Stenberg & Blom
Stenberg & Blom AS is a Norwegian wine importer — self-described as one of Norway's leading — distributing a curated international portfolio through Vinmonopolet and HORECA channels as a subsidiary of Solera Beverage Group / Royal Unibrew A/S.
- Company typePrivate
- Founded1986
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Stenberg & Blom does
Stenberg & Blom AS is a Norwegian wine importer that self-describes as "one of Norway's leading wine importers" (En av Norges ledende vinimportører). The company purchases wines from a curated portfolio of international producers and distributes them into the Norwegian market, operating as the wine-focused subsidiary of Solera Beverage Group, which in turn is owned by Danish-listed conglomerate Royal Unibrew A/S (Nasdaq Copenhagen). Its head office is in Oslo, and the Managing Director (daglig leder) is David Moir.
The company's commercial model is built around Norway's regulated alcohol market. Wine is sold primarily through Vinmonopolet, the state-owned retail monopoly, via the regular range (Basisutvalget) and the order range (Bestillingsutvalget), with orders fulfilled by phone, online, or in-store with 4–5 days' notice. A secondary channel serves the HORECA sector (hotels, restaurants, cafes), and the company also engages wholesalers, wine clubs, and grocery/kiosk segments through industry registration options on its website. Pricing is per bottle across formats (75cl, 150cl, 300cl), with public price-list disclosure; the portfolio spans entry-level SKUs around 89.94 kr to super-premium Ornellaia at 5,599.94 kr.
The producer portfolio is the company's core asset: Bodegas Marqués de Cáceres (Rioja, exports to 120+ countries), Ornellaia (Bolgheri super-premium), Fontanafredda (Piedmont Barolo estate of 122 hectares), Allegrini (Veneto, Gambero Rosso Winery of the Year 2016), Trimbach (Alsace, 12 generations, sole 3-star Clive Coates rating), Yealands Estate (New Zealand, 1,000+ hectares, NZ Wine Producer of the Year 2014, carboNZero certified), Viña San Pedro (Chile, Gato Negro, Cabo de Hornos), Louis Moreau (Chablis, organic), Farnese Vini (Abruzzo), and Borgogno (historic Barolo). The company operates no proprietary technology platform; its digital footprint consists of a WordPress-based website (stenblom.no), Instagram (@stenbergogblom), email newsletter, digital wine courses with Christer Berens, and wine tasting events. It is not listed, does not disclose revenue or headcount, and is subject to the Nordic Alcohol Monopolies' Code of Conduct, BSCI social compliance, and the Norwegian Transparency Act (Åpenhetsloven).
Stenberg & Blom firmographics
Firmographics- Name
- Stenberg & Blom
- Legal name
- Stenberg & Blom AS
- Website
- https://stenblom.no
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stenberg & Blom AS is a Norwegian wine importer — self-described as one of Norway's leading — distributing a curated international portfolio through Vinmonopolet and HORECA channels as a subsidiary of Solera Beverage Group / Royal Unibrew A/S.
- Ownership category
- akta.pro rank
Stenberg & Blom industry classification
Industry- Product category
- Wine Import and Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
- akta.pro secondary industry
- Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)
Keywords
Where Stenberg & Blom is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Stenberg & Blom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Wine Import and Distribution: Stenberg & Blom operates as a wine importer in Norway, purchasing wines from international producers and distributing them through Vinmonopolet and HORECA channels. Revenue is generated through one-time transactions on wine products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide range from entry-level to super-premium wines |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Stenberg & Blom product offering
Product offeringCore offering
Stenberg & Blom is a Norwegian wine importer that represents international wine producers and imports their wines into Norway, selling them through the government-owned Vinmonopolet retail monopoly (Basisutvalget regular range and Bestillingsutvalget order range) and through B2B HORECA and wholesale channels. The portfolio covers still, sparkling, and specialty wines from Italy, Spain, France, New Zealand, South Africa, Argentina, Chile, Portugal, Australia, Germany, and Hungary, with producer partners including Bodegas Marqués de Cáceres, Ornellaia, Fontanafredda, Trimbach, Yealands Estate, Allegrini, Viña San Pedro, Borgogno, Farnese Vini, and Louis Moreau.
