Synnex NZ Ltd
Synnex NZ is a wholly owned subsidiary of SYNNEX Corporation (NYSE: SNX) that distributes ICT hardware and cloud software solutions through a B2B partner channel to New Zealand resellers, system integrators, retailers, and OEMs, providing supply chain services including JIT delivery, RMA processing, and credit terms.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What Synnex NZ Ltd does
Synnex New Zealand Limited is a privately held, wholly owned subsidiary of Synnex Technology International Corporation / SYNNEX Corporation (NYSE: SNX), a Fortune 500 company that is the third largest IT distributor worldwide and the largest in Australia and the Asia Pacific region. The New Zealand entity operates as a broad-based ICT supply chain services company distributing hardware (HP, Lenovo, Microsoft, Intel, Acer, ASUS, Kingston, SanDisk/WD, Corsair, Razer, Xbox, Getac, Netgear, Allied Telesis, TP-Link, Starlink) and cloud software solutions (Google Workspace, Google Cloud, Acronis, Barracuda, Ironscales, Nitro, Rewst, HaloPSA, Avast) to a network of SME resellers, system integrators, computer retailers, OEMs, corporate retailers, national retailers, and value-added resellers across New Zealand.
Its core technology is a supply chain management platform centred on an Auckland distribution centre (3A Langley Road, Wiri) offering Just-in-Time Delivery scheduling, efficient RMA service for rapid warranty replacement, and a Synnex Online B2B portal that provides product comparisons, stock visibility, pricing, system configuration, and customisable CSV exports to authorised resellers. Underlying cloud distribution is delivered through a Cloud Solutions partner portal that bundles training, certifications, and enablement for MSPs and VARs.
Revenue is generated primarily through transaction-based hardware distribution with cash-before-delivery terms for new customers and 7/14/30-day credit accounts for approved resellers, complemented by a subscription/recurring revenue stream from cloud distribution (Google Workspace, Google Cloud, Acronis, Barracuda, Ironscales, Nitro, Rewst, HaloPSA, Avast) and commission-bearing professional services for programmes such as the Ministry of Education Google for Education initiative. Go-to-market is a pure channel partner motion supported by dedicated account managers, a national call centre, weekly e-newsletters, partner events, technical webinars, and marketing collateral.
Synnex NZ Ltd firmographics
Firmographics- Name
- Synnex NZ Ltd
- Legal name
- Synnex New Zealand Limited
- Website
- https://synnex.co.nz
- Company type
- Private
- Operating status
- Operating
- Short description
- Synnex NZ is a wholly owned subsidiary of SYNNEX Corporation (NYSE: SNX) that distributes ICT hardware and cloud software solutions through a B2B partner channel to New Zealand resellers, system integrators, retailers, and OEMs, providing supply chain services including JIT delivery, RMA processing, and credit terms.
- Ownership category
- akta.pro rank
Synnex NZ Ltd industry classification
Industry- Product category
- IT Distribution Services
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Electronics Components & OEM/ODM Sourcing Marketplaces (CRAFAHAM)
- akta.pro secondary industry
- Lease, Warranty & Maintenance Management Services (BPAEAOAL)
Keywords
Synnex NZ Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- ICT Product Distribution: Distribution of computer and telecom products (hardware, software, peripherals, OEM components) to resellers, system integrators, and retailers. Operates on transaction-based model with payment terms including cash before delivery and credit accounts for approved resellers.
- Cloud Software Distribution: Distribution of cloud solutions including Google Workspace, Google Workspace for Education, Google Cloud, Acronis, Barracuda, Ironscales, Nitro, Rewst, HaloPSA, and Avast. Provides channel partners with recurring revenue opportunities through subscription-based SaaS offerings.
- Professional Services and Enablement: Channel partners can bundle professional services with Ministry-funded licenses and receive commissions for each license deployed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cash Before Delivery (CBD) |
| Transaction based/ take rate | Monthly | Credit Account Terms |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Synnex NZ Ltd product offering
Product offeringCore offering
Synnex NZ Ltd distributes ICT hardware, software, peripherals, and OEM components from leading global vendors (HP, Lenovo, Microsoft, Intel, Acer, ASUS, Google, and others) to New Zealand resellers, system integrators, computer retailers, OEMs, and value-added resellers. It also distributes a portfolio of cloud and SaaS solutions (Google Workspace, Google Cloud, Acronis, Barracuda, Ironscales, Avast, Nitro, Rewst, HaloPSA) and provides supply chain services including Just-in-Time Delivery, rapid RMA warranty replacement, flexible credit accounts, and a self-service B2B e-commerce portal with dedicated account management and channel enablement programs.
