What Studio Aki does

Studio AK is a privately held multi-location salon and wellness center operating under Studio Aki Korpinen Oy (1599323-6) in Jyväskylä, Finland. Founded in 2000 and owned by Aki and Sirke Korpinen, the company runs five active salon locations (Kauppakatu, Kuokkala, Palokka, Seppälä, Voionmaankatu) plus Studio AK Koulu, a training school for hair and beauty professionals. The business offers approximately 200 services spanning hairdressing, barbering, nail services, eyelash and brow services, cosmetology, massage, foot care, color analysis, and men's grooming packages, alongside retail of professional hair and beauty products and a wholesale supply shop (Kampaamokauppa & Pikatukku).

The company's underlying technology is minimal: it relies on Timma (by Timma Oy) for online appointment booking and CRM across all locations, with no proprietary technology disclosed. The customer base is overwhelmingly individual consumers in the Jyväskylä region, with a small number of nonprofit and local-art community engagements. Revenue is generated through unit-priced professional services (with tiered pricing by stylist experience level), retail product sales, gift cards, and bundled service packages for groups. Premium brand partnerships with Olaplex, K18Hair, Wella, Goldwell, Four Reasons, OPI, and Yumi Lashes support both service delivery and retail. The company also operates its own training academy and an in-salon café and bar, creating a vertically integrated wellness ecosystem anchored in a single Finnish city.

Name

Studio Aki

Legal name

Studio Aki Korpinen Oy

Website

https://studioak.fi

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Studio AK is a privately held multi-location salon and wellness chain in Jyväskylä, Finland, offering approximately 200 hair, beauty, nail, massage, and grooming services across five physical locations and a training school, serving individual consumers and retailing professional beauty brands.

Ownership category

akta.pro rank

Product category

Beauty and Wellness Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Hair Coloring & Highlights Services (HSALAAAE), Women's Hair Salons (HSALAAAA), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Hair salon services
• Beauty wellness services
• Professional nail services
• Eyelash brow services
• Hair care products

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Hair and Beauty Services: Core revenue stream from professional hair services including haircuts, coloring, perms, hair extensions, treatments, and styling; beauty services such as nails, cosmetics, lash extensions, foot care, and massage; eco-hairdressing services using plant-based colors available at Kuokkala location.
2. Retail Product Sales: Sale of professional hair care, skin care, and beauty products. Products include professional brands such as Four Reasons, Olaplex, Color Mask, Goldwell, Wella, L'Oréal, K18Hair, and nail products from OPI and Semilac.
3. Gift Cards: Gift cards valid for all services and products across all locations.
4. Service Packages: Bundled service packages designed for groups such as work teams or friends, including treatments combined with refreshments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Studio AK is a multi-location hair, beauty, and wellness center operating five salons in Jyväskylä, Finland, plus a training school. The company delivers parturi-kampaamo (hair cuts, coloring, perms, extensions, treatments), kynsipalvelut (nail), ripsipalvelut (lash/brow), kosmetologi (cosmetics/spa), hieronta (massage), jalkahoito (foot care), värianalyysi (color analysis), and äijäpalvelut (men's grooming), supported by a professional hairdresser supply shop (Kampaamokauppa & Pikatukku), an online shop (Verkkokauppa), gift cards, and bundled service packages.

Product overview

Studio AK is a multi-location wellness center and hair salon chain operating 5 physical locations across Jyväskylä (Kauppakatu, Kuokkala, Palokka, Seppälä, Voionmaankatu) plus a beauty school. The core offering is a broad portfolio of beauty and wellness services: parturi-kampaamo (hair salon with cuts, coloring, perms, extensions, treatments, makeup, beard services), kynsipalvelut (nail art and gel extensions), ripsipalvelut (eyelash extensions and lifts), kosmetologi (cosmetics and spa treatments), hieronta (massage), jalkahoito (pedicure), and värianalyysi (color analysis). These services are supported by a professional hairdresser supply shop (Kampaamokauppa & Pikatukku), an online store (Verkkokauppa), and a beauty school. The company also offers bundled service packages and gift cards valid across all locations. Studio AK carries and retails multiple professional beauty brands including Four Reasons, Olaplex, Color Mask, Goldwell, Wella, Sim/System 4, IdHair, B'long, ghd, Repêchage, Ekopharma, OPI, Yumi Lashes/Brows, and JustNails/Mosaic.

