Shenandoah Area Agency On Aging, Inc.

Name

Shenandoah Area Agency On Aging, Inc.

Legal name

Shenandoah Area Agency on Aging, Inc.

Website

https://seniorsfirst.info

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Seniors First is a 501(c)(3) Area Agency on Aging incorporated in 1975, delivering Meals on Wheels, WellTran medical transportation, in-home personal care, Medicare counseling, and operating six senior centers for adults aged 60+ across six counties and one city in Virginia's Northern Shenandoah Valley.

Ownership category

akta.pro rank

Product category

Aging Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Aging services
• Home-delivered meals
• Non-emergency medical transportation
• In-home personal care
• Senior center programs

Headquarters

HQ city

Front Royal

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Government Funding: Federal, state, and local jurisdictional funding through the Older Americans Act and related programs. This constitutes the primary revenue stream supporting agency operations and services.
2. Individual and Corporate Donations: Individual, corporate, and faith-based community support through online donation portals (Network for Good), recurring giving programs, and one-time gifts. Critical funding to supplement government resources.
3. Meals on Wheels Donations: Donations toward the cost of home-delivered meals are appreciated from recipients who do not qualify for no-cost meals. Additionally, the Meals on Wheels Donor Advised Fund through Community Foundation Northern Shenandoah Valley provides sustained support.
4. Transportation Fees: Nominal transportation fees at $4.00 per 20-mile round trip plus $0.50 per mile thereafter for non-emergency medical transportation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Seniors First (Shenandoah Area Agency on Aging) is a designated 501(c)(3) Area Agency on Aging that delivers a comprehensive regional portfolio of support services enabling adults aged 60+ and persons with disabilities to remain living independently at home. Core offerings include home-delivered meals (Meals on Wheels), non-emergency medical transportation (WellTran), in-home personal care, homemaker and respite services, six senior center locations, Medicare benefits counseling, long-term care advocacy (ombudsman), and education and resources across Clarke, Frederick, Page, Shenandoah, Warren counties and the City of Winchester in Virginia's Northern Shenandoah Valley.

Product overview

Seniors First operates as a comprehensive regional non-profit service provider offering a unified portfolio of senior support services. The core offerings include Meals on Wheels home-delivered meals, the WellTran Transportation medical ride service, and in-home personal care, homemaker, and respite care services. The organization also provides Medicare Benefits Counseling, Long-Term Care Advocacy, and Education & Resources including Senior Medicare Patrol fraud prevention. Seniors First operates six Senior Centers across Clarke, Frederick, Page, Shenandoah, and Warren counties and the City of Winchester, providing community activities and noontime meals. All services are designed to enable older adults to age safely at home, with transportation linking seniors to medical appointments and Senior Center programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Meals on Wheels (Home Delivered Meals) Home-delivered meal program providing nutritious meals to homebound seniors aged 60+, with each meal accounting for approximately one-third of daily nutritional needs. No-cost for eligible homebound seniors; donations toward meal costs are appreciated from recipients who do not qualify for no-cost meals.
• WellTran Transportation Non-emergency medical transportation service for adults aged 65+ or those 18+ with disabilities, providing safe rides to medical appointments at $4.00 per 20-mile round trip plus $0.50 per mile thereafter.
• Personal Care Program In-home assistance with bathing and self-care tasks, including assessment, care plan development, and arrangement of services through licensed home health agencies. No fee is charged if income is at federal poverty level; higher incomes share cost based on sliding fee scale.
• Homemaker Services In-home services helping seniors with household tasks to maintain independence at home.
• Respite Care In-home services providing temporary relief for caregivers of older adults, enabling family members to continue in the workforce.
• Long-Term Care Advocacy (Ombudsman Services) Advocacy services to protect and represent individuals in long-term care residences, including ombudsman services delivered by the agency's designated Ombudsman.
• Medicare Benefits Counseling Insurance counseling services helping seniors understand and navigate Medicare benefits and options, coordinated by the agency's VICAP Coordinator.
• Education & Resources Educational services and resources for seniors and families including Senior Medicare Patrol (SMP) fraud prevention education and referrals to community programs, delivered by the agency's Information and Referral Specialist.
• Senior Centers (6 locations) Community centers offering activities, trips, current events, fellowship, and noontime meals in Clarke, Frederick, Page, Shenandoah, Warren counties and the City of Winchester. No set price for noontime meals; donations are welcome and appreciated.

