THE TENDER, INC.

What THE TENDER, INC. does

The Tender, Inc. is a 501(c)(3) non-profit organization headquartered in Mount Laurel, New Jersey (Burlington County), founded in 1977 to serve adults living with Alzheimer's disease and other dementias, along with their family caregivers. Its core offering is a Respite Social Day Program providing structured supervised daytime programming for memory-impaired adults, complemented by the CARES Caregiver Support Program, which delivers counseling, education, and respite resources to family members. Staff are trained in the Positive Approach to Care® (PAC) methodology, an established dementia-care framework, and the organization has earned the Candid Platinum Seal of Transparency (2026) alongside recognition as one of New Jersey's 'Best Nonprofits to Work For.'

The business model is donation-driven rather than commercial: there is no fee-for-service pricing disclosed as the primary revenue mechanic. Funding is generated through individual donations, corporate sponsorships (e.g., Bayada Home Health Care, Monarch Partnership, TD Bank, Geikon Construction), grants via donor-advised funds (e.g., Impact100 Garden State, Salem Foundation), and recurring community fundraisers such as the Annual Charity Golf Classic (25th edition raised $43,992.89). A board of directors and small staff/contractor base (~17 listed) operate the programs, and the organization has community roots as one of the longest continuously operating adult day-services providers in the region.

The organization is currently executing an 'Empower & Expand' capital campaign aimed at facility and capacity growth. Go-to-market is referral- and community-driven via its website (TheTender.org), Facebook, Instagram, email, local press, and events, with no AI/ML, proprietary software, or technology products in the offering. The Tender is fundamentally a single-site (plus outreach) services non-profit whose competitive position rests on longevity, specialized dementia-care credentials, and embedded community partnerships rather than technology or scale advantages.

Name

THE TENDER, INC.

Legal name

The Tender, Inc.

Website

https://thetender.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tender, Inc. is a Mount Laurel, NJ-based 501(c)(3) non-profit (founded 1977) providing the Respite Social Day Program for adults with Alzheimer's/dementia and the CARES Caregiver Support Program for their families across Burlington County.

Ownership category

akta.pro rank

Product category

Adult Day Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)

akta.pro secondary industries

Dementia & Alzheimer’s Respite Care (HSABAGAF), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)

Keywords

• Adult day services
• Dementia care
• Caregiver support
• Alzheimer's care
• Respite care

Headquarters

HQ city

Mount Laurel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations from individuals, families, and community members through the organization's 501(c)(3) status. The organization accepts tribute and memorial donations, general donations, and day sponsorships.
2. Annual Golf Classic Fundraiser: The 25th Annual Charity Golf Classic raised $43,992.89 to support adults living with Alzheimer's disease and other forms of dementia and their caregivers.
3. Donor-Advised Fund Grants: Accepts grants from Donor-Advised Funds through providers such as Fidelity Charitable, Schwab Charitable, and Vanguard Charitable.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Tender, Inc. operates a non-profit adult day center in Mount Laurel, New Jersey, providing structured daytime programming, socialization, exercise, nutritious meals, and health monitoring for individuals with Alzheimer's disease and other dementias. Through its CARES Caregiver Support program, it also offers caregiver support groups, education, resource navigation, and hands-on caregiver training to reduce caregiver burnout and enable seniors to age in place.

Product overview

The Tender, Inc. operates as a non-profit adult day care center providing services to individuals with Alzheimer's disease and related dementias. The organization offers two primary programs: the Respite Social Day Program, which provides personalized care, nutritious meals, and engaging activities in a safe, structured environment for persons with dementia; and the CARES Caregiver Support Program, which offers virtual and in-person support groups, education, community resource connections, and caregiver training. The organization also runs the Annual Charity Golf Classic as a major fundraising event and is currently conducting an 'Empower & Expand' capital campaign to grow its physical capacity.

Differentiator

Problem solved

Functional benefit

Brands

• CARES Program: CARES stands for Compassion, Access, Respite, Education, and Support. This program provides respite care, access to community resources, education and support, caregiver support groups (virtual and in-person), and hands-on direct caregiver training. Led by the Executive Director, it offers essential information on dementia care, advanced directives, in-home care, and rehab services.

