The Hot Room Indianapolis

Name

The Hot Room Indianapolis

Legal name

The Hot Room

Website

https://thehotroom.com

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

Product category

Hot Yoga and Heated Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Sauna & Steam Bath Facilities (HSADAKAC), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Hot yoga classes
• Heated fitness studio
• Yoga teacher training
• Corporate wellness programs
• Wellness retreats

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Group Fitness Classes: Revenue from individual class purchases and recurring memberships for heated yoga, Pilates, and group fitness classes. Classes available at all studio locations with membership access to multiple studios.
2. Fire & Ice / Recovery Services: Standalone recovery sessions including infrared sauna and cold plunge, available as add-on to membership or as separate purchase. Located at Downtown and Greenwood locations, with expansion planned.
3. Teacher Training Programs: Certification programs for Original Hot Yoga ($3,900, Early Bird $3,400), Hot Power Vinyasa ($2,500, Early Bird $2,200), THR Hot Pilates ($1,800, Early Bird $1,500), and Yin Yoga ($899) that launch future yoga teachers and leaders.
4. Corporate Wellness: B2B offerings including private sessions, wellness workshops, health coaching, and corporate membership discounts for teams of 10+, generating revenue through recurring corporate agreements.
5. Global Wellness Retreats: International wellness retreats (e.g., Mallorca Solar Eclipse retreat August 2026 at $3,250-$3,450 per person) offering yoga, meditation, cultural excursions, and accommodation.
6. Retail Boutique: Sale of workout gear, mats (Manduka), towels, and retail items through in-studio boutique at all locations.
7. Franchise Fees: Franchise model generating revenue through qualified franchisee partnerships, with franchisees required to have $500,000+ net worth and $150,000 minimum liquid capital.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels13 records

Core offering

The Hot Room Indianapolis operates a multi-location heated fitness and wellness studio brand delivering hot yoga (Original Hot Yoga, Hot Power Vinyasa, Hot Power Sculpt, Inferno Hot Pilates, Yin Yoga), meditation, and adjacent recovery services including Cold Therapy, Infrared Sauna, and Massage Therapy. The company also runs a yoga teacher training program (The Hot Room Leadership Institute), corporate wellness partnerships, destination wellness retreats, a holistic wellness arm (Living Well Collective), and an on-demand virtual platform called THRNOW.

Product overview

The Hot Room is a chain of heated yoga and fitness studios operating 6 locations in Indiana and Illinois. The core offering consists of heated group fitness classes including Original Hot Yoga, Hot Power Vinyasa, Hot Power Sculpt, Inferno Hot Pilates, and Yin Yoga, all practiced in heated rooms (95-105°F). The portfolio extends into wellness services including Cold Therapy, Infrared Sauna, and Massage Therapy for recovery and holistic health. The company offers digital access via its THRNOW virtual platform and mobile app for remote class participation. Additional revenue streams include corporate wellness programs, the Living Well Collective wellness coaching program, yoga teacher training through the Leadership Institute, and international wellness retreats. Franchise opportunities are also available for expansion.

Differentiator

Problem solved

Functional benefit

Brands

• The Hot Room Leadership Institute: Teacher training and leadership development program for yoga instructors
• Living Well Collective
• THRNOW
• Fire & Ice
• THR Hot Pilates

Products and services

• Original Hot Yoga

Quantifiable outcome

• Classes heated between 95-105°F with 40-50% humidity
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• The NOW Massage: Boutique massage studio franchise offering accessible, design-led wellness services; comparable to THR's Massage Therapy and Recovery services as a complementary wellness adjacency rather than direct yoga competition.
• F45 Training: Global boutique functional training franchise; not a hot yoga direct competitor but representative of the franchise-driven boutique fitness growth model THR is pursuing.

Direct peers

• Hot 8 Yoga: Multi-location hot yoga chain in California and beyond offering heated power vinyasa and Pilates; directly comparable on class mix, pricing, and multi-studio operations.
• Y7 Studio: Boutique heated yoga chain with hip-hop soundtrack and candlelit studios; targets a similar millennial/Gen-X wellness consumer with a heated-flow-only concept.
• Modo Yoga: International hot yoga studio chain with community-focused, environmentally conscious positioning; competes on similar heated yoga, teacher training, and studio-retreat ecosystem.
• Restore Hyper Wellness: National franchise chain offering cryotherapy, infrared sauna, IV therapy, and recovery services; directly comparable to THR's Fire & Ice recovery offering and shares the franchise expansion model.
• CorePower Yoga: Largest US hot yoga chain with 200+ studios offering heated yoga and Pilates formats; the most direct competitor to THR on class type, brand positioning, and franchise/scale dynamics.
• Pure Yoga: Premium heated yoga and Pilates studio chain with global locations and teacher training; overlaps with THR on hot yoga, Pilates, and certification programs.

Broad incumbents

• Life Time Fitness: Large premium fitness club chain with heated yoga, recovery, spa, and group fitness; broader portfolio than THR but overlaps on heated classes, recovery, and member experience.
• Club Pilates: Largest Pilates-focused franchise in the US with 700+ studios; overlaps THR's Inferno Hot Pilates / THR Hot Pilates formats and competes for the same reformer-adjacent consumer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TheHotRoomYoga
• YouTubeyoutube.com/channel/UCiuTbBoqZSxaMyOOSxoOvVg?view_as=subscriber
• Facebookfacebook.com/thehotroomdowntown
• Instagraminstagram.com/thehotroomindy
• LinkedInlinkedin.com/company/the-hot-room-indianapolis

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hot Room Indianapolis