TRACKPAC LTD
Trackpac Ltd operates a UK-based IoT sensor management platform providing a no-code dashboard, QR-code onboarding, threshold-based alerting, and a REST API for monitoring LoRaWAN devices across 85+ sensor models, serving SMB and individual users in 30+ countries.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TRACKPAC LTD does
Trackpac Ltd is a UK-registered private limited company (Company number 13967561) headquartered in London that operates an IoT sensor management platform for monitoring, alerting, and automating actions across connected LoRaWAN devices. The platform provides a no-code dashboard with QR code-based device onboarding, an organisation-based team sharing model, a rules engine for threshold-based alerts with email, SMS, and push delivery, and a full REST API (v2) with an OpenAPI specification. The technology stack is built on serverless cloud architecture with a React frontend; supporting infrastructure relies on Hetzner EU for data storage, Auth0 for authentication, AWS SNS/SES and Mailgun for notifications. The platform supports 85+ sensor models across manufacturers including Digital Matter, Dragino, Milesight, Seeed, Browan, and RAKwireless, and offers a proprietary Location Engine API for GPS-less asset tracking using LoRaWAN hotspot triangulation and WiFi BSSID lookup.
The product portfolio extends beyond the core dashboard into complementary services: ChirpCloud for hosted ChirpStack LoRaWAN Network Server (LNS) services, EdgePilot for managed LoRaWAN gateways, LoRaWAN consultancy, and iOS/Android mobile apps. Trackpac monetises via a SaaS subscription model with a freemium tier and a self-serve product-led growth motion at app.trackpac.io, supplemented by a Calendly-driven free 30-minute consultation as the primary sales touchpoint. Distribution is primarily digital self-serve, with sensors also available through third-party IoT retailers (RobotShop, Connected Things Store). Customer segments are horizontal by use case — LoRaWAN asset tracking, indoor air quality, temperature monitoring, smart agriculture, water leak detection, and door/window monitoring — serving 1,200+ customers across 30+ countries with 3,500+ active sensors.
Trackpac has been acquired by Connect-IoT, combining Trackpac's dashboard and domain experience with Connect-IoT's organisational infrastructure and enterprise support capabilities. The company holds Cyber Essentials certification and serves a globally distributed, primarily SMB and individual customer base through its self-serve funnel.
TRACKPAC LTD firmographics
Firmographics- Name
- TRACKPAC LTD
- Legal name
- Trackpac Ltd
- Website
- https://trackpac.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trackpac Ltd operates a UK-based IoT sensor management platform providing a no-code dashboard, QR-code onboarding, threshold-based alerting, and a REST API for monitoring LoRaWAN devices across 85+ sensor models, serving SMB and individual users in 30+ countries.
- Ownership category
- akta.pro rank
TRACKPAC LTD industry classification
Industry- Product category
- IoT Sensor Management Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industry
- Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)
Keywords
Where TRACKPAC LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TRACKPAC LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- IoT Platform Subscription: SaaS platform subscription for IoT sensor management with tiered device limits, API access, and team collaboration features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available with Sign Up Free option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TRACKPAC LTD product offering
Product offeringCore offering
Trackpac provides a cloud-based IoT sensor management platform (dashboard) that lets users onboard, monitor, and automate actions across connected LoRaWAN devices in real time. The platform supports 85+ sensor models from multiple manufacturers, offers QR-code-based device onboarding, a no-code rules engine for threshold-based alerting, team collaboration via organisations, and a full REST API for system integration. Complementary offerings include LNS hosting, managed LoRaWAN gateways, and a GPS-free Location Engine for asset positioning.
Product overview
Trackpac is an IoT sensor management platform providing a unified dashboard for monitoring, alerting, and automating actions across connected LoRaWAN devices. The core offering consists of the Trackpac IoT Dashboard with a no-code interface, QR-code-based device onboarding, rules engine for threshold-based alerts, and team collaboration features. The product portfolio includes complementary services: LNS Hosting via ChirpCloud for network server infrastructure, Managed LoRaWAN Gateways via EdgePilot, LoRaWAN Consultancy for implementation support, and a Location Engine for GPS-free asset positioning. The platform supports 85+ sensor models across 30+ countries from manufacturers including Digital Matter, Dragino, Milesight, SenseCAP, Browan, and RAKwireless. A mobile app provides iOS/Android access with push notifications. A full REST API (v2) enables programmatic integration with external systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Trackpac IoT Dashboard Core SaaS platform for monitoring, alerting, and automating actions across connected LoRaWAN IoT devices. Includes QR code onboarding, rules engine for threshold-based alerts, no-code interface, organisation-based team sharing, and a public sharing link feature. Designed for businesses and individuals managing distributed IoT sensor deployments.
