The Cleaver Co.
The Cleaver Co. operates Green Table Farms, a small privately held poultry farm in Hartford, NY, on 200+ acres; it discontinued poultry operations in 2021 and plans to transfer the land and infrastructure to younger farmers.
- Company typePrivate
- Founded1978
- HeadquartersNew Hartford, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Cleaver Co. does
The Cleaver Co. operates as a small, privately held agricultural enterprise through its doing-business-as "Green Table Farms," a 200+ acre farm located at 170 Dick Hill Road, Hartford, NY 12832. Green Table Farms specialized in pasture-raised poultry and eggs — including chickens and turkeys — sold direct-to-consumer at local farmers markets, with participation in the GROWNYC Greenmarket system. The farm was operated by a small team (1-10 employees) led by Mary Cleaver and Ashley, with Emma also referenced as part of the operating team. Founded in 1978 per firmographic records, the business ran on a direct farm-to-consumer model with no disclosed pricing structure, distribution partners beyond farmers markets, or institutional customer relationships.
In 2021, the operators announced the discontinuation of the poultry business due to advancing age, effectively ending the farm's primary revenue-generating activity. They communicated plans to retain stewardship of the 200+ acres and to transition the built infrastructure and well-nourished fields to a younger group of farmers who might subsequently enter the GROWNYC Greenmarket system. Firmographic metadata describes the parent entity as providing catering and event-planning services for private, non-profit, and corporate clients, and the company's website navigation includes a distinct "Cleaver Co" page alongside Green Table Farms — suggesting a related but separately positioned entity, though operational details of that catering arm are not substantiated in the source material. As of the most recent disclosed information, the company has no proprietary technology, no funding history, no M&A activity, no patents or trademarks, and no disclosed certifications.
The Cleaver Co. firmographics
Firmographics- Name
- The Cleaver Co.
- Legal name
- The Cleaver Co.
- Website
- https://cleaverco.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Cleaver Co. operates Green Table Farms, a small privately held poultry farm in Hartford, NY, on 200+ acres; it discontinued poultry operations in 2021 and plans to transfer the land and infrastructure to younger farmers.
- Ownership category
- akta.pro rank
The Cleaver Co. industry classification
Industry- Product category
- Pasture-Raised Poultry
- NAICS
- Poultry and Egg Production (1123), Broilers and Other Meat Type Chicken Production (112320), Chicken Egg Production (112310), Turkey Production (112330)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)
- akta.pro secondary industries
- Broiler Chicken Production (Meat Birds) (AFAEADAA), Layer Hen Egg Production (Table Eggs) (AFAEADAB)
Keywords
Where The Cleaver Co. is headquartered
LocationHeadquarters
- HQ city
- New Hartford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Cleaver Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain
The Cleaver Co. product offering
Product offeringCore offering
The Cleaver Co. operates Green Table Farms, a 200+ acre family farm in Hartford, NY that raises pasture-raised poultry (chickens and turkeys) and eggs for direct sale to local consumers at farmers markets. The operators have discontinued the poultry business due to advancing age and plan to transition the farm infrastructure and land to a younger group of farmers while continuing stewardship of the property.
Product overview
The Cleaver Co. operates as a small-scale agricultural business, specifically through Green Table Farms, a 200+ acre farm in Hartford, NY. The farm specializes in poultry production, raising chickens and turkeys for local markets. The business has announced discontinuation of poultry operations due to advancing age, with plans to transition the infrastructure and land to younger farmers.
Differentiator
Problem solved
Functional benefit
Products and services
- Poultry Products Pasture-raised poultry and eggs raised on a 200+ acre farm in Hartford, NY, sold to local consumers at farmers markets. Includes chickens and turkeys produced under the Green Table Farms brand.
Companies that use The Cleaver Co.
Customer profileSegments1 record
Ideal customer profiles1 record
The Cleaver Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Cleaver Co. partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
The Cleaver Co. competitors and assessment
Company assessmentDirect peers
- Bell & Evans: Premium chicken producer emphasizing humane, antibiotic-free, and pasture-oriented production. Comparable in poultry product focus and premium positioning, though at industrial scale.
- Vital Farms: Pasture-raised egg and poultry producer selling through retail and farmers markets. Comparable in product positioning (pasture-raised eggs/birds) and direct-to-consumer roots, though at vastly greater scale.
- Mary's Free Range Chicken (Mary's Chickens): Pasture-raised, organic chicken and turkey producer with a similar small-farm heritage. Closely comparable in product type (pasture-raised chicken and turkey) and premium positioning, though with broader distribution.
- Handsome Brook Farm: Pasture-raised organic egg brand working with small partner farms. Comparable in pasture-raised egg positioning and small-farm network model.
- Farmer Focus: Organic, humane poultry producer sourcing from a cooperative of family farms. Comparable in poultry product focus and small-farm cooperative structure.
- Murray's Chicken: Small heritage poultry producer with emphasis on humane, organic, and pasture-oriented practices. Comparable in premium poultry positioning and small-farm roots.
- Pete & Gerry's Organic Eggs: Pasture-raised and organic egg brand sourcing from small family farms. Highly comparable to Green Table Farms' egg production model and small-farm cooperative sourcing approach.
Broad incumbents
- Applegate Farms: Large-scale natural and organic meat/poultry brand. Comparable in pasture-raised/organic poultry positioning but operates at a vastly larger scale and across multiple proteins.
Regional players
- Stone Barns Center for Food & Agriculture: Non-profit farm in the Hudson Valley, NY that raises pasture-raised poultry among other livestock. Comparable as a regional small-scale pasture-raised poultry operation in the same Northeast market.
Others
- GROWNYC Greenmarket Farmers: Network of small regional farms selling direct to consumers at NYC farmers markets. Comparable as the channel and peer-farmer network Green Table Farms has participated in and aspires to rejoin under a successor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
The Cleaver Co. social profiles
Digital presenceThe Cleaver Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cleaver Co. leadership team
Management profileNumber of profiles
Profiles2 records
The Cleaver Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cleaver Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cleaver Co.
What does The Cleaver Co. do?
The Cleaver Co. operates Green Table Farms, a 200+ acre family farm in Hartford, NY that raises pasture-raised poultry (chickens and turkeys) and eggs for direct sale to local consumers at farmers markets. The operators have discontinued the poultry business due to advancing age and plan to transition the farm infrastructure and land to a younger group of farmers while continuing stewardship of the property.
Is The Cleaver Co. a public or private company?
The Cleaver Co. is a private company. It is classified as family owned and is currently operating.
When was The Cleaver Co. founded?
The Cleaver Co. was founded in 1978. It employs 1 to 10 people.
Where is The Cleaver Co. based?
The Cleaver Co. is headquartered in New Hartford, United States, in the North America region.
Who are The Cleaver Co.'s main competitors?
Direct peers on record are Bell & Evans, Vital Farms, Mary's Free Range Chicken (Mary's Chickens), Handsome Brook Farm, Farmer Focus, Murray's Chicken and Pete & Gerry's Organic Eggs. Applegate Farms is listed as a broad incumbent. Stone Barns Center for Food & Agriculture is listed as a regional player. GROWNYC Greenmarket Farmers is listed as an others.
Does The Cleaver Co. have an API?
No public API is recorded for The Cleaver Co..
What industry is The Cleaver Co. in?
The Cleaver Co.'s product category is Pasture-Raised Poultry. Its primary akta.pro industry code is AFAEADAJ, Organic & Pasture-Raised Poultry & Egg Production, with a secondary code of AFAEADAA, Broiler Chicken Production (Meat Birds). Its NAICS code is 1123 and its SIC code is 200.