Product overview
Synnex NZ Ltd is an ICT supply chain services company and wholesale IT distributor, not a software product company. The company operates as a broad-based distribution platform offering hardware products from vendor partners (HP, Lenovo, Microsoft, Intel, Acer, ASUS, and others) and a cloud solutions portfolio distributed through channel partners. The cloud solutions portfolio includes security products (Acronis Cyber Protect Cloud, Avast Business Security, Barracuda Email Protection, Ironscales), productivity tools (Google Workspace, Nitro PDF/eSign), cloud infrastructure (Google Cloud), professional services automation (HaloPSA), and process automation (Rewst). The core B2B e-commerce platform supports resellers with online ordering, pricing, and account management. The company differentiates through supply chain management expertise including Just-in-Time delivery, efficient RMA services, and flexible credit policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Acronis Cyber Protect Cloud Cybersecurity and data protection platform that unifies backup, disaster recovery, AI-based anti-malware, antivirus, and endpoint protection management in one integrated solution for service providers.
- Avast Business Security Solutions Business antivirus solutions providing multi-layered threat protection with Next-gen antivirus (Essential, Premium, Ultimate), patch management, and cloud backup for MSPs.
- Barracuda Email Protection and Security Comprehensive cybersecurity including AI-powered email security, Microsoft 365 protection, backup, and next-generation firewall technology, including Managed XDR cloud security and SOC services.
- Ironscales Email Security Platform AI-powered email security platform combining adaptive AI with human insights for advanced phishing protection, including phishing simulation testing and security awareness training (SAT) with multi-tenancy support for MSPs.
- Google Cloud Platform Cloud infrastructure solutions including computing, storage, networking, and AI/analytics services for digital transformation, distributed to New Zealand channel partners.
- Google Workspace Collaborative productivity suite including Gmail, Drive, Docs, Meets, and Chat with real-time collaboration, machine intelligence, and enterprise-grade security, distributed to New Zealand businesses and schools through authorised resellers.
- Nitro PDF and eSign Solutions Document productivity solutions including Nitro PDF editor for editing, converting, securing, and signing PDFs, Nitro Sign for e-signatures, and Nitro Identity for user authentication.
- HaloPSA All-in-One Professional Services Automation (PSA) software for service providers, providing a configurable system for managing IT services including ticketing, billing, and client management.
- Rewst AI-powered ticketing and RPA platform with workflow automation for MSPs, including automated ticket categorisation, predictive solutions, robotic operations centre, and form builder for custom workflows.
- Synnex NZ B2B E-Commerce Portal B2B online platform for resellers providing access to online pricing, promotions, product information, system configurator, order management, and account services.
- Reseller Partnership Program Channel program offering access to a national call centre, dedicated account managers, online pricing, marketing support, e-newsletters, event invitations, and product distribution services for authorised resellers.
Quantifiable outcome
- Channel partners can procure Ministry-funded Google Workspace for Education licenses at no cost for eligible schools
- +1 more outcomes
Companies that use Synnex NZ Ltd
Customer profileNamed customers2 records
Segments9 records
Ideal customer profiles4 records
Synnex NZ Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature3 records
Synnex NZ Ltd partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core, flagship and major.
- Google CloudcoreExpanded partnership to include full Google Cloud distribution, enabling partners to migrate, build, and optimise applications across hybrid or multi-cloud environments. Synnex provides training, certifications, and channel enablement for cloud services.
- New Zealand Ministry of EducationflagshipThree-year agreement (through 30 June 2024) providing Ministry-funded Google Workspace for Education Plus and Chrome Education Upgrade licenses to all state and state-integrated schools in New Zealand. Synnex coordinates deployment through authorised resellers who can bundle professional services and earn commissions.
- Google (Google Workspace, Google Cloud, Chrome Enterprise, Gemini, SecOps)coreSynnex distributes Google's full productivity and cloud ecosystem including Google Workspace, Google Workspace for Education, Google Cloud, Chrome Education Upgrade, Chrome Enterprise, Gemini AI, and Google SecOps. This is a multi-product partnership enabling channel partners to offer comprehensive Google solutions.
- HPcoreMajor vendor partner providing computing hardware including PCs, notebooks, and related accessories.
- Microsoft (Microsoft, Microsoft Surface)coreDistributes Microsoft software products and Surface devices including PCs and tablets.
- LenovocoreVendor partner for Lenovo computing devices including PCs, notebooks, and tablets.
- AcermajorVendor partner for Acer computing hardware and devices.
- ASUSmajorVendor partner for ASUS computing hardware and devices.
- AcronismajorCloud backup, disaster recovery, and cybersecurity solution for service providers. Provides backup, AI-based anti-malware, antivirus, and endpoint protection in one integrated solution.
- BarracudamajorCloud security and data protection. Provides AI-powered email security, Microsoft 365 protection, and next-generation firewall technology.
- AvastmajorBusiness antivirus and cybersecurity solutions providing next-gen antivirus, patch management, and cloud backup for MSPs.
- IronscalesmajorAI-powered email security platform with adaptive AI, phishing simulation, and security awareness training. Trusted by over 2,500 global MSPs.
- NitromajorPDF editor and e-signature solution for document productivity. Includes Nitro PDF, Nitro Sign, and Nitro Identity for secure document workflows.
- RewstmajorAI-powered ticketing, RPA, and workflow automation for MSPs with seamless integrations to increase efficiency and reduce costs.
- HaloPSAmajorAll-in-One PSA (Professional Services Automation) software for service providers to manage tickets, billing, and client relationships.
