TCL SEMP
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
TCL SEMP firmographics
Firmographics- Name
- TCL SEMP
- Legal name
- TCL Semp Indústria e Comércio de Eletroeletrônicos S.A.
- Website
- https://www.tclsemp.com.br
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
TCL SEMP industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Audio and Video Equipment Manufacturing (3343), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Electronics and Appliance Retailers (4492)
- SIC
- Household Appliances (3630), Household Audio & Video Equipment (3651), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)
- akta.pro secondary industry
- Streaming Media Players & Set-Top Boxes Retail (CRACAEAC)
Keywords
Where TCL SEMP is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
TCL SEMP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Product Sales: Sale of consumer electronics including TVs (QLED, Mini LED, Google TV, Roku TV), air conditioners, refrigerators, washing machines, gaming monitors, smartphones, tablets, and audio products
- Corporate/B2B Sales: Direct sales to enterprise customers including hotels, schools, hospitals, government, and businesses across verticals
- Online E-commerce: Direct consumer sales through lojatcl.com.br online store
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Gaming Monitor 25G64 - Entry-level gaming monitor |
| Unit Pricing | One time/ perpetual license | Gaming Monitor 27G64 - Mid-range gaming monitor |
| Unit Pricing | One time/ perpetual license | Gaming Monitor 34R83Q - Ultrawide curved gaming monitor |
| Unit Pricing | One time/ perpetual license | Gaming Monitor 57R94 - Premium flagship ultrawide |
| Unit Pricing | One time/ perpetual license | S6500 TV Series - HD/Full HD TVs |
| Unit Pricing | One time/ perpetual license | C6 TV Series - Premium 4K TVs with Harman Kardon |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
TCL SEMP product offering
Product offeringCore offering
TCL SEMP manufactures and distributes consumer electronics and home appliances in Brazil, including smart TVs (QD-Mini LED, QLED, Google TV, Roku TV), gaming monitors, air conditioners, refrigerators, washing machines, smartphones, tablets, and audio products. The company sells through its own e-commerce store, retail partners, and a dedicated B2B sales channel serving hospitality, healthcare, education, government, and corporate verticals.
Differentiator
Problem solved
Functional benefit
Brands
- SEMP: Brazilian brand offering TVs, smartphones, and home appliances, historically significant for manufacturing the first TVs and radios in Latin America
- TCL
- Alcatel
- BlackBerry
- TOSHIBA
Products and services
- Advanced 4K QLED TV P7L 4K QLED smart TV featuring HVA panel technology and slim integrated design, targeted at consumers seeking premium picture quality.
- Advanced 4K QD-Mini LED TV P8L 4K QD-Mini LED smart TV with 144Hz VRR and slim integrated design for consumers seeking premium display and gaming performance.
- Top Premium 4K SQD-Mini LED TV C7L Flagship 4K SQD-Mini LED TV delivering up to 100% BT.2020 color and up to 3,000 nits peak brightness for premium home viewing.
- PREMIUM 4K QD-Mini LED TV C8K Premium 4K QD-Mini LED TV featuring CrystGlow W-HVA panel, Zero Border industrial design, and Bang & Olufsen audio for premium home cinema experience.
- PREMIUM 4K QD-Mini LED TV C7K Premium QD-Mini LED TV with 144Hz VRR, Bang & Olufsen audio, and AiPQ processor for high-end home entertainment.
- ADVANCED 4K QD-Mini LED TV C6K Advanced QD-Mini LED TV with 144Hz VRR and AiPQ processor offering premium picture quality at a competitive price.
- Ultimate 4K QD-MiniLED TV 115" X955 Max Ultra-large 115-inch 4K QD-MiniLED TV designed for premium home cinema and large-format commercial displays.
- SEMP Google TV S62 4K UHD Google TV under the SEMP brand featuring HVA panel technology and AiPQ processor for mid-market consumers.
- SEMP Google TV S61 First SEMP-branded Google TV featuring T-SCREEN panel technology delivering 3x contrast and wide viewing angles for accessible home entertainment.
- SEMP ROKU TV Series (RK8600, R6610, R6500, R5500, RK8500) Roku TV-powered SEMP-branded smart TVs with HDR support and streaming platform integration, available in multiple screen sizes.
