NoxInfluencer
NoxInfluencer is a Hong Kong-based SaaS platform providing influencer discovery, analytics, and campaign tooling across YouTube, TikTok, Instagram, and Twitch, serving 400K+ brands and agencies with 100M+ indexed creator profiles.
- Company typePrivate
- Founded2015
- HeadquartersAdmiralty, Hong Kong SAR China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
NoxInfluencer firmographics
Firmographics- Name
- NoxInfluencer
- Legal name
- Nox (HongKong) Limited
- Website
- https://noxinfluencer.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NoxInfluencer is a Hong Kong-based SaaS platform providing influencer discovery, analytics, and campaign tooling across YouTube, TikTok, Instagram, and Twitch, serving 400K+ brands and agencies with 100M+ indexed creator profiles.
- Ownership category
- akta.pro rank
NoxInfluencer industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Other Services Related to Advertising (541890), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Measurement, Analytics & Brand Safety (MPAAAHAI), Influencer Campaign Operations & Managed Services (BPAFAHAF)
Keywords
Where NoxInfluencer is headquartered
LocationHeadquarters
- HQ city
- Admiralty
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
NoxInfluencer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Membership Subscriptions: Tiered subscription plans (Starter, Pro, Business) with monthly billing providing access to influencer search, analytics, brand analytics, audience analytics, and influencer marketing features. Auto-renewal available via PayPal or credit card. Some features also support annual billing.
- AI Skills Credits: Credit-based consumption model for AI agent workflows. Creator search and lookalike discovery are priced by returned creator count. Free one-time allowance of 30 credits for new accounts. Paid plans: Starter ($49/2,000 credits), Pro ($129/10,000 credits), Business ($469/30,000 credits).
- API Data Service: Separate REST API access for programmatic integration of influencer data into enterprise internal systems. Uses Rest API Credit separate from Skill Credit. Requires separate API key and documentation access.
- Influencer Marketing Transaction Facilitation: Platform facilitates payment collection where advertisers pay promotion fees to NoxInfluencer, and influencers receive payment after completing the promotion. Platform acts as escrow for brand-influencer transactions.
- Expert Service: Full lifecycle influencer marketing advising and support services provided by NoxInfluencer marketing experts for brands requiring hands-on campaign management and strategic guidance.
- Enterprise Custom Plans: Enterprise membership is a flexible custom plan with customizable pricing and service details confirmed through signed contracts. Price and service terms are subject to specific contract agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with 30 one-time credits |
| Subscription | Monthly | Starter AI plan for lightweight skill workflows |
| Subscription | Monthly | Pro plan - most popular for active users |
| Subscription | Monthly | Business plan for teams with higher volume needs |
| Subscription | Multi-year contract | Enterprise custom plan |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
NoxInfluencer product offering
Product offeringCore offering
NoxInfluencer operates a global influencer marketing SaaS platform that helps brands discover, analyze, and manage influencer partnerships across YouTube, TikTok, Instagram, and Twitch. Its core products include the Influencer Marketing Software for campaign and contact management, an API Data Service for programmatic influencer data access, a Marketing Experts Service for end-to-end campaign advising, and the NoxInfluencer Skills AI agent that automates creator discovery, audience analysis, outreach, and campaign monitoring. The platform indexes 100M+ influencer profiles, supports payment-escrow for brand-influencer collaborations, and is offered via tiered subscriptions and enterprise contracts.
Product overview
NoxInfluencer is a world-leading influencer marketing SaaS platform offering a comprehensive suite of tools for brands and influencers. The core platform includes Influencer Marketing Software for campaign management, API Data Service for developer integration, and Marketing Experts Service for professional support. The product portfolio features free YouTube analytics tools (Calculator, Compare, Live Sub Count, Video Analytics, Video Rank, Title Generator, Thumbnails Gallery, Trends, Keywords Tool), influencer ranking tools across YouTube, TikTok, Instagram, and Twitch platforms, and TikTok Shop rankings. Advanced features include Smart Influencer Analytics with audience demographics and content analysis, Brand Intelligence for competitive monitoring, and AI-powered Skills integration with Codex, Claude Code, OpenClaw, and Hermes for autonomous agent workflows. Additional modules cover email/WhatsApp outreach, promotion monitoring, and data export capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- NoxPlayer: A product referenced in the NoxInfluencer footer as a related entity/product under the Nox brand ecosystem.
