VetApp
VetApp (Veterinary Application OÜ) is an Estonian-founded AI veterinary technology company that builds a neuro-symbolic pet care platform powering a consumer app and B2B2C embedded modules for insurers, banks, pet food brands, HR benefits platforms, and veterinary clinics across Europe.
- Company typePrivate
- Founded-
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What VetApp does
VetApp (legally Veterinary Application OÜ) is an Estonian-incorporated AI veterinary technology company founded in 2022, with operating headquarters in Zürich, Switzerland and primary operations centered on Poland. The company builds a neuro-symbolic AI platform (branded as both VetApp for the consumer app and PetAssist for the B2B2C embedded offering) that delivers AI-powered pre-diagnosis, triage, video consultations, electronic health records, nutrition recommendations, and clinical documentation for dogs and cats. Underlying every product is the proprietary VET-MED AI framework, which combines expert medical knowledge and symbolic reasoning with neural networks to produce deterministic, auditable medical outputs that the company claims contain zero medical hallucinations, supported by proprietary (non-public) medical, nutritional, and clinical datasets.
VetApp's product portfolio is organized vertically by customer segment and is delivered through both a direct consumer channel and partner embedding. Modules include InsurePet (claims verification, fraud detection, and underwriting analytics for insurers), a banking/finance white-label offering, a pet food and e-commerce nutrition recommender, an HR/employee benefits deployment (e.g., Multivoucher), an Agent Medyczny clinical assistant for veterinary clinics, and consumer features covering chat with veterinarians, video consultations, and health-record management. Research collaborations with Cornell University, ETH Zürich, the Polish Academy of Sciences, and Freie Universität Berlin's Institute of Veterinary Epidemiology and Biostatistics provide external scientific validation, and the platform is GDPR-compliant.
The business model is a multi-stream combination of tiered consumer subscriptions (Free, Premium, VIP, VetHelp, VetHelp&Care, VetApp Wro), per-consultation video fees, B2B white-label and embedded licensing for insurance, banking, HR, and pet food partners, and emerging data-monetization/transaction revenue from claims verification and nutrition recommendations. As of November 2025, the company transitioned to a partner-only distribution model in Poland, with the global consumer app continuing in other regions. The firm is currently raising a Seed round to expand international insurer integrations and grow its knowledge base, led by a management team including CEO dr Mariusz Andrych, COO Przemysław Mazurek, CTO Artur Oppelt, and Chief AI Officer dr Leszek Bukowski.
VetApp firmographics
Firmographics- Name
- VetApp
- Legal name
- Veterinary Application OÜ
- Website
- https://www.vetapp.app
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VetApp (Veterinary Application OÜ) is an Estonian-founded AI veterinary technology company that builds a neuro-symbolic pet care platform powering a consumer app and B2B2C embedded modules for insurers, banks, pet food brands, HR benefits platforms, and veterinary clinics across Europe.
- Ownership category
- akta.pro rank
VetApp industry classification
Industry- Product category
- Veterinary Technology / Pet Health AI Software
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)
- akta.pro secondary industries
- Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM), Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH), Practice Analytics & Business Intelligence (Dashboards, Benchmarking, Forecasting) (HLAMAGAI), Veterinary Billing, Payments & Insurance Claims Software (HLAMAMAD), Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)
Keywords
Where VetApp is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
VetApp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer Subscription (PetAssist App): Subscription-based access to the VetApp/PetAssist mobile and web application. Tiers include Free, Premium, VIP, VetHelp, VetHelp&Care, and VetApp Wro. Monthly and annual billing with automatic renewal.
- Video Consultation Fees: Per-consultation fees for video consultations with veterinarians. Pricing depends on consultation duration, time of day, and the consulting professional. Fees are charged upfront.
- B2B White-Label / Embedded Licensing: PetAssist platform is white-labeled and embedded in partner ecosystems (insurance companies, banks, employee benefits platforms). Partners integrate PetAssist as a value-add to their existing products, with VetApp providing API infrastructure and technology.