- Trackpac Mobile App iOS and Android mobile application providing push notifications, real-time sensor data viewing, and remote sensor management for Trackpac platform users.
- LNS Hosting (ChirpCloud) LoRaWAN Network Server (LNS) hosting service provided through partner ChirpCloud, supplying managed ChirpStack infrastructure for device connectivity, device profiles, applications, and integrations including MQTT, HTTP, and InfluxDB.
- Managed LoRaWAN Gateways (EdgePilot) Managed LoRaWAN gateway services delivered via partner EdgePilot, extending network coverage for Trackpac platform users.
- LoRaWAN Consultancy Professional consulting services for LoRaWAN network planning, device selection, and implementation support for organisations deploying IoT sensor solutions.
- Trackpac Location Engine Location resolution service using LoRaWAN hotspot triangulation and WiFi BSSID lookup to provide positioning for asset tracking devices without integrated GPS modules.
- Trackpac REST API (v2) Full REST API providing programmatic access to device management, organisation administration, alerts and actions, geofencing, contacts, dashboards and widgets, frames/telemetry data, location engine resolution, billing, tags, and device ingest endpoints. Authentication via X-API-Key or HTTP Bearer token with OpenAPI specification and Postman collections available.
Companies that use TRACKPAC LTD
Customer profileSegments3 records
Ideal customer profiles3 records
TRACKPAC LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature7 records
TRACKPAC LTD partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and major.
- ChirpCloudcoreChirpCloud provides LoRaWAN Network Server (LNS) hosting services integrated with Trackpac's platform. Trackpac recommends ChirpCloud for users needing ChirpStack hosting instances, particularly for migrations from Helium Console or The Things Network.
- EdgePilotcoreEdgePilot provides managed LoRaWAN gateway services. Trackpac recommends EdgePilot for hardware gateway management as part of its managed LoRaWAN gateway offering.
- Helium NetworkcoreTrackpac's private LoRaWAN network has roaming agreements with the Helium Network, enabling broader coverage for asset tracking devices compatible with Helium.
- Auth0coreAuth0 handles secure authentication including IP addresses and login timestamps for Trackpac's user accounts.
- Hetzner EUcoreHetzner EU serves as the cloud provider for Trackpac's data storage infrastructure, located in the EU.
- AWS SNS/SEScoreAWS Simple Notification Service and Simple Email Service used for sending notifications and alerts to Trackpac users.
- MailguncoreMailgun provides email notification services for Trackpac's alert and notification system.
- HexaspotminorHexaspot sells Meshtastic hardware products through Trackpac's website footer link, expanding hardware availability for Trackpac users.
- Connect-IoTmajorConnect-IoT acquired Trackpac LTD, combining Trackpac's innovative dashboard and domain experience with Connect-IoT's organisational infrastructure and enterprise support capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
TRACKPAC LTD competitors and assessment
Company assessmentDirect peers
- Ubidots: Ubidots is an IoT application platform providing dashboards, alerts, and event-rules for sensor data — a near-direct functional peer to Trackpac. Both target horizontal IoT monitoring use cases with PLG onboarding and developer-friendly APIs.
- Blynk: Blynk is a low-code IoT platform for connecting devices, visualizing data, and triggering automations — closely comparable to Trackpac's no-code rules engine and dashboard. Both target makers, SMBs, and integrators with PLG onboarding and broad device support.
- TagoIO: TagoIO offers a cloud IoT platform for device management, dashboards, and alerts with multi-protocol support including LoRaWAN. Comparable to Trackpac on platform scope (dashboards + rules + alerts) and target market (SMBs and integrators managing distributed sensors).
