Name

STADION LTD

Legal name

Stadion Ltd

Website

https://stadion.io

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Stadion Ltd is a London-based digital product company that builds bespoke websites, apps, and live event platforms for professional sports organisations. Its proprietary ecosystem — Publishing Hub, Lively, and Match Hub — serves Premier League football clubs and national sports bodies including Manchester City and Team GB.

Ownership category

akta.pro rank

Product category

Sports Digital Platforms

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Sports digital platforms
• Fan engagement software
• Live match centers
• Content management systems
• Multimedia publishing tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Bespoke Digital Product Development: Stadion creates custom digital experiences powered by their proprietary product ecosystem, serving enterprise sports organisations. Revenue appears to be generated through long-term partnerships with football clubs and national sports bodies, likely involving licensing of their platform modules and custom development services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Stadion creates bespoke digital experiences for sports organizations, powered by a proprietary product ecosystem comprising Publishing Hub, Lively, and Match Hub. The platform powers official websites, mobile applications, and voice-based interactions with real-time content, multimedia storytelling, and live match coverage tailored to clubs and sporting bodies.

Product overview

Stadion creates bespoke digital experiences powered by a product ecosystem built around a central publishing hub. The core products are Publishing Hub (central content management and delivery system), Lively (live event engagement tool with social embeds, live video and integrated stats), and Match Hub (adaptive match center for pre-match, live, and post-match content). These modular, customisable products work together to give sports organisations total control of their digital presence, with the publishing hub creating synergy between all modules.

Differentiator

Problem solved

Functional benefit

Brands

• Publishing Hub: Central publishing hub that gives sports organisations control to deliver content smoothly and efficiently. Fully customisable, modular and responsive.
• Lively
• Match Hub

Products and services

• Publishing Hub

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• One FootballcoreStrategic or Co-development PartnerStadion has announced a partnership with One Football, a leading football media platform. The press release (referenced in site navigation) indicates a strategic collaboration in the sports technology space. Details of the partnership scope and nature are not fully disclosed on the available pages.

Recent moves4 records

Expansion highlights5 records

Direct peers

• Stats Perform: Stats Perform provides sports data, AI-powered content, and digital media solutions to leagues, teams, and broadcasters globally. It competes with Stadion in the digital content and fan-engagement layer, particularly for live-event data, stats, and editorial tooling.
• Second Spectrum: Second Spectrum provides sports tracking, analytics, and digital media products for leagues and teams, including the NBA and Premier League. Its data-driven storytelling and digital content tools overlap directly with Stadion's Match Hub and live-event offerings.
• Grabyo: Grabyo provides real-time sports content creation, clipping, and publishing tools for rights-holders, broadcasters, and sports organisations. Its live-event video and social-publishing capabilities make it a direct competitor to Stadion's Lively product.
• Hudl: Hudl provides sports video analysis and digital tools to teams, clubs, and governing bodies, with an expanding footprint in fan-facing digital experiences. It is comparable to Stadion as a B2B digital products company serving sports organisations with software-led workflows.
• StreamAMG: StreamAMG provides streaming, OTT, and digital media solutions specifically for sports organisations and federations. It is a UK-based peer comparable to Stadion in the enterprise sports digital-platform space, often partnering with rights-holders on web/app experiences.
• Deltatre: Deltatre is a leading provider of digital experiences, content, and fan-engagement platforms for major sports organisations including Premier League, UEFA, and FIFA. It is the most directly comparable peer to Stadion, offering bespoke digital products and CMS solutions to the same enterprise sports buyer.
• WSC Sports: WSC Sports delivers AI-powered automated sports content creation for digital media, serving leagues, teams, and broadcasters worldwide. It overlaps directly with Stadion's Lively and Match Hub products by automating live-event highlight and content workflows for sports organisations.

Broad incumbents

• Catapult Sports: Catapult is a global sports performance technology company whose core business is athlete tracking and analytics, but which is expanding into digital media and fan engagement. It is a broader incumbent overlapping with Stadion in serving elite sports organisations with technology platforms.
• Genius Sports: Genius Sports is a global sports data and technology company operating across betting, media, and performance with a much broader portfolio than Stadion. Its media-technology segment competes for the same enterprise sports digital-platform budgets but as part of a wider, publicly-traded offering.

Others

• One Football: One Football is a leading global football media platform and Stadion's disclosed strategic partner. It is not a direct competitor (consumer-facing media vs. B2B digital products) but is an ecosystem participant adjacent to Stadion, with potential overlap in fan-facing content distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stadion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STADION LTD