- InsurePet Claims Verification: AI-powered insurance claims validation tool for insurance companies. Automatically verifies each claim: diagnostic consistency with treatment, market costs, fraud detection. Sold as an enterprise product to reduce claims ratios.
- Risk Analytics and Underwriting Data: Clinical data from triage analyses and consultations transformed into insights for precise insurance underwriting: risk modeling, preventive scoring, cost analytics, premium pricing.
- Food Recommendation Module: AI nutrition recommender for pet food manufacturers and e-commerce. Integrates with configurators, apps, or QR codes on packaging. Medical-contextualized product recommendations based on pet health data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | VetApp Wro - Free 12-month subscription for Wrocław residents |
| Subscription | Annual | Annual subscription via Multivoucher platform - 50 PLN |
| Freemium | Pay-as-you-go | Free package (Free) |
| Subscription | Monthly | Premium subscription |
| Subscription | Monthly | VIP subscription - unlimited access to all features |
| Subscription | Monthly | VetHelp and VetHelp&Care packages |
| Usage-based | Pay-as-you-go | Video consultation - pay-per-use |
| Freemium | Pay-as-you-go | 14-day free trial for new users (post-April 28, 2025) |
Go-to-market motion4 records
Distribution channels9 records
Marketing channels9 records
VetApp product offering
Product offeringCore offering
VetApp develops and sells an AI-powered veterinary care platform called VetApp/PetAssist that provides pet owners with AI symptom triage, 24/7 veterinarian chat and video consultations, electronic pet health records, and nutrition recommendations for dogs and cats. The same VET-MED AI backbone is licensed and white-labeled to enterprise partners including insurance companies (claims verification and risk underwriting), banks and financial institutions (embedded pet-care benefits), HR/employee benefits platforms, pet food manufacturers (personalized nutrition recommender), and veterinary clinics (clinical documentation agent) via API and structured medical data integration.
Product overview
VetApp is a veterinary technology company offering an AI-powered pet care ecosystem consisting of the core VetApp/PetAssist platform with neuro-symbolic AI pre-diagnosis capabilities, alongside specialized B2B modules. The portfolio includes InsurePet for insurance claims validation, Rekomendator Żywienia for pet food personalization, banking/employee benefits white-label integrations, Agent Medyczny for veterinary clinics, and supporting features including electronic health records, video consultations, and veterinarian chat. The proprietary VET-MED AI framework powers all medical intelligence while structured medical data is available via API for partner integrations.
Differentiator
Problem solved
Functional benefit
Brands
- VetApp Wro: Special version of VetApp application created for residents of Wrocław, Poland, offered free for 12 months in partnership with Smart City Wrocław.
Products and services
- VetApp / PetAssist (Consumer AI Pre-diagnosis Platform) AI-powered consumer mobile and web application that provides symptom verification, AI medical triage, 24/7 chat with veterinarians, video consultations, electronic pet health records, and preventive care management for dog and cat owners. Available via freemium and paid subscription tiers (Free, Premium, VIP, VetHelp, VetHelp&Care).
- InsurePet (Insurance Claims Verification) Enterprise B2B product for insurance companies that automatically validates each pet insurance claim for diagnostic-treatment consistency, market costs, and fraud detection, leveraging the VET-MED AI triage engine to improve loss ratios and reduce unnecessary claims.
- PetAssist for Banking and Financial Institutions White-label PetAssist deployment embedded in banking and financial institution products (property insurance, lifestyle insurance, premium accounts, VIP packages) to enable pet-owner customer acquisition, cross-selling, and differentiation.
- Risk Analytics and Underwriting Module B2B analytics module providing health scoring, preventive scoring, treatment cost models, and actuarial data drawn from AI triage analyses and consultations for precision premium pricing in pet insurance.
- Rekomendator Żywienia (Pet Food Nutrition Recommender) B2B AI nutrition recommender that matches pet food products to specific pets based on breed, age, weight, health conditions, and medical history. White-labeled or embedded into pet food brand e-commerce platforms, configurators, and packaging QR codes.
