Taurusx International Pte. Ltd.

What Taurusx International Pte. Ltd. does

TaurusX International Pte. Ltd. is a Singapore-incorporated, privately held programmatic advertising technology company founded in 2015 that operates a two-sided ad tech platform: the Scaler AI-driven Demand-Side Platform (DSP) for advertisers and the TaurusX Software Development Kit (SDK) plus Supply-Side Platform (SSP) for publishers. The company supports multiple bidding models — CPM, CPA, CPI, and ROAS/ROAS0/ROAS7 — and covers 120+ countries with a claimed reach of 2 billion devices, processing programmatic auctions via a deep machine learning targeting layer and IAB Tech Lab-certified Open Measurement SDK integration for standardized viewability.

The platform is distributed through a product-led growth motion (self-serve registration at scaler.taurusx.com and publisher.taurusx.com) layered with channel partnerships into six major mediation stacks (AppLovin MAX, TopOn, TradPlus, LevelPlay, Google AdMob, and Bidon). Revenue is generated via take rates on advertiser DSP spend, a share of publisher SDK monetization, and programmatic auction / API fees. Supporting products include the TaurusX Open API (Campaign, Ad Group, Creative, Performance, Hourly Report endpoints), the TaurusX Pixel for web conversion tracking, and the TaurusX Business Center for multi-account financial and role management. Compliance coverage spans GDPR, CCPA, COPPA, LGPD, and IAB TCF 2.2.

TaurusX employs 200+ professionals across 9 cities and serves enterprise advertisers primarily in e-commerce (named logos include Shein, Lazada, Shopee, AliExpress, Miravia) and mobile gaming (PeopleFun, IGG, Scopely, TikTok, Playtika, Lion Studios, SuperPlay). A formal demand-side partner ecosystem disclosed in 2025 includes TikTok, Kwai, PubMatic, Smaato, Liftoff, RTB House, Magnite, Yandex, Outbrain, Bigo, Start.io, Bidswitch, and Remerge as auction participants, with Adjust, AppsFlyer, Pixalate, Google Cloud, and Linode (Akamai) as disclosed measurement, fraud, and infrastructure processors.

Name

Taurusx International Pte. Ltd.

Legal name

TAURUSX INTERNATIONAL PTE. LTD.

Website

https://taurusx.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

TaurusX International Pte. Ltd. is a Singapore-based programmatic ad tech company operating the Scaler DSP for advertisers and the TaurusX SDK for publishers, with coverage in 120+ countries, 200+ employees, and integrations across major ad mediation platforms.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Media Buying Agencies (54183), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

Keywords

• Programmatic advertising
• Demand-side platform
• Mobile ad SDK
• Real-time bidding
• Ad monetization

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. DSP Advertising Spend (Advertisers): Advertisers pay for ad placements through the Scaler DSP platform using various bidding models including CPM, CPA, CPI, and ROAS-based pricing. Revenue is generated as a take rate on advertising spend.
2. SDK Publisher Monetization: Publishers integrate TaurusX SDK to monetize their app inventory through ad placements. TaurusX takes a share of publisher ad revenue.
3. Programmatic Ad Tech Platform Fees: Revenue from programmatic auction participation, data-driven targeting services, and technology fees for platform access including Open API usage.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

TaurusX provides AI-powered programmatic advertising technology combining deep machine learning targeting with a Demand-Side Platform (Scaler DSP) for advertisers to run user acquisition and retargeting campaigns, and a Publisher SDK/SSP for mobile app publishers to monetize inventory through real-time bidding. The platform supports CPM, CPA, CPI, and ROAS-based bidding across ad formats including banner, native, interstitial, rewarded video, app open, and instream, with coverage across 120+ countries and 2 billion devices.

Product overview

TaurusX is a global programmatic advertising technology provider offering a comprehensive suite of products. The core offering consists of Scaler (AI-driven DSP for advertisers) and TaurusX SDK (monetization solution for publishers). Supporting these are the TaurusX SSP for supply-side management, TaurusX Pixel for web conversion tracking, and the TaurusX Advertising Management Platform for campaign operations. The TaurusX Business Center provides organizational account management with financial controls and role-based permissions. An Open API enables programmatic access to all platform functions for enterprise integration.

