Texturious Designs
Texturious Designs is a privately-held, full-service residential interior design studio in Urbandale, Iowa, serving affluent homeowners on new construction, remodel, and furnishings projects across Central Iowa and beyond with flat-rate design fees starting at $6,000.
- Company typePrivate
- Founded2017
- HeadquartersUrbandale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Texturious Designs does
Texturious Designs is a privately-held, full-service interior design studio headquartered in Urbandale, Iowa, serving affluent residential homeowners undertaking new construction, remodels, and furnishing projects. Founded in 2017 by Jen Muñoz, the firm operates with a small team (1–10 employees) that includes an additional Interior Designer, Kayla VanHorn. The company delivers three core services: New Construction Design (minimum $10,000 design fee), Remodel Design (minimum $6,000 design fee), and Furnishings & Styling (minimum $6,000 design fee plus an average $35,000 per-room investment in furniture and decor). Projects are documented using custom interior renderings, space planning, material selections, and contractor collaboration, and the firm manages procurement, purchasing, and installation on furnishing engagements. The firm has completed 100+ projects and served 100+ clients across the Des Moines metro, Central Iowa, statewide Iowa, and select out-of-state remote engagements.
The business model is project-based professional services with flat-rate, transparent pricing and a 50% retainer on design fees for larger engagements. Customers typically invest $50,000 to $500,000+ total in their projects, and revenue is generated from design fees plus, on furnishing projects, procurement margin on furniture and décor. Go-to-market is sales-led and referral-driven, with a website inquiry form, a discovery-call intake process, and active content marketing across a blog, Instagram, Pinterest, and Facebook. A sub-brand, Behind the Beams, sells DIY design guides and templates as a small digital product extension. Revenue, funding, and financial detail are not disclosed; the firm is bootstrapped with no institutional investment, and growth has been entirely organic. Strategic assets include the founder's Certified Kitchen & Bath Designer credential, a 2023 Designers Today 40 Under 40 honor, features in DSM Magazine, Hello Iowa! on WHO13, and the International Builders' Show, and a network of builder, contractor, cabinetry, and art-gallery partnerships across Iowa.
Texturious Designs firmographics
Firmographics- Name
- Texturious Designs
- Legal name
- Texturious Designs
- Website
- https://texturiousdesigns.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Texturious Designs is a privately-held, full-service residential interior design studio in Urbandale, Iowa, serving affluent homeowners on new construction, remodel, and furnishings projects across Central Iowa and beyond with flat-rate design fees starting at $6,000.
- Ownership category
- akta.pro rank
Texturious Designs industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
Keywords
Where Texturious Designs is headquartered
LocationHeadquarters
- HQ city
- Urbandale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texturious Designs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Design Services - New Construction: Full-service interior design for luxury new home builds including space planning, custom interior renderings, material selections, and project coordination. Minimum design fee expenditure starting from $10,000.
- Design Services - Remodels: Luxury remodels guiding clients through process with clarity, creativity, and precision. Minimum design fee expenditure starting from $6,000.
- Design Services - Furnishings: Full-service furnishing and styling handling procurement, purchasing, and installation. Average furnishing project investment of $35,000 per room for furniture and decor product. Minimum design fee expenditure starting from $6,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | New Construction Design Services |
| One time/ perpetual license | Multi-year contract | Remodel Design Services |
| One time/ perpetual license | Multi-year contract | Furnishings Design Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Texturious Designs product offering
Product offeringCore offering
Texturious Designs provides full-service residential interior design for luxury new construction, remodels, furnishings, and styling projects. Engagements cover space planning, custom interior renderings, material and finish selections, contractor collaboration, procurement, purchasing, and final installation for homeowners investing $50,000-$500,000+ per project. The firm also operates a digital product line, "Behind the Beams," selling DIY interior design guides and templates.
Product overview
Texturious Designs is a full-service interior design firm offering three core services: New Construction Design (guiding clients from concept to completion for luxury new builds), Remodel Design (transforming existing spaces with project management), and Furnishings & Styling (procurement, purchasing, and installation of furniture and decor). The company also operates a digital product line called 'Behind the Beams' which sells DIY interior design guides and templates. Services include space planning, 3D renderings, material selections, contractor collaboration, and final styling. Minimum design fees range from $6,000 for remodels and furnishings to $10,000 for new construction projects.
Differentiator
Problem solved
Functional benefit
Brands
- Behind the Beams: Shop offering interior design guides and templates for DIY home renovation projects.
Products and services
- New Construction Design Services
Quantifiable outcome
- Over 100 completed projects and 100+ happy clients
Companies that use Texturious Designs
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Texturious Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Texturious Designs partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- National Kitchen & Bath Association (NKBA)coreFounder Jen Muñoz serves as Chapter Officer. Professional association membership providing industry networking, education, and credibility for kitchen and bath design specialization.
- Urbandale Community Action NetworkminorFounder Jen Muñoz serves on Board of Directors. Community organization focused on community improvement and support services.
- Red House RemodelingcoreBuilder partner for multiple projects including Floral Hill Kitchen Remodel and Waveland Woods bath remodel. Trusted local contractor they enjoy working with.