Product overview
Stenberg & Blom is a Norwegian wine importer (En av Norges ledende vinimportører) operating under Solera Beverage Group. The company represents international wine producers and distributes their wines to the Norwegian market. Their portfolio includes wines from major wine-producing regions including Spain (Rioja, Catalonia, Priorat, Navarra, Jerez, Somontano, Valencia), Italy (Tuscany, Piedmont, Sardinia, Sicily, Lombardia, Veneto), France (Alsace, Chablis), South Africa (Western Cape regions), New Zealand (Marlborough, Hawke's Bay, Central Otago), Portugal, Argentina, Chile, Australia, and Germany. The company also represents Viña San Pedro (including Gato Negro brand) as their new partner on the Norwegian market. Key producer partners include Bodegas Marqués de Cáceres, Fontanafredda, Farnese Vini, Borgogno, Allegrini, Yealands Estate, Trimbach, Louis Moreau, and Ornellaia. Products span still wines (red, white, rosé), sparkling wines (Champagne, Cava), and specialty wines.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Import and Distribution Services
Companies that use Stenberg & Blom
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Stenberg & Blom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stenberg & Blom partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Solera Beverage GroupcoreSolera Beverage Group is the parent company of Stenberg & Blom. The group operates across wine, spirits, beer, and non-alcoholic beverages in the Nordic market. © Solera Beverage Group 2026
- Royal UnibrewcoreRoyal Unibrew is the ultimate parent company of the Solera Norge group. Hansa Borg & Solera Norge are part of Royal Unibrew Group of companies under Royal Unibrew A/S, Faxe Allé 1, 4640 Faxe, Denmark.
- VinmonopoletcoreVinmonopolet is Norway's government-owned alcohol retail monopoly. All Stenberg & Blom products are available through Vinmonopolet stores and online platform. The company facilitates sales through both regular and order ranges.
- Bodegas Marqués de CácerescoreBodegas Marqués de Cáceres is a leading Rioja producer founded in 1970 by Enrique Forner. Now led by Cristina Forner Vives ('The Queen of Rioja'). Exports to over 120 countries. Known for modern French production techniques applied to Rioja wines.
- Yealands EstatecoreYealands Estate is New Zealand's largest privately-owned wine company, growing grapes on 1000+ hectares. Certified carboNZero for environmental sustainability. Awarded 'New Zealand Wine Producer of the Year 2014' and 'Green Company of the Year 2014'.
- TrimbachcoreTrimbach has been producing wine in Alsace since 1626 (12 generations). Only producer in Alsace to receive 3-star rating from Clive Coates Master of Wine. Located in Ribeauvillé, operated by Hubert and Bernard Trimbach and family.
- FontanafreddacoreFontanafredda is a historic Piemonte estate founded in 1858 by King Vittorio Emmanuele II. Estate of 122 hectares in Serralunga d'Alba. Known for modernist Barolo wines under winemaker Danilo Drocco since 1999.
- AllegrinicoreAllegrini is among the most quality-conscious wine producers in Veneto, Italy. Led by siblings Marilisa and Franco Allegrini (6th generation). Received 'Winery of the Year 2016' by Gambero Rosso. Owns 100+ hectares in Valpolicella.
- Louis MoreauminorLouis Moreau is a half-Norwegian 6th generation winemaker in Chablis, Burgundy. Family history dating to 1814. Owns Grand Cru parcels including monopole Clos des Hospices. Certified organic production.
- Farnese ViniminorFarnese Vini is located in Abruzzo, Italy, with winemaking history dating to 1582 partnership with Farnese family. Exports to more than 25 countries. Known for wines from the Maiella mountain region's optimal microclimate.
- BorgognominorBorgogno is considered one of the dynasties in Barolo, with vineyards founded in 1761. Has a Barolo library with wines dating back to pre-WWII. Purchased by Farinetti family in 2008, now led by young Andrea Farinetti since 2012.
- Viña San PedrocoreViña San Pedro was founded in 1865 and is one of Chile's largest and oldest wine exporters. Main winery in Molina, Curicó Valley. Part of VSPT Wine Group, Chile's second largest wine exporter. Portfolio includes Gato Negro, Cabo de Hornos, 1865 wines, and Castillo de Molina.
- OrnellaiacoreOrnellaia has been a driving force in Bolgheri's rise as a top area in Tuscany since 1981. Known as a 'Supertuscan' wine, combining power with elegance, structure, and complexity. One of Italy's most sought-after wines.
- BSCI (Business Social Compliance Initiative)minorSolera cooperates actively with BSCI through the monopolies to ensure responsible working conditions with partners and suppliers worldwide.