Differentiator

Problem solved

Functional benefit

Brands

• Scalor: AI-driven DSP platform providing customized user acquisition and retargeting strategies for advertisers
• TaurusX SDK

Products and services

• Scaler DSP AI-driven Demand-Side Platform (DSP) for advertisers that enables programmatic user acquisition and retargeting campaigns with deep machine learning targeting. Supports CPM, CPA, CPI, ROAS, ROAS0, and ROAS7 bidding models, and provides campaign management, ad group configuration, creative management, budget control, targeting, and performance reporting for app promotion and web promotion objectives.
• TaurusX Publisher SDK Software Development Kit for publishers and app developers enabling monetization through integrated advertising in mobile apps. Supports Banner, Native, Interstitial, Rewarded Video, AppOpen, Instream, and MREC ad formats on Android and iOS, with privacy compliance features for CCPA, COPPA, GDPR, and LGPD and adapters for major mediation platforms.
• TaurusX SSP Supply-Side Platform that enables publishers to manage and optimize their advertising inventory monetization through SDK integration, mediation support, and access to demand partners.
• TaurusX Pixel JavaScript-based pixel tracking code for website conversion tracking. Supports standard events, custom events, and multi-Pixel management, with a Chrome Pixel Helper extension for verification.
• TaurusX Advertising Management Platform All-in-one advertising management platform covering campaign creation, ad group configuration, creative management, budget control, targeting, and performance reporting. Supports both App Promotion and Web Promotion objectives across CPM, CPA, CPI, and ROAS bidding models.
• TaurusX Business Center Organizational management platform for advertising operations, supporting member and partner management, advertiser account management, financial management (credit/prepaid accounts), rebate incentives, and bonus credits. Provides role-based permissions (Administrator/Standard Member) and cross-organizational asset sharing.
• TaurusX Open API RESTful API providing programmatic access to TaurusX advertising platform functionality, including Campaign API, Ad Group API, Creative API, Performance Report API, and Hourly Report API endpoints. Authentication uses Access Key and Secret Key with MD5-based token generation.

Quantifiable outcome

• Shein achieved a 50% reduction in dormant user reactivation costs using TaurusX CPE campaigns
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature7 records

Partnerships

29 partnerships are on record, tiered core.