Quantifiable outcome

• One meal accounts for a third of daily nutritional needs
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• HundredXminorGTM or Marketing PartnerPartnership for fundraising through survey completion. Supporters complete brand surveys on HundredX platform, with $1.60 donated per quality survey submitted to Seniors First.
• Network for GoodminorChannel Partner/ Reseller/ DistributorOnline donation platform hosting Seniors First's recurring giving and one-time gift portals for donor contributions.
• Community Foundation Northern Shenandoah ValleycoreStrategic or Co-development PartnerManages the Meals on Wheels Donor Advised Fund established to provide home-delivered meals to seniors experiencing or at risk of food insecurity.
• Bank of ClarkeminorGTM or Marketing PartnerSponsor of the 2026 Valley Venture Scavenger Hunt fundraising event.
• Schenck FoodsminorGTM or Marketing PartnerSponsor of the 2026 Valley Venture Scavenger Hunt fundraising event.
• FBVA (First Bank VA)minorGTM or Marketing PartnerSponsor of the 2026 Valley Venture Scavenger Hunt fundraising event.
• RoundUp.orgminorChannel Partner/ Reseller/ DistributorPlatform enabling donors to round up purchases to support Seniors First.
• Cars Helping CharitiesminorChannel Partner/ Reseller/ DistributorVehicle donation program accepting car donations on behalf of Seniors First.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bay Aging: Virginia Area Agency on Aging serving the Middle Peninsula and Northern Neck with senior services, transportation, and home care; comparable nonprofit AAA model with a rural service footprint.
• Rappahannock-Rapidan Area Agency on Aging: Another Virginia AAA providing in-home care, congregate meals, transportation, and caregiver support across five surrounding counties; directly comparable mandate, service portfolio, and rural operating environment.
• Mountain Empire Older Citizens, Inc. Virginia AAA serving far Southwest Virginia with senior centers, in-home services, transportation, and Meals on Wheels; similar scale and rural community-based operating profile.
• Valley Program for Aging Services: Designated Virginia Area Agency on Aging serving adjacent counties with the same in-home services, Meals on Wheels, transportation, and senior center model as Seniors First; operates under the same Older Americans Act framework with comparable funding mix.
• Aging & Family Services of Fairfax: Virginia-area nonprofit providing senior services including in-home care, senior centers, and community programs; comparable mission and service portfolio in a more urban but still regional setting.

Broad incumbents

• AARP: National nonprofit focused on adults 50+ providing advocacy, education, and community programs including caregiver support and fraud prevention (Senior Medicare Patrol); broader scope and scale than Seniors First, with overlapping policy and educational mandates.
• National PACE Association: Represents Programs of All-Inclusive Care for the Elderly (PACE), a more clinically intensive integrated care model for dual-eligible seniors; serves as an alternative model competing for the same Medicaid/Medicare aging-in-place dollars.

Others

• Meals on Wheels America: National membership organization supporting local Meals on Wheels programs including Seniors First's home-delivered meals service; provides funding, advocacy, and brand standards that directly enable local program operations.
• LeadingAge: National association representing nonprofit aging services providers including AAAs, senior housing, and home- and community-based service organizations; relevant as a peer association and policy/advocacy counterpart for senior service nonprofits.
• National Council on Aging: National nonprofit advocating for older adults and providing programs such as Medicare counseling and benefits enrollment; directly comparable to several of Seniors First's education, counseling, and advocacy service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shenandoah-area-agency-on-aging-inc-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenandoah Area Agency On Aging, Inc.