Products and services

• Respite Social Day Program A structured, home-like adult day program providing personalized care, nutritious meals, daily socialization, exercise, cognitive stimulation, and comprehensive physical, emotional, and mental health monitoring for persons with Alzheimer's and other dementias, while delivering scheduled respite to their caregivers.
• CARES Caregiver Support Program Caregiver support program offering virtual and in-person support groups, dementia care education, advanced directives guidance, access to community resources and referrals, in-home care and rehab services information, and hands-on direct caregiver training for family members of individuals with dementia.

Quantifiable outcome

• $43,992.89 raised at 25th Annual Golf Classic
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered minor.

• HHC (Healthcare Home Care)minorStrategic or Co-development PartnerCommunity sponsor and partner supporting The Tender's mission to serve individuals with dementia and their caregivers in Burlington County.
• HolmanminorStrategic or Co-development PartnerCorporate sponsor with employees volunteering at The Tender events. Holman is an automotive retailer with community involvement in senior care initiatives.
• Specialty FreightminorStrategic or Co-development PartnerCommunity sponsor supporting The Tender's programs and fundraising events.
• O and S ResearchminorStrategic or Co-development PartnerCommunity sponsor supporting The Tender's mission and programs.
• Merrill LynchminorStrategic or Co-development PartnerFinancial services firm sponsoring The Tender's community events and programs.
• Brightview Senior LivingminorStrategic or Co-development PartnerSenior living community partner supporting The Tender's dementia care mission.
• Brookdale Senior LivingminorStrategic or Co-development PartnerSenior living provider and community partner.
• Laurel PharmacyminorStrategic or Co-development PartnerLocal pharmacy providing services to The Tender's participants.
• CarePatrolminorStrategic or Co-development PartnerSenior care referral service partner helping families find appropriate care options.
• SAGEminorStrategic or Co-development PartnerCommunity sponsor supporting aging services and programs.
• LCB (CH+VH)minorStrategic or Co-development PartnerCommunity partner and sponsor.
• Tito's VodkaminorStrategic or Co-development PartnerCorporate sponsor donating to The Tender's fundraising events.
• WilsonartminorStrategic or Co-development PartnerCorporate sponsor supporting The Tender's community programs.
• BrandywineminorStrategic or Co-development PartnerReal estate partner and community sponsor.
• MarquisminorStrategic or Co-development PartnerCommunity sponsor and partner.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Comfort Keepers: Nationwide in-home care franchise providing personal care and respite for seniors, including those with dementia. Overlaps in addressing caregiver burnout and providing day-relief care, but delivered in the home rather than a center.
• Home Instead: Franchise-based in-home personal care provider with specialized Alzheimer's and dementia training programs serving older adults who prefer to age in place. Comparable target customer (family caregiver of dementia patient) and complementary service model.
• Visiting Angels: National network of in-home senior care agencies offering Alzheimer's and dementia care plus respite services for family caregivers. Comparable in mission-supporting unpaid caregivers and in dementia-specific caregiver training.
• Right at Home: Franchise-based in-home senior care provider offering specialized dementia and Alzheimer's care plus respite support. Competes for the same family caregiver and adult day-payor segment with a complementary, home-based delivery model.

Direct peers

• Active Day: Largest US operator of adult day health services with more than 100 centers serving seniors and adults with disabilities, including dementia-specific programming. Direct competitor in the adult day center model The Tender operates, sharing revenue mix of Medicaid, private pay, and grants.

Others

• Alzheimer's Association: National nonprofit providing caregiver education, support groups, and 24/7 helpline for individuals and families affected by Alzheimer's and dementia. Closely aligned with The Tender's CARES caregiver support mission and a likely referral partner for caregiver resources beyond what Tender directly provides.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator offering memory care, assisted living, and adult day-style programming through its Clare Bridge and similar programs. Already a listed community partner of The Tender, Brookdale represents the scaled, for-profit counterpart whose vertical integration shapes competition for dementia referrals.
• Brightview Senior Living: National senior living operator with dedicated memory care neighborhoods across the Mid-Atlantic. Brightview is an existing community partner and operates in the same Burlington County geography as The Tender's participants and referral network, making it a directly comparable incumbent for dementia-focused senior services.
• Atria Senior Living: Large national senior living operator offering assisted living and dedicated memory care neighborhoods, serving overlapping family caregivers in similar geographies. Comparable as a scaled dementia-care alternative that competes for the same family decision-maker.
• Sunrise Senior Living: National senior living provider with a recognized memory care program (Reminiscence) supporting residents with Alzheimer's and dementia. Comparable in mission and target demographic, though delivered as residential care rather than adult day services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-tender

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE TENDER, INC.