What Startpoint Tv Ltd does

Startpoint Tv Ltd is a UK-based digital content production and CSR strategy agency incorporated in 2021 by co-founders Philippa Armsby-Ward (CEO) and Thea Cole (CCO). Operating with a lean team of approximately nine members, the firm delivers campaigns for brands and charities across broadcast, digital, and social channels, combining creative strategy, production, and proprietary technology builds under a stated mission of using entertainment to drive social impact.

The firm's service portfolio follows a four-stage process spanning research and strategy, creative development, production, and distribution with impact measurement, anchored by proprietary technology including a bespoke content management system, a charity engagement app, and a digital streaming platform developed during the pandemic for St. Ives School. Client work spans marquee broadcasters (BBC, Sky Arts), charities (Anthony Nolan, Centre Point, Time to Change), consumer brands (Bose, Klarna), and public-sector bodies (Public Health England, The Guardian). Leadership credentials include BAFTA nominations and an International Emmy credit.

The business model is project-based professional services, with revenue drawn from individual campaign engagements rather than disclosed recurring retainers or SaaS subscriptions. The firm operates as a high-credibility boutique, competing on talent pedigree and broadcast-quality output for premium content budgets rather than on volume, and its dual focus on commercial brand work and charity impact campaigns positions it across both CSR-driven and commercial revenue pools.

Name

Startpoint Tv Ltd

Legal name

StartPoint TV Ltd

Website

https://startpoint.tv

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Startpoint Tv Ltd is a UK-based digital content and CSR strategy agency producing broadcast and digital campaigns for brands and charities, founded in 2021 by Philippa Armsby-Ward and Thea Cole.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Content Production: Production of video content campaigns, brand films, charity content, and broadcast materials for clients. Project-based engagements typically scoped per campaign or production brief.
2. Web Design & Development: Bespoke website builds, microsite development, and streaming platform setup including CMS implementation. Delivered as project engagements with potential ongoing maintenance.
3. CSR Strategy & Consulting: Annual CSR strategy development, charity partner identification, and impact planning services for brands seeking meaningful social partnerships.
4. Social Media Marketing & PR: Digital marketing campaigns and social media strategy execution for charities and brands, typically as part of broader content mandates.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

StartPoint TV Ltd is a television production and social impact agency that develops CSR strategies, facilitates charity partnerships, and produces digital content campaigns for brands and nonprofit organisations. The company delivers an end-to-end 4-stage process spanning CSR strategy and planning, partner workshops, campaign development, and digital content production, complemented by microsite design, bespoke CMS builds, social media marketing, and live streaming services. Its work spans broadcast documentary content, brand films, charity awareness campaigns, and bespoke digital platforms.

Product overview

StartPoint TV Ltd operates as a unified service offering focused on Corporate Social Responsibility (CSR) strategy and digital content production for brands and charities. The company provides a comprehensive 4-stage process: CSR Strategy & Planning, Partner Workshops (charity partnership matching), Campaign Development, and Digital Content Production. Complementary services include Microsite Design & Development (including bespoke CMS solutions), Social Media Marketing & PR, and digital streaming platforms. All services are designed to help organisations create positive social impact while achieving their commercial objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• CSR Strategy & Planning
• Partner Workshops
• Campaign Development
• Digital Content Production
• Microsite Design & Development
• Social Media Marketing & PR
• Digital Streaming Platform
• Bespoke Content Management System
• Charity Engagement App

Quantifiable outcome

• St. Ives School of Painting turned over more sales during the pandemic year than ever before through digital streaming strategy
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Anthony NolancoreStrategic or Co-development PartnerStartPoint produced digital content for Anthony Nolan, the blood cancer and bone marrow charity. Collaboration focused on creating impactful digital content to support the charity's mission and donor engagement.
• Centre PointcoreStrategic or Co-development PartnerProduced Life Skills content series for Centre Point homeless charity in partnership with The Guardian. Campaign created educational content for young people experiencing homelessness.
• BBCcoreStrategic or Co-development PartnerProduced Beyond Limits – Our Future Energy for BBC Future and BODY POSITIVE content for BBC Digital. Broadcast-quality documentary and digital content production partnerships.
• Sky ArtscoreStrategic or Co-development PartnerProduced Passions: Puccini broadcast content for Sky Arts channel. Cultural programming demonstrating broadcast production capabilities.
• Public Health EnglandcoreStrategic or Co-development PartnerProduced Rise Above campaign content including Exam Stress content featuring SNOOCHIE Shy and Roman Kemp's Sleep Experiment for public health awareness platform.
• The GuardiancoreStrategic or Co-development PartnerMedia partnership for Centre Point Life Skills content, creating sponsored editorial content reaching The Guardian's audience for social impact.
• Time to ChangecoreStrategic or Co-development PartnerProduced mental health awareness campaigns including #maketime For Your Friends and Suli Breaks' Poetry content to support mental health anti-stigma initiatives.
• Jenton InternationalcoreStrategic or Co-development PartnerDelivered comprehensive website redesign and bespoke CMS development for engineering company celebrating 50 years. Created suite of 12 interconnected websites with centralized management.
• Council of Somali OrganisationscoreStrategic or Co-development PartnerDeveloped dual-journey website and app for member charity collaboration platform, enabling Somali charities to share resources and community to access services.
• St. Ives School of PaintingcoreStrategic or Co-development PartnerProvided digital strategy and video streaming studio setup during pandemic, enabling school to survive and thrive through digital transformation.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Futerra: Futerra is a London-based sustainability communications and creative agency that works with brands and nonprofits on purpose-driven campaigns and CSR strategy. It is the closest comparable to StartPoint given the shared focus on social impact, charity partnerships and brand purpose work.
• Bartle Bogle Hegarty (BBH): BBH is a London-headquartered creative agency producing brand campaigns, film content and digital platforms for global brands. Comparable to StartPoint in producing premium brand-led content and digital experiences, though at much larger scale and longer track record.
• Mother: Mother is an independent London creative agency producing brand campaigns, digital content and platform work for global brands. It is comparable to StartPoint as an independent London creative shop pursuing premium positioning across content, brand and digital.
• Atomic London: Atomic London is an independent creative agency producing brand campaigns, digital content and platform experiences. Comparable to StartPoint in being a London creative shop with capabilities spanning content, brand and digital production.
• Lucky Generals: Lucky Generals is an independent London creative agency producing brand campaigns and content for consumer-facing clients. Comparable in size, structure and ambition to StartPoint, with overlapping pursuit of purpose-driven and brand-led work.
• Karmarama: Karmarama is a London creative agency (now part of Accenture Song) producing advertising, digital and brand content for UK and international clients. Comparable to StartPoint as a London creative agency producing brand and digital content campaigns.
• The Gate: The Gate is an independent London creative agency delivering brand campaigns, digital content and integrated communications. Comparable to StartPoint as a mid-sized London agency competing for similar brand and content briefs.
• St. Luke's: St. Luke's is an independent London creative agency focused on brand-building communications and content for major advertisers. Comparable in size and positioning to StartPoint as an independent UK creative agency with purpose-driven and brand-led capabilities.

Broad incumbents

• AMV BBDO: AMV BBDO is one of the largest London creative agencies, producing brand campaigns, digital content and platform work for global advertisers. It is a broader incumbent whose offerings intersect with StartPoint's brand, content and digital capabilities across enterprise-scale engagements.
• Engine Group: Engine is a UK-based global marketing services group offering creative, media, content and digital capabilities across multiple agencies. It is a broader incumbent whose portfolio overlaps with StartPoint's brand, content and digital offering but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StartPointTV1

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Startpoint Tv Ltd