Spring Tree Counseling

What Spring Tree Counseling does

Spring Tree Counseling is a privately held, multi-modality mental health counseling practice headquartered in Evanston, Illinois, with a second office in downtown Chicago at 645 N Michigan Ave. The firm delivers outpatient psychotherapy to individuals, couples, families, and children/adolescents, drawing on a roster of roughly 18 clinicians holding LPC, LCPC, LMFT, BC-DMT, CCPT, and PhD credentials. Service modalities span Internal Family Systems (IFS), Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Emotion-Focused Therapy, Psychodynamic therapy, Somatic Experiencing, Child-Centered Play Therapy, EMDR, and Attachment-based therapy, with specialty offerings in perinatal, trauma, adolescent, pre-marital (Gottman/Prepare-Enrich), and grief care. Care is delivered in person at the two Illinois offices and via teletherapy (video and phone) at parity pricing, with content marketing through a SEO-optimized blog supporting top-of-funnel acquisition and Psychology Today directory listings serving as a referral channel.

The business model is a fee-for-service clinical practice: revenues are generated predominantly from recurring individual, couples, family, and child/adolescent therapy sessions, with a secondary revenue stream from teletherapy at in-office-equivalent rates and a smaller line from professional development offerings (Gottman 7 Principles Training, Prepare-Enrich Facilitator Training, Clinical Supervision, Grief Support Group, Overcoming Anxiety Program). Founder and Director Thomas G. Suk, PhD, LMFT, LCPC leads the firm alongside a Clinical Director and an Operations Manager; ownership is founder/operator-held with no disclosed parent company, institutional investor, or external capital. Marketing is multi-channel DTC (online search, Psychology Today, online ads, word-of-mouth), intake is coordinated centrally, and pricing is not publicly disclosed but expected to include insurance and self-pay options.

The practice's competitive position rests on its multidisciplinary clinical bench and a localized Evanston/Chicago brand, with no proprietary technology platform, no AI/ML capabilities, and no published revenue, funding, or growth metrics in the source data.

Name

Spring Tree Counseling

Legal name

Spring Tree Counseling

Website

https://springtreecounseling.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Spring Tree Counseling is a privately held Illinois mental health practice with offices in Evanston and Chicago, delivering individual, couples, family, child, and adolescent therapy across modalities including IFS, CBT, DBT, EMDR, and Gottman, both in-office and via teletherapy.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Educational Support Services (61171)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Mental health counseling
• Couples therapy
• Family counseling
• Trauma therapy
• Teletherapy services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Therapy Sessions: Standard counseling sessions for individual adults addressing mental health concerns including anxiety, depression, trauma, relationship issues, and various psychological conditions.
2. Couples and Family Counseling: Marriage and relationship counseling, family therapy, and couples sessions addressing communication, conflict, and relational dynamics.
3. Child and Adolescent Counseling: Specialized therapy services for children and adolescents including play therapy and adolescent counseling.
4. Teletherapy Services: Virtual counseling sessions via phone or video, offered at the same rates as in-office sessions, providing flexibility for clients.
5. Training and Supervision Services: Clinical supervision, Gottman 7 Principles Training, Prepare-Enrich Facilitator Training, and other professional development offerings for counselors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Spring Tree Counseling provides professional mental health counseling for adults, couples, families, children, and adolescents, delivered in-person at offices in Evanston and Chicago, Illinois, and via teletherapy. Core services include individual therapy, couples counseling, and child and family counseling, supplemented by specialty modalities such as EMDR, Internal Family Systems (IFS), play therapy, trauma-informed counseling, and perinatal counseling. The practice also generates revenue from clinical supervision and professional training offerings (Gottman 7 Principles Training, Prepare-Enrich Facilitator Training).

