Softone Romania
ENTERSOFTONE SRL (SoftOne Romania) is the Romanian subsidiary of Greece-based SoftOne Technologies S.A., providing cloud ERP, CRM, HR, e-invoicing and enterprise mobility software on Microsoft Azure — distributed chiefly through certified partners to SMBs and enterprises in Romania and across Southeast Europe.
- Company typePrivate
- Founded2016
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Softone Romania does
ENTERSOFTONE SRL (operating as SoftOne Romania) is the Romanian subsidiary of Greek-based SoftOne Technologies S.A., itself majority-owned by Olympia Group (33.34% stake). The company distributes and implements the SOFT1 platform — a cloud ERP, CRM, and enterprise mobility suite that integrates finance, sales, procurement, inventory, production, HR/payroll, BI, and e-invoicing modules on a Microsoft Azure-hosted, Office 365-integrated stack, currently marketed as SOFT1 Series 6. Its product surface explicitly addresses Romanian fiscal regulation through pre-built e-Factura, e-Transport, and SAF-T modules, and it extends into adjacent verticals via SHOPRANOS (B2B eCommerce), Soft1 Fintech (Nordigen open-banking integration), Business Robotics, Business Automation (BAM), and the Virtual Assistant EVA.
The Romanian business sells primarily through an extensive certified partner network (50+ partners locally, 600+ group-wide) supplemented by direct enterprise sales and a product-led free-trial motion. Named customers span jewelry (Teilor), manufacturing (Best Foods Productions, G. SAMARAS, EL.V.I.Z.), food distribution (Eurocatering), retail/furniture (BoConcept Greece), wholesale (Neon Lighting), and HORECA (Calif Kebab), with selective enterprise-level deployments alongside long-tail SMB volume. Pricing is quote-based subscription per user, with optional on-premise licensing and ongoing professional services revenue from implementation, customization, and training delivered by partners and SoftOne direct staff.
On the corporate side, ENTERSOFTONE Romania was formed in January 2025 from the merger of SoftOne Romania with BITSoftware, shortly followed by a new CEO (Marian Gheorghe, February 2025). The Romanian operation also absorbed QBS Retail & Logistics in Brașov (June 2023) to extend regional reach into Transylvania. Certifications include ISO 27001 (ISMS alignment) and ISO 20000:2011 (service management) for the group’s eINVOICE cloud service, plus GDPR-aligned tooling within SOFT1 Series 5/6. The company is privately held, with no disclosed venture capital or public-market funding; group ownership stays concentrated under SoftOne Technologies S.A. and Olympia Group.
Softone Romania firmographics
Firmographics- Name
- Softone Romania
- Legal name
- ENTERSOFTONE SRL
- Website
- https://softone.ro
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ENTERSOFTONE SRL (SoftOne Romania) is the Romanian subsidiary of Greece-based SoftOne Technologies S.A., providing cloud ERP, CRM, HR, e-invoicing and enterprise mobility software on Microsoft Azure — distributed chiefly through certified partners to SMBs and enterprises in Romania and across Southeast Europe.
- Ownership category
- akta.pro rank
Softone Romania industry classification
Industry- Product category
- Enterprise Resource Planning Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
- akta.pro secondary industry
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Softone Romania is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices4 records
Markets served
Softone Romania business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud ERP/CRM Subscriptions: SaaS subscription model for Cloud ERP and CRM solutions, billed annually per user. Companies pay subscription fees for access to Soft1 Cloud ERP, CRM, and other modules hosted on Microsoft Azure.
- Software Licenses: Traditional on-premise license purchase option where companies buy licenses for indefinite period. Includes annual maintenance and support fees for upgrades and updates.
- Professional Services: Implementation, customization, training, and consulting services delivered by SoftOne and certified partners for ERP deployment and optimization.
- Partner Network Revenue: Revenue generated through the partner ecosystem where certified partners resell, implement, and support Soft1 solutions, creating a multi-tier distribution model across Southeast Europe.
- Electronic Services (e-Factura, e-Transport, SAF-T): Additional modules for Romanian regulatory compliance including e-invoicing, e-transport, and SAF-T reporting, integrated into the core ERP platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Office 365 Business - Basic productivity suite |
| Subscription | Annual | Office 365 Business Premium - Full productivity with collaboration tools |
| Subscription | Annual | Office 365 Business Essentials - Cloud-first collaboration suite |
| Subscription | Annual | SOFT1 Cloud ERP - All-in-one business management |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Softone Romania product offering
Product offeringCore offering
Softone Romania (ENTERSOFTONE SRL) develops, sells, and implements the SOFT1 Series 6 cloud-based business software suite, with SOFT1 Cloud ERP and SOFT1 Cloud CRM as the core offerings. The platform integrates finance, sales, purchasing, inventory, production, HR/payroll, mobility, BI/analytics, AI assistance, and Romanian regulatory compliance (e-Factura, e-Transport, SAF-T, eINVOICE) into a single multi-tenant SaaS solution hosted on Microsoft Azure, delivered both directly and through a network of certified Romanian partners.
