Progressive Performance Llc

What Progressive Performance Llc does

Progressive Performance LLC is a privately held, multi-location personal training company founded in 2014 in Woodinville, Washington, and operated by owner/CEO Jimmy McCurry Jr. and COO Ellen McCurry. The company delivers one-on-one personal training, small-group strength training capped at a 6:1 client-to-coach ratio, movement and corrective exercise programs, youth sports performance training, nutrition coaching, and a 28-day onboarding program called Jump Start. Its underlying "technology" is a science-based individualized movement evaluation protocol paired with a proprietary Progressive Programming System featuring five progression levels per lift — designed for adults 40+ dealing with age-related muscle loss, metabolism decline, and injury recovery, as well as a growing segment of youth athletes and fitness beginners intimidated by traditional gyms.

The company operates four physical gym locations in the greater Seattle eastside — Woodinville (flagship, 2014), Kirkland, Redmond Ridge, and Mill Creek (opened April 2026) — and acquires customers through a direct-to-consumer motion that begins with free movement evaluation sessions, intake forms, and coach callbacks. Revenue is generated through monthly subscription memberships ($349-$599/month on 12-month commitments), Jump Start one-time fees ($399-$599), nutrition coaching add-ons ($50/month plus $55 initial consult), and standalone private training. All programs carry a 100% money-back guarantee within 28 days. Marketing is content-led, relying on Facebook, YouTube, blog content, customer testimonials (340+ verified five-star Google reviews), and word-of-mouth referrals from an established community.

Progressive Performance is bootstrapped with no disclosed funding rounds, no parent company, and no institutional ownership; it operates as an independent, founder-led fitness services business. Geographic scope is limited to the Pacific Northwest (Washington State), and there is no software platform, mobile app, or API — service delivery is entirely in-person at the physical gym locations. Headcount is modest, anchored by a team of national-level certified coaches (CSCS, CES, kinesiology degrees) and supported by a manager and operations leadership.

Name

Progressive Performance Llc

Legal name

Progressive Performance

Website

https://progressiveperformance.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Progressive Performance LLC is a privately held personal training company operating four Seattle eastside gym locations, delivering one-on-one training, small-group strength sessions (6:1 ratio), corrective exercise, youth sports performance, and nutrition coaching primarily to adults over 40.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Personal training services
• Strength training programs
• Corrective exercise therapy
• Small group fitness
• Sports performance coaching

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly recurring membership programs ranging from $349-$599 per month for 12-month commitment. Provides ongoing access to small group training, coaching, and facility use.
2. Jump Start Program: One-time 28-day intensive program at $599 (unlimited sessions) or $399 (3x per week). Includes movement evaluation, private training sessions, and nutrition coaching.
3. Nutrition Coaching: Additional nutrition coaching service at $50/month plus $55 upfront for initial one-on-one meeting. Nutrition guidance also provided as part of programs.
4. One-on-One Personal Training: Private training sessions offered as standalone service or included in programs. Personalized coaching and injury screening assessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Progressive Performance LLC operates a multi-location personal training gym business delivering one-on-one personal training, small-group strength training (capped at 6 clients per class), movement and corrective exercise, and sports performance training for youth athletes. The company also offers a 28-day Jump Start introductory program and supplemental nutrition coaching, with all services delivered in person at four physical locations across the Seattle eastside.

Product overview

Progressive Performance LLC operates as a personal training gym with a platform of fitness service offerings centered around strength training for adults over 40. The core offerings include One-On-One Personal Training (individualized coaching), Small Group Training (limited to 6 clients per class for community support), Movement and Corrective Exercise (injury recovery programs), Sports Performance Training (youth athlete development), and the Jump Start Program (28-day introductory package). Additional services include Nutrition Coaching as an add-on. All programs emphasize science-based strength training, personalized programming, and a supportive community environment. The company operates four physical gym locations in the Seattle area (Woodinville, Kirkland, Redmond Ridge, and Mill Creek).

Differentiator

Problem solved

Functional benefit

Products and services

• One-On-One Personal Training Personalized one-on-one training sessions with dedicated coach attention, tailored to individual fitness levels from beginners to advanced athletes including post-injury recovery.
• Small Group Training Group training sessions limited to 6 clients per class, combining personalized guidance with community support and accountability in a small group setting.
• Movement and Corrective Exercise Specialized program for injury recovery and movement dysfunction correction, featuring comprehensive movement analysis and customized fitness programming for individuals recovering from surgery or chronic pain.
• Sports Performance Training Training program for youth athletes focusing on strength, speed, power development, and injury prevention to improve performance in sports including soccer, volleyball, football, basketball, and track and field.
• Jump Start Program 28-day introductory training program offering unlimited small group sessions, two private one-on-one sessions, and nutrition coaching to help new clients begin their fitness journey.
• Nutrition Coaching Supplemental nutrition guidance and accountability program providing meal planning support, macro tracking, and ongoing nutritional education for fitness clients.

Quantifiable outcome

• Clients have lost 100+ pounds
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• F45 Training: F45 Training operates a global franchise network of functional group training studios with 60-minute group workouts. Directly comparable to Progressive Performance's small-group strength and conditioning model, though F45 runs larger class sizes and franchisee-owned locations.
• Burn Boot Camp: Burn Boot Camp is a franchise of group strength and conditioning camps with a strong community focus. Comparable on small-group training and member community emphasis.
• Fitness Together: Fitness Together is a franchise of one-on-one and small-group personal training studios. Closely comparable on private/semi-private training model, science-based programming, and adult clientele.
• Club Pilates: Club Pilates is a rapidly expanding franchise of group reformer Pilates studios. Comparable boutique fitness franchise model, although focused on Pilates rather than strength training.
• GYMGUYZ: GYMGUYZ is an in-home and on-site personal training franchise. Comparable personal training service model and adult demographic, though delivery is mobile rather than facility-based.
• The Exercise Coach: The Exercise Coach runs semi-private personal training studios focused on strength training, often targeting older adults. Comparable to Progressive Performance's corrective exercise specialization and adult demographic.

Broad incumbents

• Anytime Fitness: Anytime Fitness is a 24/7 franchise gym chain with thousands of locations. Broader low-cost membership model that competes for the same adult fitness dollars but offers far less personalized coaching.
• Orangetheory Fitness: Orangetheory is a national heart-rate-based group fitness franchise with thousands of locations. Comparable group-training business model but a much larger brand with broader programming.
• Life Time Fitness: Life Time is a premium multi-service health club chain with personal training and group classes. Comparable premium positioning and adult demographic, though at much larger scale and broader scope.

Emerging players

• Kaia Fitness: Kaia is a digital-first women's fitness platform with optional in-person classes. Comparable strength and conditioning content for adults, though the business model is primarily virtual rather than brick-and-mortar.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@progressiveperformanceWA
• Facebookfacebook.com/progressiveperformancewoodinville
• LinkedInlinkedin.com/company/progressive-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progressive Performance Llc