Seminole Power Sports

What Seminole Power Sports does

Seminole Power Sports is a family-owned powersports dealership founded in 1983 and headquartered in Sanford, Florida, operating a 44,000 sq ft superstore and a second location in Eustis, Florida. The dealership is an authorized retailer for multiple major OEMs including Can-Am, Sea-Doo, Yamaha, Honda, Kawasaki, and Husqvarna, selling new motorcycles, ATVs, UTVs/side-by-sides, personal watercraft, dirt bikes, and scooters, alongside a pre-owned inventory.

The business generates revenue through four streams: new and pre-owned vehicle sales, parts and accessories retail, service and repair, and consumer financing. Service is supported by an in-house repair operation complemented by a mobile service appointment offering, while parts and accessories are sold both in-store and through an online ordering platform integrated with Dealer Spike. Financing is offered in-house and via a third-party online lender partnership with Revvable, expanding credit access beyond the dealership's balance sheet.

The go-to-market model is multi-channel retail with a strong community engagement layer, evidenced by OEM co-marketing events such as Sea-Doo Family Meet Up and Can-Am Demo Day. The target customer base spans recreational enthusiasts, utility and work users, and entry-level or youth riders across Central Florida. The operating model is a traditional franchised dealer; the company has not disclosed any proprietary technology, data assets, or AI/ML capabilities, and its digital tools are standard third-party dealer SaaS integrations.

Name

Seminole Power Sports

Legal name

Seminole Powersports Sanford

Website

https://seminolepowersports.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Seminole Power Sports is a family-owned, multi-brand powersports dealership founded in 1983, operating two Central Florida locations that sell new and pre-owned vehicles, parts, service, and financing across OEMs including Can-Am, Sea-Doo, Yamaha, Honda, Kawasaki, and Husqvarna.

Ownership category

akta.pro rank

Product category

Powersports Vehicle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Powersports vehicle sales
• Motorcycle ATV dealership
• Personal watercraft dealer
• Powersports service repair
• Powersports parts accessories

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned powersports vehicles including motorcycles, ATVs, UTVs, side-by-sides, personal watercraft, dirt bikes, and scooters. Revenue generated from the margin between acquisition cost and sale price.
2. Parts & Accessories: Sale of OEM and aftermarket parts, accessories, riding gear, apparel, and casual wear for powersports vehicles.
3. Service & Repair: Workshop services including routine maintenance, repairs, custom modifications, winterization, and accessory installation. Revenue from labor and parts markup.
4. Financing Services: Arrangement of financing for vehicle purchases through partner financial institutions. Dealer reserve (spread between buy rate and customer rate) generates revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Seminole Power Sports is a multi-brand powersports dealership that sells new and pre-owned motorcycles, ATVs, UTVs/side-by-sides, personal watercraft, dirt bikes, and scooters from manufacturers including Can-Am, Sea-Doo, Yamaha, Honda, Kawasaki, and Husqvarna. The dealership operates a full-service parts counter and a factory-trained repair facility with mobile service appointments, and arranges financing through third-party lenders for vehicle purchases. Trade-in evaluations, extended service plans, and accessories/apparel are also offered as part of the customer transaction.

Product overview

Seminole Power Sports is a multi-location powersports dealership operating as a super store with 44,000 square feet of retail space in Sanford, FL. The company operates as a single dealership concept with integrated product and service offerings. The core business combines new and pre-owned powersports vehicle sales across multiple vehicle categories (ATVs, UTVs/side-by-sides, motorcycles, personal watercraft, dirt bikes, scooters) with ancillary services including parts & accessories sales, full-service repair facilities, and in-house financing. The product portfolio centers on representing major manufacturers (Can-Am, Sea-Doo, Yamaha, Honda, Kawasaki, Husqvarna) with branded sub-lineups for each. Services include mobile service appointments, trade-in valuation, and online parts ordering. The dealership has been operating for over 25 years serving Central Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• New Powersports Vehicle Sales Sales of new ATVs, UTVs/side-by-sides, motorcycles, personal watercraft (PWCs), dirt bikes, scooters, trikes, and boats from manufacturers including Can-Am, Sea-Doo, Yamaha, Honda, Kawasaki, and Husqvarna. Available to walk-in and online customers across the Sanford and Eustis, FL showrooms.
• Pre-Owned Powersports Vehicle Sales Sales of used/pre-owned powersports vehicles including motorcycles, ATVs, UTVs, PWCs, and other powersports equipment across various makes and model years. Inspection fees apply per unit.
• Powersports Parts & Accessories Parts department offering OEM and aftermarket parts, accessories, riding gear, apparel, and casual wear for all powersports vehicle types. Online parts ordering available through the Dealer Spike platform for in-store pickup.
• Powersports Service & Repair Full-service repair facility with factory-trained/certified technicians offering routine maintenance, repairs, custom modifications, winterization, and accessory installation. Mobile service appointments bring maintenance directly to the customer's location.
• Powersports Financing Financing arrangement service for powersports vehicle purchases (motorcycles, ATVs, PWCs, side-by-sides, boats) through partner financial institutions, including online credit application via the Revvable platform and dealer reserve spread revenue. Offers include low money down, various term options, and the ability to bundle parts, accessories, and service plans.
• Trade-In Valuation Service to evaluate and make offers on used powersports vehicles (motorcycles, ATVs, side-by-sides, PWCs) as trade-ins toward new purchases.

