Shanti Yoga Center

What Shanti Yoga Center does

Shanti Yoga Center is a privately-held community yoga studio headquartered at 2820 2nd Street S., Suite 150, St. Cloud, Minnesota, serving individual yoga practitioners of all ages, skill levels, and backgrounds in the greater St. Cloud area. Founded by Jessie Sandoval, the studio operates with a team of 30+ credentialed yoga teachers (most with 20+ years of experience) and offers a diversified service portfolio spanning group classes (Flow, Heated Flow, Gentle Flow, Yin, Slow & Steady, Kids Yoga), specialty formats including Barre Pilates Fusion and Unnata Aerial Yoga, private 1:1 sessions (in-person and online), a 200-hour Yoga Teacher Training program, seasonal local retreats, and multi-day international retreats to destinations including Basque Country, Italy, and Sicily via travel partner Fit4Travel. The studio's stated mission is to provide "yoga that meets you where you are today, so you may experience peace within."

The studio's technology stack is intentionally lean and third-party-dependent: class scheduling, membership management, payment processing, and SMS customer communication are powered by the Momence platform with iOS and Android mobile apps, while the public-facing site runs on Squarespace and social engagement is concentrated on Instagram. No proprietary software, AI/ML systems, or owned intellectual property were disclosed; the principal differentiation asset is the licensed Unnata Aerial Yoga methodology (created by Michelle Dortignac), which Shanti delivers as an authorized provider with class caps of eight for aerial formats. The booking infrastructure integrates with Active & Fit and Silver & Fit insurance programs, allowing fitness-benefit holders to access classes through their insurance plans.

Shanti's revenue model combines recurring subscriptions, unit-based purchases, and event-driven one-time fees. Monthly memberships range from $159 (12-month commitment) to $179 (no-contract) and a Premium tier adds guest passes, priority booking, late-cancel allowances, and discounts on workshops and private sessions. Class packs are priced at $135 for 5 classes (2-month expiry) and $240 for 10 classes (3-month expiry), with $35 drop-ins and a $90 Summer Yoga Special (5 classes). The 200-hour teacher training is $3,100 pay-in-full or $3,398 on a payment plan. Distribution channels include the physical studio, virtual online classes, partner venues (Milk & Honey Ciders, The Ledge), and Fit4Travel for international retreats, with go-to-market primarily community-led through word-of-mouth, local partnerships, and Instagram-driven organic engagement. The studio is founder-owned and self-funded, with no disclosed external investors, parent company, or acquisition activity.

Name

Shanti Yoga Center

Legal name

Shanti Yoga Center

Website

https://shantiyoga.center

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Shanti Yoga Center is a private community yoga studio in St. Cloud, Minnesota, offering group classes, Unnata aerial yoga, private sessions, 200-hour teacher training, and local and international retreats to individual practitioners of all skill levels.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Sports and Recreation Instruction (61162), Professional and Management Development Training (61143)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

Keywords

• Yoga classes
• Yoga teacher training
• Wellness retreats
• Aerial yoga
• Private yoga sessions

Headquarters

HQ city

Saint Cloud

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Monthly recurring memberships providing unlimited class access. Options include 1-Month Unlimited ($179, no contract), Unlimited Monthly with 12-month commitment ($159/month), and Premium membership with guest passes and priority booking.
2. Class Packages and Drop-ins: One-time purchases of class packs (5 classes for $135, 10 classes for $240) and single drop-in classes ($35). Packages have expiration dates of 2-3 months.
3. Private 1:1 Sessions: In-person and online private yoga sessions with master-level teachers, tailored to individual goals, needs, or interests. Ideal for beginners, injury recovery, or specific concerns.
4. Yoga Teacher Training: 200-hour yoga study and teacher training program priced at $3,100 (pay in full) or $3,398 (payment plan). 7-month immersive program with weekend intensives and weekly online meetings.
5. Local Retreats: Day-long local retreats offered seasonally (Fall, Holiday, Winter, Spring) focusing on themes like nervous system education, sound healing, feminine wellness, and community connection.
6. International Retreats: Multi-day international retreats to destinations including Basque Country, Spain (June 2026), Italy Dolomites (June 2028), and Sicily. Organized in partnership with Fit4Travel.
7. Space Rental: Studio space available for rent for parties, team-building events, and corporate wellness programs. Customers can include yoga as part of their private events.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Shanti Yoga Center is a community-focused yoga studio in St. Cloud, Minnesota that delivers in-person and online group yoga classes (including Flow, Gentle Flow, Heated Flow, Yin, Aerial, and Barre Pilates Fusion), private 1:1 sessions, a 200-hour yoga teacher training program, and seasonal local and international wellness retreats. The studio sells class memberships, class packs, drop-in passes, and gift cards, with booking and membership management handled through the Momence platform.