- The Things Industries: The Things Industries provides LoRaWAN network server and device management services. Comparable to Trackpac at the LoRaWAN infrastructure layer — Trackpac references TTN as a migration source — and overlaps on device onboarding, network coverage, and developer tooling.
- ChirpStack: ChirpStack is the open-source LoRaWAN network server that Trackpac actively recommends via ChirpCloud hosting. Comparable as a LoRaWAN device management and integration platform with strong overlap in device profiles, MQTT/HTTP integrations, and developer-first positioning.
- Loriot: Loriot is a LoRaWAN network server and IoT management platform serving enterprise and operator customers. Comparable on LoRaWAN device management, multi-tenant dashboards, and developer APIs; overlaps with Trackpac's ChirpCloud/EdgePilot-adjacent positioning.
- Datacake: Datacake is a low-code IoT platform offering dashboards, rule-based alerting, and multi-vendor device support — directly comparable to Trackpac's dashboard + rules engine + 85+ sensor model library. Both target SMB and developer users with a freemium entry point and similar LoRaWAN/MQTT integration coverage.
Emerging players
- Tive: Tive is a supply-chain visibility platform combining IoT trackers with a SaaS dashboard for real-time shipment monitoring. Comparable on the asset tracking dashboard and alerting side of Trackpac; differentiated by its focus on in-transit logistics and own-hardware trackers.
Broad incumbents
- Particle: Particle is an established IoT platform offering cellular connectivity, device management, and an integrated hardware stack. Comparable as a broader incumbent IoT management platform; differs by owning proprietary hardware and connectivity, whereas Trackpac is a multi-vendor software layer.
- Helium Network: Helium operates a decentralized LoRaWAN wireless network with which Trackpac has a roaming agreement. Comparable on LoRaWAN coverage and asset tracking positioning; differs as an infrastructure/network operator rather than a sensor management dashboard.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TRACKPAC LTD social profiles
Digital presenceTRACKPAC LTD compliance and trust
Trust signalCompliance1 record
TRACKPAC LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRACKPAC LTD leadership team
Management profileNumber of profiles
TRACKPAC LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRACKPAC LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRACKPAC LTD
What does TRACKPAC LTD do?
Trackpac provides a cloud-based IoT sensor management platform (dashboard) that lets users onboard, monitor, and automate actions across connected LoRaWAN devices in real time. The platform supports 85+ sensor models from multiple manufacturers, offers QR-code-based device onboarding, a no-code rules engine for threshold-based alerting, team collaboration via organisations, and a full REST API for system integration. Complementary offerings include LNS hosting, managed LoRaWAN gateways, and a GPS-free Location Engine for asset positioning.
Is TRACKPAC LTD a public or private company?
TRACKPAC LTD is a private company. It is classified as corporate owned and is currently operating.
When was TRACKPAC LTD founded?
TRACKPAC LTD was founded in -1. It employs 1 to 10 people.
Where is TRACKPAC LTD based?
TRACKPAC LTD is headquartered in London, United Kingdom, in the Europe region.
How does TRACKPAC LTD make money?
One revenue line is on record: ioT Platform Subscription.
Who are TRACKPAC LTD's main competitors?
Direct peers on record are Ubidots, Blynk, TagoIO, The Things Industries, ChirpStack, Loriot and Datacake. Tive is listed as an emerging player. Broad incumbents are Particle and Helium Network.
Does TRACKPAC LTD have an API?
Yes. Trackpac provides a full REST API (v2) for programmatic access to their IoT dashboard. The API enables capabilities including device management (claim, manual add, self-host), organisation administration, alert and action management, geofencing, contacts, dashboards and widgets, frames/telemetry data, location engine resolution, billing, tags, and ingest endpoints for various device types. Authentication uses X-API-Key header or HTTP Bearer tokens. An OpenAPI specification is available at https://api.trackpac.io/openapi.json. Postman collections are provided for easy import. Documentation available at https://api.trackpac.io/docs and https://v2-api.trackpac.io/docs. Developer documentation is at api.trackpac.io/docs.
What industry is TRACKPAC LTD in?
TRACKPAC LTD's product category is IoT Sensor Management Platform. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of TLABAJAD, Equipment & Tool Tracking (Powered/Non-Powered). Its NAICS code is 51821 and its SIC code is 3576.