Telefonická komunikace

What Telefonická komunikace does

Telefonická komunikace s.r.o. is a Prague-based B2B telemarketing and sales-training firm founded in 2019 by CEO Claudie Paldusová, operating primarily in the Czech Republic and Slovakia. The company sells two integrated service lines to enterprise and mid-market buyers: (1) outsourced telephone acquisition and reactivation — a team of experienced consultants runs outbound cold-calling and CRM reactivation campaigns directly inside client systems, achieving reported conversion rates of 6%–38% and a stated throughput of up to 250 contacts per consultant per month; and (2) sales-communication training, anchored by the flagship Telefonická akademie — a 5-month program combining audit, in-person training, online coaching, and ongoing evaluation, supplemented by workshops, individual coaching, and an Online Telefonická akademie delivered via educenter21.com. A proprietary 4-type personality typology framework and AI-based call analysis of recorded sales conversations underpin the methodology.

The business model is project-based professional services: campaigns are custom-scoped per client with no call scripts, while the academy and workshops are sold as fixed-fee corporate engagements, and a CEO-authored book ('Vyšší zisky díky telefonování', 499 CZK) anchors a small e-commerce funnel. Go-to-market is consultative direct sales supported by content marketing — a Czech-language website, 18+ published case studies, a blog, YouTube, LinkedIn, Facebook, Instagram, and a free personality-typology e-book lead magnet. Technology stack includes Salesforce, Pipedrive, Microsoft Dynamics 365, HubSpot, Google Workspace, and Excel; the company is CRM-native, working directly inside client environments rather than imposing its own platform. Key supporting relationships include an exclusive 2021 lead-data partnership with IMPER (a 'smart data' firm with 100M+ CZK revenue) and ongoing legal-compliance advisory from ATREUM K2 LEGAL. Named enterprise clients include Canon Czech Republic, KIA Motors, Yamazaki Mazak Central Europe, RICOH Czech Republic, Business Lease, Prvá stavebná sporiteľňa, and INANI Real Estate (Dubai). Headcount exceeds 20 (firmographics band 11–50), the company is founder-owned with no disclosed funding, and it is actively operating with case studies dated through 2026.

Name

Telefonická komunikace

Legal name

Telefonická komunikace s.r.o.

Website

https://telefonickakomunikace.cz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Telefonická komunikace is a Prague-based B2B firm that runs outsourced telephone acquisition campaigns and structured sales-communication training programs for enterprise and mid-market clients in the Czech Republic and Slovakia, anchored by its Telefonická akademie methodology and a team of experienced consultants.

Ownership category

akta.pro rank

Product category

B2B Telemarketing Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industries

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC)

Keywords

• B2B telemarketing
• Cold calling services
• Sales training
• Lead generation
• Telephone coaching

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B outbound call campaigns: The company provides outsourced telephone acquisition and lead generation services to B2B clients. Consultants make outbound calls on behalf of clients to schedule sales meetings. Revenue is generated through project-based consulting engagements, typically scoped per campaign or monthly retainer.
2. Telefonická akademie and training programs: The company delivers structured telephone communication training programs including workshops, coaching, and the Telefonická akademie. Programs are sold as fixed-fee engagements to corporate clients. An online version is also available.
3. Book sales (Vyšší zisky díky telefonování): Sale of the book 'Vyšší zisky díky telefonování' by CEO Claudie Paldusová at 499 CZK without VAT. Sold through the company's own e-shop.
4. Client retention and reactivation campaigns: Services focused on upselling and cross-selling to existing client portfolios via targeted telephone outreach. Revenue is project-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Telefonická komunikace provides outsourced B2B telephone acquisition services (cold calling, appointment setting, lead generation, and client reactivation/upsell campaigns) executed directly inside clients' CRM systems, combined with a structured training division anchored by the Telefonická akademie (a 5-month telephone sales training program), supplemented by workshops, individual coaching, AI-based call analysis, and a methodology book.

Product overview

Telefonická komunikace is a Czech B2B telemarketing and sales-training company founded in 2019. Its portfolio consists of two integrated pillars: (1) outbound telemarketing services — Relevantní obchodní schůzky (cold calling/acquisition) and Oslovení stávajících klientů (up-sell/cross-sell) — where consultants schedule qualified meetings directly in the client's CRM or tools; and (2) a structured training division anchored by the Telefonická akademie (a 5-month in-person program with an online variant), supplemented by custom workshops, telephone coaching, and AI-powered call analysis. The company also publishes a methodology book, 'Vyšší zisky díky telefonování.' The service model emphasizes no call scripts, personality-typology-driven contact strategy, compliance with Czech commercial-call legislation, and integration with the client's existing CRM (PipeDrive, Salesforce, HubSpot, Microsoft Dynamics 365) or tools (Excel, Google Workspace).

