RedBox Rx
RedBox Rx is a direct-to-consumer telehealth and online pharmacy platform, operated as a division of Hy-Vee, Inc., that provides online consultations with U.S. licensed medical providers and ships prescription medications for 30+ conditions across men's health, women's health, mental health, hair and skin, and primary care.
- Company typePrivate
- Founded-
- HeadquartersWest Des Moines, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What RedBox Rx does
RedBox Rx is a direct-to-consumer telehealth and online pharmacy platform that connects patients with U.S. licensed medical providers for online consultations and ships FDA-approved prescription medications directly to patients' doors. The platform treats more than 30 health conditions organized across five categories: Men's Health (erectile dysfunction, premature ejaculation), Women's Health (bacterial vaginosis, birth control, UTIs, yeast infections), Hair & Skin (acne, anti-aging, hair loss, eyelash growth), Mental Health (anxiety, depression, ADHD, online therapy), and Primary Care (allergies, headaches, refills). RedBox Rx is operated as a division of Hy-Vee, Inc., a Midwest grocery conglomerate, and is headquartered at 5820 Westown Parkway, West Des Moines, Iowa.
The platform is built on OpenLoop Health's telemedicine infrastructure, which provides the video, telephonic, and asynchronous provider network (including affiliated multi-state licensed entities such as Reliant MD Medical Associates PLLC and OpenLoop Healthcare Partners PC). Prescription fulfillment is handled through Hy-Vee's U.S. licensed mail order pharmacy, and the company offers native iOS and Android applications alongside its web experience, supported by an AI-powered chatbot for customer service. LegitScript certification validates the platform against telemedicine and pharmacy merchant standards.
RedBox Rx operates a pure transaction-based revenue model with no membership or subscription fees. Revenue is generated from telehealth consultation fees (e.g., $35 for mental health consultations, with free visits for certain ED treatments) and prescription medication unit sales (e.g., Sildenafil at $1/tablet, Tadalafil at $1-$5/tablet, Fluoxetine at $25/month, ADHD medications at $20-$30/month, Bimatoprost at $114 per 10-week supply). The company accepts HSA and FSA payments, requires no insurance, and offers free standard shipping Monday through Saturday. Marketing is primarily digital, leveraging SEO, content marketing, comparison-based pricing tables, and social media (Facebook, Instagram, YouTube), positioning RedBox Rx as a low-cost alternative to peers such as Hims, Roman, Done, Cerebral, Hers, WISP, and NURX.
RedBox Rx firmographics
Firmographics- Name
- RedBox Rx
- Legal name
- RedBox Rx (a division of Hy-Vee, Inc.)
- Website
- https://redboxrx.com
- Company type
- Private
- Operating status
- Operating
- Short description
- RedBox Rx is a direct-to-consumer telehealth and online pharmacy platform, operated as a division of Hy-Vee, Inc., that provides online consultations with U.S. licensed medical providers and ships prescription medications for 30+ conditions across men's health, women's health, mental health, hair and skin, and primary care.
- Ownership category
- akta.pro rank
RedBox Rx industry classification
Industry- Product category
- Telehealth Services
- NAICS
- Pharmacies and Drug Retailers (456110), Offices of Physicians (6211), Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)
- akta.pro secondary industries
- Primary Care & General Medicine Virtual Care (HLALAAAA), Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)
Keywords
Where RedBox Rx is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RedBox Rx business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Prescription Medication Sales: Revenue from selling FDA-approved generic and brand-name prescription medications directly to consumers. Medications include treatments for men's health (erectile dysfunction, premature ejaculation), women's health, mental health (anxiety, depression, ADHD), hair and skin conditions, and primary care issues. Prescriptions are shipped from Hy-Vee's mail order pharmacy.