Products and services
- Influencer Marketing Software Core SaaS platform that lets brands and agencies discover, evaluate, outreach to, and manage influencer campaigns across YouTube, TikTok, Instagram, and Twitch, including audience analytics, brand intelligence, and payment-escrow for collaborations.
- API Data Service REST API product that provides programmatic access to NoxInfluencer's influencer database and analytics for enterprise clients embedding creator data into their own platforms and workflows.
- Marketing Experts Service Done-with-you consulting and managed service where NoxInfluencer's marketing experts handle end-to-end influencer campaign strategy, creator matching, and execution for brands.
- NoxInfluencer Skills (AI Influencer Marketing Agent) AI Influencer Marketing Agent and Skills CLI that lets AI agents in Codex, Claude Code, OpenClaw, and Hermes autonomously execute creator discovery, audience analysis, outreach preparation, campaign management, and performance monitoring workflows.
- TT Shop Invitation Plugin (Chrome Extension) Chrome browser extension for TikTok Shop automation that sends DM invitations to potential TikTok Shop creators, helping merchants scale TikTok Shop outreach.
- YouTuber Calculator Free standalone web tool that estimates a YouTube channel's monetary value, used by creators and brand marketers for quick benchmarking.
- YouTuber Compare Free standalone web tool that compares YouTube channels across multiple dimensions and generates shareable comparison reports.
- YouTube Live Sub Count Free standalone web tool that shows real-time YouTube subscriber counts refreshing every second for any channel.
- YouTube Video Analytics Free standalone web tool that analyzes YouTube video performance metrics, tags, and keywords to support YouTube SEO optimization.
- Influencer Marketing Calculator Free standalone web tool that estimates expected results of influencer collaborations before a brand commits to a paid promotion.
Quantifiable outcome
- 400K+ brands trust and use the platform for influencer marketing campaigns
- +2 more outcomes
Companies that use NoxInfluencer
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
NoxInfluencer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature7 records
NoxInfluencer partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered parent and core.
- NoxGroupparentNoxGroup (noxgroup.com) is the parent company of NoxInfluencer. NoxGroup also offers other products including NoxPlayer Android emulator (noxgroup.com). The relationship indicates shared corporate ownership and potentially shared technology infrastructure.
- CodexcoreCodex (OpenAI's AI coding agent) is a supported runtime for NoxInfluencer Skill, allowing Codex users to execute creator discovery, audience analysis, and campaign management tasks through NoxInfluencer's AI Skill interface.
- Claude CodecoreClaude Code (Anthropic's AI coding agent) is a supported runtime for NoxInfluencer Skill, enabling Claude Code users to integrate NoxInfluencer's influencer marketing data and automation capabilities into their workflows.
- OpenClawcoreOpenClaw is a supported runtime with a dedicated ClawHub Skill page for NoxInfluencer, allowing OpenClaw users to access NoxInfluencer's influencer marketing automation tools through the ClawHub marketplace.
- HermescoreHermes is a supported AI agent runtime for NoxInfluencer Skill, enabling Hermes users to access influencer discovery, analysis, and marketing automation through the Hermes Skills Hub.
- GitHubcoreGitHub hosts the official NoxInfluencer Skill source code repository, enabling developers to view source, track releases, and access install commands for integrating NoxInfluencer with various AI agents.
- skills.shcoreskills.sh is a public Skill marketplace listing NoxInfluencer's AI Skill, providing discoverability and distribution for the AI agent integration to potential users browsing AI automation tools.
- ClawHubcoreClawHub hosts the public NoxInfluencer Skill page, enabling OpenClaw users to easily discover and install the NoxInfluencer integration from the ClawHub marketplace.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
NoxInfluencer competitors and assessment
Company assessmentDirect peers
- Traackr: Traackr is an enterprise influencer marketing platform focused on brand safety, performance measurement, and global influencer relationship management. It competes with NoxInfluencer's Brand Intelligence features and enterprise offerings.
