VEGETOLOGY LTD

What VEGETOLOGY LTD does

Vegetology Ltd is a privately held UK nutritional supplements company founded in 2010 and headquartered in Nottingham. The company develops, manufactures, and sells a portfolio of vegan and vegetarian supplements under its own brand, with every product certified by the Vegan Society and Vegetarian Society and manufactured in the UK. Its core technical differentiators are plant-based ingredient sourcing: algae-derived EPA and DHA Omega-3 fatty acids, lichen-sourced Vitamin D3, and a proprietary plant-based collagen alternative called Vollagen. The portfolio spans 20+ SKUs across vitamins (D3, B12, C, K2), minerals (Magnesium, Calcium, Iron, Zinc), and condition-specific formulas (Bone Care, Sleep Support, Menopause, Pregnancy, Active Energy, Lion's Mane, Turmeric), with delivery formats including capsules, liquids, sprays, and chewables.

Vegetology generates revenue through three primary channels: (1) direct-to-consumer e-commerce via its owned website, with localized storefronts and multi-currency support for the UK, USA, Australia, Canada, and Europe; (2) a Subscribe & Save recurring subscription program offering automated repeat shipments at a discount; and (3) a B2B wholesale program serving trade customers, health food stores, and retailers with bulk pricing and dedicated account management. Customer acquisition is driven by content marketing (extensive blog, Science Lab, podcast), organic social, and a Refer-a-Friend program offering 20% mutual discounts. The company is co-founded by Chris Smith and Jamie Eynon, operates without disclosed external funding or institutional investors, and holds a 31% share of the UK vegan vitamin D3 supplements market per Future Market Insights.

Name

VEGETOLOGY LTD

Legal name

Vegetology Ltd

Website

https://vegetology.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Vegetology Ltd is a UK-based private company that develops and sells vegan and vegetarian dietary supplements, including algae-based Omega-3, lichen-sourced Vitamin D3, and the proprietary Vollagen plant-based collagen alternative, sold direct-to-consumer and through wholesale channels internationally.

Ownership category

akta.pro rank

Product category

Vegan Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Vegan nutritional supplements
• Plant-based vitamins
• Vegetarian dietary supplements
• Omega-3 algae oil
• Collagen alternatives

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online supplement sales through www.vegetology.com. Single purchase and subscription (Subscribe & Save) models available. Products shipped worldwide with delivery typically within 10 days.
2. Wholesale/Bulk Sales: B2B wholesale channel offering discounted pricing and bulk bundle discounts to trade customers, retailers, and resellers. Includes dedicated trade customer support and account setup.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Vegetology Ltd manufactures and sells a range of vegan and vegetarian dietary supplements, including omega-3 (algae-derived EPA/DHA), multivitamins, vitamin D3 (lichen-derived), vitamin B12, a plant-based collagen alternative branded Vollagen, and sleep-support formulas. Products are certified by The Vegan Society and The Vegetarian Society, are manufactured in the UK, and are sold directly to consumers online, via subscription, through wholesalers, and across multiple international markets.

Product overview

Vegetology LTD is a UK-based company offering a comprehensive portfolio of vegan and vegetarian nutritional supplements. The core product portfolio centers on the award-winning Omega-3 range (algae-based EPA and DHA), the all-in-one MultiVit multivitamin, and Vollagen® (plant-based collagen alternative), supported by targeted supplements across vitamin categories (D3, B12, C, K2), minerals (Magnesium, Calcium, Zinc, Iron), and condition-specific formulas (Bone Care, Sleep Support, Menopause, Pregnancy Care, Active Energy, Lion's Mane, Turmeric). Recent additions include the Omega-3 Liquid Concentrate and high-strength Vitamin D3 4000iu products (2025). All products are manufactured in the UK, Vegan and Vegetarian Society certified, and 3rd party independently tested. The company also offers wholesale, subscription (Subscribe & Save), and referral programs for customer acquisition and retention.

Differentiator

Problem solved

Functional benefit

Brands

• Vollagen®: Plant-based collagen alternative for hair, skin, nail and joint support
• Science Lab

Products and services

• Vegetology Omega-3 (algae-derived EPA/DHA)

Quantifiable outcome

• 31% market share in UK vegan vitamin D3 supplements market
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Mention-Me LtdminorGTM or Marketing PartnerMention-Me Ltd manages Vegetology's refer-a-friend programme. They process customer email addresses and order data for enrolling customers onto the programme, monitoring programme performance, safeguarding against fraudulent use, communicating with customers regarding programme operation and rewards, and reporting to Vegetology on programme performance. Functional cookies are placed when customers interact with the refer-a-friend program.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sunwarrior: Plant-based protein and supplement brand serving vegan/vegetarian consumers globally. Comparable plant-based ingredient platform and lifestyle-brand marketing approach.
• MaryRuth Organics: US DTC vegan supplement brand with liquid, gummy, and capsule formats and a strong direct-to-consumer subscription motion. Comparable channel strategy and vegan positioning to Vegetology.
• Deva Nutrition: Specialist vegan supplement brand offering vitamins, minerals, and Omega-3 (including algae-based) targeted at vegan consumers. Closely comparable positioning, product mix, and certification-led marketing model.
• Cytoplan: UK-based supplement company with a strong vegan/vegetarian range and food-based nutrient philosophy. Comparable geography, customer base, and whole-food/plant-based positioning.
• Ovega-3: Algae-based Omega-3 supplement brand offering EPA/DHA without fish-derived sources. Most directly comparable to Vegetology's flagship algae Omega-3 product on ingredient platform and target consumer.

Broad incumbents

• Solgar: Established global supplement brand with a vegan line spanning vitamins, minerals, and Omega-3. Comparable product categories but operates as a broad incumbent rather than a vegan-specialist.
• Nature's Way: Large US supplement brand with a vegan line including plant-based Omega-3 (algal DHA). Comparable ingredient story but at much broader scale across multiple categories.
• Garden of Life: Nestlé Health Science-owned plant-based supplement brand offering certified organic, vegan, and sports nutrition lines. Larger incumbent with overlapping products (plant-based Omega-3, multivitamins) and broader retail distribution.
• Vitabiotics: UK's largest vitamin company, with a range that includes specialist supplements and certified vegan options. Comparable UK geography and life-stage extensions (pregnancy, menopause).

Emerging players

• Future Kind: Vegan-only supplement startup focused on the core deficiencies (B12, D3, Omega-3) faced by plant-based consumers. Niche-overlap with Vegetology's primary use case but smaller catalog and earlier stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCruSA1QZVqnDAC5CIeEuZUg
• Facebookfacebook.com/VegetologyUK
• Instagraminstagram.com/vegetology
• LinkedInlinkedin.com/company/vegetology

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VEGETOLOGY LTD