- Nordic Alcohol MonopoliescoreStenberg & Blom follows the ethical guidelines of the Nordic Alcohol Monopolies (The Nordic Alcohol Monopolies' Code of Conduct), which describe requirements from monopolies to suppliers and producers.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Stenberg & Blom competitors and assessment
Company assessmentBroad incumbents
- Brown-Forman: US-listed global spirits and wine company (Jack Daniel's, Korbel, etc.) with established Nordic distribution. Overlaps with Stenberg & Blom in HORECA and Vinmonopolet channels for premium imported beverages.
- Constellation Brands: US-listed global wine and spirits conglomerate (Robert Mondavi, Meiomi, Kim Crawford, etc.). Operates across premium wine categories with global distribution — directly comparable in scale and category overlap with Stenberg & Blom's premium import focus.
- E. & J. Gallo Winery: World's largest family-owned wine producer with a global premium and luxury portfolio. Comparable as a multi-region producer-exporter whose wines flow into import-led Northern European markets alongside Stenberg & Blom's principals.
- Treasury Wine Estates: Australian-listed global wine producer (Penfolds, Lindeman's, Beringer, etc.) with worldwide distributor and importer networks including Nordics. Comparable as a producer-side counterpart that supplies wine to import-led markets like Norway.
- Moët Hennessy (LVMH Wines & Spirits): LVMH's wine and spirits division globally distributes luxury wine and spirits brands including Champagne, with a Nordic/Norway presence. Overlaps with Stenberg & Blom's super-premium and allocation-led portfolio.
Direct peers
- Arcus Wine Brands: Norwegian wine and spirits importer and part of Arcus ASA (Oslo Børs-listed). Competes head-to-head with Stenberg & Blom for Vinmonopolet listings and HORECA accounts in Norway using the same import-and-distribute model.
- Hansa Borg: Norwegian beverage company and sister entity under Solera Beverage Group / Royal Unibrew. Operates a parallel wine, beer and spirits distribution model in Norway and shares group infrastructure and producer relationships.
- Pernod Ricard Norway: Norwegian arm of Pernod Ricard, a global wine and spirits group. Distributes imported premium wine and spirits through Vinmonopolet and HORECA using the same monopoly-channel tender system as Stenberg & Blom.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Stenberg & Blom social profiles
Digital presenceStenberg & Blom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stenberg & Blom leadership team
Management profileNumber of profiles
Profiles1 record
Stenberg & Blom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stenberg & Blom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stenberg & Blom
What does Stenberg & Blom do?
Stenberg & Blom is a Norwegian wine importer that represents international wine producers and imports their wines into Norway, selling them through the government-owned Vinmonopolet retail monopoly (Basisutvalget regular range and Bestillingsutvalget order range) and through B2B HORECA and wholesale channels. The portfolio covers still, sparkling, and specialty wines from Italy, Spain, France, New Zealand, South Africa, Argentina, Chile, Portugal, Australia, Germany, and Hungary, with producer partners including Bodegas Marqués de Cáceres, Ornellaia, Fontanafredda, Trimbach, Yealands Estate, Allegrini, Viña San Pedro, Borgogno, Farnese Vini, and Louis Moreau.
Is Stenberg & Blom a public or private company?
Stenberg & Blom is a private company. It is classified as corporate owned and is currently operating.
When was Stenberg & Blom founded?
Stenberg & Blom was founded in 1986. It employs 1 to 10 people.
Where is Stenberg & Blom based?
Stenberg & Blom is headquartered in Oslo, Norway, in the Europe region.
How does Stenberg & Blom make money?
One revenue line is on record: wine Import and Distribution.
Who are Stenberg & Blom's main competitors?
Broad incumbents on record are Brown-Forman, Constellation Brands, E. & J. Gallo Winery, Treasury Wine Estates and Moët Hennessy (LVMH Wines & Spirits). Direct peers are Arcus Wine Brands, Hansa Borg and Pernod Ricard Norway.
Does Stenberg & Blom have an API?
No public API is recorded for Stenberg & Blom.
What industry is Stenberg & Blom in?
Stenberg & Blom's product category is Wine Import and Distribution. Its primary akta.pro industry code is CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale), with a secondary code of AFAIAGAL, Beverage Import/Export & Cross-Border Wholesale. Its NAICS code is 4248 and its SIC code is 5180.