Differentiator

Problem solved

Functional benefit

Products and services

• Relevantní obchodní schůzky (Cold Calling & Akvizice) Core outbound telemarketing service in which experienced phone sales consultants schedule qualified business meetings (in-person or video) for clients' sales teams via cold calling and CRM contact reactivation, using a bespoke contact strategy without call scripts.
• Oslovení stávajících klientů (Up-sell & Cross-sell) Retention and revenue-growth service targeting existing client databases via up-sell and cross-sell telephone campaigns managed directly inside the client's CRM system.
• Telefonická akademie Flagship 5-month practical telephone training program beginning with a telephone-process audit, including 3 days of in-person phone training, 4 online coaching sessions, and ongoing evaluation; designed to increase scheduled meetings by up to 20% and covering personality typology, call structure, objection handling, and client-need discovery.
• Online Telefonická akademie Online variant of the Telephone Academy delivered remotely, launched as a new delivery channel alongside the in-person program.
• Telefonická školení a workshopy Custom on-site workshops (2–4 hours) focused on key telephone sales topics, built around the client's real sales process with practical demos, role-play, and feedback for cold-calling sales reps, farmers, and customer service line managers.
• Telefonický koučink Individual coaching delivered via live phone calls focused on real customer situations and feedback, designed to help salespeople become more effective and confident in every customer contact; intended as a follow-on after the Telephone Academy.
• Kniha 'Vyšší zisky díky telefonování' (Higher Profits Through Calling) A book by CEO Claudie Paldusová summarizing 8 principles of successful telephone communication, personality typology, goal-setting, and practical call techniques, priced at 499 CZK excl. VAT through the company e-shop.
• AI analýza hovorů Automated AI analysis of existing business sales calls offered alongside the Telephone Academy and as a standalone service, analyzing call recordings to provide concrete recommendations for improving telephone communication success rates.
• Telefonický audit a kontaktní strategie Telephone audit and contact strategy service for client sales teams, introduced in Q1 2023, comprising evaluation of the client's existing telephone process and design of a tailored contact strategy.

Quantifiable outcome

• Acquisition campaigns achieve 6%–38% conversion rates
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• IMPERcoreStrategic or Co-development Partner · 1 January 2021IMPER is described as the company's 'exkluzivní partner' (exclusive partner) from 2021. IMPER is a technology company with over 100 million CZK in revenue specializing in 'smart data' solutions. The partnership involves IMPER providing high-quality lead data through its MERK application, and the two companies collaborate on telephone acquisition projects. IMPER is also a long-standing client of Telefonická komunikace.
• ATREUM K2 LEGAL (ATREUM advokátní kancelář, s.r.o.)minorOthersATREUM K2 LEGAL provides ongoing legal advisory services in the area of business telephone communication, ensuring all campaigns are conducted in compliance with applicable legislation, including post-legislative amendment requirements.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SalesRoads: SalesRoads provides outsourced SDR-as-a-service and B2B appointment setting, with consultants working inside client CRMs to book qualified meetings. The operating model, customer profile (B2B enterprise and mid-market), and methodology-driven outbound calling align closely with Telefonická komunikace's core service.
• CIENCE Technologies: CIENCE is a B2B outsourced sales and lead generation company providing SDR teams, telemarketing and appointment-setting services. It is comparable to Telefonická komunikace in combining data-driven outbound calling with structured sales development processes for enterprise clients.
• SalesHive: SalesHive is a US B2B lead generation and outsourced SDR agency offering cold calling, appointment setting and sales training. Its dual focus on outsourced calling plus sales enablement mirrors Telefonická komunikace's combination of calling services and Telefonická akademie.
• Belkins: Belkins is a US-headquartered B2B appointment-setting and lead-generation agency that runs outbound calling campaigns on behalf of enterprise clients using a no-script methodology. It is directly comparable to Telefonická komunikace on service model (outsourced SDR/appointment setting), target customer (mid-market and enterprise B2B), and core value proposition (qualified meetings delivered into client CRMs).
• Martal Group: Martal Group is a B2B sales outsourcing firm specializing in outsourced SDR teams, cold calling, and lead generation for SaaS and B2B clients. It mirrors Telefonická komunikace's core offering of outsourced outbound calling plus sales training, and serves a similar enterprise and mid-market customer base.
• Operatix: Operatix is a European B2B outsourced sales development and lead generation firm running outbound calling campaigns for SaaS and tech clients. It is a close regional comparable to Telefonická komunikace given its European footprint and SDR-as-a-service delivery model.
• Vsynergize: Vsynergize is an outsourced B2B sales and marketing services firm offering telemarketing, lead generation, and appointment setting. Its end-to-end outbound calling and demand-generation model directly overlaps with Telefonická komunikace's Relevantní obchodní schůzky and reactivation service lines.
• Callbox: Callbox is a B2B lead generation and telemarketing services provider running multichannel outbound campaigns (phone, email, social) for enterprise clients. It is comparable to Telefonická komunikace on outsourced B2B calling, lead qualification and appointment-setting delivery, with similar enterprise verticals.

Broad incumbents

• Dale Carnegie Training: Dale Carnegie Training is a long-established global provider of sales, communication and leadership training programs delivered through certified trainers. It is an indirect comparable to Telefonická komunikace's Telefonická akademie workshops and coaching, particularly for enterprise clients investing in communication skills development.
• Sandler Training: Sandler Training is a global, established sales training franchise offering structured sales methodology programs and coaching. While it does not run outsourced calling campaigns, it competes for the same training/coaching budget as Telefonická akademie and serves overlapping B2B customers seeking sales development enablement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCha9QVN_Kmgubvrserogdew
• Facebookfacebook.com/Telefonickakomunikace
• LinkedInlinkedin.com/company/telefonickakomunikace
• Instagraminstagram.com/claudietelkom?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telefonická komunikace