- TCL QD-Mini LED Gaming Monitors (57R94, 34R83Q, 27G64, 25G64) QD-Mini LED gaming monitors for casual to professional e-sports players, offering refresh rates up to 300Hz, 1ms response time, FreeSync Premium/G-SYNC compatibility, and VESA HDR up to HDR 1000.
- TCL FreshIN 3.0 Air Conditioner Premium air conditioner with fresh air intake and climate control features for residential and commercial use.
- TCL Multi-Door Refrigerator Multi-door refrigerator offering large capacity and modern design for household food storage needs.
- TCL Washer-Dryer (Lava e Seca) Combined washer-dryer appliance providing laundry and drying functionality in a single unit for residential use.
- Alcatel and BlackBerry Mobile Devices Smartphones, tablets, wearables, and routers offered under the Alcatel and BlackBerry brands for consumer mobile communication.
- Audio Products Audio products including soundbars and speakers integrated with TCL and SEMP TVs, featuring Dolby Audio and partnerships with premium audio brands.
Quantifiable outcome
- RA1000 Certificate from ReclameAQUI for customer service excellence
- +2 more outcomes
Companies that use TCL SEMP
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
TCL SEMP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature6 records
TCL SEMP partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, flagship and minor.
- GooglecoreTCL is the No. 1 brand globally in Google TV shipments since 2021. Partnership provides Google TV and Android TV operating systems, Google Assistant voice control, Google Play Store access, and Chromecast built-in.
- TCL CorporationcoreJoint venture between SEMP and Chinese multinational TCL Corporation. TCL is second largest TV manufacturer globally, fifth largest LCD panel manufacturer worldwide. Partnership brought global technology to Brazilian market through TCL SEMP entity.
- RokucoreRoku TV operating system provides streaming platform with unlimited content access. Features automatic updates, AirPlay and HomeKit compatibility, and streaming search functionality.
- Dolby LaboratoriescoreDolby Audio and Dolby Vision integration across TV and audio products for enhanced sound and picture quality.
- NetflixcoreStreaming content partner available on Google TV and Roku TV platforms.
- Disney+coreStreaming content partner including Disney, Pixar, Marvel, Star Wars, and National Geographic content.
- HBO MaxcoreStreaming content partner offering HBO originals and Max Originals.
- AmazoncorePrime Video streaming service integration; Alexa voice assistant compatibility for smart TV control.
- ApplecoreAirPlay and HomeKit compatibility across smart TVs; Apple TV+ streaming service integration.
- International Olympic CommitteeflagshipOfficial Olympic and Paralympic World Partner announced February 2025. Partnership provides global brand exposure and aligns TCL with elite sports events.
- CONMEBOLflagshipPartnership for Copa America 2019 providing brand exposure through field signage, referee uniforms, VAR equipment, and promotional activities.
- CBF (Confederação Brasileira de Futebol)flagshipPartnership with Brazilian Football Confederation and national soccer team, announced 2019 with three-year duration.
- Fast ShopcoreRetail chain partnership for expanded sales channel presence in Brazilian market.
- Neymar JrflagshipGlobal brand ambassador since 2018. Professional football player driving consumer engagement.
- Rodrygo GoescoreBrazilian football player and brand ambassador representing TCL in Brazil market.
- Tia BlancocoreGlobal surfing ambassador. Olympic medalist representing TCL internationally.
- Tatiana Weston-WebbminorBrazilian professional surfer and brand ambassador since January 2019.
- Ryan KainalominorBrazilian surfing prodigy and brand ambassador since January 2019. Champion of Hang Loose Surf Attack 2018.
- Giannis AntetokounmpocoreNBA basketball player and global ambassador representing TCL in basketball partnerships.
- VAMO Sports MarketingcoreSports marketing agency partner that facilitated multiple athlete ambassador contracts including Rodrygo Goes.
- FIBA (International Basketball Federation)corePartnership since June 2018 connecting TCL with young consumers through Basketball World Cup 2019.
- NBA Teams (Minnesota Timberwolves, Lynx)minorSports team partnerships in US market for brand exposure.
- TCL Chinese TheatreminorEntertainment industry partnership at Hollywood landmark for brand visibility.
- Corinthians Audax Bike TeamminorCycling team partnership including Sport Club Corinthians Paulista and Factory Team. Olympic-bound athletes Jose Gabriel and Raiza Goulão.
