Proactive Agriculture
ProActive Agriculture supplies biological fertilizers, soil amendments, biostimulants, and agronomy consulting to conventional and organic farmers, golf courses, nurseries, and turf operators across the United States via direct sales and a 19-dealer network.
- Company typePrivate
- Founded1987
- HeadquartersLa Cygne, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Proactive Agriculture does
ProActive Agriculture, founded by Mike Hilton circa 1987 and headquartered in La Cygne, Kansas, is a privately held specialty supplier of biological and organic agricultural inputs paired with agronomy consulting. The company sells fertilizers, soil amendments, biostimulants, crop protection products, and micronutrients to conventional row-crop farmers (approximately 85% of business), organic farmers, natural farmers, golf courses, greenhouses, nurseries, and turf and lawn operators across the United States through a network of 19 independent dealers and direct sales from its Kansas headquarters. Its portfolio of 15+ products centers on biological and organic chemistry rather than synthetic inputs and includes the High Energy Blend microbial biostimulant, multiple hydrolyzed fish fertilizers (Energized Fish Protein, Organic Gem, Pro Gro Organics), the Humate Plus line of humic and fulvic acid products in liquid, powder, and granular forms, MicroPlex micronutrients, specialty inputs such as Biochar, Mycorrhizae, Coral Calcium, and CropBioLife, and OMRI Listed or National Organic Program-compliant crop protection products (TKO Plus, Global Earth Tek). Several formulations carry proprietary or differentiated technical claims, including Humate Plus with up to 30% fulvic acid content and Biochar (Terra Char) produced via pyrolysis at 500-900°C for soil carbon sequestration.
The company monetizes primarily through one-time unit sales of proprietary biological input products in container sizes ranging from quarts to 275-gallon totes, complemented by a professional services revenue stream from agronomy consulting and Albrecht-method soil testing routed through partner laboratory Logan Labs. Pricing is not publicly disclosed; customers are directed to contact the company or their nearest dealer for quotes, and a planned direct e-commerce storefront on proactiveag.com is listed as 'Coming Soon.' The business remains bootstrapped and founder-operated with no external funding, no acquisitions, and no publicly disclosed headcount or revenue figures, relying on Hilton's 37+ years of agricultural expertise and on-farm consulting presence as the primary customer acquisition and retention mechanism.
Proactive Agriculture firmographics
Firmographics- Name
- Proactive Agriculture
- Legal name
- ProActive Agriculture
- Website
- https://proactiveag.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProActive Agriculture supplies biological fertilizers, soil amendments, biostimulants, and agronomy consulting to conventional and organic farmers, golf courses, nurseries, and turf operators across the United States via direct sales and a 19-dealer network.
- Ownership category
- akta.pro rank
Proactive Agriculture industry classification
Industry- Product category
- Agricultural Fertilizers and Soil Amendments
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700), Agricultural Chemicals (2870)
- akta.pro primary industry
- Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ)
- akta.pro secondary industries
- Organic & Regenerative Fertility Inputs (Manures, Plant/Animal Meals, Fish/Seaweed) (AFABAKAE), Soil Testing & Nutrient Analysis Services (AFACAKAA), Nutrient Stewardship & Soil Fertility Management (4R Nutrients, Compost, Biofertilizers) (AFAGAMAE), Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till) (AFAGAMAA)
Keywords
Where Proactive Agriculture is headquartered
LocationHeadquarters
- HQ city
- La Cygne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Proactive Agriculture business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Agricultural input products: Sale of proprietary biological and organic agricultural products including fertilizers, soil amendments, biostimulants, pesticides, and micronutrients through direct sales and dealer network
- Consulting services: Agricultural consulting services leveraging 40+ years of experience; provides soil testing recommendations, product customization, and farming transition guidance from conventional to organic practices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mycorrhizae - Liquid products in various container sizes |
| Unit Pricing | Pay-as-you-go | Energized Fish Protein - Multiple formulations |
| Unit Pricing | Pay-as-you-go | Humate Plus Granular |
| Unit Pricing | Pay-as-you-go | Humate Plus Powder - Water soluble |
| Unit Pricing | Pay-as-you-go | Humate Plus Liquid |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Proactive Agriculture product offering
Product offeringCore offering
ProActive Agriculture supplies a proprietary line of biological fertilizers, soil amendments, biostimulants, crop protection products, and micronutrients (including biochar, humic/fulvic acids, mycorrhizae, hydrolyzed fish proteins, and botanical insecticides), complemented by Albrecht-method soil testing and agronomy consulting services. The offerings target conventional and organic farms, golf courses, greenhouses, nurseries, pastures, and turf/lawn operations in the United States.
Product overview
ProActive Agriculture is an agricultural products company offering a comprehensive portfolio of fertilizers, soil amendments, biostimulants, pesticides, and consulting services. The product line centers on biological and organic solutions including the flagship High Energy Blend biostimulant, multiple fish protein-based fertilizers (Energized Fish Protein, Pro Gro Organics, Organic Gem), various humic acid products (Humate Plus in liquid, powder, and granular forms), micronutrient blends (MicroPlex), specialty inputs (Liqua-Sul, Coral Calcium, Biochar, Mycorrhizae), crop protection products (TKO Plus insecticide, Global Earth Tek fungicide, CropBioLife flavonoid spray), and soil testing services. The company serves conventional and organic farming operations, golf courses, nurseries, and turf management with both proprietary blends and specialized agricultural inputs.