Product overview
SoftOne Romania (ENTERSOFTONE) offers the SOFT1 Series 6 platform as an all-in-one cloud-based business software suite. The core offerings include SOFT1 Cloud ERP for comprehensive enterprise resource planning and SOFT1 Cloud CRM for customer relationship management. The platform is enhanced with enterprise mobility solutions (SOFT1 360, SOFT1 SFA), AI capabilities (Business Robotics, Virtual Assistant EVA, Business Automation), and business intelligence (BI Data Lake). Specialized modules cover electronic invoicing (e-Factura, eINVOICE), e-Transport, SAF-T reporting, HR management (CARES HR), fintech services (Soft1 Fintech via Nordigen), and B2B eCommerce (SHOPRANOS). The modular architecture allows companies to start with essential processes and scale incrementally, with all applications accessible from any device in any location.
Differentiator
Problem solved
Functional benefit
Brands
- Soft1 ERP: Cloud ERP solution for business management
- Soft1 CRM
- Soft1 360
- Soft1 SFA
- Soft1 WMS Lite
- SHOPRANOS
- e-Factura
- e-Transport
- Soft1 Fintech
- CARES HR
- SOFTONE Training Academy
Products and services
- SOFT1 Cloud ERP
- SOFT1 Cloud CRM
- SOFT1 Series 6
- SOFT1 SFA (Sales Force Automation)
- SOFT1 360 (Enterprise Mobility)
- SOFT1 WMS Lite
- Business Robotics
- Business Automation (BAM)
- Virtual Assistant EVA
- BI Data Lake
- Soft1 Fintech
- e-Factura
- e-Transport
- SAF-T
- eINVOICE
- CARES HR
- SHOPRANOS Enterprise Mobility (B2B eCommerce)
- myCustomer
- Web Report
- Microsoft Office 365 Integration (Business, Business Premium, Business Essentials)
Quantifiable outcome
- Over 80% sales growth for SoftOne Romania in 2022
- +6 more outcomes
Companies that use Softone Romania
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles3 records
Softone Romania technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature16 records
Softone Romania partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic, core and minor.
- QBS Retail & LogisticsstrategicAcquired in 2023. Was a partner with over 20 years of experience in business software implementation in Romania. Focuses on integrated analysis, development, and implementation services. Now a subsidiary serving Transylvania region.
- NordigencorePartnership with open banking provider Nordigen to offer Soft1 Fintech module integrated into ERP. Enables automatic bank transaction reconciliation and management directly from Soft1 Cloud ERP. First fintech module integrated in ERP in Romania.
- MicrosoftcoreStrategic technology partnership with Microsoft for Azure cloud infrastructure hosting and Office 365 integration. SoftOne solutions run on Microsoft Azure data centers. Deep integration with Office 365 including dedicated connector for Office 365 Groups. Solutions are developed using Microsoft technologies.
- CARES SolutionsstrategicStrategic partnership for CARES HR solution powered by SoftOne. HR and payroll management module integrated into the Soft1 ecosystem.
- webhotelier | primalresstrategicStrategic partnership with one of the most important hotel solutions providers. Integration between SoftOne ERP and webhotelier's hospitality management solutions.
- ERP Concept SolutionsstrategicCertified partner with over 10 years of experience in selling and implementing ERP solutions in Cluj county. Organized joint events to increase productivity of local business community.
- DGSOFTstrategicMajor certified SoftOne partner. Successfully implemented Soft1 Cloud ERP for Eurocatering S.A. and other Greek clients.
- EXETECHstrategicCertified SoftOne partner. Implemented Soft1 Cloud ERP for BoConcept Greece (Life Concept).
- Various Romanian Partners (Ecosys, ITH Outsourcing, Total Business Consulting, Soft Cont Solutions, Nenos Software, Software Vision, Qonjunct)minorRegional channel partners across Romania distributing Soft1 business solutions including Cloud ERP, Cloud CRM, mobile applications, BI solutions, and eInvoice/eCommerce. SoftOne Romania doubled its partner network in 2015.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Softone Romania competitors and assessment
Company assessmentEmerging players
- Zoho Corporation: Zoho offers a broad, low-cost cloud ERP/CRM suite (Zoho One) with strong SMB adoption in emerging markets — competes with SoftOne in the SME/startup segment with a price-led, self-serve motion.