Differentiator

Problem solved

Functional benefit

Products and services

• Parturi-kampaamo (Hair Salon Services) Full-service hair salon offering for clients of all ages, including cuts, coloring, perms, extensions, treatments, styling, and beard services. Serves individual consumers across all five salon locations in Jyväskylä.
• Kynsipalvelut (Nail Services) Professional nail services including gel/acrylic nail extensions, gel overlays on natural nails, nail art, and extensions using Semilac products. For individual consumers seeking manicure and nail-art services.
• Jalkahoito (Foot Care / Pedicure) Professional foot care and pedicure services performed by a trained AT foot care professional, aimed at promoting foot health. For individual consumers.
• Kosmetologi (Cosmetology Services) Cosmetic services including facials, skincare treatments, spa treatments (at Laajavuori location with Ekopharma and Repêchage products), and makeup services. For individual consumers seeking skincare and spa experiences.
• Ripsipalvelut (Eyelash Services) Eyelash services including lash extensions (classic, hybrid, volume, Wet lashes, Angel lashes), UV LED lash extensions, lash lifts, brow lamination, and microblading using Yumi Lashes and Yumi Brows products. For individual consumers.
• Hieronta (Massage Services) Wellness massage services including classic and sports massage, performed by trained massage therapists. For individual consumers seeking relaxation and recovery.
• Värianalyysi (Color Analysis) Personal color analysis service that helps clients identify their most flattering hair color and skin-tone matching. For individual consumers.
• Äijäpalvelut (Men's Grooming Services) Specialized men's grooming package including haircut, extended scalp massage, beard trimming, face/hand/foot care, and massage. Targeted at male individual consumers.
• Kampaamokauppa & Pikatukku (Professional Hairdresser Shop and Quick-Wholesale) Professional hairdresser supply shop and quick-wholesale service for hair industry professionals and end consumers; carries Four Reasons, Olaplex, Color Mask, Goldwell, Wella, K18Hair, B'long, ghd, OPI, Yumi Lashes, Repêchage, Ekopharma, and other professional brands. Also retails to consumers for home use.
• Verkkokauppa (Online Shop) E-commerce platform for purchasing professional hair care, nail care, and beauty products for home use. For individual consumers and professionals.
• Palvelupaketit (Service Packages) Bundled service packages designed for groups such as workplace wellness days, bachelorette parties, or team events, combining multiple beauty and wellness treatments with optional refreshments. For groups and small organizations.
• Lahjakortti (Gift Cards) Gift cards valid for all services and products across all five Studio AK locations in Jyväskylä, covering over 200 services. For individual gifting buyers and their recipients.
• Studio AK Koulu (Studio AK School) Beauty and hairdressing training school operated by Studio AK, providing education for future hair and beauty industry professionals.
• Café & Bar On-site café and bar offering refreshments and beverages for clients during their salon visits. For individual salon customers.

Named customers7 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered minor, core, preferred and regular.