Differentiator
Problem solved
Functional benefit
Products and services
- High Energy Blend - Biological System (HEB) Flagship biostimulant combining beneficial bacteria and mycorrhizae fungi in a microbially fermented liquid concentrate synthesized from plant materials; all-inclusive multifunctional product for agricultural crops, greenhouses, nurseries, and turf that improves soil structure, increases microbial population, and boosts plant immune systems.
- Energized Fish Protein
Quantifiable outcome
- Biochar retains up to six times its weight in water
- +4 more outcomes
Companies that use Proactive Agriculture
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Proactive Agriculture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Proactive Agriculture partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Allied Market ResearchminorProActive Agriculture identified as one of the key market players in the global biochar market alongside Biochar Supreme, Airex Energy Inc., and Karr Group Co. in a market report published by Allied Market Research valued at $204.6 million in 2021
- Logan LabscoreRecommended soil testing laboratory for the Albrecht method soil analysis; provides soil bags, submittal forms, and testing services; samples shipped directly to Logan Labs; trace element analysis capabilities
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Proactive Agriculture competitors and assessment
Company assessmentDirect peers
- Monty's Plant Food: Monty's Plant Food manufactures humic-based liquid and dry soil amendments and plant nutrition products sold through agricultural dealers across the US. Its humic acid focus and dealer-distribution model closely parallel ProActive's.
- Airex Energy: Airex Energy is a biochar producer identified alongside ProActive in Allied Market Research's biochar market report. It competes on biochar supply for agricultural and industrial applications.
- Holganix: Holganix formulates and sells biological soil amendments and biostimulants to farmers, turf managers, and growers across the US. Like ProActive, it emphasizes microbial and humic-acid-based inputs with agronomic consulting support.
- Advancing Eco Agriculture: Advancing Eco Agriculture is a biological inputs manufacturer specializing in plant nutrition, biostimulants, and regenerative agriculture products for row crops, horticulture, and turf. It mirrors ProActive's biological/regenerative stack and consulting-led sales model.
- Actagro: Actagro produces humic- and fulvic-acid based soil amendments and specialty fertilizers for agriculture and turf. It competes directly with ProActive's Humate Plus line on humic/fulvic product positioning.
- Dr. Earth: Dr. Earth produces OMRI Listed organic fertilizers, soil amendments, and biostimulants for organic growers, turf, and home gardeners. It overlaps ProActive's organic fish-protein and humate product categories and similar certification-led positioning.
- Biochar Supreme: Biochar Supreme is a leading US biochar producer for agriculture, horticulture, and environmental applications. Allied Market Research identified it as a peer to ProActive in the global biochar market, making it a direct product-line competitor.
Broad incumbents
- Verde Agritech: Verde Agritech is a publicly listed specialty fertilizer company selling potassium- and micronutrient-based agricultural inputs with sustainability positioning. While not a direct biochar or humic competitor, it is a comparable specialty/biological-tilted ag-input peer.
- AgroLiquid: AgroLiquid is a larger specialty fertilizer manufacturer offering a broad portfolio of liquid nutrients, micronutrients, and biological products through a national dealer network. It competes with ProActive in agricultural liquid fertilizer and micronutrient categories but at much greater scale and broader product breadth.
Emerging players
- Karr Group Co. (BioChar Coalition): Karr Group is a biochar producer identified alongside ProActive in Allied Market Research's biochar report. Its product overlap is narrower (biochar only), making it a partial rather than full competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Proactive Agriculture social profiles
Digital presenceProactive Agriculture compliance and trust
Trust signalCompliance4 records
Proactive Agriculture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proactive Agriculture leadership team
Management profileNumber of profiles
Profiles1 record
Proactive Agriculture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proactive Agriculture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proactive Agriculture
What does Proactive Agriculture do?
ProActive Agriculture supplies a proprietary line of biological fertilizers, soil amendments, biostimulants, crop protection products, and micronutrients (including biochar, humic/fulvic acids, mycorrhizae, hydrolyzed fish proteins, and botanical insecticides), complemented by Albrecht-method soil testing and agronomy consulting services. The offerings target conventional and organic farms, golf courses, greenhouses, nurseries, pastures, and turf/lawn operations in the United States.
Is Proactive Agriculture a public or private company?
Proactive Agriculture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Proactive Agriculture founded?
Proactive Agriculture was founded in 1987. It employs 1 to 10 people.
Where is Proactive Agriculture based?
Proactive Agriculture is headquartered in La Cygne, United States, in the North America region.
How does Proactive Agriculture make money?
Two revenue lines are on record. Agricultural input products are the primary driver. The others are consulting services.
Who are Proactive Agriculture's main competitors?
Direct peers on record are Monty's Plant Food, Airex Energy, Holganix, Advancing Eco Agriculture, Actagro, Dr. Earth and Biochar Supreme. Broad incumbents are Verde Agritech and AgroLiquid. Karr Group Co. (BioChar Coalition) is listed as an emerging player.
Does Proactive Agriculture have an API?
No public API is recorded for Proactive Agriculture.
What industry is Proactive Agriculture in?
Proactive Agriculture's product category is Agricultural Fertilizers and Soil Amendments. Its primary akta.pro industry code is AFABAKAJ, Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts), with a secondary code of AFABAKAE, Organic & Regenerative Fertility Inputs (Manures, Plant/Animal Meals, Fish/Seaweed). Its NAICS code is 3253 and its SIC code is 700.