Quantifiable outcome

• Serving customers across 5+ Central Florida counties for over 25 years
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, standard and support.

• Can-Am (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized Can-Am dealer offering full lineup of Can-Am vehicles including Defender, Maverick, Outlander, Spyder, and Ryker. Access to manufacturer promotions, financing offers, and warranty support. Sells vehicles, parts, accessories, and riding gear.
• Sea-Doo (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized Sea-Doo dealer for personal watercraft and pontoon boats. Offers full lineup including Spark, GTI, GTX, RXP-X, FishPro, and Explorer Pro models. Access to BRP GO! app integration and marine accessories.
• YamahacoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha dealer offering motorcycles, ATVs, UTVs, dirt bikes, and scooters. Full lineup including MT series, R series, Tenere, Kodiak, Grizzly, and youth models.
• HondacoreChannel Partner/ Reseller/ DistributorAuthorized Honda dealer for motorcycles, ATVs, UTVs, and power equipment. Offers FourTrax, Rancher, Pioneer, and Rebel models.
• KawasakicoreChannel Partner/ Reseller/ DistributorAuthorized Kawasaki dealer offering Ninja sport bikes, Vulcan cruisers, KLR adventure bikes, Mule utility vehicles, and Teryx side-by-sides.
• HusqvarnastandardChannel Partner/ Reseller/ DistributorAuthorized Husqvarna dealer for motorcycles including FC cross-country, TC trail, and TX off-road models. Also offers FS commuting bikes.
• Revvable (Financing Platform)supportTechnology or IntegrationOnline credit application and financing platform integration enabling customers to apply for financing and receive pre-approval through the dealership's website. URL: app.revvable.com/dealers/f10164a9-50de-46d5-8ee3-ee7d8c58fc67

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• AutoNation: Largest U.S. automotive retailer with national footprint, used vehicle operations, and parts/service. Comparable in multi-location retail model and F&I income generation, though focused on cars/light trucks rather than powersports.
• Camping World Holdings: Public RV and outdoor recreation retailer with a large multi-state dealership footprint, parts, service, and financing operations. Comparable to Seminole in the recreational vehicle retail model but focused primarily on RVs with broader scale and national reach.
• Sonic Automotive: Public franchised automotive retailer with EchoPark used vehicle operations and powersports exposure through its powersports dealerships division. Directly comparable on the multi-brand franchise retail model and F&I/parts/service revenue streams.
• Group 1 Automotive: Public multi-brand automotive retailer with new/used vehicle sales, parts, service, and F&I across the U.S. and U.K. Operates the same dealership economics as Seminole but at materially greater scale and with a broader vehicle mix.
• Lazydays Holdings: Public RV dealership group with full-service sales, parts, service, and financing across multiple U.S. locations. Overlaps with Seminole's one-stop dealership model and parts/service/financing revenue mix, but focused on motorized RVs at larger scale.

Emerging players

• Cycle Gear: U.S. motorcycle and powersports apparel, parts, and accessories retailer with stores in multiple states. Overlaps with Seminole's parts/accessories offering and recreational rider customer segment, though focused on gear rather than vehicle sales.
• RevZilla: Leading online motorcycle and powersports gear/accessories retailer (owned by Cycle Gear/Comoto Holdings). Competes with Seminole's parts and accessories revenue stream through a digital-first catalog and national reach rather than a regional storefront.

Regional players

• Motorsports of Miami: South Florida powersports dealership carrying similar major OEM brands. Comparable multi-line dealership model and recreational customer base, but operates in a different Florida market with distinct seasonality and demographics.
• Adrenaline Powersports: Multi-brand powersports dealer operating in the Tampa/Florida Gulf Coast region. Comparable business model (new/pre-owned sales, parts, service, financing across major brands) but serves a different Florida geography than Seminole's Central Florida footprint.

Direct peers

• RumbleOn: RumbleOn operates an online marketplace and dealer network for powersports vehicles (motorcycles, ATVs, UTVs, PWCs), directly competing with Seminole's core category but with a national digital-first footprint rather than a regional physical showroom model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqfG2qIO9y1ng3ksWXlPkpQ
• Facebookfacebook.com/SeminolePowerSports
• Instagraminstagram.com/seminolepowersportssanford
• LinkedInlinkedin.com/company/seminole-powersports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seminole Power Sports