Centium AI

What Centium AI does

Centium AI is a SaaS platform that measures and optimizes how five major AI assistants — ChatGPT, Claude, Gemini, Perplexity, and Grok — recommend, describe, and cite brands. Each reporting cycle runs 120 unique, category-level prompts (without brand names) across the five models, producing 600 AI responses, 3,000+ citations, and competitor benchmarking across up to 100 tracked alternatives. The platform is organized into nine modules (Visibility, Competitors, Perception, Sources, Query Fan-Out, Indexing, Attribution, Optimize, plus the June 2026 Brand Search feature) that translate raw model outputs into perception scoring, source authority mapping, AI-crawler indexing diagnostics, GA4-connected revenue attribution, and 10 prioritized action plans per report with predicted lifts.

The company monetizes through cadence-based SaaS subscriptions (Weekly Tactical, Bi-weekly Operational, Monthly Strategic) starting at $99 per month, with volume discounts for agencies managing multi-brand portfolios. Its go-to-market combines product-led growth (five free diagnostic tools requiring no login), founder-led enterprise and agency sales (anchored by speaking at events like the Ski Area Management AI Bootcamp, Red Bull Basement, and Marq Customer Advisory Summit), and content-driven thought leadership in outdoor, hospitality, CPG, destinations, and agency verticals. The free-tier tools (AI Access Tester, AI Training Data Checker, Sitemap Pulse, AI Segment Builder, Wikipedia Citation Generator) sit alongside enterprise self-serve subscription onboarding at centium.ai and Stripe-processed billing.

Centium AI serves 200+ brands and agencies across outdoor (100+), tourism boards and DMOs (25+), athletic and apparel (12+), cycling (15+), health and wellness (10+), and agencies (5+), with named enterprise logos including a No. 1 ranked U.S. ski resort, a $3B fishing brand, a $900M CPG company, Snowbasin Resort (reported 88% local / 967% national AI visibility lift), Skratch Labs, Chomps, Good Ranchers, and Mt. Abram. Founded in 2025 by Michael Rueckert and headquartered in Salt Lake City, Utah, the company remains bootstrapped, privately held, and organized as Centium AI LLC with disclosed headcount of 1–10.

Name

Centium AI

Legal name

Centium AI LLC

Website

https://centium.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Centium AI is a Salt Lake City SaaS platform that measures and optimizes how five major AI assistants (ChatGPT, Claude, Gemini, Perplexity, Grok) recommend, describe, and cite consumer brands across outdoor, hospitality, CPG, destination, and agency verticals via subscription plans starting at $99/month.

Ownership category

akta.pro rank

Product category

AI Visibility Analytics Software (Marketing Analytics)

NAICS

Software Publishers (5132)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• AI visibility platform
• Brand recommendation analytics
• Answer engine optimization
• Generative engine optimization
• AI citation tracking

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly or annual subscription plans based on reporting cadence (Weekly, Bi-weekly, Monthly). Three published tiers with transparent pricing. No per-seat fees, no hidden costs. Volume discounts available for agencies managing multiple brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Centium AI provides a SaaS-based AI visibility intelligence platform that measures how major AI models (ChatGPT, Claude, Gemini, Perplexity, Grok) recommend consumer brands at the category level through 600 prompts per reporting cycle. The platform tracks brand recommendation rates, sentiment, source citations, competitor positioning, AI crawler indexing, and GA4-connected revenue attribution, then synthesizes findings into prioritized 10-action optimization plans. A suite of free diagnostic tools (AI Access Tester, AI Training Data Checker, Sitemap Pulse, AI Segment Builder, Wikipedia Citation Generator) extends the product-led acquisition motion.

Product overview

Centium AI offers a unified AI visibility intelligence platform for consumer brands, centered on the core Centium AI Platform with nine integrated modules. The platform measures how five major AI models (ChatGPT, Claude, Gemini, Perplexity, Grok) recommend a brand at the category level through 600 prompts per reporting cycle, supported by a suite of five free diagnostic tools (AI Access Tester, AI Training Data Checker, Sitemap Pulse, AI Segment Builder, and Wikipedia Citation Generator). The core platform modules — Visibility, Competitors, Perception, Sources, Query Fan-Out, Indexing, Attribution, and Optimize — work together as a integrated system: Visibility and Competitors measure recommendation rates and rankings; Perception and Sources analyze brand narrative and citation authority; Query Fan-Out reveals the micro-searches behind AI answers; Indexing monitors crawler access and training data presence; Attribution connects AI traffic to revenue; and Optimize synthesizes all data into prioritized action plans. Brand Search was added as a June 2026 feature to extend measurement to direct brand research queries.

