What Shape Agency does

Shape Agency is a remote digital marketing and design agency founded in 2019, operating globally without a centralized office. The company offers four integrated service pillars: Branding e Identidad (logo design, naming, brand manuals, editorial design, illustration, social media visuals), Redes Sociales (communication strategy, Meta platform management, community handling, reach optimization), Performance Marketing (Meta and Google advertising, lead generation, analytics, e-commerce optimization), and Diseño Web (website design and development on Squarespace, Shopify, Webflow, and WordPress). The agency's underlying technology stack consists of industry-standard web development and ad platforms rather than proprietary software. The agency positions itself as a team of creatives, strategists, designers, writers, analysts, and digital experts with a people-centered methodology.

The agency serves a diversified client base spanning startups, mid-market companies, and enterprises across at least eight verticals including healthcare (Dr Pay, Restelli Health, IMAGO MRI), wellness and CBD (Botican, Egoscue, Sõoth), real estate (Arax Investments), technology (BEV, Myogenesis, In the Cortex), water technology (Actif), F&B and spirits (Mezcal San Cosme, GUATEQUE), beauty (Sõoth), and government/multilateral (CEPAL-UNESCO). Performance marketing case studies with quantified outcomes (e.g., 30-42% cost-per-lead reduction, 700x ROAS, 3x active user increase) are published for Real Estate, Technology, and Health & Wellness verticals.

The revenue model is professional services on a project-based, individually quoted basis, with no public pricing. The go-to-market motion is consultative and sales-led, driven primarily by content marketing through the agency blog, portfolio showcase, client testimonials, and direct outreach via [email protected]. The agency is independently operated with no disclosed external investors, parent company, or holding structure, and is led by CEO Esther Wilding. Distribution is direct to clients with no channel partners, resellers, or marketplace presence.

Name

Shape Agency

Legal name

Shape Agency

Website

https://shape-agency.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Shape Agency is a remote, founder-led digital marketing and design agency offering branding, social media management, performance marketing, and web design services to startups, mid-market firms, and enterprises across healthcare, wellness, real estate, technology, and F&B verticals globally.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Content Marketing & Branded Content Agencies (MPAAAAAF)

Keywords

• Digital marketing services
• Brand identity design
• Social media management
• Performance marketing
• Web design services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Shape Agency generates revenue by providing paid digital marketing and design services including branding and identity, social media management, performance marketing campaigns, and web design and development. Services are project-based and quoted individually per client, with no public pricing listed on the website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shape Agency is a remote digital marketing and design agency that provides four integrated service pillars to businesses: brand identity development (logo, naming, brand manuals, visual content), social media strategy and management (Meta platform management, community engagement, content creation), performance marketing (Meta and Google advertising, lead generation, analytics, and ecommerce optimization), and web design and development (websites built on Squarespace, Shopify, Webflow, and WordPress). Services are project-based and quoted per client.

Product overview

Shape Agency is a remote digital marketing and design agency offering four integrated service pillars: Branding e Identidad (brand identity and visual design), Redes Sociales (social media strategy and management), Performance Marketing (data-driven advertising campaigns and lead generation), and Diseño Web (website design and development). The agency operates as a unified service offering rather than a software platform, with services designed to work together to amplify brand presence, drive engagement, and generate measurable business results. The agency serves diverse industries including healthcare, technology, real estate, wellness, and e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding e Identidad Brand identity development service covering logo design, naming, brand manuals, editorial design (flyers, pitch decks), illustration, and social media visual content for businesses seeking to establish or refresh their brand.
• Redes Sociales Social media strategy and management service including communication strategy, positioning, Meta platform management, community handling, reach optimization, and audience engagement, for brands seeking consistent and effective social presence.
• Performance Marketing Data-driven marketing campaigns focused on ROI, sales funnels, lead generation, Meta and Google advertising, analytics, and ecommerce sales optimization, for businesses seeking measurable returns from digital advertising.
• Diseño Web Website design and development service built on Squarespace, Shopify, Webflow, and WordPress platforms, focusing on modern aesthetics, functionality, and cross-device compatibility, for businesses needing modern websites.

Quantifiable outcome

• Real Estate: 30% reduction in cost per lead in 3 months; 70% increase in successful appointments from leads in 3 months
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mekanism: Mekanism is a creative agency that integrates brand storytelling with paid performance campaigns — a comparable creative + measurable performance model to Shape Agency's approach.
• Blue Fountain Media: Blue Fountain Media provides branding, web design, and digital marketing for mid-market and enterprise clients, comparable to Shape Agency in its integrated service pillars and project-based model.
• Ignite Visibility: Ignite Visibility is a performance-focused digital marketing agency specializing in paid media, SEO, and social media advertising with documented ROI outcomes across verticals — directly comparable to Shape Agency's Performance Marketing pillar.
• Wpromote: Wpromote is a mid-to-large digital marketing agency offering paid media, SEO, social, and creative services with strong performance marketing credentials — overlapping with Shape Agency's full-funnel service portfolio and ROI-driven positioning.
• Digital Silk: Digital Silk provides branding, web design, and digital marketing services (including performance marketing) to growth-stage and enterprise clients — closely mirroring Shape Agency's integrated creative + paid media offering.
• Huemor: Huemor is a web design and branding agency that has expanded into digital marketing services, similar to Shape Agency's design-led origin paired with performance and social offerings.
• Thrive Agency: Thrive Agency is a full-service digital marketing agency offering branding, social media marketing, web design, SEO, and paid media — a service stack nearly identical to Shape Agency's four-pillar model. Both agencies target SMB and mid-market clients across multiple verticals.
• Clay: Clay is a UI/UX, branding, and web design agency that pairs creative production with digital marketing capabilities, comparable to Shape Agency's branding + diseño web combination and similar SMB-to-mid-market client focus.

Broad incumbents

• R/GA: R/GA is a global creative and digital agency with capabilities spanning brand, performance, and technology — a broader incumbent serving as the upper-bound competitive reference for Shape Agency's full-service creative positioning.
• Huge: Huge is a global experience-driven agency offering brand, digital, and marketing services to enterprise clients — representing the larger-scale end of the digital marketing agency landscape that Shape Agency aspires to grow toward.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shapetheagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shape Agency