The Green Collective SG Pte Ltd

What The Green Collective SG Pte Ltd does

The Green Collective SG Pte Ltd is a Singapore-incorporated private limited company founded in 2018 that operates a curated, multi-brand e-commerce marketplace for sustainable lifestyle products. It aggregates more than 50 local and regional eco-conscious brands across 10+ product categories — ranging from skincare and personal care to kitchen, décor and pet supplies — on a Shopify storefront with product prices spanning roughly S$1.50 to S$245. The company complements its online catalog with a physical retail presence at Funan Mall and ships internationally to Malaysia and Australia.

Its core asset is curation rather than proprietary technology: the platform's differentiation rests on brand selection, sustainability narrative, and the B Corp-linked positioning communicated across the storefront. There are no disclosed engineering, AI/ML, or data assets of note — the architecture is a conventional Shopify D2C marketplace. The business model is a standard online marketplace take-rate economics on aggregated third-party brands, supplemented by direct retail at the Funan Mall concession; consumer segments are primarily sustainability-curious Singapore shoppers, with a long tail of cross-border buyers in Malaysia and Australia and apparent ambitions around corporate and gifting segments implied by catalog breadth.

Name

The Green Collective SG Pte Ltd

Legal name

The Green Collective SG Pte Ltd

Website

https://thegreencollective.sg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Green Collective SG Pte Ltd is a Singapore-based curated e-commerce marketplace, founded in 2018, that aggregates 50+ local and regional sustainable brands across 10+ categories via Shopify, supported by a Funan Mall retail presence and shipping to Malaysia and Australia.

Ownership category

akta.pro rank

Product category

Sustainable Retail

NAICS

All Other Miscellaneous Retailers (45999), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

akta.pro secondary industries

Natural/Organic Supermarkets & Chains (CRAHAEAA), Natural & Clean Fragrance (CRABADAG)

Keywords

• Sustainable retail
• Eco-friendly products
• Multi-brand curation
• Natural personal care
• Green lifestyle goods

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online retail sales of eco-friendly products through their Shopify-powered storefront. Products sold directly to consumers with prices ranging from S$1.50 to S$245.00. Standard shipping free for orders above S$40, with next-day shipping available.
2. Gift Cards: Digital and physical gift cards available in denominations up to S$50, redeemable at their Funan physical store or online. Provides flexible gifting options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Green Collective SG curates and retails eco-friendly products from 50+ independent local and regional sustainable brands via its online Shopify storefront and a physical retail store at Funan Mall, Singapore. The assortment spans sustainable gifts, wellness and aromatherapy items, fashion and footwear, natural personal care, menstrual care, and eco-friendly home cleaning products, with corporate gifting services as a secondary offering.