- Upfluence: Upfluence is an all-in-one influencer marketing platform offering creator discovery, outreach, campaign management, and analytics. It serves both SMB and enterprise customers with a comparable SaaS model to NoxInfluencer.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform providing CRM, discovery, analytics, and campaign management for Fortune 500 brands. It competes with NoxInfluencer's Enterprise tier and Marketing Experts Service in the high-end enterprise segment.
- Modash: Modash is a global influencer marketing platform offering creator discovery, audience analytics, and campaign management across YouTube, TikTok, Instagram, and Twitch. It is a direct competitor to NoxInfluencer's core SaaS platform with comparable data scale and a focus on SMB-to-enterprise brands.
- HypeAuditor: HypeAuditor provides influencer analytics, audience quality verification, and fraud detection across major social platforms. It is a direct competitor in the influencer measurement and analytics layer that NoxInfluencer competes in with its NoxScore and Audience Analytics features.
- Klear: Klear is an influencer marketing platform offering creator discovery, audience analytics, campaign management, and reporting. It is a direct peer in the multi-platform influencer marketing SaaS category, with comparable feature scope to NoxInfluencer.
- GRIN: GRIN is an influencer marketing platform focused on direct-to-consumer and ecommerce brands, offering creator discovery, gifting, and affiliate campaign management. It overlaps with NoxInfluencer's Shopify affiliation feature and ecommerce-focused customer base.
- Social Blade: Social Blade is a social media analytics platform tracking creator statistics across YouTube, Twitch, Instagram, and Twitter. Its free public statistics tool is comparable to NoxInfluencer's ranking and analytics tools, serving overlapping creator and brand audiences.
- Aspire (AspireIQ): Aspire is an influencer marketing platform serving mid-market and enterprise brands with creator discovery, relationship management, and campaign workflows. It is a direct competitor in the SaaS influencer marketing platform category.
- NeoReach (now CreatorIQ): Created as a standalone influencer marketing platform, NeoReach merged into CreatorIQ and serves the same enterprise influencer marketing segment that NoxInfluencer's Marketing Experts Service targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NoxInfluencer social profiles
Digital presenceNoxInfluencer compliance and trust
Trust signalCompliance1 record
NoxInfluencer financial estimates
Financial estimateRevenue estimate
Valuation estimate
NoxInfluencer leadership team
Management profileNumber of profiles
NoxInfluencer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NoxInfluencer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NoxInfluencer
What does NoxInfluencer do?
NoxInfluencer operates a global influencer marketing SaaS platform that helps brands discover, analyze, and manage influencer partnerships across YouTube, TikTok, Instagram, and Twitch. Its core products include the Influencer Marketing Software for campaign and contact management, an API Data Service for programmatic influencer data access, a Marketing Experts Service for end-to-end campaign advising, and the NoxInfluencer Skills AI agent that automates creator discovery, audience analysis, outreach, and campaign monitoring. The platform indexes 100M+ influencer profiles, supports payment-escrow for brand-influencer collaborations, and is offered via tiered subscriptions and enterprise contracts.
Is NoxInfluencer a public or private company?
NoxInfluencer is a private company. It is classified as corporate owned and is currently operating.
When was NoxInfluencer founded?
NoxInfluencer was founded in 2015. It employs 101 to 250 people.
Where is NoxInfluencer based?
NoxInfluencer is headquartered in Admiralty, Hong Kong SAR China, in the Asia region.
How does NoxInfluencer make money?
Six revenue lines are on record. Membership Subscriptions are the primary driver. The others are AI Skills Credits, API Data Service, influencer Marketing Transaction Facilitation, expert Service and enterprise Custom Plans.
Who are NoxInfluencer's main competitors?
Direct peers on record are Traackr, Upfluence, CreatorIQ, Modash, HypeAuditor, Klear, GRIN, Social Blade, Aspire (AspireIQ) and NeoReach (now CreatorIQ).
Does NoxInfluencer have an API?
Yes. NoxInfluencer offers an API Data Service that provides influencer data for integration into internal systems. The platform also supports Remote MCP (Model Context Protocol) for AI agent integration. Additionally, the Skills CLI (@noxinfluencer/cli) provides command-line access to creator discovery, audience analysis, outreach, monitoring, and campaign management features.
What industry is NoxInfluencer in?
NoxInfluencer's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAFAHAI, Influencer Measurement, Attribution & Analytics. Its NAICS code is 541890 and its SIC code is 7310.