- Ground Breaker HomescoreBuilder partner for Scenic Valley Custom Build project. Works closely with them on new construction interior design.
- Affinity HomescoreBuilder partner for Forest Heights Sunroom project. Local custom home builder.
- Remodeling ContractorscoreBuilder partner for Jordan Grove Main Floor Remodel project.
- Arnest ArchitecturecoreArchitect partner for Prairie Trail New Construction project in Ankeny. Collaboration on luxury custom home builds.
- Olson Larsen (Art Gallery)minorLocal art gallery partner for sourcing wall art. Partner gallery for client art procurement with dedicated staff to assist with one-of-a-kind pieces.
- Liz Lidgett Gallery + DesignminorLocal art gallery partner for sourcing wall art. Handles delivery and install making process simple for clients.
- Moberg GalleryminorLocal art gallery partner for sourcing wall art for client homes.
- Zenith Design+BuildcoreBuilder partner for Glen Oaks master bath remodel and Windsor Heights kitchen projects.
- Moehl MillworkcoreCabinetry partner for multiple projects including Glen Oaks, Norwalk new construction, and Windsor Heights. Custom cabinetry provider.
- Sundance HomescoreBuilder partner for Norwalk luxury custom home project.
- IroncrestcoreBuilder partner for Ankeny basement remodel project.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Texturious Designs competitors and assessment
Company assessmentDirect peers
- Modsy: Virtual interior design service combining 3D renderings with designer consultations for homeowners. Comparable to Texturious in providing design concepts, space planning, and furnishings recommendations, though using a technology-led delivery model instead of in-person full-service.
- Havenly: Online residential interior design service offering designer-matching and e-design packages to homeowners. Comparable in that it serves homeowners seeking design help for residential projects, though delivered virtually rather than as a local full-service studio.
- Decorilla: Online interior design marketplace connecting homeowners with designers for e-design and full-room packages. Comparable to Texturious in serving residential clients with defined design packages across room types and project budgets.
Emerging players
- Bria Hammel Interiors: Midwest-based luxury residential interior design firm offering full-service design with furnishings e-commerce. Comparable to Texturious in boutique luxury residential focus and full-service new build/remodel offerings, with a slightly larger digital/retail footprint.
- House of Jade Interiors: Utah-based luxury residential interior design firm serving new builds and remodels with full-service offerings. Comparable to Texturious in founder-led boutique model serving affluent homeowners in regional metros.
Others
- Houzz: Home design platform connecting homeowners with design professionals and providing project galleries, ideabooks, and product marketplaces. Comparable as an ecosystem peer that influences how homeowners discover and engage residential interior designers like Texturious.
Regional players
- Martha O'Hara Interiors: Minneapolis-based luxury residential interior design firm offering full-service design for new construction and remodels in the upper Midwest. Comparable to Texturious in luxury residential focus, custom builder/architect collaboration, and full-service model.
- Lucy Interior Design: Boutique residential interior design firm offering full-service design for new construction and remodels. Comparable to Texturious in scale, luxury residential positioning, and end-to-end project delivery model.
Broad incumbents
- Restoration Hardware (RH): Luxury home furnishings brand with integrated interior design services through RH Interiors. Comparable to Texturious as a competitor for affluent homeowners' furnishings and design dollars, though operating at vastly greater scale with gallery-based delivery.
- Studio McGee: National luxury full-service residential interior design firm offering new build, remodel, and furnishings services with a strong media brand. Comparable to Texturious in service scope and luxury positioning, but operating at materially greater scale and geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Texturious Designs social profiles
Digital presenceTexturious Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texturious Designs leadership team
Management profileNumber of profiles
Profiles2 records
Texturious Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texturious Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texturious Designs
What does Texturious Designs do?
Texturious Designs provides full-service residential interior design for luxury new construction, remodels, furnishings, and styling projects. Engagements cover space planning, custom interior renderings, material and finish selections, contractor collaboration, procurement, purchasing, and final installation for homeowners investing $50,000-$500,000+ per project. The firm also operates a digital product line, "Behind the Beams," selling DIY interior design guides and templates.
Is Texturious Designs a public or private company?
Texturious Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Texturious Designs founded?
Texturious Designs was founded in 2017. It employs 1 to 10 people.
Where is Texturious Designs based?
Texturious Designs is headquartered in Urbandale, United States, in the North America region.
How does Texturious Designs make money?
Three revenue lines are on record. Design Services - New Construction is the primary driver. The others are design Services - Remodels and design Services - Furnishings.
Who are Texturious Designs's main competitors?
Direct peers on record are Modsy, Havenly and Decorilla. Emerging players are Bria Hammel Interiors and House of Jade Interiors. Houzz is listed as an others. Regional players are Martha O'Hara Interiors and Lucy Interior Design. Broad incumbents are Restoration Hardware (RH) and Studio McGee.
Does Texturious Designs have an API?
No public API is recorded for Texturious Designs.
What industry is Texturious Designs in?
Texturious Designs's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 54141.