TINY LION Music + Sound

What TINY LION Music + Sound does

TINY LION Music + Sound is a boutique music and sound production studio founded in 2014 and headquartered in Richmond, Virginia. The company composes original music, designs sound assets, and delivers post-production audio for commercial advertising campaigns on behalf of brands and advertising agencies. It operates as a privately held partnership governed by three principals — Andrew Everding, Jonathan Fuller, and Amanda Patterson — and supplements its core team with a global freelance talent network. The studio's work spans television, digital, and broadcast advertising, and has been credited on campaigns for GEICO, Papa John's, DoorDash, CarMax, Salesforce, Oreo, Samsung, and Google.

The studio's service mix covers original music composition, sound design, audio post-production, and sonic branding / audio identity development. Delivery is supported by partnerships with advertising agencies (notably The Martin Agency, Fallon, and Superette) and by a post-production partnership with Mondial, which enables international versioning and dubbing for global brand rollouts. The studio has extended from per-spot composition into longer-horizon audio identity work, formalizing sonic branding as a discrete offering alongside campaign-level engagements.

Revenue is generated on a project basis through engagements sourced via agency partnerships and direct brand relationships. The studio is bootstrapped, with no disclosed external funding, and operates with a lean fixed-cost base that flexes through freelance capacity. The business model depends on maintaining trusted-vendor status with a small set of major agencies and on producing recurring work for Fortune 500 brand clients across multiple verticals.

Name

TINY LION Music + Sound

Legal name

TINY LION Music + Sound

Website

https://tinylion.tv

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TINY LION Music + Sound is a Richmond, Virginia-based boutique music and sound production studio founded in 2014, composing original music, sound design, and sonic branding for advertising campaigns on behalf of Fortune 500 brands and major agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Music and Sound Production Services: Project-based fees for original music composition, sound design, voiceover casting, sonic branding, mnemonic creation, recording, covers, remixes, and final mix services for advertising campaigns, brand films, and commercial content. Revenue is generated through agency commissions and direct brand engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tiny Lion is a project-based music and sound production studio delivering original music composition, sound design, sonic branding, voiceover casting, recording, covers, remixes, and final mix services for advertising campaigns, brand films, and commercial content. Work is delivered to advertising agencies, direct brand clients, and directors on a per-project engagement basis spanning national TV, social media, and streaming content.

Product overview

Tiny Lion Music + Sound is a music and sound studio offering a unified suite of audio production services rather than discrete software products. The core offerings center on Original Music Composition, Sound Design, Sonic Branding (including mnemonic creation), Voiceover Casting, and Audio Post-Production. These services are delivered through a project-based model for commercial clients including major brands, agencies, and directors. The studio does not offer a SaaS platform or modular product architecture but rather functions as a creative production studio.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Music Composition Custom music composition services creating original scores and tracks tailored to client specifications for advertising, film, and media projects.
• Sound Design Audio design services creating ambient sounds, effects, and sonic elements for commercials, brand films, and digital content.
• Sonic Branding Development of brand audio identities including mnemonics, sonic logos, and audio signatures that open and close brand content.
• Voiceover Casting Casting and production of voiceover talent for commercials, including multilingual versions with localized voice actors (Spanish, Mandarin, Korean).
• Audio Post-Production Final mix, remixing, and audio post-production services for television, social media, and digital advertising content.
• Recording Services Professional recording studio services for capturing live instruments, vocals, and audio elements.
• Cover Songs Licensing, re-recording, and adaptation of existing songs into new versions for commercial use, often reinterpreting tracks across different eras or genres.
• Co-Writes Collaborative songwriting services with artists and musicians for original commercial music compositions.
• Remixes Audio remixing services that adapt and transform existing music tracks for different contexts, platforms, or creative directions.

Quantifiable outcome

• Successfully produced campaign launch spots that resulted in the client choosing Martin Agency as Agency of Record (Papa John's 'Better Get You Some')
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• MondialcoreStrategic or Co-development PartnerMondial is described as 'besties' with Tiny Lion - a production, post-production, and design studio. They work closely together on visual post-production for campaigns, as demonstrated in the Papa John's 'Better Get You Some' project where Mondial created the visual experience alongside Tiny Lion's audio.
• Martin AgencycoreStrategic or Co-development PartnerPrimary agency partner responsible for bringing in multiple major campaigns including Papa John's, CarMax, and various GEICO campaigns. Tiny Lion worked with Martin Agency on new business pitches that won accounts.
• FalloncoreStrategic or Co-development PartnerAgency partner for Frontdoor campaigns including 'Man, We're Gonna Fix My Oven' featuring Jefferson Starship and Shania Twain songs.
• Superette (DoorDash Internal Agency)coreStrategic or Co-development PartnerDoorDash's internal creative agency that partnered with Tiny Lion on the 'Give Soup A Break' social media campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stimmung: Music and sound design studio producing original music for advertising, films, and brands. Comparable as a boutique music production studio serving commercial clients with original composition and audio post-production services.
• MassiveMusic: Global music and sonic branding agency with offices in multiple countries, producing original music for advertising campaigns. Comparable as a music production studio with international reach serving major brands across agency-driven briefs.
• Antfood: Music and sound design studio creating original compositions, sound design, and sonic branding for advertising, films, and brands. Comparable as a boutique music production studio serving global advertising clients across multiple categories.
• Marmoset: Music agency and production studio that creates original music, sound design, and sonic branding for advertising campaigns and brands. Directly comparable as a peer-sized full-service music studio serving major brands, and previously employed Tiny Lion partner Amanda Patterson.
• Black Iris Music: Music composition studio creating original scores for film, advertising, and visual media. Comparable as a boutique music production studio focused on scoring for visual content and commercial campaigns, and the prior employer of Tiny Lion co-founder Jonathan Fuller.
• Hummingbird Music & Sound: Music and audio post-production studio serving advertising agencies and brands with original music, sound design, and mix services. Comparable as a project-based music and sound studio producing commercial content for major advertisers.
• Sizzer: European music agency creating original music, sound design, and sonic branding for advertising and brands. Comparable as a music production studio serving international advertising clients with multilingual adaptation capability.
• Butter Music and Sound: Music and sound design studio producing original audio for advertising and branded entertainment. Comparable as a similarly structured full-service music and sound studio serving agencies and major consumer brands.
• Made Music Studio: Sonic branding and music production studio creating original music, sound design, and audio identities for major global brands. Comparable in delivering music composition and sonic branding services for Fortune 500 advertising campaigns through agency relationships.
• Squeak E. Clean: Music and sound production studio producing original music, sound design, and audio post for major brand advertising campaigns. Comparable as a similarly positioned project-based music studio serving agencies and brands, and a prior employer of Tiny Lion partner Amanda Patterson.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookweb.facebook.com/tinylionmusic
• LinkedInlinkedin.com/company/tiny-lion-music-sound
• Instagraminstagram.com/tinylionmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TINY LION Music + Sound