What Kojo does

Kojo is a professional-services agency that runs creator marketing programs for brands, built around a network of gaming micro-creators. The company organizes its offering into three core services - Event Activations (sourcing and staffing creators at live events with on-site production), Affiliate Programs (recruiting, coaching, and optimizing creators to drive ongoing revenue), and Seeding Campaigns (procuring, warehousing, packing, and shipping product to creators at scale with audit trails). It targets primarily gaming hardware manufacturers, publishers, and peripheral brands, while the public logo set also includes non-gaming consumer brands such as Wild Bill's, Withings, Chevrolet, PayPal, and Assassin's Creed, indicating a wider brand-creator motion beyond core gaming.

Underlying those services is a Live Dashboard that surfaces every creator, deliverable, and result in real time, and a seeding pipeline that tracks source, pack, ship, and post-campaign follow-up with shipment snapshots covering units shipped, creators reached, posts received, and hit rates. Kojo also operates a Multiplayer Marketing newsletter and podcast and maintains an organic presence on Instagram, TikTok, and YouTube at @kojohq to support thought leadership and top-of-funnel demand.

The business model is custom-quoted professional services: Kojo runs sales-led direct outreach to enterprise brands through website CTAs such as 'Start a program,' 'Book a setup call,' and 'Scope a seeding run,' then scopes and delivers bespoke event, affiliate, or seeding programs. Public pricing is not disclosed. The company is privately held (Kojo LLC, New Hampshire) with 1-10 employees and reports $10M+ in aggregate creator spend managed across its programs.

Name

Kojo

Legal name

Kojo LLC

Website

https://kojo.gg

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Kojo is a gaming-focused social agency that manages creator programs for brands, including event activations, affiliate programs, and seeding campaigns. It serves gaming hardware, publishers, and consumer brands by sourcing micro-creators, handling logistics, and tracking results through a live dashboard.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Gaming-Focused Live Streaming Platforms (MPACACAB)

akta.pro secondary industry

Game Backend & LiveOps Platforms (BaaS/Analytics/Hosting) (BPAMAKAL)

Keywords

• Creator marketing services
• Gaming influencer campaigns
• Event activation marketing
• Product seeding campaigns
• Affiliate program management

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creator Program Management Services: Managed creator strategy, operations, and logistics services for gaming brands running events, affiliate programs, or seeding campaigns. Revenue is generated through service fees for program management, fulfillment operations, and creator activation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kojo is a gaming creator marketing agency that runs managed creator programs for gaming brands. It sources, secures, and operates gaming micro-creators across three service lines: Event Activations (staffing and producing creators at live events), Affiliate Programs (recruiting and optimizing creators for affiliate revenue), and Seeding Campaigns (procuring, warehousing, packing, and shipping product to creators). All programs are tracked through a proprietary live dashboard that exposes every creator, deliverable, and result in real time.

Product overview

Kojo is a gaming creator management platform offering three core services: Event Activations (sourcing and running gaming micro-creators at live events with full production support), Affiliate Programs (recruiting and managing gaming creators to drive ongoing revenue), and Seeding Campaigns (procurement, storage, packing, and shipping product to creators at scale). The platform is backed by a live dashboard providing real-time visibility into creator activities, deliverables, and results. All three services are designed specifically for gaming micro-creator programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Activations

Quantifiable outcome

• 20 videos, 1M+ impressions in under 30 days from single MWC activation
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Others

• StreamElements: Tooling and monetization platform for live streaming creators. Adjacent rather than direct: enables the creators Kojo manages, but does not itself run brand campaigns.

Direct peers

• Viral Nation: Global influencer marketing agency and talent management company with a gaming and esports creator roster. Overlaps with Kojo in managing creators and running campaigns for enterprise brands, including gaming.
• Aspire (formerly AspireIQ): End-to-end influencer and creator marketing platform covering discovery, workflow, and ROI tracking. Comparable to Kojo in selling to enterprise brands running creator campaigns, though Aspire serves a broader set of verticals beyond gaming.
• Upfluence: Influencer marketing platform with built-in affiliate, gifting, and seeding tools. Comparable to Kojo's seeding and affiliate program offerings, though Upfluence is broader and more software-led.
• Grin: Creator marketing platform with managed services for influencer programs, including seeding and affiliate workflows. Direct competitor to Kojo's managed creator services layer, with a more mature software platform but less gaming specialization.
• CreatorIQ: Enterprise creator marketing platform used by large brands to run creator programs at scale. Comparable to Kojo in serving enterprise brand teams, with stronger software depth and a more enterprise sales motion.
• PowerSpike: Gaming-focused creator and influencer marketing platform connecting brands with gaming creators. The closest gaming-native peer to Kojo in terms of vertical focus and target customer.

Broad incumbents

• Twitch (Amazon): Largest gaming live streaming platform, with a growing B2B creator-sponsorship marketplace. Represents the platform-side competitor that could disintermediate agencies like Kojo over time.
• GameSquare Holdings: Public gaming media, marketing, and esports company operating agencies and creator businesses. Represents the larger incumbent version of what Kojo could become in the gaming marketing services space.

Emerging players

• GG Wave: Gaming creator marketing and analytics platform focused on connecting brands with streamers and esports talent. Comparable emerging peer with a narrower tech focus than Kojo's services-plus-dashboard model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kojohq
• Instagraminstagram.com/kojohq
• TikToktiktok.com/@kojohq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kojo