- Agent Medyczny (Veterinary Clinic Clinical Agent) B2B intelligent clinical assistant for veterinary clinics that automates pre-visit medical interviews, assesses symptoms, suggests diagnostic directions, and generates structured medical documentation, reducing administrative burden by up to 30% and veterinarian working time by approximately 15%.
- PetAssist for Employee Benefits / HR Platforms White-label or branded PetAssist offering sold through HR platforms and employee benefit programs, providing AI pet triage, preventive care planning, and veterinarian chat as a modern employee perk (e.g., distributed via Multivoucher).
Quantifiable outcome
- 30,000+ active users with 1.14% churn rate
- +7 more outcomes
Companies that use VetApp
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles6 records
VetApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature6 records
VetApp partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and moderate.
- Smart City WrocławcoreWrocław Smart City initiative providing free 12-month VetApp Wro subscription to city residents. Includes access to city programs and shelter announcements. Wrocław supports innovative technologies that improve quality of life for residents including pets.
- MultivouchercorePetAssist joined the Multivoucher employee benefits platform. Annual subscription available as a voucher at promotional price of 50 PLN, expanding the benefits catalog with pet care solutions.
- Zwierzogranie / Fundacja #teamLitewkaminorVetApp became an official partner of the nationwide Zwierzogranie charity initiative supporting animal welfare. Activities include educational events, fundraising (raised over 1.5M PLN at the finale), and promoting responsible pet ownership.
- Colonnade Insurance S.A.coreStrategic partnership between VetApp and the Polish branch of Colonnade Insurance S.A. for expert support in veterinary claims processing and development of the pet insurance market in Poland. VetApp provides medical AI infrastructure to support claims handling.
- Bank BNP ParibascorePetAssist distributed through BNP Paribas banking channels. PetAssist is fully integrated with partner offerings, giving users access to veterinary care in a simpler and more natural way directly within products and services they use daily.
- Europ AssistancecoreJoint development of a comprehensive pet assistance insurance policy combining traditional assistance services with modern technology. VetApp's application becomes an integral part of the product, enabling easy health management and quick access to professional help.
- Freie Universität BerlincoreStrategic research collaboration with the Institute of Veterinary Epidemiology and Biostatistics at Freie Universität Berlin. Joint development of AI-based medical triage systems and modern veterinary technology solutions, including intensified scientific research on animal health.
- Cornell UniversitymoderateScientific cooperation partner. VetApp's technology has been developed and verified in collaboration with experts from Cornell University, ETH Zürich, and Freie Universität Berlin.
- ETH ZürichmoderateScientific cooperation partner. VetApp's technology has been developed and verified in collaboration with experts from Cornell University, ETH Zürich, and Freie Universität Berlin.
- Polska Akademia Nauk (PAN)moderateScientific cooperation partner shown in logo section. VetApp collaborates with Polish Academy of Sciences as part of its academic validation strategy.
- Concordia Design AcceleratormoderateVetApp participated in the Concordia Design Wrocław Accelerator program, resulting in the mobile app launch and Smart City Wrocław partnership. Supported by Robert Bednarski, Director of Smart City at Wrocław City Hall.
- Tenity (Digital Health Accelerator)moderateVetApp was selected into Tenity's Digital Health Accelerator program from hundreds of international applications, receiving intensive mentoring, access to expert networks, and the opportunity to present to top investors and corporate partners.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
VetApp competitors and assessment
Company assessmentEmerging players
- Digitail: Cloud-based veterinary practice management software with AI-powered SOAP note generation and client communication tools. Comparable emerging player in AI-driven clinical documentation and clinic workflow automation that overlaps with VetApp's Agent Medyczny and clinical decision support capabilities.
Direct peers
- Petriage: AI-driven veterinary triage platform that analyzes pet symptoms and integrates with clinics and insurers for decision support. Closely comparable to VetApp's AI triage engine, clinical documentation, and structured medical data API for partner integration.
- Airvet: US tele-vet platform primarily distributed through employer benefits and pet insurance partnerships, offering 24/7 video vet access. Comparable to VetApp on the B2B2C HR-benefits and insurance channel strategy, particularly the Multivoucher/employer pathway.