Product overview

Shanti Yoga Center is a community yoga studio offering a unified service portfolio centered around group yoga instruction with various class styles (Flow, Gentle Flow, Heated Flow, Yin, Aerial, Barre Pilates Fusion), supplemented by private sessions, teacher training, local and international retreats, and membership packages. The studio's core product is its group class offerings, which include traditional mat yoga and specialty aerial yoga using the Unnata method. Additional revenue streams include a 200-hour yoga teacher training program, retreat experiences, and retail gift cards. Class booking and scheduling are managed through the Momence platform integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Yoga Classes In-person and online group-style yoga classes including Flow, Gentle Flow, Heated Flow, Yin, Slow & Steady, Kids Yoga, and meditation classes for beginners through advanced practitioners.
• Aerial Yoga Aerial yoga classes using the licensed Unnata method with silk hammocks, including Aerial Yoga Fundamentals, Aerial All Levels, Aerial Yin, and Aerial Flow+Somatics, focused on release, realignment, and rebuilding.
• Barre Pilates Fusion High-paced fusion class blending Pilates alignment with barre muscle sculpting, focusing on hip and spine stability, core and glute strength, and injury prevention.
• Private 1:1 Yoga Sessions One-on-one yoga sessions with master-level teachers, available in-person and online, tailored to specific goals including injury recovery, beginner introduction, or individual physical/mental health concerns.
• 200-Hour Yoga Teacher Training Seven-month immersive yoga teacher training program covering anatomy, breathwork, meditation, philosophy, teaching methodology, and practicum, capped at 15 students per cohort with weekend intensives and weekly online meetings.
• Local Retreats Day-long seasonal retreats in the St. Cloud area featuring themed experiences such as nervous system education, sound healing, meditation, and community connection.
• International Wellness Retreats Multi-day international yoga retreats to destinations including Basque Country Spain, Italy Dolomites, and Sicily, organized in partnership with Fit4Travel and combining yoga practice with cultural exploration.
• Class Memberships and Class Packs Recurring memberships and class packs granting access to studio classes, including 1-Month Unlimited ($179), 12-Month Unlimited ($159/month), Premium with guest passes and priority booking, 5-Class Pack ($135), 10-Class Pack ($240), and Drop-In ($35).
• Studio Space Rental Rental of the studio space for parties, team-building events, and corporate wellness programs, with optional yoga instruction included as part of the event.
• Gift Cards Gift cards that can be redeemed toward yoga classes, memberships, retreats, or other studio offerings.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• MomencecoreTechnology or IntegrationMomence is the booking and class management platform used by Shanti Yoga Center. Students book classes and purchase memberships through Momence. The platform provides mobile apps for iOS and Android, enabling students to manage bookings and access class schedules.
• Active & Fit / Silver & FitminorChannel Partner/ Reseller/ DistributorInsurance partnership allowing members with Active & Fit or Silver & Fit coverage to book classes at Shanti Yoga Center. Offers standard package (4 classes/month) or premium package (unlimited classes). Studio is registered in the Active & Fit/Silver & Fit dashboard.
• Milk & Honey CidersminorStrategic or Co-development PartnerPartner venue hosting outdoor yoga classes (Apples & Asana) every Saturday at 10:30 AM. $12 drop-in classes with cash, Venmo, or pay-ahead options. Provides scenic orchard setting for yoga practice.
• Fit4TravelminorChannel Partner/ Reseller/ DistributorTravel partner organizing international wellness retreats including Basque Country, Spain (June 2026), Italy Dolomites (June 2028), and Sicily. Shanti teachers lead yoga components of retreats while Fit4Travel handles logistics and travel arrangements.
• Unnata Aerial YogacoreOEM/ Whitelabel/ Licensing PartnerLicensed provider of Unnata Aerial Yoga method created by Michelle Dortignac. Shanti offers classes and training in this aerial yoga methodology. All aerial teachers trained in Unnata method. Provides certification pathway for aerial yoga instruction.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Momence: The booking, membership, and payment platform Shanti Yoga Center already uses. Directly comparable as the technology vendor; relevant because platform economics and reliability shape Shanti's unit economics and customer experience.
• Glofox: Studio management and booking platform competitor to Momence. Comparable as the underlying technology layer Shanti uses for scheduling, memberships, and payments — relevant because switching costs and platform risk affect Shanti's operations.
• Mindbody: Wellness and fitness booking platform used by many yoga studios. Comparable to Momence as the software layer powering Shanti-style studios, and a potential future platform switch path.

Broad incumbents

• Alo Moves: Premium online yoga and wellness platform offering class subscriptions, teacher-led programs, and retreats. Comparable to Shanti's virtual class offering and retreat programming, but as a digital-first incumbent rather than a physical studio.
• YogaFit: Large-scale yoga teacher training and wellness education provider offering 200-hour YTT and continuing education. Comparable to Shanti's 200-hour teacher training revenue line and certification pathway, though YogaFit operates nationally with broader course catalog.
• YogaSix: National boutique yoga franchise with tiered memberships and standardized class formats. Comparable subscription and class-pack pricing model to Shanti, though YogaSix is a franchised chain rather than an independent community studio.
• CorePower Yoga: Large multi-state yoga chain offering heated vinyasa, signature classes, memberships, and teacher training. Comparable to Shanti's membership/subscription model and class-based offering, but operates at national scale and does not specialize in aerial or community-led retreats.

Emerging players

• Brett Larkin Yoga (Uplifted Yoga): Online yoga teacher training and membership platform with strong social media presence. Comparable to Shanti on the YTT and online subscription dimensions, though digitally native rather than studio-anchored.

Direct peers

• Y7 Studio: Independently rooted yoga studio with a strong brand, heated flow classes, and drop-in/class-pack pricing. Closely comparable boutique yoga studio model to Shanti, including community-driven identity and urban-lifestyle positioning.
• Unnata Aerial Yoga: Founder/creator of the licensed aerial yoga methodology Shanti teaches. Closely comparable as a peer on the aerial yoga methodology itself; Shanti's aerial differentiation derives from this licensing relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DZBTQ2alZZf
• Facebookfacebook.com/shantiyogacentermn
• LinkedInlinkedin.com/company/shanti-yoga-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanti Yoga Center