Ryker's Rainbow

What Ryker's Rainbow does

Ryker's Rainbow is a 501(c)(3) nonprofit organization headquartered in Owens Cross Roads, Alabama, founded in 2020 by Hans and Lacey Schoff following the loss of their son Ryker on June 20, 2020. The organization provides tangible and emotional bereavement support to families who experience the loss of a pregnancy, infant, or child, primarily through curated "Blessing Boxes" containing hand-picked keepsakes, memory plates, and remembrance candles. It distributes these boxes through a network of 10 hospital partners across North Alabama — including Huntsville Hospital Women and Children's, Madison Hospital, Marshall Medical Centers, Decatur-Morgan, Athens-Limestone, Cullman Regional, Highlands, Lincoln Health, Helen Keller, and Crestwood — and via a national mail-delivery program for families outside the regional footprint.

The core product is the Blessing Box, complemented by the Sprite Sibling Support Package for surviving siblings, quarterly Mama Meet-Ups for grieving mothers, and recurring community memorial events including the Tinsel Trail Angel Tree, Wave of Light, Five Candles Dinner of Remembrance, Farm to Tableaux, and the Rose Ball. A small Squarespace-based e-commerce storefront sells branded merchandise, including the $29.99 "Until We Meet Again" remembrance candle. There is no proprietary software or technology platform underpinning the offering; the value proposition is the curated physical kit and the human-supported community ecosystem.

The organization operates entirely on community donations and volunteer labor, with no paid headcount disclosed. Revenue is generated through individual donations at three tiered levels (Ray of Light $5-$199, Full Rainbow $200-$499, Double Rainbow $500+), corporate sponsorships (Subaru, Indianapolis Colts, Walmart stores, BDB Construction, ATCU, Sweet Pineapple, Huntsville Pediatrics Associates, MartinFed, and others), event-based fundraising, hospital foundation grants (Huntsville Hospital Foundation, Marshall Medical Foundation), and modest merchandise sales. Awareness is driven primarily by local news coverage (WAFF 48, WAAY 31, WHNT 19), Facebook, community events, and word-of-mouth from served families.

Name

Ryker's Rainbow

Legal name

Ryker's Rainbow

Website

https://rykersrainbow.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ryker's Rainbow is a 501(c)(3) nonprofit providing curated bereavement Blessing Boxes, sibling support packages, and community events to families experiencing pregnancy, infant, or child loss. It distributes boxes through 10 North Alabama hospital partners and ships nationwide, funded entirely by donations.

Ownership category

akta.pro rank

Product category

Bereavement and Grief Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Death Care Services (8122)

akta.pro industry

PRIMARYEDAJAKAK

Family Advocacy, Parent Training & Support Services

Education/K–12 / Primary & Secondary Education/K–12 Special Education Services

SECONDARYHSACANAL

Group Gifting & Registry Fulfillment

Home & Personal Services/Event & Personal Concierge Services/Gift Planning, Wrapping & Delivery Services

Keywords

• Bereavement support services
• Pregnancy loss support
• Infant loss services
• Sibling grief programs
• Nonprofit community events

Headquarters

HQ city

Owens Cross Roads

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations (Individual): Individual donors contribute through tiered giving levels: Ray of Light ($5–$199), Full Rainbow ($200–$499), and Double Rainbow ($500+). These donations directly fund blessing boxes, support services, and operational costs.
2. Corporate Sponsorships: Business and corporate partners sponsor the organization at various tiers (Double Rainbow Sponsor, Ray of Light Sponsor), providing financial support, in-kind donations, and event sponsorship.
3. Event Fundraising: The organization hosts fundraising events including Farm to Tableaux, golf tournaments, and Rose Ball, where ticket sales, auctions, and raffles generate revenue.
4. Merchandise Sales: Ryker's Rainbow sells branded merchandise including 'Until We Meet Again' candles ($29.99) through its online store, generating revenue to support the mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ryker's Rainbow is a 501(c)(3) nonprofit that provides curated Blessing Boxes containing hand-picked keepsakes and remembrance items to families experiencing pregnancy, infant, or child loss. The organization complements these tangible items with sibling grief support packages (Sprite Sibling Support), quarterly Mama Meet-Ups, annual remembrance events, and direct-mail delivery of boxes outside its hospital partner network.

Product overview

Ryker's Rainbow is a 501(c)(3) non-profit organization that provides tangible and emotional support for families experiencing pregnancy, infant, or child loss. The core product is the Blessing Box—a curated gift box containing hand-picked keepsakes and remembrance items, distributed through hospital partnerships and by mail. Related offerings include the Sprite Sibling Support Package for grieving siblings, Mama Meet-Ups community gatherings, and community memorial events including the Tinsel Trail Angel Tree and Wave of Light candle ceremony. The organization operates entirely on donations from individuals, company sponsors, and fundraisers.

Differentiator

Problem solved

Functional benefit

Products and services

• Blessing Boxes Curated gift boxes containing hand-picked keepsakes and remembrance items for families who experience pregnancy, infant, or child loss, distributed through hospital partners and mailed to families outside the regional partner network.
• Sprite Sibling Support Package A grief support package designed for surviving siblings, providing age-appropriate materials and resources to help children navigate the loss of a brother or sister.
• Mama Meet-Ups Quarterly casual gatherings for grieving mothers to connect with other loss mothers, build community, and support one another through shared experiences of pregnancy, infant, or child loss.
• Blessing Box Mail Delivery Shipping service that delivers Blessing Boxes to bereaved families across the United States outside the hospital partner network, with a humble donation request to help cover costs.
• "Until We Meet Again" Candle A custom memorial candle sold through the Ryker's Rainbow online store at $29.99, serving as a branded remembrance item for bereaved families and as merchandise to fund the mission.
• Tinsel Trail Angel Tree Annual memorial tree at Huntsville's Tinsel Trail where families can submit the names of babies gone too soon to be displayed in remembrance.
• Wave of Light Annual candle-lighting event held on October 15 (International Pregnancy and Infant Loss Remembrance Day) where participants worldwide light candles to honor babies gone too soon.
• Five Candles: A Dinner of Remembrance Annual dinner event lighting five candles in remembrance — for grief, courage, memories, love, and hope — bringing bereaved families together for shared reflection.