- Vetster: Canada-headquartered tele-veterinary marketplace and platform with AI-driven triage, video consultations, and white-label offerings for insurers and employers. Closely comparable to VetApp across the consumer subscription, AI triage, and B2B partner-embedded vet care experience.
- Pawp: US subscription-based pet health platform offering 24/7 vet chat/video and an annual emergency fund, sold direct-to-consumer and via employer benefits. Comparable to VetApp on the freemium-to-subscription consumer pet care model and employer benefits channel.
- FirstVet: Sweden-based tele-veterinary platform offering on-demand video consultations with licensed vets, often bundled into pet insurance and corporate benefits. Directly comparable to VetApp's consumer chat/video consultation and B2B2C insurance and HR-benefits distribution model across European markets.
Broad incumbents
- Trupanion: Leading North American pet insurance provider with proprietary claims software and direct-to-vet payment infrastructure. Relevant incumbent for VetApp's InsurePet claims verification and underwriting analytics product targeting pet insurers.
- Zoetis: Global animal health leader across pharmaceuticals, diagnostics, and digital health (Vetscan, AI-driven radiology). Comparable as an adjacent incumbent whose digital and data strategy in animal health overlaps VetApp's AI-triage and pet care platform ambitions.
- IDEXX Laboratories: Dominant veterinary diagnostics and practice-management software provider (IDEXX Neo, Cornerstone) serving clinics, labs, and reference practices globally. Relevant broad incumbent for the practice analytics, clinical decision support, and clinic-side workflow automation that VetApp's Agent Medyczny targets.
Regional players
- Embrace Pet Insurance: US-focused pet insurer that has historically explored wellness and tech integrations. Comparable as a regional incumbent in pet insurance distribution that VetApp's partner-embedded PetAssist distribution could similarly target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
VetApp social profiles
Digital presenceVetApp compliance and trust
Trust signalCompliance1 record
VetApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
VetApp leadership team
Management profileNumber of profiles
Profiles7 records
VetApp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VetApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VetApp
What does VetApp do?
VetApp develops and sells an AI-powered veterinary care platform called VetApp/PetAssist that provides pet owners with AI symptom triage, 24/7 veterinarian chat and video consultations, electronic pet health records, and nutrition recommendations for dogs and cats. The same VET-MED AI backbone is licensed and white-labeled to enterprise partners including insurance companies (claims verification and risk underwriting), banks and financial institutions (embedded pet-care benefits), HR/employee benefits platforms, pet food manufacturers (personalized nutrition recommender), and veterinary clinics (clinical documentation agent) via API and structured medical data integration.
Is VetApp a public or private company?
VetApp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VetApp founded?
VetApp was founded in -1. It employs 11 to 50 people.
Where is VetApp based?
VetApp is headquartered in Tallinn, Estonia, in the Europe region.
How does VetApp make money?
Six revenue lines are on record. Consumer Subscription (PetAssist App) is the primary driver. The others are video Consultation Fees, B2B White-Label / Embedded Licensing, insurePet Claims Verification, risk Analytics and Underwriting Data and food Recommendation Module.
Who are VetApp's main competitors?
Digitail is listed as an emerging player. Direct peers are Petriage, Airvet, Vetster, Pawp and FirstVet. Broad incumbents are Trupanion, Zoetis and IDEXX Laboratories. Embrace Pet Insurance is listed as a regional player.
Does VetApp have an API?
Yes. VetApp offers API and integration capabilities for B2B partners. The company is developing its API and integration possibilities to enable fast deployment and flexible customization of PetAssist services for various business models and new markets including insurance and food/nutrition sectors. Structured medical data is available for integration via API. The API enables partners to embed VetApp's medical AI infrastructure into their own products and services.
What industry is VetApp in?
VetApp's product category is Veterinary Technology / Pet Health AI Software. Its primary akta.pro industry code is HLAMAGAB, Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage), with a secondary code of HLAMAGAM, Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization). Its NAICS code is 54194 and its SIC code is 7371.