- Telehealth Consultation Fees: Fees charged for online medical consultations with U.S. licensed providers. Consultation pricing varies by service type (e.g., mental health $35, with free consultations for erectile dysfunction mentioned). Money-back guarantee if treatment cannot be prescribed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sildenafil (Generic Viagra) - Erectile Dysfunction |
| Unit Pricing | Pay-as-you-go | Tadalafil (Generic Cialis) - Erectile Dysfunction |
| Unit Pricing | Pay-as-you-go | Vardenafil (Generic Levitra) - Erectile Dysfunction |
| Subscription | Annual | Fluoxetine (Generic Prozac) - Anxiety & Depression |
| Unit Pricing | Monthly | ADHD Medications |
| Subscription | Annual | Anti-Aging (Tretinoin) |
| Unit Pricing | Pay-as-you-go | Eyelash Growth (Bimatoprost/Latisse) |
| Transaction based/ take rate | Pay-as-you-go | Telehealth Consultation - Mental Health |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RedBox Rx product offering
Product offeringCore offering
RedBox Rx provides online telehealth consultations with U.S. licensed medical providers across more than 30 health conditions (men's health, women's health, mental health, hair and skin, primary care) and ships FDA-approved generic and brand-name prescription medications directly to patients through Hy-Vee's mail order pharmacy. The platform combines condition-specific online assessments, asynchronous and video-based provider evaluations, and prescription fulfillment with transparent upfront pricing, no membership fees, and free same-day shipping.
Product overview
RedBox Rx is a telehealth platform providing online doctor consultations with U.S. licensed medical providers across more than 30 health conditions, with prescription medications shipped directly to patients. The platform operates through OpenLoop Health's telemedicine infrastructure and leverages Hy-Vee's mail order pharmacy for prescription fulfillment. The core offering consists of the telehealth consultation service paired with prescription medications including Vardenafil, Tadalafil, Sildenafil, Fluoxetine, Bimatoprost, Tretinoin, and Hydroquinone. Services are organized into five main categories: Men's Health (erectile dysfunction, premature ejaculation), Women's Health (birth control, infections), Hair & Skin (acne, anti-aging, hair loss), Mental Health (anxiety, depression, ADHD, online therapy), and Primary Care (allergies, headaches, refills). The platform also offers a mobile app for iOS and Android, an AI chatbot for customer service, accepts HSA/FSA payments, and provides free same-day shipping Monday-Saturday.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 95% cheaper than brand-name medications (e.g., generic Sildenafil vs Viagra)
- +4 more outcomes
Companies that use RedBox Rx
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
RedBox Rx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
RedBox Rx partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Hy-Vee, Inc.coreRedBox Rx is a division of Hy-Vee, Inc. Hy-Vee's mail order pharmacy fulfills the prescription medication orders submitted by licensed healthcare professionals consulted through the RedBox Rx platform. This parent-subsidiary relationship provides pharmacy fulfillment infrastructure and uses Hy-Vee's legal and compliance frameworks (Terms of Use, Privacy Policy, HIPAA Notice, Nondiscrimination Notice).
- OpenLoop HealthcoreRedBox Rx partners with OpenLoop Health for telemedicine services. OpenLoop Healthcare Partners PC and its affiliated entities provide the licensed healthcare providers and telehealth platform technology (video, telephonic, and asynchronous) that enables RedBox Rx consultations. OpenLoop Health's informed consent policy governs evaluation and treatment. The platform includes providers licensed in multiple states (California, Colorado, New Jersey, Wisconsin, Puerto Rico) through entities like Reliant MD Medical Associates PLLC.
- LegitScriptminorRedBox Rx has received LegitScript certification, indicating compliance with LegitScript's healthcare merchant certification standards for telemedicine and pharmacy services. LegitScript approval badge is displayed on the website.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RedBox Rx competitors and assessment
Company assessmentBroad incumbents
- Amazon Pharmacy: Mass-market online pharmacy and PillPack-style prescription delivery service owned by Amazon. Adjacent competitor on prescription fulfillment and pricing transparency rather than a direct telehealth provider, but represents a structural pricing-pressure vector for cash-pay online pharmacy economics.