• Keski-Suomen ensi- ja turvakoti ryminorOthers · 25 March 2026Nonprofit organization providing support services. Studio AK Kuokkala hosted a wellness morning for 18 clients, offering hair and massage services as community outreach.
• Timma (Timma Oy)coreTechnology or IntegrationTimma provides the appointment booking and customer relationship management system used by all Studio AK locations. The Timma platform handles online reservations, customer data management, and appointment administration.
• Four ReasonspreferredOthersFinnish professional hair care brand. Products include shampoo, conditioner, styling products, and color maintenance products. Studio AK staff recommend Four Reasons for various hair types and conditions.
• OlaplexpreferredOthersHair bond repair and protection technology brand. Olaplex products are used during coloring, bleaching, and perm treatments to protect and repair hair structure. Includes No.1-8 product line for professional and home use.
• K18HairpreferredOthersMolecular hair repair treatment brand using K18 Peptide technology. Professional treatment available at salons, with home care products for maintenance.
• Wella (Wella Professionals)preferredOthersInternational professional hair care brand offering color, care, and styling products. Used for Shinefinity glazing treatments and various coloring services.
• GoldwellregularOthersGerman professional hair care brand offering color, care, and styling products including Dualsenses and Kms product lines.
• OPIregularOthersWorld-leading nail care brand known for nail lacquer colors and professional hand/foot treatments. Used for manicure and pedicure services.
• Yumi LashesregularOthersProfessional lash lift and extension brand. Yumi Lashes products used for lash lifting treatments at Kauppakatu location.
• RepêchageregularOthersAmerican skincare brand using seaweed and natural ingredients. Exclusive to Laajavuori location for spa treatments including Four Layer Facial and body treatments.
• EkopharmaregularOthersFinnish professional skincare brand using domestic berry and plant extracts. Used for spa treatments at Laajavuori location.
• B'longregularOthersNordic hair extension brand offering high-quality remy hair extensions. Products include tape-in, sew-in, clip-in, and weft extensions. Dedicated B'long Perfect care products available.
• MouhousminorGTM or Marketing PartnerFinnish rap/punk music trio from Jyväskylä. Band members receive hair and nail services; their music video for 'Frendi' was shot at Studio AK. Collaborative relationship supporting local arts community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KICKS: Nordic beauty retailer that operates both physical stores with salon services and an e-commerce platform spanning makeup, skincare, hair care, and fragrance. Comparable to Studio AK because it combines multi-channel beauty retail with in-store personal services across the Nordic region.
• Lyko: Swedish beauty retailer with physical salons, online store, and professional product distribution across the Nordics. Comparable to Studio AK as a Nordic multi-channel beauty retailer that combines salon services with premium brand retail (including Olaplex and Wella).
• Jean Louis David: European hair salon franchise with thousands of locations across France, Italy, and Eastern Europe offering cuts, coloring, and treatments. Comparable to Studio AK as a multi-location salon brand focusing on professional hair services with tiered stylist pricing.
• Franck Provost: European multi-location hair salon chain with hundreds of salons across France and internationally. Comparable to Studio AK as a salon chain offering tiered stylist services (Junior to Top Stylist equivalent) and positioning around premium brand partnerships.

Emerging players

• Regimen / Immagine Italiana (Headspa): Italian-headquartered multi-brand salon group operating globally with concepts including Headspa and Regimen. Comparable to Studio AK as a multi-location European salon operator expanding wellness-adjacent beauty services (massage, scalp care).
• Roosters Men’s Hairdressing: UK-based men's hairdressing and grooming salon franchise. Comparable to Studio AK's Äijäpalvelut (men's grooming) offering as a multi-location specialist in male grooming services.

Broad incumbents

• Great Clips: Largest US hair salon franchise by unit count, focusing on walk-in, no-appointment haircuts via tiered stylist pricing. Comparable to Studio AK as a multi-location salon chain with tiered experience-based pricing, though it operates in a different geography and price segment.
• Regis Corporation: Large US-listed salon operator with brands including Supercuts, SmartStyle, and Cost Cutters, providing franchised and company-owned haircare services. Comparable to Studio AK as a multi-location salon platform, though significantly larger and publicly listed.
• Toni&Guy: Global hairdressing brand and salon chain with presence in over 50 countries, offering hair services plus a product range. Comparable to Studio AK as a multi-location professional hair salon brand with owned training academies (Toni&Guy Academy).
• Supercuts: One of the largest franchised hair salon brands in the US/UK with thousands of locations focused on walk-in haircuts and color services. Comparable to Studio AK as a multi-location haircare service chain, though it operates on a franchise model and a less premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRaks3jEnYY6ZsE3yJEOwbw
• Facebookfacebook.com/studioakikorpinen
• Instagraminstagram.com/studioakikorpinen
• TikToktiktok.com/@studioakikorpinen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Aki