Quantifiable outcome

• Over 210 Blessing Boxes donated to local and state-wide hospitals in 2021
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and supporting.

• Huntsville Hospital (Women and Children's)coreStrategic or Co-development PartnerRyker's Rainbow provides blessing boxes for distribution to families who suffer a loss at Huntsville Hospital's Women and Children's unit. The organization also has a birth room dedication at the hospital honoring Ryker.
• Madison HospitalcoreStrategic or Co-development PartnerMadison Hospital distributes Ryker's Rainbow blessing boxes to bereaved families, having referred families like the Turners to the organization's support.
• Marshall Medical Centers (North and South)coreStrategic or Co-development PartnerMarshall Medical Centers distributes blessing boxes and the Marshall Medical Foundation has provided grant funding to support Ryker's Rainbow's mission.
• Decatur-Morgan HospitalcoreStrategic or Co-development PartnerDecatur-Morgan Hospital is a key hospital partner distributing blessing boxes to loss families in the Decatur area.
• The Baby Place at Athens-Limestone HospitalcoreStrategic or Co-development PartnerThe Baby Place at Athens-Limestone Hospital distributes Ryker's Rainbow blessing boxes to bereaved families in the Athens-Limestone area.
• Cullman Regional Medical CentercoreStrategic or Co-development PartnerCullman Regional Medical Center is a hospital partner distributing blessing boxes to loss families.
• Highlands Medical CentercoreStrategic or Co-development PartnerHighlands Medical Center in Scottsboro distributes Ryker's Rainbow blessing boxes to bereaved families.
• Lincoln HealthcoreStrategic or Co-development PartnerLincoln Health distributes Ryker's Rainbow blessing boxes as part of their bereavement support services.
• Helen Keller HospitalcoreStrategic or Co-development PartnerHelen Keller Hospital distributes Ryker's Rainbow blessing boxes to loss families.
• Crestwood Medical CentercoreStrategic or Co-development PartnerCrestwood Medical Center distributes blessing boxes to families experiencing loss.
• Huntsville Hospital FoundationcoreStrategic or Co-development PartnerRyker's Rainbow partners with the Huntsville Hospital Foundation, receiving donations and support for hospital programs including Preshand Inserts for Labor & Delivery.
• Valley United Methodist ChurchsupportingOthersValley United Methodist Church serves as Ryker's Rainbow's home base, hosting volunteer days and operational activities. Youth groups from the church volunteer regularly.
• The Tears FoundationsupportingStrategic or Co-development PartnerThe Tears Foundation is referenced as a community partner, with volunteers from the foundation supporting Ryker's Rainbow's mission and attending events together.
• Therapy Partners of HuntsvillesupportingStrategic or Co-development PartnerTherapy Partners of Huntsville provides licensed therapy dogs for the Coffee & Canines event, supporting bereaved mothers with animal-assisted therapy.
• The Lavender Project + Red BarnsupportingStrategic or Co-development PartnerRyker's Rainbow partnered with Birmingham's The Lavender Project and Red Barn to co-host a golf tournament, combining fundraising for three nonprofits.
• The Rose SocietysupportingStrategic or Co-development PartnerThe Rose Society selected Ryker's Rainbow as one of three beneficiaries of their annual Rose Ball event, providing fundraising support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Return to Zero: HOPE: Pregnancy and infant loss support nonprofit providing community, education, and healing resources to bereaved families. Comparable to Ryker's Rainbow's mission.
• First Candle: Nonprofit dedicated to reducing SIDS and other infant deaths while providing bereavement support. Similar grief support mission for families experiencing infant loss.
• The Compassionate Friends: National organization providing peer support and resources for families grieving the death of a child. Comparable in mission to support siblings and bereaved parents.
• Star Legacy Foundation: Focused on pregnancy and infant loss including stillbirth and SIDS support. Provides education, family support, and community resources for bereaved families.
• The Tears Foundation: Direct peer in pregnancy, infant, and child bereavement support. The Tears Foundation provides similar bereavement support services and is explicitly named as a community partner in Ryker's Rainbow's own data.
• Now I Lay Me Down to Sleep: Provides remembrance photography and bereavement support to families experiencing infant and pregnancy loss. Operates a similar hospital-partner-based delivery model serving grieving parents.
• PALS (Pregnancy After Loss Support): Online peer support community for families experiencing pregnancy after a prior loss. Adjacent mission serving the same bereaved-family customer segment.
• MISS Foundation: Provides crisis and long-term bereavement support to families after the death of a child. Offers similar counseling, community, and peer-support programming.

Broad incumbents

• March of Dimes: National nonprofit addressing maternal and infant health. While broader in scope, it serves overlapping families and includes bereavement support for pregnancy and infant loss.

Emerging players

• CLIMB (Center for Loss in Multiple Births): Provides peer support for parents who have experienced the loss of one or more children from a multiple pregnancy. Operates a similar community-based bereavement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rykersrainbow
• LinkedInlinkedin.com/company/rykers-rainbow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ryker's Rainbow