Differentiator

Problem solved

Functional benefit

Products and services

• Centium AI Platform The core AI visibility SaaS platform that measures brand recommendation rates, perception, sources, competitor positioning, AI crawler indexing, and GA4-connected revenue attribution across five AI models (ChatGPT, Claude, Gemini, Perplexity, Grok) through 600 category-level prompts per reporting cycle, with optimized action plans for consumer brands and agencies.
• Free Diagnostic Tools Suite A suite of five free, no-login diagnostic tools for marketers: AI Access Tester (robots.txt crawler check across 21 crawlers from 11 AI companies), AI Training Data Checker (Common Crawl presence and coverage), Sitemap Pulse (content freshness and distribution), AI Segment Builder (category and prompt recommendations), and Wikipedia Citation Generator (wiki-ready citation markup). Used as a top-of-funnel, product-led growth entry point into the paid platform.

Quantifiable outcome

• 88% increase in AI visibility for ski resort searches (Snowbasin Resort)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Long Run LabscoreGTM or Marketing Partner · 14 May 2026Endurance sports newsletter partnership where every brand signing a sponsorship above $30,000 with Long Run Labs gets the option to include a Centium AI dashboard in their package. Partnership also includes a category-wide endurance sports study tracking how AI models recommend brands across running, triathlon, cycling, and outdoor performance. Jonathan Levitt (Long Run Labs founder) featured Centium AI in newsletter essay on AI as the new top of funnel.
• Ski Area ManagementcoreStrategic or Co-development Partner · 24 February 2026Co-hosted Ski Resort AI Bootcamp virtual webinar with Eternity. Centium AI founder delivered keynote 'Search in the Age of AI: Marketing to Generative Engines' to nearly 100 ski industry marketing and operations leaders. Centium AI work to be featured in SAM's upcoming summer research on ski resort activities.
• EternityminorStrategic or Co-development Partner · 24 February 2026Digital agency focused on travel and hospitality co-hosted Ski Resort AI Bootcamp with Ski Area Management. Partnered with Centium AI on event content showcasing AI visibility measurement for ski industry.
• University of Utah - Master of Business CreationminorStrategic or Co-development Partner · 25 October 2025Centium AI Founder Michael Rueckert delivered guest lecture 'Win the Future of AI Driven Decision Making' to MBC cohort. MBC is top-ranked entrepreneurship program at University of Utah (U.S. News No. 8 for undergraduate entrepreneurship nationally).

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mention.com: Mention.com provides social and web brand-monitoring tools tracking brand mentions across the web, news, and social. While it does not yet measure AI model citations specifically, it is an adjacent monitoring provider whose roadmap could expand into Centium's category.
• Brand24: Brand24 is a brand-mention analytics tool focused on social listening and media monitoring across the open web. It represents an adjacent monitoring-and-analytics capability set that overlaps conceptually with Centium's perception and sources modules.

Broad incumbents

• Ahrefs: Ahrefs is a leading SEO platform that has begun layering AI search and brand-monitoring capabilities into its product. Its large existing customer base and brand authority position it as a likely incumbent entrant into the AI visibility category Centium occupies.
• Yext: Yext is a digital presence platform that helps brands control structured information across search engines and AI agents. Its positioning around 'answers' and structured data overlaps with Centium's indexing and crawler-access modules for AI visibility.
• Conductor: Conductor is an enterprise SEO and content intelligence platform with generative-AI search capabilities. Its enterprise content-marketing buyer profile overlaps with Centium's agency and large-brand customers evaluating AI visibility tooling.
• BrightEdge: BrightEdge is an enterprise SEO and content performance platform that has invested in AI-search and generative-engine visibility features for enterprise marketers. Its enterprise install base and sales coverage overlap with Centium's higher-tier customer profiles.
• SEMrush: SEMrush is an established SEO and digital marketing suite whose AI Visibility Toolkit adds tracking of brand presence in AI search engines. As a much larger incumbent with deep agency and in-house marketing budgets, it is the broadest competitive threat to Centium's category.

Direct peers

• Peec AI: Peec AI provides brand and marketing analytics for AI search, allowing teams to monitor how often their brand appears across AI assistants and analyze prompts, sentiment, and sources — directly comparable to Centium's core measurement methodology.
• Profound: Profound is an early-stage AI visibility platform that tracks how brands appear in answers from major generative AI models. It competes head-to-head with Centium AI on AI citation tracking, brand mention monitoring across LLMs, and the generative-engine optimization (GEO) category.
• Otterly.ai: Otterly.ai is a direct AI brand-monitoring competitor that tracks brand presence, citations, and sentiment in AI search engines such as ChatGPT, Perplexity, and Google AI Overviews — overlapping directly with Centium's measurement of recommendation rates and source attribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centium AI