Product overview

The Green Collective SG Pte Ltd is an e-commerce marketplace platform curating eco-friendly and sustainable products from independent local and regional brands in Singapore. The platform operates as a curated online store featuring multiple product categories including GIFTS (Greeting Cards, Gift Cards, Gift Bags, Plantable Gifts, Essential Oils, Candles & Home Fragrances), WELLNESS (Essential Oils, Yoga & Wellness, Wellness Gifts), FASHION & ACCESSORIES (Women's Fashion, Men's Fashion, Kids Fashion, Footwear, Bags, Socks), BEAUTY & PERSONAL CARE (Skincare, Haircare, Bath & Body, Makeup, Deodorants & Fragrances), MENSTRUAL CARE (Period Underwear, Period Cups & Discs, Period Pads & Liners, Period Cup Cleaners), HOME & LIVING (Cleaning Supplies, Gardening, Odor Removers), KITCHEN & DECOR (Tableware, Storage, Home Decor), FOOD & BEVERAGE (Tea, Snacks), and PETS (Pet Food, Pet Grooming). The platform features partner brands including Ozee Body, Coco Veda, Slow Scent Company, Purple & Pure, The Period Co., Talking Toes, Ollie, and Apore Naturals. The company celebrated 8 years in operation in 2025 and is powered by Shopify e-commerce technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Cards Stored-value gift cards redeemable across the curated range of eco-friendly products on the Green Collective platform.
• Eco-friendly Greeting Cards Recycled-paper greeting cards sold alongside gifts and lifestyle products for conscious consumers.
• Sustainable Gift Bags Reusable and recycled gift bags offered as wrapping alternatives for sustainable gifting.
• Plantable Gifts Plantable paper-based gifts that grow into plants, positioned within the sustainable gifts category.
• Essential Oils Essential oils sourced from curated sustainable brands, sold as part of the wellness and aromatherapy range.
• Candles & Home Fragrances Eco-friendly candles and home fragrance products curated from independent regional brands.
• Yoga & Wellness Products Yoga mats, props, and wellness accessories sourced from sustainable partner brands.
• Wellness Gifts Curated wellness-themed gift bundles combining aromatherapy, body care, and relaxation items.
• Women's Sustainable Fashion Women's apparel curated from eco-friendly local and regional sustainable fashion brands.
• Men's Sustainable Fashion Men's apparel sourced from independent sustainable fashion brands featured on the platform.
• Kids Sustainable Fashion Children's clothing and apparel from eco-conscious partner brands.
• Women's Sustainable Footwear Women's footwear curated from sustainable partner brands offering vegan and eco-friendly materials.
• Men's Sustainable Footwear Men's footwear sourced from independent sustainable brands on the platform.
• Sustainable Bags & Travel Accessories Bags and travel accessories curated from eco-friendly brands using sustainable materials.
• Sustainable Socks Socks sourced from independent sustainable brands featured in the fashion range.
• Natural Skincare Skincare products curated from natural and sustainable partner brands for daily personal care.
• Natural Haircare Haircare items sourced from independent sustainable brands, including shampoo bars and natural formulations.
• Bath & Body Bath and body products curated from eco-friendly brands such as natural soaps and body care.
• Natural Makeup Makeup products sourced from sustainable clean-beauty brands.
• Deodorants & Fragrances Natural deodorants and fragrances curated from independent sustainable brands.
• Period Underwear Reusable period underwear from sustainable menstrual-care brands.
• Period Cups & Discs Reusable menstrual cups and discs from eco-conscious menstrual-care brands.
• Period Pads & Liners Sustainable and reusable period pads and panty liners curated from partner brands.
• Period Cup Cleaners Cleaning products formulated for reusable menstrual cups and accessories.
• Eco-friendly Home & Living Cleaning Household cleaning products curated from eco-friendly brands offering non-toxic and sustainable formulations.
• Corporate Gifting Service Curated sustainable corporate gifting solutions for businesses seeking eco-friendly gifts for staff, clients, or events, drawing from the platform's multi-brand product range.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ozee BodycoreOthersFeatured Birthday Partner specializing in period swimwear and menstrual care products. Featured as a key brand in their 8th anniversary celebration, representing their menstrual care category.
• Coco VedacoreOthersFeatured Birthday Partner offering haircare products. Showcased as a key independent brand in their curated marketplace.
• Slow ScentcoreOthersFeatured Birthday Partner offering fragrances and home scents. Featured brand in their candles and home fragrance collection.
• Purple & PurecoreOthersFeatured Birthday Partner specializing in plantable gifts and seed papers. Key vendor for their plantable stationery and eco-friendly gift items.
• OlliecoreOthersEco-friendly home care brand featured in their home living and essential oils categories. Supplier of natural cleaning products and essential oils.
• The Period Co.coreOthersSustainable menstrual care brand specializing in reusable period products. Key supplier for period underwear, cups, and discs.
• Talking ToescoreOthersSingapore-based sock brand blending fun design with sustainability. Featured in their fashion and accessories category with 62+ sock products.
• Apore NaturalsminorOthersNatural deodorant brand featured in their featured birthday partners and beauty & personal care sections.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sephora: Global beauty retailer with growing 'Clean at Sephora' curation program and broad assortment of natural beauty brands. Incumbent overlapping on natural beauty/personal care curation that TGC prioritizes.
• Grove Collaborative: US-based larger-scale retailer of eco-friendly home, personal care, and cleaning products. Broad incumbent overlapping on natural/eco positioning with much greater scale and capital backing (NYSE-listed).
• iHerb: Large online retailer of health, wellness, and natural personal care products. Overlaps with TGC's natural beauty, wellness, and supplement-adjacent product categories at much greater scale.

Direct peers

• Package Free Shop: US-based zero-waste and eco-friendly curated marketplace offering products across personal care, home, and lifestyle categories. Directly comparable curated eco-marketplace operating on Shopify.
• The Good Trade: Online sustainable lifestyle marketplace and editorial platform featuring curated ethical and eco-friendly brands. Closely aligned curation + content-driven business model.
• EarthHero: US-based curated online marketplace aggregating hundreds of independent eco-friendly brands across categories including home, personal care, fashion, and gifts. Directly comparable multi-brand eco-aggregator model with similar curation value proposition.
• Made Trade: US-based curated sustainable marketplace featuring vetted ethical and eco-friendly brands across fashion, home, and beauty. Highly comparable multi-brand curated model targeting conscious consumers.

Regional players

• The Sustainability Project: Hong Kong-based curated eco-friendly marketplace and lifestyle platform featuring independent sustainable brands. Direct regional peer in the Greater China market with comparable curation thesis.
• Biji-biji Initiative: Malaysia-based sustainability platform producing and curating eco-conscious products across fashion, home, and lifestyle. Regional peer operating in adjacent Southeast Asian market with similar sustainability positioning.
• Wearth: Hong Kong-based curated sustainable fashion and lifestyle platform. Regional peer with similar multi-brand eco-curation concept, particularly in the fashion category TGC also carries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thegreencollectivesg6657
• Facebookfacebook.com/thegreencollective.sg
• Instagraminstagram.com/thegreencollective.sg
• TikToktiktok.com/thegreencollective.sg
• LinkedInlinkedin.com/company/thegreencollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Collective SG Pte Ltd