Direct peers
- WISP: DTC telehealth company focused on women's health, including birth control, UTI, and herpes treatments, plus primary care. Competes with RedBox Rx on women's health and skin/anti-aging categories.
- Cerebral: DTC mental-health telehealth provider prescribing for anxiety, depression, ADHD, and insomnia. Directly competes with RedBox Rx's mental-health vertical (RedBox Rx's Buspirone pricing is explicitly compared against Cerebral).
- Ro: DTC telehealth platform operating Roman (men's health), Rory (women's health), and Ro Pharmacy for verticalized prescription fulfillment. Direct competitor in men's health and online pharmacy, with RedBox Rx explicitly benchmarking its Sildenafil price against Ro.
- Done. DTC telehealth platform focused on adult ADHD treatment and ongoing medication management. Direct competitor in the ADHD treatment category, with RedBox Rx's ADHD pricing explicitly compared against Done.
- PlushCare: Online telehealth platform providing primary care, mental health, and prescription services with insurance acceptance. Competes with RedBox Rx in primary care and is referenced in its comparison pricing tables.
- K Health: AI-driven virtual primary care and mental-health platform offering affordable consultations and prescriptions. Competes with RedBox Rx in primary care and mental health with overlapping cash-pay and insured business models.
- NURX: DTC telehealth and prescription company offering birth control, acne treatment, STI testing, and PrEP. Directly competes in women's health and skin/dermatology, with RedBox Rx pricing its anti-aging treatment against NURX.
- Lemonaid Health: DTC telehealth platform offering online consultations and prescriptions for mental health, primary care, and sexual health conditions. Direct competitor across multiple RedBox Rx categories with similar cash-pay positioning.
- Hims & Hers Health: Public DTC telehealth and online pharmacy platform offering men's health, women's health, hair/skin, mental health, and primary care with prescription fulfillment. Direct competitor across nearly all of RedBox Rx's core verticals and explicitly named on RedBox Rx's comparison pricing tables.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RedBox Rx social profiles
Digital presenceRedBox Rx compliance and trust
Trust signalCompliance1 record
RedBox Rx financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedBox Rx leadership team
Management profileNumber of profiles
Profiles1 record
RedBox Rx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedBox Rx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedBox Rx
What does RedBox Rx do?
RedBox Rx provides online telehealth consultations with U.S. licensed medical providers across more than 30 health conditions (men's health, women's health, mental health, hair and skin, primary care) and ships FDA-approved generic and brand-name prescription medications directly to patients through Hy-Vee's mail order pharmacy. The platform combines condition-specific online assessments, asynchronous and video-based provider evaluations, and prescription fulfillment with transparent upfront pricing, no membership fees, and free same-day shipping.
Is RedBox Rx a public or private company?
RedBox Rx is a private company. It is classified as corporate owned and is currently operating.
When was RedBox Rx founded?
RedBox Rx was founded in -1.
Where is RedBox Rx based?
RedBox Rx is headquartered in West Des Moines, United States, in the North America region.
How does RedBox Rx make money?
Two revenue lines are on record. Prescription Medication Sales are the primary driver. The others are telehealth Consultation Fees.
Who are RedBox Rx's main competitors?
Amazon Pharmacy is listed as a broad incumbent. Direct peers are WISP, Cerebral, Ro, Done., PlushCare, K Health, NURX, Lemonaid Health and Hims & Hers Health.
Does RedBox Rx have an API?
No public API is recorded for RedBox Rx.
What industry is RedBox Rx in?
RedBox Rx's product category is Telehealth Services. Its primary akta.pro industry code is HLALAIAA, DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription), with a secondary code of HLALAAAA, Primary Care & General Medicine Virtual Care. Its NAICS code is 456110 and its SIC code is 5912.