• TikTokcoreTechnology or Integration · 31 August 2025Advertising Demand Partner. TikTok participates in programmatic auctions via TaurusX Services. TikTok may use data to predict ad engagement and make inferences. Designated as independent data controller.
• KwaicoreTechnology or Integration · 31 August 2025Advertising Demand Partner. Kwai participates in programmatic auctions via TaurusX Services.
• PubMaticcoreTechnology or Integration · 31 August 2025Advertising Demand Partner. PubMatic participates in programmatic auctions via TaurusX Services as a demand-side platform.
• SmaatocoreTechnology or Integration · 31 August 2025Advertising Demand Partner. Smaato participates in programmatic auctions via TaurusX Services as an advertising network.
• LiftoffcoreTechnology or Integration · 31 August 2025Advertising Demand Partner. Liftoff participates in programmatic auctions via TaurusX Services.
• RTB HousecoreTechnology or Integration · 31 August 2025Advertising Demand Partner. RTB House participates in programmatic auctions via TaurusX Services.
• MagnitecoreTechnology or Integration · 31 August 2025Advertising Demand Partner. Magnite participates in programmatic auctions via TaurusX Services as a sell-side platform.
• YandexcoreTechnology or Integration · 31 August 2025Advertising Demand Partner. Yandex participates in programmatic auctions via TaurusX Services.
• OutbraincoreTechnology or Integration · 31 August 2025Advertising Demand Partner. Outbrain participates in programmatic auctions via TaurusX Services as a discovery platform.
• BigocoreTechnology or Integration · 31 August 2025Advertising Demand Partner. Bigo participates in programmatic auctions via TaurusX Services.
• Start.io (Start.io)coreTechnology or Integration · 31 August 2025Advertising Demand Partner. Start.io participates in programmatic auctions via TaurusX Services.
• BidswitchcoreTechnology or Integration · 31 August 2025Advertising Demand Partner. Bidswitch participates in programmatic auctions via TaurusX Services.
• RemergecoreTechnology or Integration · 31 August 2025Advertising Demand Partner. Remerge participates in programmatic auctions via TaurusX Services.
• AdjustcoreTechnology or Integration · 31 August 2025Measurement & Analytics Partner. Adjust helps measure the performance of ad campaigns and determine attribution for ad placements. Designated as processor/service provider.
• AppsFlyercoreTechnology or Integration · 31 August 2025Measurement & Analytics Partner. AppsFlyer helps measure the performance of ad campaigns and determine attribution for ad placements. Designated as processor/service provider.
• PixalatecoreTechnology or Integration · 31 August 2025Fraud & Security Partner. Pixalate helps detect fraudulent ad impressions, clicks, and whether ads are viewable. Designated as processor/service provider.
• Google CloudcoreTechnology or Integration · 31 August 2025Cloud Service Partner. Google Cloud provides secure data hosting and processing, including data storage and ensuring systems work properly and securely. Designated as processor/service provider.
• Linode (Akamai)coreTechnology or Integration · 31 August 2025Cloud Service Partner. Linode (now part of Akamai) provides secure data hosting and processing. Designated as processor/service provider.
• TopOncoreChannel Partner/ Reseller/ Distributor · 31 August 2025Advertising Demand Partner (listed separately on partner ecosystem page). TopOn participates in programmatic auctions via TaurusX Services.
• TradPluscoreChannel Partner/ Reseller/ Distributor · 31 August 2025Advertising Demand Partner (listed separately on partner ecosystem page). TradPlus participates in programmatic auctions via TaurusX Services.
• OneTagcoreChannel Partner/ Reseller/ Distributor · 31 August 2025Advertising Demand Partner. OneTag participates in programmatic auctions via TaurusX Services.
• BetweenXcoreChannel Partner/ Reseller/ Distributor · 31 August 2025Advertising Demand Partner. BetweenX participates in programmatic auctions via TaurusX Services.
• GrowOne (iFlytek)coreChannel Partner/ Reseller/ Distributor · 31 August 2025Advertising Demand Partner. GrowOne (iFlytek) participates in programmatic auctions via TaurusX Services.
• AppLovin MAXcoreTechnology or IntegrationMediation platform integration. TaurusX is available as a demand source within AppLovin MAX mediation. Publishers using AppLovin MAX can access TaurusX demand by integrating TaurusX mediation adapter (com.applovin.mediation.taurusXAdapters).
• TradPluscoreTechnology or IntegrationMediation platform integration. TaurusX is available as a demand source within TradPlus mediation platform. Requires TradPlus version >= 11.4.0.1.
• TopOncoreTechnology or IntegrationMediation platform integration. TaurusX is available as a demand source within TopOn mediation platform. Requires TopOn version >= 6.4.18.
• LevelPlay (ironSource)coreTechnology or IntegrationMediation platform integration. TaurusX is available as a demand source within LevelPlay (ironSource) mediation. Network key: 15c07e7bd, Publisher key: taurusx.
• Google AdMobcoreTechnology or IntegrationMediation platform integration. TaurusX is available as a custom event demand source within Google AdMob mediation waterfall. Adapter class: com.google.ads.mediation.taurusx.TaurusXMediationAdapter.
• BidoncoreTechnology or IntegrationOpen-source mediation platform integration. TaurusX available as a demand source within Bidon platform for publishers to access TaurusX demand.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Moloco: Moloco operates a machine-learning-driven programmatic DSP (Moloco Ads) and monetization SDK focused on mobile app user acquisition and retargeting, directly comparable to TaurusX's Scaler DSP and publisher SDK offering.
• Liftoff: Liftoff runs a programmatic DSP plus a monetization SDK (Vungle) for mobile app user acquisition and retargeting; it is both a TaurusX demand partner and a direct competitor in the same performance-marketing category.
• RTB House: RTB House operates a deep-learning-powered DSP focused on retargeting across display and video; it is a TaurusX demand partner and a direct competitor for retargeting budgets in e-commerce and travel.
• Remerge: Remerge specializes in programmatic retargeting for mobile apps via its own DSP, mirroring the retargeting focus of TaurusX's Scaler DSP and serving overlapping advertiser customers in e-commerce and gaming.
• ironSource / Unity LevelPlay: ironSource's LevelPlay mediation and Unity's user-acquisition products are direct competitors to TaurusX SDK/SSP, while LevelPlay is simultaneously a key distribution partner — a comparable platform-and-partner dynamic.
• AppLovin MAX: AppLovin MAX is the leading in-app ad mediation platform where TaurusX competes as a demand source against other networks; the parallel mediation-first architecture makes it a structurally comparable monetization peer.

Broad incumbents

• PubMatic: PubMatic is a leading independent SSP and programmatic monetization platform — both a TaurusX demand partner and a structural peer in the programmatic supply chain, competing for the same publisher-side revenue.
• Criteo: Criteo is a large incumbent retargeting DSP with a commerce-focused audience platform; it competes for the same retargeting budgets (Shein and similar e-commerce advertisers) that TaurusX targets.
• Magnite: Magnite is the largest independent SSP for CTV and online video; it is a TaurusX demand partner and a comparable programmatic infrastructure competitor pursuing adjacent SSP/demand-side capabilities.
• AppLovin (AXON): AppLovin's AXON DSP and AppDiscovery product directly competes with TaurusX Scaler, while AppLovin MAX (where TaurusX is integrated) is a key distribution channel — making AppLovin both a major partner and a dominant incumbent in mobile ad tech.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TaurusX_Global
• Facebookfacebook.com/profile.php?id=100088276543439
• LinkedInlinkedin.com/company/taurusx

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taurusx International Pte. Ltd.