What Shine Influence does

Shine Influence is a privately held boutique talent management agency founded in 2018 by Yannique (Yanni), a Queens, New York native. The company operates as a personal advisor to young micro-influencers and content creators while simultaneously functioning as a data-driven matchmaker connecting brands with appropriate influencer partners. Operations are split between New York and New Orleans, and the represented talent roster spans multiple US cities including Brooklyn, Columbia (MD), New York, New Orleans, and Lafayette (LA). The named client base consists of six influencers across categories such as fashion, beauty, music (DJ), and makeup artistry.

The company's offering comprises two core services: Talent Management Services, which provide personalized representation, career development, and opportunity matching for creators, and Brand Partnership Services, which use what the company describes as data-driven matching to align brands with influencer partners based on industry, image, values, and target audience. The technology stack is not disclosed, and the go-to-market model is sales-led and relationship-based rather than platform-driven. Brand-side activity is evidenced by NYFW activations with Nike Women, Sephora, ASOS, and Bollare.

Shine Influence operates on a commission-based revenue model, earning fees from securing brand partnerships for its represented talent. The company is founder-owned, bootstrapped, and has no disclosed external funding, headcount, or financial metrics. There is no evidence of institutional investment, subsidiary structure, or parent company ownership. Distribution relies on direct brand outreach and Instagram-driven visibility for both the founder and represented clients.

Name

Shine Influence

Legal name

Shine Influence

Website

https://shineinfluence.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Shine Influence is a privately held, founder-led boutique talent management agency that represents young micro-influencers and content creators, connecting them with brand partnerships through a relationship-based, data-informed matchmaking model across the US.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer & Creator Marketing (BPAFAAAG)

Keywords

• Talent management services
• Influencer marketing agency
• Brand partnership matching
• Creator representation
• Micro-influencer management

Headquarters

HQ city

Saint Albans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Talent Management Commission: Shine Influence likely earns commissions or fees based on securing brand partnerships and collaborations for the influencers and creators they represent. The company acts as an intermediary matching talent with brands for marketing campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Shine Influence is a boutique talent management agency that represents young micro-influencers and content creators, connecting them with brands for data-informed partnership campaigns. The company serves as a personal advisor to talent while acting as a matchmaker for brands, developing campaigns intended to achieve positive ROI through authentic influencer collaborations.

Product overview

Shine Influence is a boutique talent management agency operating as a single unified service offering. The company functions as both a personal advisor to influencers and a matchmaking service for brands, connecting content creators with meaningful brand partnership opportunities. The two core offerings—Talent Management Services and Brand Partnership Services—work together to create mutually beneficial opportunities: the talent side provides personalized representation and opportunity matching for creators, while the brand side leverages data-driven strategies to identify ideal influencer matches that align with brand industry, image, values, and target audience.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management Services Personalized representation and career development for influencers and content creators, including opportunity matching, brand partnership facilitation, and long-term growth strategy. Shine Influence serves as a personal advisor to talent, committed to finding opportunities that positively impact their portfolio.
• Brand Partnership Services Data-driven matching services connecting brands with ideal influencer partners based on industry alignment, audience demographics, values, and campaign objectives. Shine Influence develops campaigns intended to achieve positive ROI for brand partners.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brand Partners (Logos displayed)minorOthersThe website displays a brand partners section with logos, indicating ongoing relationships with multiple brands. Specific brand names are not individually labeled in the source material.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• IZEA: Publicly traded influencer marketing technology company providing a marketplace for sponsored content. Represents a scaled, platform-based alternative to boutique agencies like Shine Influence.
• Grin: Influencer marketing software platform providing creator relationship management, payments, and analytics. Represents the technology-enabled model against which boutique agencies compete.
• Aspire: Established influencer marketing platform offering self-service creator discovery, campaign management, and analytics. Larger, tech-enabled incumbent competing for the same brand budgets as Shine Influence.
• NeoReach: Influencer marketing agency and platform providing campaign strategy, creator sourcing, and analytics. Operates at greater scale but addresses the same brand-side customer.
• Later: Social media marketing platform with influencer tools, including its own creator marketplace (Later Influence). Competes for the brand-side budget Shine Influence also targets.

Emerging players

• Carro: Influencer marketplace that helps brands source and collaborate with creators, with a focus on smaller and emerging influencers—directly adjacent to Shine Influence's micro-influencer positioning.

Regional players

• Vamp: Influencer marketing platform originally focused on the APAC region that connects brands with creators. Comparable in serving brand-creator matchmaking, with regional rather than US-centric scope.

Direct peers

• The Influencer Marketing Factory: Boutique influencer marketing agency focused on connecting brands with creators, including micro-influencer campaigns. Closely matches Shine Influence's intermediary, commission-driven model.
• Obviously: Boutique social media and influencer marketing agency that manages creator partnerships for brands. Highly comparable in business model, scale, and service offering to Shine Influence.
• Collectively: Full-service influencer marketing agency representing creators and running brand campaigns. Closely aligned with Shine Influence's dual talent-representation and brand-services model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/shine-influence

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Influence