- HubSpot: HubSpot is a leading cloud CRM, sales, and marketing-automation platform — overlaps with SoftOne's CRM and SFA modules for SMB and mid-market customers, particularly where inbound-led growth matters.
Broad incumbents
- Salesforce: Salesforce is the global cloud CRM leader and increasingly expanding into ERP-adjacent workflows — competes with SOFT1 Cloud CRM in the same enterprise and mid-market customer base, particularly in companies already standardized on Microsoft or hyperscaler stacks.
- SAP Business One: SAP Business One is the global leader's mid-market cloud ERP — competes directly with SOFT1 Cloud ERP for SME and subsidiary-level customers across Romania and Southeast Europe, with substantially larger R&D and partner channel.
- Oracle NetSuite: Oracle NetSuite is a leading global cloud ERP/CRM suite targeting mid-market and enterprise — overlaps with SoftOne in the SME-and-up segment and competes for the same cross-border Romanian and SE European customers.
- Microsoft Dynamics 365: Microsoft Dynamics 365 is the global incumbent cloud ERP/CRM suite natively integrated with Office 365 and Azure — comparable to SoftOne as a cloud-based all-in-one business management platform, though serving a much broader customer base and larger enterprises globally.
- Sage Group: Sage is a global SMB-focused accounting and ERP software incumbent with strong European presence — directly comparable as a packaged cloud ERP/CRM vendor for SMEs, competing with SoftOne's Romanian SME base.
Regional players
- Asseco SEE: Asseco South Eastern Europe is a regional ERP and banking-software vendor with strong presence in Romania, Bulgaria, Serbia, and neighboring markets — directly comparable as a SE European enterprise software competitor with overlapping target customers and similar geographic footprint.
Direct peers
- TotalSoft (Global Software): TotalSoft is one of Romania's largest ERP and software development houses, with Charisma ERP/CRM/HCM products serving enterprise and mid-market — a directly competing Romanian ERP vendor with similar product breadth and customer segments.
- SIVECO Romania: SIVECO Romania is a long-standing Romanian ERP and IT solutions provider serving public sector and enterprise with integrated business applications — directly comparable as a domestic Romanian ERP/CRM software publisher competing for the same SME and enterprise customer wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Softone Romania social profiles
Digital presenceSoftone Romania compliance and trust
Trust signalCompliance4 records
Softone Romania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Softone Romania leadership team
Management profileNumber of profiles
Profiles2 records
Softone Romania subsidiaries and ownership
Company hierarchySubsidiaries1 record
Softone Romania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Softone Romania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Softone Romania
What does Softone Romania do?
Softone Romania (ENTERSOFTONE SRL) develops, sells, and implements the SOFT1 Series 6 cloud-based business software suite, with SOFT1 Cloud ERP and SOFT1 Cloud CRM as the core offerings. The platform integrates finance, sales, purchasing, inventory, production, HR/payroll, mobility, BI/analytics, AI assistance, and Romanian regulatory compliance (e-Factura, e-Transport, SAF-T, eINVOICE) into a single multi-tenant SaaS solution hosted on Microsoft Azure, delivered both directly and through a network of certified Romanian partners.
Is Softone Romania a public or private company?
Softone Romania is a private company. It is classified as corporate owned and is currently operating.
When was Softone Romania founded?
Softone Romania was founded in 2016. It employs 11 to 50 people.
Where is Softone Romania based?
Softone Romania is headquartered in Bucharest, Romania, in the Europe region.
How does Softone Romania make money?
Five revenue lines are on record. Cloud ERP/CRM Subscriptions are the primary driver. The others are software Licenses, professional Services, partner Network Revenue and electronic Services (e-Factura, e-Transport, SAF-T).
Who are Softone Romania's main competitors?
Emerging players on record are Zoho Corporation and HubSpot. Broad incumbents are Salesforce, SAP Business One, Oracle NetSuite, Microsoft Dynamics 365 and Sage Group. Asseco SEE is listed as a regional player. Direct peers are TotalSoft (Global Software) and SIVECO Romania.
Does Softone Romania have an API?
No public API is recorded for Softone Romania.
What industry is Softone Romania in?
Softone Romania's product category is Enterprise Resource Planning Software. Its primary akta.pro industry code is HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services), with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 513210 and its SIC code is 7372.