- IntelcoreVendor partner for Intel processors and components.
- Amazon (Amazon Web Services)majorVendor partner for Amazon products and services.
- StarlinkmajorVendor partner for Starlink satellite internet products.
- CorsairmajorVendor partner for Corsair gaming hardware and peripherals.
- NetGearmajorVendor partner for NetGear networking equipment.
- Allied TelesismajorVendor partner for Allied Telesis networking solutions.
- TP-LinkmajorVendor partner for TP-Link networking products.
- RazermajorVendor partner for Razer gaming peripherals and equipment.
- XboxmajorVendor partner for Xbox gaming products.
- KingstonmajorVendor partner for Kingston memory and storage products.
- SanDisk (Western Digital)majorVendor partner for SanDisk and Western Digital storage products.
- GetacmajorVendor partner for Getac rugged computing devices.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Synnex NZ Ltd competitors and assessment
Company assessmentDirect peers
- Westcon-Comstor: Global specialty IT distributor with New Zealand operations focused on networking, security, and collaboration vendors. Competes for the same NZ channel-driven IT spend, especially in cybersecurity where Synnex NZ distributes Acronis, Barracuda, Avast, and Ironscales.
- ALSO Group: European-headquartered broad-line ICT distributor (with APAC reach) serving resellers across hardware, software, and cloud categories. Closely comparable business model — multi-vendor distribution plus an increasingly cloud/SaaS-led offering — though geographically weighted to EMEA.
- Exclusive Networks: Global cybersecurity-focused value-added distributor with significant APAC operations. Overlaps with Synnex NZ's growing cybersecurity portfolio (Acronis, Barracuda, Ironscales, Avast) and competes for the same NZ MSP/reseller relationships.
- Dicker Data: Largest Australian IT distributor with active trans-Tasman presence, distributing enterprise hardware, software, and cloud solutions to resellers. Comparable in vendor mix (HP, Microsoft, Lenovo, Cisco), channel model, and shift toward recurring cloud distribution.
- Ingram Micro: The world's largest broad-line IT distributor with established operations across New Zealand and Australia, distributing the same core vendor set (HP, Microsoft, Lenovo, Intel, Google) to resellers and retailers. Closest direct peer to Synnex NZ in business model, customer base, and product breadth.
- Sektor: New Zealand-based value-added technology distributor with a strong focus on retail and consumer channels as well as enterprise mobility, networking, and POS. Competitor for the same NZ reseller and retailer accounts that Synnex NZ serves.
Broad incumbents
- TD SYNNEX: Combined entity of SYNNEX Corporation and Tech Data — the global parent group of Synnex NZ and one of the largest IT distributors worldwide. Direct overlap on vendor portfolio, logistics capabilities, and cloud distribution strategy.
- Arrow Electronics: Global broad-line technology distributor with deep enterprise, components, and cloud/security portfolios. Larger and more diversified than Synnex NZ, but competes for similar NZ enterprise and reseller accounts across hardware and emerging software categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Synnex NZ Ltd social profiles
Digital presenceSynnex NZ Ltd compliance and trust
Trust signalCompliance1 record
Synnex NZ Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synnex NZ Ltd leadership team
Management profileNumber of profiles
Profiles5 records
Synnex NZ Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synnex NZ Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synnex NZ Ltd
What does Synnex NZ Ltd do?
Synnex NZ Ltd distributes ICT hardware, software, peripherals, and OEM components from leading global vendors (HP, Lenovo, Microsoft, Intel, Acer, ASUS, Google, and others) to New Zealand resellers, system integrators, computer retailers, OEMs, and value-added resellers. It also distributes a portfolio of cloud and SaaS solutions (Google Workspace, Google Cloud, Acronis, Barracuda, Ironscales, Avast, Nitro, Rewst, HaloPSA) and provides supply chain services including Just-in-Time Delivery, rapid RMA warranty replacement, flexible credit accounts, and a self-service B2B e-commerce portal with dedicated account management and channel enablement programs.
Is Synnex NZ Ltd a public or private company?
Synnex NZ Ltd is a private company. It is classified as corporate owned and is currently operating.
When was Synnex NZ Ltd founded?
Synnex NZ Ltd was founded in -1.
How does Synnex NZ Ltd make money?
Three revenue lines are on record. ICT Product Distribution is the primary driver. The others are cloud Software Distribution and professional Services and Enablement.
Who are Synnex NZ Ltd's main competitors?
Direct peers on record are Westcon-Comstor, ALSO Group, Exclusive Networks, Dicker Data, Ingram Micro and Sektor. Broad incumbents are TD SYNNEX and Arrow Electronics.
Does Synnex NZ Ltd have an API?
No public API is recorded for Synnex NZ Ltd.
What industry is Synnex NZ Ltd in?
Synnex NZ Ltd's product category is IT Distribution Services. Its primary akta.pro industry code is CRAFAHAM, Electronics Components & OEM/ODM Sourcing Marketplaces, with a secondary code of BPAEAOAL, Lease, Warranty & Maintenance Management Services. Its NAICS code is 42343 and its SIC code is 5045.