Product overview

Spring Tree Counseling is a professional counseling practice offering a comprehensive suite of mental health services centered around individual therapy, couples counseling, and family/child therapy. The practice operates as a multi-specialty counseling center providing core services (Individual Therapy, Couples Counseling, Child and Family Counseling) alongside specialty offerings including Play Therapy, Adolescent Counseling, Pre-Marital Counseling, Trauma-Informed Counseling, EMDR, and Perinatal Counseling. Services are delivered both in-person at their Chicago and Evanston, Illinois locations and via Teletherapy for remote clients. The practice also offers group programs (Grief Support Group, Overcoming Anxiety Program, Gottman 7 Principles Training) and professional development opportunities (Clinical Supervision, Prepare-Enrich Facilitator Training), positioning them as both a service provider and training resource for the mental health community.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one counseling sessions for adults addressing mental health concerns such as anxiety, depression, trauma, and life transitions. Delivered in-person at Evanston and Chicago offices and via teletherapy.
• Couples Counseling Marriage and relationship counseling focusing on communication, conflict resolution, and emotional connection between partners. Includes Gottman Method approaches.
• Child and Family Counseling Family therapy services addressing family dynamics, parenting challenges, and behavioral issues in children and adolescents.
• Play Therapy (Child-Centered Play Therapy) Therapeutic approach using play to help children express emotions, process experiences, and develop coping skills; delivered by credentialed CCPT clinicians.
• Adolescent Counseling Counseling services tailored to teenagers addressing issues such as identity, relationships, academic stress, and mental health.
• Pre-Marital Counseling Preparation and assessment services for couples considering marriage, using the Prepare-Enrich methodology.
• Trauma-Informed Counseling Therapeutic approach specifically designed to address trauma, including complex trauma and PTSD.
• EMDR (Eye Movement Desensitization and Reprocessing) Evidence-based trauma treatment using bilateral stimulation to help clients process and integrate traumatic memories.
• Perinatal Counseling Mental health support for individuals dealing with perinatal mood disorders, postpartum depression, and pregnancy-related challenges.
• Teletherapy Virtual counseling sessions conducted via video or phone, offered at the same rate as in-person sessions, providing flexibility for clients who prefer remote services.
• Grief Support Group Facilitated group support for individuals experiencing loss, bereavement, and mourning.
• Overcoming Anxiety Program Educational and therapeutic group program designed to help individuals manage and overcome anxiety disorders.
• Gottman 7 Principles Training Structured workshop based on Gottman Method couples therapy, teaching seven principles for building and maintaining healthy relationships; offered to clinicians and the public.
• Clinical Supervision Supervision and consultation services for counselors and therapists seeking licensure or professional growth.
• Prepare-Enrich Facilitator Training Certification training for professionals to administer the Prepare-Enrich premarital and relationship assessment tool.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BetterHelp: BetterHelp is the largest online teletherapy subscription platform, directly competing for the same consumer-facing virtual therapy demand Spring Tree addresses with its teletherapy channel. Comparable on delivery format and end customer, differing on pricing model and clinician selection.
• Thriveworks: Thriveworks is a national chain of in-person and teletherapy counseling offices with a multi-specialty clinician model. It is the closest scaled analog to Spring Tree's two-location group practice with teletherapy and broad service menu.
• Grow Therapy: Grow Therapy is a therapist network platform that powers in-network private practices and teletherapy across multiple states. It is comparable as both a competitor for clinician recruiting and an alternative intake channel for the same clientele Spring Tree serves.
• Two Chairs: Two Chairs is a therapy practice operating physical clinics plus virtual sessions with curated, licensed clinicians. Its hybrid in-person/teletherapy model and emphasis on matching clients to specialty therapists directly mirrors Spring Tree's intake routing and modality depth.
• Talkspace: Talkspace is an online therapy and psychiatry platform serving individuals, couples, and teens via video, audio, and text. It competes with Spring Tree for the same adult, couples, and adolescent teletherapy segments nationally.

Broad incumbents

• Evernorth Behavioral Health (Evernorth): Evernorth, the health services arm of Cigna, operates behavioral health networks and EAPs that compete for the same insured therapy demand Spring Tree accesses via insurance contracts. It is comparable as an incumbent channel and payer-relationship layer rather than a direct clinical competitor.
• Headspace Health: Headspace Health combines the Headspace meditation app with Ginger on-demand coaching and therapy. It competes for the same anxiety, depression, and stress-management use cases that drive much of Spring Tree's individual therapy volume, but at a digital subscription scale.
• Lyra Health: Lyra Health is a broader mental-health benefits platform serving employers and health plans with therapy, coaching, and medication services. It is comparable as an incumbent buyer of therapy demand in the same end market (working adults, couples, families) but operates at employer-contract scale rather than direct-to-consumer.

Emerging players

• Charlie Health: Charlie Health provides intensive outpatient mental health treatment for adolescents and young adults. It overlaps with Spring Tree's adolescent and family counseling segment at the higher-acuity end of the market.
• Brightside Health: Brightside Health is an online mental health platform focused on anxiety and depression with medication plus therapy. It is comparable on the therapy side as an emerging direct-to-consumer teletherapy alternative, though with stronger emphasis on psychiatry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spring-tree-counseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring Tree Counseling