named customers including Warner Music Group, Sony Music, and Universal Music Group.

Ownership category

akta.pro rank

Product category

Community Intelligence Software

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Fan Club, Community & CRM Management (MPAIAGAJ)

akta.pro secondary industry

Player Support & Community Operations (Customer Support, Moderation, CRM) (MPAFAKAD)

Keywords

• Community intelligence platform
• Discord analytics software
• Audience sentiment analysis
• Fan engagement CRM
• Behavioral audience tracking

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Plans: Refract operates on a subscription model where customers pay for access to community intelligence features. Terms of Service references subscription fees and trader/product page pricing. Payment processing handled by third-party providers with GBP currency.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Refract builds and operates a Discord-native community intelligence platform that ingests server activity via Discord's API and delivers real-time sentiment analysis, behavioral fan tracking, and an audience CRM to enterprise customers. It is sold as a subscription to gaming studios, music labels (including Warner Music Group, Sony Music, and Universal Music Group), and talent teams that need 24/7 visibility into how their Discord community is responding to releases, announcements, and campaigns.

Product overview

Refract is a unified community intelligence platform built for Discord, designed for gaming studios, music labels, and talent teams. The platform combines real-time sentiment analysis, audience CRM, and behavioral tracking into a single integrated product. Key components include the core Refract Platform dashboard, Audience Behavior Tracking (for monitoring fan listening habits and gaming activity), Audience CRM (for building living profiles of community members), and Real-time Sentiment Analysis (for scoring Discord messages by emotional tone). These modules work together to provide continuous 24/7 monitoring of community sentiment and engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Refract Platform Unified community intelligence platform built natively on Discord that delivers real-time sentiment scoring, behavioral fan tracking, and an audience CRM to enterprise customers in music, gaming, and talent management. Customers subscribe to access continuous 24/7 monitoring of their Discord server sentiment, engagement patterns, and audience profiles via the app.refract.to dashboard, with onboarding via a self-serve demo and Google/Discord OAuth.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• DiscordcoreTechnology or IntegrationRefract integrates directly with Discord's API to access and process data from connected Discord servers. This includes server member counts, message metadata, channel activity, and other community analytics. The integration is governed by Discord's API Terms of Service and forms the core data source for Refract's sentiment analysis and audience intelligence features.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brandwatch: Brandwatch is an enterprise social-listening and consumer-intelligence platform offering sentiment analysis, trend detection, and audience analytics at global scale. It competes broadly with Refract's analytics capabilities across many social channels but lacks Refract's Discord-native specialization.
• Talkwalker: Talkwalker offers AI-powered social analytics, sentiment, and consumer intelligence for brands and agencies. Its sentiment and trend-detection features overlap with Refract's real-time Discord sentiment scoring, though Talkwalker spans broader channels.
• Synthesio: Synthesio (now part of Ipsos) is a consumer-insights and social-listening platform used by brands to measure sentiment and audience behavior online. It overlaps with Refract on sentiment and audience analytics but operates across mainstream social channels.
• Sprout Social: Sprout Social is a social media management and analytics suite used by brands and agencies to publish, listen, and report across social networks. Its listening and analytics modules compete with Refract for community and brand-marketing budgets.
• Meltwater: Meltwater is a global media-intelligence and social-listening platform providing analytics, sentiment, and consumer insights across news and social sources. It competes with Refract for enterprise marketing-analytics spend, though at a much larger scope.

Emerging players

• Statbot: Statbot is a Discord-native analytics bot providing member activity, message volume, and engagement metrics for server owners. Although lighter than Refract on CRM and sentiment, it competes for Discord community owners seeking first-party analytics dashboards.
• Quid: Quid is an AI-driven consumer-intelligence platform that analyzes unstructured text (social, reviews, surveys) for themes, sentiment, and audience insights. It overlaps with Refract's NLP-led sentiment and behavioral analytics, but serves a broader text-analytics use case.
• Brand24: Brand24 is a mid-market social-listening tool offering real-time mention tracking, sentiment analysis, and influencer identification. Its real-time sentiment scoring is directly analogous to Refract's Discord messaging-level sentiment scoring, though across open social channels.
• GameAnalytics: GameAnalytics provides analytics and player-behavior tracking for mobile and PC game studios. While focused on in-game telemetry rather than Discord community analytics, it targets the same gaming-studio vertical that Refract serves for community intelligence.

Direct peers

• Pulsar: Pulsar is an audience intelligence platform that performs real-time social listening, sentiment analysis, and audience segmentation across social platforms. Like Refract, it targets brand and community marketers with AI-driven analytics, making it the closest direct competitor in audience intelligence tooling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refract