- Hospital de AmorminorHealthcare facility partnership in Barretos-SP for corporate social responsibility activities.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
TCL SEMP competitors and assessment
Company assessmentDirect peers
- Midea: Chinese appliance manufacturer with global operations and increasing Brazilian presence through Midea and Carrier brands. Competes in air conditioners, refrigerators, and washing machines, and is a comparable Chinese-origin multi-category competitor to TCL SEMP.
- Samsung Electronics: Global leader in TVs (QLED, Neo QLED) and home appliances with a strong Brazilian manufacturing and retail presence. Direct competitor across TCL SEMP's TV, AC, refrigerator, and washing machine lines, and the primary premium-tier competitor TCL SEMP is challenging with QD-Mini LED.
- Toshiba: Although TCL SEMP itself distributes Toshiba-branded TVs in Brazil, Toshiba TVs in other markets compete head-to-head with the TCL brand globally. Reggazoni and visual TV architecture overlaps significantly with TCL SEMP's product line.
- LG Electronics: Major competitor in OLED/QNED TVs, home appliances, and air conditioners with an established Brazilian operation. LG's premium OLED positioning and TwinCool/InstaView appliances directly overlap with TCL SEMP's flagship TV and appliance categories.
- Sony: Premium TV competitor with Bravia line in Brazil, competing in the same high-end 4K/HDR space as TCL SEMP's C8K and X955 Max series. Overlap is concentrated in large-screen premium TVs and home theater audio.
- Hisense: Chinese consumer electronics manufacturer with growing global TV share and Brazilian distribution. Uses similar Mini LED/ULED display technology and competes with TCL SEMP on price-performance in mid-to-premium TVs.
- Panasonic: Japanese consumer electronics manufacturer with TVs and home appliances in Brazil. Competes with TCL SEMP in OLED TVs and major home appliances (refrigerators, washing machines), targeting similar household segments.
- Philips (TV): TPV-licensed Philips TV brand competes in the Brazilian mid-market TV segment. Comparable product lines (Ambilight, Android TV) and retail positioning make it a direct peer in TCL SEMP's core TV category.
- Electrolux: Swedish home appliance manufacturer with significant Brazilian market share (Electrolux, Frigidaire brands). Competes directly with TCL SEMP in refrigerators, washing machines, and air conditioners across consumer and B2B channels.
Broad incumbents
- Whirlpool: Global appliance incumbent with strong Brazilian presence via the Brastemp and Consul brands. Directly competes in refrigerators, washing machines, and air conditioners, and is one of TCL SEMP's primary competitors in Brazilian home appliances.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TCL SEMP social profiles
Digital presenceTCL SEMP financial estimates
Financial estimateRevenue estimate
Valuation estimate
TCL SEMP leadership team
Management profileNumber of profiles
Profiles1 record
TCL SEMP subsidiaries and ownership
Company hierarchySubsidiaries2 records
TCL SEMP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TCL SEMP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TCL SEMP
What does TCL SEMP do?
TCL SEMP manufactures and distributes consumer electronics and home appliances in Brazil, including smart TVs (QD-Mini LED, QLED, Google TV, Roku TV), gaming monitors, air conditioners, refrigerators, washing machines, smartphones, tablets, and audio products. The company sells through its own e-commerce store, retail partners, and a dedicated B2B sales channel serving hospitality, healthcare, education, government, and corporate verticals.
Is TCL SEMP a public or private company?
TCL SEMP is a private company. It is classified as corporate owned and is currently operating.
When was TCL SEMP founded?
TCL SEMP was founded in -1.
Where is TCL SEMP based?
TCL SEMP is headquartered in São Paulo, Brazil, in the Latin America region.
How does TCL SEMP make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are corporate/B2B Sales and online E-commerce.
Who are TCL SEMP's main competitors?
Direct peers on record are Midea, Samsung Electronics, Toshiba, LG Electronics, Sony, Hisense, Panasonic, Philips (TV) and Electrolux. Whirlpool is listed as a broad incumbent.
Does TCL SEMP have an API?
No public API is recorded for TCL SEMP.
What industry is TCL SEMP in?
TCL SEMP's product category is Consumer Electronics. Its primary akta.pro industry code is CRACACAE, HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers), with a secondary code of CRACAEAC, Streaming Media Players & Set-Top Boxes Retail. Its NAICS code is 3343 and its SIC code is 3630.