What Superfecta Management does

Superfecta Management is a privately held, full-service marketing and creative services agency founded in 2022 and headquartered in Albany, New York (despite one firmographic entry citing Las Vegas, the address of record, the (518) area code, and the Albany Business Review 40 Under 40 recognition all corroborate Albany). The firm serves small businesses primarily in the Upstate New York region, delivering an integrated suite of services spanning branding, social media management, web design, content creation, logo and brand design, email marketing, influencer marketing, consulting, website management, and photography. Its named client portfolio of roughly 12–15 accounts is concentrated in hospitality and food service (restaurants, bars, event venues), with additional exposure to real estate, fitness/retail, event planning, and spirits.

Name

Superfecta Management

Legal name

Superfecta Management LLC

Website

https://superfectamanagement.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Superfecta Management is a bootstrapped, founder-led full-service marketing agency serving small businesses in Upstate New York with branding, social media management, web design, content creation, photography, and influencer marketing services.

Ownership category

akta.pro rank

Product category

Marketing Services / Digital Marketing Agency

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Digital marketing services
• Brand design services
• Social media management
• Web design services
• Content creation services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Marketing Services: Superfecta Management generates revenue through professional services fees charged for marketing strategy consulting, social media management, branding and logo design, web design, content creation, and photography services. As a service-based agency, they bill for creative and strategic services delivered to clients on an ongoing or project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Superfecta Management is a boutique marketing and branding agency that delivers an integrated suite of creative services for small businesses. Core offerings include brand identity development, social media management and content creation, web design and website management, logo and brand design, photography, email marketing, influencer marketing, and strategic marketing consulting. Services are delivered as project-based or ongoing engagements tailored to each client's brand story and growth goals.

Product overview

Superfecta Management is a marketing and branding agency, not a software product. The company offers a unified suite of professional services focused on helping small businesses build iconic brands through digital marketing. The core service offerings include Branding Services, Social Media Management, Web Design, Content Creation, Logo & Brand Design, Email Marketing, Influencer Marketing, Consulting, Website Management, and Photography. These services work together as an integrated marketing solution where the team helps clients with everything from brand identity development through ongoing digital presence management and content production.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Brand identity development including storytelling, visual design, and strategic positioning that communicates a company's passion, values, and reputation to customers. Designed for small businesses seeking to build an iconic brand.
• Social Media Management Social media content creation, posting, strategy development, and ongoing management for platforms including Instagram, Facebook, TikTok, and LinkedIn. Targeted at small businesses looking to maintain a consistent social media presence.
• Web Design Website design and development services that transform digital presence with designs intended to captivate, engage, and convert visitors. Built for small businesses looking to elevate their online presence.
• Content Creation Professional content creation including photography, video, and multimedia assets for marketing purposes across various platforms. Designed for small businesses that need consistent, high-quality visual content.
• Logo & Brand Design Visual identity design services including logo creation, color palette development, and brand guideline documentation. Targeted at small businesses establishing or refreshing their visual brand.
• Email Marketing Email marketing strategy, campaign creation, and automation services to build customer relationships and drive conversions. Designed for small businesses seeking to nurture leads and retain customers via email.
• Influencer Marketing Partnership facilitation between brands and influencers to expand reach and credibility through social media collaborations. Geared toward small businesses seeking to grow audience through influencer partnerships.
• Marketing Consulting Strategic marketing consulting services to help businesses develop and refine their digital marketing approaches and goals. Intended for small business owners seeking strategic direction on marketing investments.
• Website Management Ongoing website maintenance, updates, and management services to keep client websites current and functional. Targeted at small businesses that need ongoing website upkeep without in-house staff.
• Photography Professional photography services for businesses including branding sessions, product photography, event documentation, and drone imaging. Designed for small businesses needing high-quality visual assets for marketing.

Quantifiable outcome

• Client testimonial reports clear communication plans, easy management processes, and visible monthly results including growth and brand recognition

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HubSpot: Large-scale CRM and marketing automation platform with a partner/agency program that competes for the same SMB marketing budget Superfecta targets, plus adjacent in-house DIY tools that enable clients to bypass agencies entirely.

Direct peers

• Ignite Visibility: Digital marketing agency specializing in SEO, paid media, social media, and email marketing for mid-market and SMB clients. Comparable integrated service offering and SMB/mid-market customer profile.
• Straight North: B2B and SMB digital marketing agency offering SEO, paid media, web design, and content marketing. Comparable in integrated service delivery and SMB customer orientation.
• SocialSEO: Digital marketing agency combining SEO, social media marketing, and content services for small and mid-sized businesses. Directly comparable to Superfecta's blended SEO, social, and content capability set.
• HigherVisibility: SEO and digital marketing agency serving SMB clients across the US with services spanning web design, social media, and paid search. Comparable integrated offering targeting the same customer segment as Superfecta.
• Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and lifecycle marketing for small and mid-sized businesses. Comparable SMB target customer and integrated digital marketing service model.
• LYFE Marketing: Social media management and digital marketing agency focused on small businesses, offering content creation, branding, and paid social. Directly comparable to Superfecta's SMB-focused social media and content offering.
• SmartSites: Full-service digital marketing agency offering web design, SEO, PPC, and social media management primarily to small and mid-sized businesses. Highly comparable to Superfecta in target customer (SMBs), integrated service mix, and consultative sales motion.
• WebFX: Large SMB-focused digital marketing agency offering SEO, web design, social media, and content marketing with proprietary marketing technology (MarketingCloudFX). Comparable in customer segment but with materially greater scale and proprietary tooling.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, web design, social media, and content marketing to small and mid-sized businesses. Comparable in service breadth, SMB focus, and integrated agency model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/superfectamanagement
• LinkedInlinkedin.com/company/superfecta-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superfecta Management